Facebook Oko kuvulwa kwayo indawo yeflegi eDenver, eColorado ngo-2007 kwaye wabizwa njengenye yeenkampani zaseMelika ezithembisayo Forbes ngo-2011, Smashburger sele yakhile kwiindawo ezingaphezu kwama-300 kumazwe asixhenxe ahlukeneyo. Yinto yamazwe aphesheya ekhonza intandokazi yaseMelika. Ukongeza kwi-smash burger yayo, ikhonkco elikhawulezayo elinikezela ngesixhobo senkuku, izinto ezinomdla kwimifuno, kunye neendlela ezininzi ongakhetha kuzo. Unokukhetha kwizinto zokubamba kunye neeringi, ukuya kwihlumelo laseBrussels kunye nefry yamazambane. Ungalibali ubisi olwenziwe nge-ayiskhrim esemthethweni (iHägen-Dazs yokuphumelela). O, kunye nesaladi ... banayo iisaladi nayo, ukuba ukuolo hlobo lwento.
Yintoni ebangela ukuba umlingo kaSmashburger kwaye basifumene njani isiseko somdla kwimveliso enokutya okufumaneka ngokulula eMelika? Indawo yokutyela ngokuqinisekileyo ichaphazela iindlela ezithile ezingaqhelekanga zokuthengisa, kwaye ezinye iingcali ezinobuchule ezisebenza kwiofisi ehlanganisiweyo. Senze ukumba ukuze sityhile inyani emva kwe-smash hit (ayinakuxhathisa, uxolo) ngokudibana kwe-burger.
Umququzeleli weSmashburger yintsomi yokutyela
Ifoto nguDoug Pensinger / Getty Izithombe Umququzeleli weSmashburger kunye ne-CEO yangoku, UTom Ryan , ngumfanekiso obonakalayo kwihlabathi lamaketanga aseMelika. Unale ndoda unombulelo ngayo IPizza Hut i-pizza eqingqiweyo kunye McDonald's IMcFlurries -qubuda, asikufanelanga. Ukongeza kwindima yakhe yolawulo ePizza Hut naseMcDonald's, naye wasebenza e IiQuizno's kwaye bayila imenyu yabo ngokwenza ezimbini zezona ntengiso zabo zithengiswayo. Ngexesha lokuqengqa imikhono yakhe eSmashburger ngo-2007, wayesazi into okanye ezimbini malunga nokuba yeyiphi igrub ehenda umthengi ophakathi waseMelika ukuba avule isipaji sabo.
URyan une-PhD yokwenyani kwi-flavour kunye ne-chemistry ye-chemistry ke, ukongeza ekwazini ngokwenyani ukuqhuba ipitsa / isandwich / iburger ngokudibeneyo, indoda iyawazi amandla okulutha kokutya okunuka kamnandi. Ubungcali bukaRyan kufuneka bube sesinye sezizathu zokuba kutheni iresiphi yesiginesha yeSmashburger ingummangaliso.
Abasunguli beSmashburger bavavanya iiresiphi kwindawo yokutyela esele ikho
Facebook Kuba umsunguli weSmashburger uTom Ryan wayenamava amaninzi kwishishini lokutya ngaphambi kokuqala ikhonkco, ayothusi into yokuba wayenobuchule ngokwaneleyo bokuvavanya iiresiphi ebaleni kuqala. Kwaye xa 'usentsimini,' sithetha kwindawo yokutyela ebisele ikho ibalekile, Icon Burger . Ngaphambi kokuvula iSmashburger, uRyan kunye nomsunguli wakhe Umonakalo weRick bathenga indawo yokutyela esekwe eDenver ukuze bakhonze izinto ezinokubakho kwimenyu kubathengi abaqhelekileyo apho, kwaye bafumane into abayithandayo nabangayithandiyo kwindawo yokutyela yeeburger.
Ngelixa besazi ukuba esi sicwangciso asiqinisekisi impumelelo, ngokuqinisekileyo yayiyindlela efanelekileyo yokwenza uphando. Umphathi omkhulu weSmashburger osusela kwiintsuku zokuqala, utshilo uDavid Prokupek I-CNBC , 'Sisebenzise ubulumko obuninzi kunye nolwazi malunga nemakethi yokutya kunye nemarike ye-burger iyonke, kodwa siyixhase ngenene nokuqonda kwabathengi okusixelele ukuba yile nto kufuneka uyenze ukuze uphumelele.' Ukuthathela ingqalelo ukuthandwa kukaSmashburger, indlela yabo ngokuqinisekileyo ibubungqina bokubaluleka kokuhlonipha eyona nto ibalulekileyo yokutya kunye nencasa yokutyela iya kuba ngaphambi kokuvulwa.
Intengiso yasekuqaleni kaSmashburger yayijolise kumawaka eminyaka, kwaye iyasebenza
Facebook Ukususela ngo-2007 ukuya ku-2013, uSmashburger wakha iindawo zokutyela ezingaphezu kwama-200. Omnye wabasunguli bokuqala bokudibana, uTom Ryan, uxele ubuninzi bokukhula kwabo ngokukhawuleza kwabo babodwa Iindlela zokuthengisa . Ngamafutshane, uRyan wayesazi Imidiya yokuncokola yayiyeyona ndlela iyinyani yentliziyo yomndilili. Ke endaweni yetoni yentengiso yesiko kumabonwakude nakunomathotholo, uSmashburger usete ngokwenyani kwimithombo yeendaba zentlalo. Umzekelo, emoyeni wabantu ababhiyozela iiholide esingazange sazi ukuba zikhona ngaphambili Twitter , ivenkile yokutyela inike inyama yenkomo yasimahla kuye nakubani na onamagama athi 'berger' okanye 'burger' njengenxalenye yefani yabo kuSuku lweSizwe lweCheeseburger.
URyan ngenene ubeka isitokhwe esininzi kwinto ethethwa sesi sizukulwana, kwaye uchukumisa ubukho babo ekusebenzeni kwenkampani njengenye imfihlo kudumo lukaSmashburger. Uxelele I-CNBC ngo-2016, '... sizidibanisa nento endiyibiza ngokuba' kukungafi, 'abantu abatsha abakwiminyaka yama-20 nama-30 abasweleka nje ukuba bazibandakanye kwinto abanokuyithanda.' Ke, une-millennials kubasebenzi bakho kwaye ngobuqili ubhengeze kwiiplatifomu ezithandwayo zentlalo yoluntu, kwaye unokuba nomdibanisi othandekayo ekwenzeni.
Iibhega eSmashburger zichithwe ngokoqobo
Facebook Kuya kuvela igama elithi 'Smashburger' lilokoqobo. Ukubetha yindlela yokwenene yokupheka eyenziwe kakuhle ziincutshe zokutya eSmashburger. Xa besenza iburger yokutyela, abasebenzi batyumpa iibhola ezipakishwe ngesandla zenyama entsha (engazange ikhenkce) kwindawo eshushu yombhobho, ifakiwe , i-gril pre-seasoned, ukupheka ngokukhawuleza inyama. Abasebenzi basebenzise isixhobo esichanekileyo sokutshitshisa i-burger, kwaye isiphumo sichazwe njengesiqhelo kwibhaluni yenkomo okanye iqokobhe eligubungele isinongo kunye neencindi. Singavuma ukuthi mhlawumbi ikhona into eyonelisayo ngokungathandekiyo malunga nokusasazeka kwesiduli se-100 yepesenti eqinisekisiweyo ye-Angus Beef kwi-grill eshushu kodwa sinokuqikelela kuphela, okanye sifumane i-gig flipping burger eSmashburger kunjalo.
Ngelixa obu buchule okanye uhlobo lwehambhega ayisiyonto intsha (kudala yaqala ukusukela oko amaMelika aqala ukufumana ii-burger ukuqhuba Ukutya kwimoto yabo), iSmashburger inokuba yeyokuqala ukwenza inkqubo ngokwaneleyo ukuba ibange igama.
Isithako esifihlakeleyo kwiiSmashburgers 'burger yinkukhu
Facebook Icandelo lezinto ezenza ukuba i-smashburger burger inyaniseke kangako kukudityaniswa kwesithako esimangalisayo: iinkukhu. U-Tom Ryan, umseki we-Smashburger, uqinisekisile kunye Ixesha leFranchise Elo nxalenye lesinongo esikhethekileyo esiya kwihamburger patties ngumhlaba wenkukhu. Iiburger zinongwe ngetyuwa yesiqhelo, ipepile, kunye nomgubo wegalikhi kodwa xa ibuzwa malunga nemixholo yesinongo esibonakala siyimfihlakalo ekhitshini laseSmashburger, uRyan wathi, 'Inene yinyama yesikhumba senkukhu eyosiweyo kathathu ... khumbula xa umama wakho wasebenzisa ukwenza inkukhu ebhakiweyo ngeCawa kwaye kukho umaleko omkhulu wesikhumba ngaphezulu? Yiloo nto iphakathi. ' Ukuqhuma kwentloko.
I-hash eyenziwe ekhaya yenziwe ngombala
Oku ngokuqinisekileyo kuzisa into entsha kwibinzana eliqhelekileyo lokutya, 'incasa yenkukhu.' Nangona kunjalo, uninzi lwabantu mhlawumbi alunakuze luqonde ukuba bayayingcamla inkukhu kwi-burger bade baziswe ngokucacileyo ngayo (wamkelekile).
ISmashburger yahamba nge-CEOS ezintathu kwiminyaka emine
Facebook Umsunguli weSmashburger, ingqondi yokutya uTom Ryan, naye ngoku usebenza njenge-CEO yechungechunge. Oko bekungasoloko kunjalo nangona kunjalo. I-burger slinger sele ihambile kwi-honchos ezininzi zentloko ukusukela oko yaqala ngo-2007. URyan wathatha indawo nini UMichael Nolan wehle ngo-2016, emva kokubamba nje umsebenzi kangangeenyanga ezisibhozo. Ngaphambi koko, UScott Crane wayephethe iwonga, kunye nomanduleli wakhe UDavid Prokupek , owayehlala noSmashburger ukusukela kwiintsuku zokuqala eDenver. Xa uRyan wathatha isikhundla sokuba yi-CEO ngo-2016, waba ngumntu wesine ukuba asebenze njenge-CEO, kunye nomntu wesithathu ukuthatha ulawulo ukususela ngo-2013.
Njengamaxesha ngamanye imeko kwizikhundla ze-C Suite, bekungekho naziphi na iinkcazo zenqanaba eliphezulu lokuphuma phakathi kuka-2013 no-2016 kodwa ngamanye amaxesha kunokubonisa ukungavisisani kwenkampani kuba inokuthatha ixesha elibalulekileyo kwi-CEO entsha kwaye wenze umahluko. Kuba uRyan okwangoku usesikhundleni, kubonakala ngathi linyathelo elifanelekileyo leSmashburger-ngokucacileyo unomdla wohlobo.
ISmashburger ngoku yeyenkampani enkulu yaseAsia yokutya
Ifoto nguJay Direct / Getty Izithombe Ngo-2015, Jollibee Ukutya Corporation , Inkampani enkulu kakhulu esekwe kwiiPhilippines, ithenge iipesenti ezingama-40 zeSmashburger. UJollibee Foods Corp ungumnini weJollibee, indawo edumileyo yokutya okukhawulezayo kwaseAsia U-Anthony Bourdain eyakhe yaziwa njenge, 'yeyona ndawo imnandi, neyona imnandi emhlabeni.' Ke ngoFebruwari ka-2018, iJollibee Foods Corp inyukile ukongezwa kweepesenti ezingama-45 zetyathanga le-burger, ukutshona kwenye i-100 yezigidi zeedola. Oko kukhokelele ekubeni uJollibee abe neepesenti ezingama-85 zeSmashburger. Ekugqibeleni, ngoDisemba we-2018, uJollibee waphela ukuthenga iipesenti ezili-15 ezishiyekileyo.
Umsunguli weSmashburger kunye ne-CEO yangoku uTom Ryan ngumlandeli omkhulu weJollibee, elubona uncedo lwayo ekuqhubeni indawo ekhuphisanayo ye-burger, eMelika nakwamanye amazwe. Emva kwesivumelwano sokuqala se-2018, uRyan uxelele QSR , 'UJollibee ube liqabane elibalulekileyo elinobuchule ukuza kuthi ga ngoku.' Kwaye iSmashburger CFO, UBradford Reynolds, uthe, 'Sijonge phambili ekwakheni ubudlelwane bethu obuyimpumelelo ukuqhubela phambili ukomeleza uphawu njengenkokeli yamanye amazwe kwicandelo elingcono le-burger.'
Kubonakala ngathi uSmashburger umiselwe impumelelo eqhubekayo kwihlabathi liphela ngoncedo lwegama elinjengeJollibee, otyikityo indawo yakhe yokutyela ineminikelo emnandi enje nge spaghetti esine hotdogs kunye ne 'Big Yum!' iitshizi. Yiza, yintoni ongayithandiyo malunga naloo nto?
Kukho iingcinga zelenqe malunga nelogo yoqobo kaSmashburger
UJim Watson / Getty Izithombe Xa uSmashburger efika okokuqala, uphawu lwayo olumhlophe nobomvu lwalufana ngokufana nomdlalo omkhulu wevidiyo, UmdlaloStop , kuwo omabini umbala, ifonti kunye nobungakanani. Kubekho amaqashiso ye iingxoxo kumnatha 'ngokubhekisele kubumdaka obucacileyo bokufana kwabo, kwaye oko kukodwa kwenza ukuba kubekho indawo eninzi enokubakho Ithiyori yelenqe .
Kulungile, ke 'ithiyori yeqhinga' inokuba ligama (s) elinamandla kodwa kukho abathile abakholelwa ukuba ilogo yoqobo kaSmashburger yayifana ne-GameStop ngenjongo, kuba bayazi ukuba babeyi-A, bejolise kumawaka eminyaka, kunye no-B, ukubala kuthethwe Millennials ukukhukhula i-intanethi ngeefoto ezisecaleni / ezihlekisayo / iimemes / unantoni. Ngokusisiseko, abanye babenoluvo lokuba ngabom bazenza ii-logos zabo ukuba zifane, ukuze nje babethe iingcinga eziza kudala intengiso yasimahla.
Umdlalo weStop awuzange ukhuphe ngophawu lokukopa lwe-quasi, kwaye Smashburger Ekugqibeleni batshintshe ubume be logo yabo. Ngayiphi na indlela, isengumbono onomdla, ngakumbi xa ucinga ngokusekwa komsunguli weSmashburger uTom Ryan ukutyeba nge iwaka leminyaka .
I-In-N-Out yamangalela uSmashburger
UFrederic J. Brown / Getty Izithombe Xa kuziwa kwiiburger ezinamafutha ezibandakanya ii-patties ezininzi, ukhuphiswano luqinile. Ngo-2017, isigebenga esikhulu saseBest Coast Kwi-N-Out umangalele Smashburger Ulwaphulo-mthetho lwentengiso kunye nolwaphulo-mthetho olutsha 'lweTriple Double'. Izinto zemenyu yeenkwenkwezi ezizalwe nguCali zizinto eziphindwe kabini kunye noThathu. Kwirekhodi, iSmashburger's Triple Double ibandakanye izilayi ezintathu zeshizi kunye neepati ezimbini zenyama yenkomo. Kwi-N-Out iisendwitshi zibini kwaye zimbini, kwaye zintathu nezintathu (izilayi zesonka samasi kunye neepatti). Inyanga emva kokufayilwa okokuqala, i-In-N-Out nayo yongezwa intengiso engeyonyani kwisikhalazo.
Ityala lasonjululwa ngo-2019. Ekuqaleni, inkundla yavuma ukuba intengiso kaSmashburger ibiyinto encinci (hayi isigama senkundla esisemthethweni). Yayithengise iTriple Double yayo 'kathathu yenkomo' kwaye 'iphinda itshizi' kodwa ibhekisa kwinani leepatti kunye nezilayi, hayi ubunzima. Inkundla iqinisekisile ukuba i-Classic Smash Burger patty yabo inobunzima be-5 ii-ounces kunye ne-Triple Double patties yenkomo nganye inobunzima be-2.5 i-ounces, ngokwahlukeneyo, ngenxa yoko intengiso yabo yayingalunganga ngokwezibalo.
Ke Kwi-N-Out uhlobo lokufumana uloyiko lwentengiso ebubuxoki luqinisekisiwe kodwa Inkundla ithe i-In-N-Out khange ibonelele nge-Intel eyaneleyo yokubonisa ukuba bonzakele. Ke yeka ukukhala kwakho, i-In-N-Out, ayinguwe wedwa odibeneyo we-burger ovunyelweyo ukwamkela ukunikezelwa kwepatty engaphezulu kwesinye kunye / okanye isilayi setshizi.
Imfihlo kunye nezinto eziqhelekileyo zemenyu eSmashburger zingahluka ngokwendawo e-US nakwamanye amazwe
Facebook ISmashburger yenza ukuba kusoloko kukho izinto ezintsha nokuzama izinto ezintsha kwiimenyu zayo. Amaxesha amaninzi izinto zemenyu zisenokuba njalo ekhethekileyo kwindawo ethile yokutyela . Umzekelo, iLas Vegas Smashburgers banokhetho olubizwa ngokuba yi 'Sin City Burger,' kunye EMantla California AbakwaSmashburgers banikela nge-burger kwibhaskiti emuncu ebandakanya i-brie cheese, i-applewood batshaya i-bacon, iitamatisi zebhalsam eqhotsiweyo, itswele eyosiweyo, iletisi kunye nemayonnaise njengezinto zokuthambisa.
Nokuba imenyu eyimfihlo inokwahluka ngokuxhomekeke kwisixeko okanye ilizwe okhoyo. Nokuba uphi na, qiniseka ukuba ubuza imenyu eyimfihlo iPB&J Shake, eyi-vanilla milkshake exutywe nesiraphu yamaqunube kunye necookies zeNutter Butter (yum). Kukwafanelekile ukukhankanya, imenyu eyimfihlo yeSmashburger ikwabizwa ngokuba inikezela ngesitayile seFido iSmashburger, ekujongwe ukuba inyange umntwana wakho.
