Imifanekiso kaGetty Kwakungekho kudala ukuba iiQuiznos yayiyinto entle kakhulu. Babephezulu ngaphezulu kunendlela engaphantsi kwendlela, kwaye loo miqolo yokugcotywa yayingoyiso olupheleleyo nokuba yintoni eyayikuzo. Kodwa kuyacaca ukuba ukungqengqa iirollings akonelanga ukuzigcina ngaphezulu kwetyathanga lokutya xa kufikwa kwiivenkile ezikhawulezayo zokutya.
Ukuba awukhumbuli okokugqibela xa ububonile, ayisiyongcinga yakho. Ngoku ka Ishishini lokutyela , iindawo ezingama-4 700 ababenazo ngo-2007 zancipha zaya ngaphantsi kwama-400 kwiminyaka elishumi. Yilahleko enkulu- malunga neepesenti ezingama-90 zeevenkile zabo- ke kwenzeka njani ukuba ilahleko enkulu yenzeke?
iimveliso zamanzi ezibhotile ezimbi
Inzima, kwaye ibandakanya ii-franchisees ezinomsindo, isicwangciso seshishini esimangalisayo, kunye nokusetwa kwetyala. I-Quiznos khange ivele nje kukhuphiswano lwabo, bathathe izigqibo ezothusayo zeshishini ezenza inxenye yokuwa kwabo okukhulu kwelinye lamabali angaqhelekanga okusilela kwivenkile yokutyela elizweni. Kukho izifundo ekufuneka zifundwe apha, kwaye nokuba bafunde ngokukhawuleza ngokwaneleyo ukugcina ishishini labo, ixesha liya kuthi.
Abantu bakhetha ixabiso eliphantsi kune-toasted
Imifanekiso kaGetty I-Quiznos yabona ukwehla okuzinzileyo phakathi kuka-2007 no-2017, nango-2014 CNN baxela ukuba babegcwalisa ngokungabinamali. Iivenkile bekufanele zihlale zivulekile ngexesha lolwakhiwo olukhulu, kwaye ngelo xesha, zazingama-2,100 zazo. Zisixhenxe kuphela ezabaneshishini, abakhuphe ingxelo besithi bazakuthatha ixesha elide, bajonge indlela yokusebenza kwabo.
Kwangelo xesha, Subway yazisa ukuba bayanda. Ngoku ka Iposi leHuffington , Inxalenye enkulu yempumelelo yendlela engaphantsi kwendlela - eza ngendleko zeQuiznos- yayilixabiso labo. Ngelixa i-Subway ibonelela ngexabiso eliphantsi, iiQuiznos zazibonelela ngefancy (okanye, ubuncinci, fancier), kwaye abantu baseMelika bebandezeleka kubunzima bezoqoqosho, ixabiso eliphantsi yayiyindlela yokuhamba. Ingqondo yesiphelo seQuiznos yayithetha ukuba ziivenkile ezintle, ngaphezulu, kunye nexabiso eliphezulu elidluliselwe kumthengi. Kutheni uhlawula ngaphezulu xa unokukhetha ifayile ye- $ 5 ngeenyawo ?
Abantwana abatsha kwibhloko
Imifanekiso kaGetty I-Subway kunye neQuiznos zihlala zikhuphisana ngesiqwenga semarike yesandwich, kodwa ingxaki kaQuiznos yanda ngokubonakala kwezinye iivenkile ezisezantsi zokuphelisa abathengi abasafuna into encinci. Xa amatyathanga anjengoPotbelly noJimmy John eqala ukwanda, khange bathathe nje ishishini kude neQuiznos- banyanzela iiQuiznos ukuba zenze izigqibo ezinzima ezibangela ukwenzakala okukhulu kumgca wabo osezantsi.
Ukuzama ukuhlala nokhuphiswano kunye nokugcina abathengi, uQuiznos uthathe isigqibo sokuzama ukulwa namanye amaxabiso asezantsi, ngelixa begcina izinto zabo ezibizayo. Umhlalutyi wentengiso IBISWorld ithi oku kubeka uxinzelelo olugqithisileyo kwinzuzo yabo, kwaye le ndleko iyanciphisa iindawo ezininzi kangangokuba inxulunyaniswe nokuvalwa kweevenkile ezingama-2 500.
Okwangoku, ngexesha apho abantu abaninzi bezama ukuxhasa amashishini amancinci, asekuhlaleni, abafikayo bathanda Subs Firehouse babesebenzisa ingingqi yabo ekhethekileyo ukurhwebesha abathengi kude namatyathanga esizwe. Ngokudibeneyo, ukhuphiswano oluvela kumfo omkhulu - indlela engaphantsi kwendlela - kunye nabafana abancinci banikezela iiQuiznos ngokungxama kakhulu.
Iindleko eziphezulu zomthengisi
I-Instagram Ii-Quiznos franchisees zichaphazeleka ngokukhethekileyo kukhuphiswano nayo nayiphi na into enciphisa inzuzo, kuba ikhonkco linesicwangciso seshishini esingaqhelekanga. Ngelixa uninzi lokutya okukhawulezayo kokutya kuthethathethana nabathengisi abathi emva koko babonelele ngendawo ngokuthe ngqo (ngexabiso eliphantsi, kuba bathenga ngobuninzi), inkampani yeQuiznos ithenga zonke izinto-ukusuka ekutyeni ukuya ekubonelweni kwephepha ukuya kwiiCD-kubathengisi, emva koko kujike kuthengiswe kubo kwii-franchisees.
Umrhwebi ithi yinto enkulu leyo, kwaye kuthetha ukuba indawo yeQuiznos kufuneka ithengise ngaphezulu kakhulu kunendlela engaphantsi kwendlela ngaphambi kokuqhekeka. Ngelixa uninzi lweeresityu lusebenza ngendleko zokutya ezingama-30 epesenti, iiQuiznos zinyanzela ii-franchisees zabo ukuba ziqale ngendleko ukuya kuthi ga kwiipesenti ezingama-39.
Kukukhubazeka oku kwishishini, kwaye yimodeli yoshishino abanamashishini abasebenza phantsi kweminyaka. I-Quiznos yasekwa ngo-1981, yaza yakhula yaya kwiindawo ezili-18 ngaphambi kokuba yonke inkampani ithengiswe kwenye yee-franchisees zabo, uRick Schaden. Forbes Uthi nguye oweza nesicwangciso soshishino esinqabileyo, kwaye sagqiba ukuphula abanini be-franchise bekufanele ukuba bancedisa.
Elona tyala likhulu kuzo zonke
I-Instagram Izenzo zeshishini ezithintelayo ze-Quiznos khange ziqwalaselwe, kwaye ngo-2006, malunga ne-10 000 yabanini bamashishini bathatha inxaxheba bayisa kwinkundla yamatyala ngenkundla yamatyala. Ngoku ka Forbes , babanga ukuba inkampani ibenza ukuba babizwe ngokuba 'ngabathengi abathinjiweyo' kwaye babanyanzela ukuba bathenge izinto ngamaxabiso anyuse kakhulu okwenza ukuba kube nzima kubo ukuba baphumelele.
USchaden wakhanyela nakuphi na ukungalunganga, esithi iQuiznos yayidlulisa nje iindleko zeemarike kwii-franchisees zabo. Baye banyanzelwa ukuba basombulule ityala, kwaye bagqibela ngokuhlawula i-206 yezigidi zeedola kwii-franchisees zabo. Ngo-2015, usihlalo webhodi yeQuiznos, uDoug Benham, wabiza amatyala adlulileyo '... ngokuthe ngqo kuloo nto.'
Kwaye ukuhlawulwa kwezigidi ezingama-206 zeedola yayisisiqalo nje. Abanye abarhwebi bamangalela ngokwahlukeneyo, kwaye kwangaxeshanye iiQuiznos zazisilwa ngaphambili, ama-6 900 eefranchise eColorado, eIllinois naseWisconsin bafaka isimangalo esifanayo. Baphumelele i-95 yezigidi zeedola, benesuntswana elikhulu lokuya kubathengisi abahlawule imali yabo kodwa bengavunyelwa ukuba bavule indawo yokutyela, ngenxa yengxabano yendawo eqhubekayo (nge UCleveland ).
Iifranchisees zabo abasabathandi
I-Instagram Kwanasemva kokuba uQuiznos ehlawule ngaphezulu kwe-300 yezigidi zeerandi, ubudlelwane phakathi kwamashishini kunye ne-franchisee babukude nokulungiswa. Ngo-2013, Iposi leDenver wayexela enye iseti yezomthetho, eyathi ngokusisiseko iQuiznos isabiza ngaphezulu kwee-franchisees zeemveliso abanyanzelwe ukuba bazithenge ngokudibeneyo.
Kwakukho nenye icandelo kula matyala, nawo. Iivenkile ezizezinye zazibanga ukuba inkampani ngoku ibinyanzela ukuba bathathe inxaxheba kunyuselo nakwezinye izinto abathengisayo, ngelixa bengababuyiseli imali ebaphulukene nayo kwinkqubo. UQuiznos wakhanyela nakuphi na ukungalunganga, kwaye ngo-Novemba bobabini abanelungelo lokuthengisa ityala abakhokele isuti kunye noQuiznos bafikelela kwisivumelwano esingazange siphele nakubani na onikezela nayiphi na imali. Ixesha leFranchise ithi iinzame zabo zokufumana ulwazi oluthe kratya ziphele nje wonke umntu esala ukwenza ingxelo, kodwa abanye abanini abakwenziwanga okwangoku.
Ngentwasahlobo elandelayo, Iposi leDenver wayexela ii-franchisees ezili-12 ezazisele ukwala ukuhlala kwaye zaqhubeka umlo. I-Quiznos khange bazifumanele intando elungileyo xa bebala ii-franchisees ezingasasebenziyo zokwaphula ikhontrakthi, kwaye yonke le ngxaki yaphela ngokuhlala kungachazwanga.
Batyholwa ngokuzibulala komntu othenga amalungelo okuthengisa
Imifanekiso kaGetty Phakathi kwawo onke amatyala, ibali lomnini welungelo lokungena kwelinye ilizwe lazisa ungquzulwano phakathi kwabanini kunye neenkampani ekugxileni kuzo. U-Bhupinder Baber wayenendawo ezimbini eLong Beach, kwaye xa enye i-franchisee yavula kufutshane, ukuthengisa kwakhe kwehla. Engafumani mpendulo kwiiofisi zenkampani ezazithembise ukuba akukho mntu uza kuvula kufutshane, waququzelela uMbutho weQuiznos Franchisee ngethemba lokunceda abanye abanini-mpi balwe nezinto ababezithatha njengezingalunganga.
Kwakukho ngo-2004, kwaye ngokwe- Iposi ende yaseLwandle , ngela xesha iQuiznos yaphelayo isivumelwano sika-Baber's franchisee. Ngo-2005, uBaber wayecwangciselwe ukuba aye eDenver ukuphikisa amabango akhe. Uloyiko lokuba uhambo lwaluza kumxabisa kakhulu kwaye wayephulukana noko kuncinci ayenako, wangena kwigumbi lokuhlambela iQuiznos wazibulala.
Ushiye ngasemva inqaku elibiza ukuba kwenziwe uphando malunga neQuiznos kunye nezenzo zabo zeshishini, kwaye loo nothi yakhutshelwa uluntu. Inkqubo ye- Thumela ithi i-tangle yasebusuku yamatyala e-Quiznos kunye ne-franchisees yabo ebebandakanyeke iminyaka sele ingcambu zombutho wababemi wase-Baber nakwinto eyenzekileyo kwi-Quiznos yase-California, kwaye olo luhlobo lwento ekungekho mntu unokuyihoya.
Ukuba wena okanye nabani na omaziyo uneengcinga zokuzibulala, nceda tsalela umnxeba iNational Suicide Prevention Lifeline kwa-1-800-273-TALK (8255).
Babenemikhankaso emininzi kakhulu
Youtube Ezinye iiphulo zentengiso aziphumeleli, kwaye ezinye ... hayi kakhulu. Ushishino ngaphakathi ndibize i Iipongemonkey ezothusayo ukusuka kwiiQuiznos enye ye Amaphulo ali-10 oMbi weNtengiso ngalo lonke ixesha , kunye nabathengi bavumile.
Iimbongolo zazigcwele ukubhengeza iiQuiznos ukusukela ngoFebruwari 2004 kude kube ngu-Agasti waloo nyaka, utsho I-Adage , Kwaye ukuba uziva ngathi ungcungcuthekiswe ngabo ixesha elide kunelo, awuwedwa. Babephethwe kakubi kangangokuba abanye abantu abathengisa imali bathumela imiqondiso becela uxolo kubo, besithi abananto yakwenza noluvo lungaqhelekanga, lungaqhelekanga. Kwiveki yokuqala, ikomkhulu leQuiznos 'eDenver lafika kufutshane ne-30,000 yeminxeba yabantu bezibuza ukuba kwenzeka ntoni, kwaye xa kufika ixesha lokuba babanike izembe, inkampani ithi bayenzile into ebebefanele ukuyenza: yenza i-buzz. Ngelishwa, yayingeyiyo yonke into elungileyo.
Umrhwebi Ithi intengiso yeQuiznos ikude ngempumelelo. I-spongmonkeys zazinambitheka kwaye zacima abathengi, kwaye ngo-2009 iinzame zabo zokwenza i-toaster ye-toaster ehlekisayo ngesondo kwakhona yawa phantsi, kwaye benza okubi ngakumbi kunokulunga.
Ukupapashwa kakubi kwi-scandal ye-sex
Imifanekiso kaGetty Ngamanye amaxesha, iscandal sesini senza iintloko kancinci kwaye abantu baqhubeke. Ngamanye amaxesha, yenza umonakalo omkhulu- kwaye kunjalo njalo xa ibandakanya omnye wabaphathi abaphezulu benkampani, kunye nentombazana eneminyaka eli-13 ubudala.
Kwi-2006, i-VP ephezulu ye-VP yentengiso yabanjwa emva kokuqalisa incoko nomntu okwi-Intanethi awayecinga ukuba yintombazana eneminyaka eli-13 ubudala. Ngokwenene yayililungu leCanon City, isebe lamapolisa laseColorado, kwaye emva kothotho lweengxoxo ezingcolileyo, balungiselela ukudibana. Ayikhange ihambe njengoko wayecwangcisile: UScott Lippitt wabanjwa ngezityholo ezintlanu, kubandakanya ukubambisa i-intanethi, ukuxhaphaza umntwana ngokwesondo, kunye nokuzama ulwaphulo mthetho ekuhlaselweni ngokwesondo emntwaneni.
Ngoku ka I-Adage , U-Lippitt wakhululwa nge-bond engama-250,000, kwaye akazange agxothwe eQuiznos ekuqaleni-endaweni yoko, wabekwa kwikhefu lokungabikho ngokungapheliyo. Kungekudala emva koko, uLippitt wagxothwa , nangona igqwetha lakhe labanga ukuba kungenxa yokwazisa kakubi. Njengokuba oko kwakungonelanga ukungcolisa umfanekiso kaQuiznos nangakumbi, kwavela nokuba ebesemva kwephulo lesibhengezo seziponji kunye nelinye elingonwabisiyo elibonisa uMntwana uBob, usana olunelizwi lomntu omdala elihlasela abafazi . Yikes.
I-sub fiasco yasimahla
I-Instagram Ukutya kwasimahla kuhle, kodwa uyazi ukuba yintoni engalunganga? Xa iinkampani zibonwa njengezingahloniphi ezona coupon zazo kunye nezithembiso zokutya simahla.
Ngaba ii-beet ziwenza umchamo wakho ube bomvu
Ngo-2009, iiQuiznos zazama ukufumana iswitshi simahla. Banikezele ngesivumelwano esingaqhotyoshelwanga ngentambo yokufumana abantu kwakhona eminyango yabo, kodwa akubanga kudala Umthengi bexela ukuba abathengi bayaliwe i-subs. Ezinye iindawo azizukanga kwaphela amatikiti, abanye bawamkela kuphela ukuba abathengi bathenga enye into, kwaye akukho mfuneko yokuba bathi, abantu abonwabanga.
Umthengi baye benza ukumba okungakumbi, bafumanisa ukuba abo bathengisela amalungelo abo banezizathu ezivakalayo zokungazamkeli izikhuphoni: bebengabhatalwa ngokushishina, endaweni yoko bekulindelwe ukuba batye iindleko ze 'simahla'. Kwiintsuku ezimbalwa emva kokuba uqalile unyuselo, imemo yangaphakathi icebise ukuba bazakuqala ukunceda ii-franchise ngeendleko zonyuselo, kwaye ngelo xesha, bathi 'babenama-200,000 amakhuphoni aprintiweyo kusuku lokuqala,' itoni yenkxaso-mali enokuthi ikhubaze i-franchise esele ilukhuni. I-Quiznos ithembise ukuyilungisa, kodwa ayisiyiyo into abantu abayilibalayo.
Uhlengahlengiso kunye nokuthenga kusilele
I-Instagram Xa ujongene nokugwetywa, ungquzulwano, kunye nazo zonke iintlobo zokwazisa kakubi, uQuiznos uye wazabalaza. Ngo-2016, inkampani yanikezelwa kwi-CEO entsha, owayesakuba ngu-CMO uSusan Lintonsmith (nge IiNdaba zeBiz ). Uye wenza amanyathelo abalulekileyo okuphelisa uxinzelelo kwii-franchisees ababezishiyile, ukunciphisa intlawulo ababefanele ukuyenza kumanyano kunye nokuqalisa inkqubo entsha yokunyaniseka. Kodwa kuncinci kakhulu, kusemva kwexesha?
IiQuiznos zathengwa ngoJuni ngo-2018 yinkampani yabucala yotyalo-mali (nge Iindaba zeSizwe zokutyela ), kwaye nangona bengasokolanga kangangendlela ebebekade beyiyo kwiminyaka edlulileyo, bebesavalile iivenkile ezili-100 ngo-2017. Oko kusenokungavakali ngathi kuninzi kwisikimu esikhulu sezinto, kodwa khumbula -ngoku, yayikota yeevenkile zabo.
Ishishini lokutyela Usola ukuwa kweQuiznos kwindibaniselwano yokhuphiswano, isicwangciso esibi seshishini, izigqibo ezingalunganga, ukudodobala koqoqosho kwilizwe liphela, ukuthenga izinto, ukungabinamali, kunye noxinzelelo olubi. Oku kuninzi kulo naliphi na ikhonkco elinokuphinda livele kulo, kwaye ikamva likaQuiznos lisekude kakhulu emoyeni - ngakumbi xa amanye amatsheyina amancinci esanda.
