Imifanekiso kaGetty Nokuba uluhlobo olungenakucinga uhambo oluya kwivenkile yokutya okanye kwisikhululo segesi ngaphandle kokubamba isiselo esinamandla okanye ukuba uthembele kubo kuphela xa kuvela into ethile, uqhelene nencasa eyahlukileyo YeBull Bull. Imkile ekubeni sisiselo esikhethiweyo kubaqhubi beelori eThailand iye kumnyhadala wehlabathi, kwaye unokumangaliswa zezinye zezinto malunga nesiselo- kunye nabenzi bayo-ongazange uve.
esona siselo sibiza kakhulu kwi-starbucks
Umqambi wayo wayevela kwisiqalo esithobekileyo
Imifanekiso kaGetty I-Red Bull intle kakhulu kuyo yonke indawo namhlanje, eyenza kube lula ukulibala ukuba ngokuqinisekileyo khange ibekho naphakade, kwaye ukwenziwa kwayo ngenene libali elingenakulindeleka.
I-Red Bull yoqobo ibizwa ngokuba yi Krating Daeng, kwaye yenziwa ngu usomashishini eThailand . UChaleo Yoovidhya wenza indibaniselwano yokuqinisa amandla ngo-1976, kwaye yathatha eyona ndawo iphambili phakathi kweziselo zamandla zelizwe kwisithuba seminyaka emibini. Njengoko intetho isitsho, ixesha liyinto yonke, kwaye indalo kaChaleo yeza xa kwakukho abantu ababezama ukuhlala bephaphile kwaye benemveliso. Uqoqosho lwalujamelene nokwenziwa kwamashishini kwilizwe liphela, kwaye abemi balo babedinga into yokubanceda benze utshintsho kwindlela yokuphila yasemaphandleni baye kwimisebenzi yasezidolophini - ngakumbi ezo zekhola eblue. Abaqhubi beelori babephakathi kwabokuqala ekujoliswe kubo ngophawu, kwaye ukuthandwa kwayo kwanda.
Inxalenye yempumelelo yakhe yayixhomeke kwimbono yokuba wayengathengisi imveliso kuphela, wayesakha uphawu. Wayesazi ngqo apho abathengi bakhe bavela khona, naye, njengoko wayekhe walapho. UChaleo wazalwa ngo-1923 kusapho lwabafuduki baseTshayina ababefudukele eThailand, kwaye wazibala izinto ezinje ngokufuya idada phakathi kwemisebenzi yakhe yokuqala. Wazenzela eyakhe inkampani - i-TC Pharma- ngo-1956. Kwathatha phantse amanye amashumi amabini eminyaka phambi kokuba aqale inguqulelo yotywala.
Yaya kubulela kwihlabathi liphela kumgqugquzeli wamazinyo wamazinyo
Imifanekiso kaGetty UKrating Daeng yayingengobusuku nje obunye, impumelelo yehlabathi nangayiphi na indlela, kwaye kwakungekho ngo-1987 apho ukuhlangana kweshishini okungahambelaniyo kwaphela kwayiguqula yaba yiRed Bull kwaye wayazisa kwihlabathi. Inkampani kaChaleo ibisebenza nemveliso yokungenisa elizweni evela kwinkampani yamazinyo eJamani ebizwa ngokuba yiBlendax. Xa umlawuli wentengiso kaBlendax ethatha isampulu kwisiselo samandla selayisensi yakhe, kwakungekho kujonga ngasemva - ngakumbi emva komlawuli wentengiso, Usomashishini wase-Austrian uDietrich Mateschitz , yahlaselwa ngumbono wokwenza iqumrhu ngokukodwa ukuzisa isiselo kwihlabathi liphela.
Emva kokwenza kancinci kunye nokuguqulela okuthathe iminyaka emithathu ukuba ilunge, baqala ukuvavanya kwimakethi yase-Austrian kuqala. Kwiminyaka elishumi elinesihlanu kamva, inkampani yayixhamla i-1,3 yezigidigidi zeerandi kwintengiso yonyaka, zonke zakhiwe emagxeni omntu owayeqale kwishishini lokuthengisa intlama yamazinyo.
Kuxhomekeke ekuvinjelweni kwilizwe lonke
Imifanekiso kaGetty Ukuzisa iRed Bull kwimarike yehlabathi bekungekho nto ingenasiphako, inkqubo elula, kwaye nokuba ungowelinye lamazwe angazange abenangxaki yokubeka iRed Bull yoqobo koovimba beevenkile, usenokuba uye weva inkxalabo malunga nento yenza kwingqondo yomntu nasemzimbeni. Ngo-2004, IFransi iphakamise inkxalabo malunga namanqanaba e-caffeine I-Red Bull iqulethe, kwaye iyakwalela ukungeniswa kunye nokuthengiswa kwayo ngokupheleleyo. Ukuvinjelwa kwaba ngumceli mngeni ngezizathu zokuba iyaphazamisana nelungelo lokungenisa iimveliso elizweni, kodwa isekwe kwingxelo evela kwiNkundla yaseYurophu yezoBulungisa kwiKomiti yezeNzululwazi yezoKutya ethi iingcebiso ezininzi ziyafuneka ukuvavanya ngokupheleleyo nayiphi na imingcipheko yempilo, Ukuvalwa kwagqitywa.
Kwakungekho ngo-2008 Uhlobo lwantlandlolo, olungasombululwanga lweRed Bull yavunyelwa ukuba ingeniswe ngaphakathi kwaye ithengiswe eFrance, kuba uvavanyo oluqhubekekayo alufumananga bungqina bokuba bekho emngciphekweni wezempilo owawugcine ezandleni zabemi baseFrance ukuza kuthi ga ngelo xesha.
IFransi ayisiyiyo kuphela, nokuba ngo-2014 ILithuania ivotele ukusebenza komthetho omtsha ethathe indawo enkulu yabaphulaphuli ekujoliswe kubo nguRed Bull: abantwana. Umthetho uyakwalela ukuthengisa nasiphi na isiselo esinamandla se-caffeine (hayi iRed Bull nje) kubantwana.
Izityholo zongquzulwano lomdla kwizifundo zesayensi
Imifanekiso kaGetty Kwiminyaka elishumi emva kokuba iRed Bull yenziwa yafumaneka kwihlabathi liphela nakwiminyaka emva kokuba iFrance ingenile, kusekho izifundo ezenziwayo malunga nomngcipheko onokubakho onxulunyaniswa neziselo zamandla. Ngelixa ezinye iinkampani ziye zajolisa kwiimveliso zazo, yimpembelelo kaRed Bull enezinye iingcali zonyango ezichaphazelekayo.
i-molasses ilungile kuwe
Ngo-2014, UGqirha Peter Miller weDyunivesithi yaseDeakin yase-Australia upapashe isiqwenga kwifayile ye- BMJ ubuze ukuba zinyanisekile njani ezinye zezi zifundo. Ngokukodwa, wayexhalabile malunga nophando kwinto eyenzekayo xa uqala ukudibanisa iziselo zamandla kunye notywala, nokuba iyaqinisa na ifuthe lotywala. Ingxaki, ubanga ukuba, kukho inani lezifundo ezithi iRed Bull ikhuselekile ngokupheleleyo. Funda ukushicilelwa okuhle, nangona kunjalo, kwaye uyakufumanisa ukuba bahlala bexhaswa ngemali nguRed Bull ngokwabo kwinto ebonakala ngathi kukungqubana okupheleleyo komdla.
I-Red Bull ibonelele ngempendulo, isitsho nje ukuba hayi, bekungekho ukwanda okubonakalayo komngcipheko wokuxuba imveliso yawo notywala. Into abangakhange bayiphendule, nangona kunjalo, yayiyimibuzo malunga nokubonelela nge-placebos okanye ukuvuma izifundo. Abanye abaphandi balumkisile ukuba izifundo, ewe, kungagqitywanga yimfuneko . Yimeko apho iimeko zaselebhu azinakulingisa iimeko zobomi bokwenyani, kuba imithetho yokuziphatha ibeka umda wokuba lingakanani inani lamavolontiya anokucelwa ukuba asele. Le mithetho ayisebenzi kubomi bokwenyani, kwaye oko kuphakamisa inkxalabo malunga nokuba zichanekile njani izifundo.
Iisampulu zeRed Bull Cola kuvavanywe i-cocaine
Imifanekiso kaGetty I-Red Bull ingaziwa kakhulu ngeziphuzo zayo zamandla, kodwa ngo-2009, inkampani yenza iintloko ngenye imveliso. I-Red Bull Cola yabo yayisenza amaza- kwaye ingekho ngendlela elungileyo- xa kuvavanywa eJamani kwafunyanwa iisampulu iqulethe isixa esine-cocaine .
Iingxelo zeendaba zacacisa inkqubo yokwenza i-cola, eyenziwe kwisityalo esinye se-coca esidume ngokuvelisa ngokungekho mthethweni. Ifakiwe kwinani leziselo zamandla, kodwa inkqubo yokuvelisa isusa icandelo lecocaine ... kwiimeko ezininzi.
Nangona isixa esifunyenweyo besingabalulekanga - isebe lokhuseleko lokutya eJamani lathi kungathatha ilitha ezingama-12,000 ezingenakwenzeka ukufumana naziphi na iziphumo ezifana necocaine kuyo - yayisavaliwe kumazwe amathandathu aseJamani. Ukuvalwa akuxhaswanga kwilizwe liphela, nkqu naseJamani, nokuba nguFritz Soergel, ummeli ovela kwi Iziko loPhando lwezeBiomedical and Pharmaceutical esithi yayiyinguqulelo engasebenziyo kwaphela yecocaine eyayingenabungozi kwaphela. Okwangoku, akukho mntu uthanda ukuva ukuba into ethile inecocaine ikwiivenkile zabo zokutya, kwaye isithintelo besimi.
Inkampani enye ivelisa incasa yeRed Bull yelizwe
Imifanekiso kaGetty Wonke umntu owakha waba neRed Bull uyazi kakuhle ukuba kunjani. Yincasa eyahlukileyo emangalisayo, kodwa ngekhe ubize igama. Akukho mntu wakwaziyo ukuzinza ngokwenyani yile flavour, nangona iimbono zoluhlu kwizinto ezinjenge tarts engamanzi amnandi ukuya kwisiraphu sokukhohlela neswekile eyongeziweyo Iincasa ezintsha zikhona ichongwa ngakumbi , kunye nokukhululwa kwe-cranberry, i-blueberry, i-kiwi, kunye ne-pink grapefruit flavour ( kuxhomekeke kweliphi ilizwe okulo ). Ngo-2015, uSaravoot Yoovidhya, u-CEO we-Red Bull abavelisi u-TC Pharma, uvumile ukuba ukuze baqhubele phambili kuya kufuneka bahambisane namaxesha, baphinde bavavanye iincasa zabo kunye nolunye ukhetho. Nini China Yonke imihla baxela ngotshintsho olukude, bacaphula uSaravoot esithi, 'Sazise yonke into- inkqubo yemveliso, incasa, umxholo wemveliso yethu, nkqu nefomula, sisebenzisa amaqela endawo. Sele kuyiminyaka engama-20 ngoku, kwaye imarike itshintshile kakhulu ngelo xesha. Kufuneka senze uhlengahlengiso kwixesha elizayo. '
Ngelixa oko kuye kwathetha ukwazisa ezi flavour zintsha, inye into ehlala ingatshintshanga yincasa ekhethekileyo yeRed Bull yoqobo. Kukho isizathu esivakalayo sokungaguquguquki kwayo, nayo: azikaze zikhuphe iincasa zazo, kwaye i-TC Pharma ihlala ikukuphela komvelisi waloo mlingo womlingo, umangalisayo, iRed Bull flavour.
Ezo nkunzi zibomvu zilungile
I-logo ye-Red Bull i-iconic, kwaye unokucinga ukuba ziinkunzi nje ezimbini ezibomvu, ezikwere umlo. Ngokwenene zizilwanyana ezibizwa ngokuba yigaur , kodwa ungabazi njengenyathi yaseIndiya. Ukusukela ngo-1986, bebekwiLuhlu oluBomvu lwe-IUCN ngenxa yokuhla kwabantu, kwaye zizidalwa ezintle.
Bomthonyama eMzantsi nase Mzantsi mpuma Asia, i gaur yeyona inde kwezenkomo zasendle emhlabeni, kwaye zonke zineempondo ozibonayo kwi logo yeRed Bull, nokuba yindoda okanye ibhinqa. Baye nabo phakathi kwezona zilwanyana zikhulu zisaphila emhlabeni , kwaye kwiindawo apho zihlala zinokungqubana nabantu, ziye zazilungelelanisa neeshedyuli zasebusuku ukuzama ukunqanda abangeneleli. Ubukho babantu abangenelela kumhlaba wabo butshintshile ubume babo, njengezilwanyana ezingafane zibonakaliswe ebantwini zizidalwa ezinobuntloni, kodwa ezo kujongwene nazo ziyaziwa ukuba zibize. Okumangalisayo kukuba, nangona i-gaur kwi-logo ye-Red Bull iboniswa ihlawulisana, baphantse babonwa belwa. Ubukhosi bomhlambi kunye namalungelo okuzala alawulwa ngokobukhulu, kwaye kunqabile ukuba balwe nabadla bodwa, nokuba. Endaweni yoko, baxhomekeke kwisoyikiso kunye namanani ukuthintela amarhamncwa - ihlala ingwe, ingwe, okanye iingwenya - ekuzingeleni abancinci okanye abadala.
Indlalifa kwilifa leRed Bull yimbacu efunwayo
Imifanekiso kaGetty NgoMeyi 2017, uthotho olungaqhelekanga lweziganeko yaqhubeka ityhila, kwaye indlalifa yeRed Bull fortune yayililo kanye embindini. Iqale ngoSeptemba 3, 2012, xa uVorayuth 'Boss' Yoovidhya watyholwa ngokubetha ipolisa lezithuthuthu eBangkok ngelixa wayeqhuba iFerrari yakhe. Emva kokurhuqa ipolisa iimitha ezininzi, ibalekile kwaye kamva ayizange ifike enkundleni ukuphendula iisamani. Ngokwamagqwetha akhe, wayegcinwe lishishini, kodwa i-Associated Press yafumanisa ukubulawa kwabantu kwizithuba zosasazo ezabonisa ukuba wayengekho kwishishini (okanye egula, njengoko bekusitsho njalo), kodwa endaweni yoko wayebhabha kwihlabathi liphela, ebetha ezona ndawo zokutyela zibalaseleyo, kunye nokuzonwabisa kwiihotele zodidi. Wanikwa ithuba lokugqibela lokuvela enkundleni ngoMeyi ka-2017, kodwa endaweni yoko wabaleka kwelo lizwe kwakhona kwiintsuku ezimbini phambi kokuba angene enkundleni.
ipanera yasimahla yokugcwalisa ikofu
Kukhutshwe isigunyaziso sokubanjwa, kunye nepaspoti yakhe irhoxisiwe kwaye imeko yakhe yokungena kwelinye ilizwe ayisebenzi. Ukuba unetyala lezityholo abekwa zona, oko kuya kuthetha isigwebo seminyaka elishumi entolongweni, kwaye nommiselo wokulinganiselwa kwityala- ukuqhuba ngokungakhathali- akupheli de kube ngu-2027. (Imida yolunye ulwaphulo-mthetho iphelelwe lixesha. .)
Ngokwamagqwetha akhe, ekuqaleni washiya indawo eyokuthetha notata wakhe, kwaye wayengaselanga xa wayeqhuba ngaphandle kovavanyo lwegazi olwalubonisa ukuba ebekhona. Ngokwengxelo ekhutshwe ngukhomishina wamapolisa, 'Asizukuvumela eli polisa life ngaphandle komthetho. Ndikholelwe.'
Bamangalela i-8-man brewerer ngaphezulu kwegama labo
Imifanekiso kaGetty Zonke iinkampani zikhusela ipropathi yabo enomgangatho ophezulu wokuqonda, kodwa iRed Bull isenokuyithatha ikude kakhulu ngo-2013 xa bahamba emva kotywala obuncinane eNorwich, eNgilani , Ngokusebenzisa igama ababona lifana kakhulu nelabo. NgokukaRed Bull, iRedwell Brewing inokudideka ngokulula kunye nesiselo esinamandla, kwaye baphikisana nelungelo labo lokubhalisa igama kunye nophawu lwentengiso.
URed Bull ukhuphe ingxelo esemthethweni , besithi, 'Igama' kakuhle 'lichaza nje kwaye ngenxa yoko akukho mntu uhlukileyo kwaphela. Ngapha koko, igama elithi 'inkunzi yenkomo' kunye negama 'kakuhle' zabelana ngesiphelo esinye kwaye zahlukile ngoonobumba ababini. Ukuphela 'll' kuyafana kwaye ke amagama athi iRed Bull kunye neRedwell ayadideka ngokufanayo kwimbonakalo nakwindawo yokujonga ifonetiki. Umthengi ke uya kudideka malunga nemvelaphi yeenkonzo. '
Indawo yotywala, eyayiqhayisa ngabasebenzi abasibhozo kuphela kwaye yathatha igama labo eRedwell Street eNorfolk, kwafuneka ihlale phantsi noRed Bull bavume ukuba ngekhe benze naziphi na iziselo ezinamandla nanini na kwixa elizayo, kwaye uRed Bull wabavumela qhubeka negama abalikhethileyo.
Isimangalo esityala ubuxoki sentengiso
Zininzi izinto ezingafunekiyo eziye zafakwa kule minyaka, kwaye ngo-2014 I-Red Bull ifumene ithagethi yelinye . UBenjamin Careathers wamangalela inkampani ngesiqubulo sabo, awabona ukuba siyalahlekisa. Ngaphandle kokuphindaphinda ukubona iintengiso ezithi 'iRed Bull ikunika amaphiko' kunye nokutya isiselo esinamandla ngobuninzi, waye (mhlawumbi) wothuka kukufumanisa ukuba khange akhule ngokwamaphiko. Wayedanile ngenxa yokuba engakhange abe nawo amandla obukrelekrele okanye ezemidlalo, ngenxa yoko wagqiba kwelokuba abathathe baye enkundleni.
Ngokuothusayo, isityholo sakhe sokuba inkampani iyile intengiso yabo yokulahlekisa ngabom abathengi bahlangatyezwa ngento yokuphumelela. Isuti ibubungqina bokuba akukho bungqina benzululwazi bokuba iRed Bull enye yayisebenza ngakumbi kunendebe yekofu, nangona yayixabisa kakhulu xa isophulwe kumxholo wayo wecaffeine, kwaye ithengiswa njengeyona mveliso iphambili. URed Bull uzinze ngaphandle kwenkundla, kwaye wavuma ukuhlawula wonke umthengi weRed Bull $ 10. Iindleko zesuti? Isigidi esixabisa i-13 yezigidi zeedola, ngezigidi ezi-6.5 zeedola ukuya kwingxowa-mali ezinikezelweyo eyayiza kuhlawulwa kubathengi, i-10 yeedola ngexesha.
Bangemva kweziko loqeqesho oluphambeneyo
Imifanekiso kaGetty Ngelixa usazi ukuba iRed Bull inxulunyaniswa neFomula yokuQala kunye nemidlalo egqithileyo, usenokungazi ukuba zikwangasemva kweziko loqeqesho lobuchwephesha eSanta Monica, eCalifornia. Abaqeqeshi banika iimbaleki zabo ingqalelo eyedwa, kodwa bayayenza ngezixhobo ezintle zasendle.
endaweni yeswekile yedemerara
Kukho i-trampoline, 'yokwazisa komoya', ngokwe Imidlalo eboniswe , nazo zonke izixhobo zoqeqesho ezisemgangathweni onokuzilindela. Kodwa kukwakho ne-rig yoqeqesho lwe-neurological, nayo, ukuba inyathela i-brainwaves kwaye inceda iimbaleki ukuba zibonwe malunga nokwenzekayo kwiintloko zazo njengoko zisebenza. Ngokwemigaqo ye-layman, iya 'kwindawo', kwaye iziko loqeqesho eneneni linezixhobo zokubeka iliso ezifundisa iimbaleki ukuba zilawule njani ukuphefumla kwazo kunye nokugxila kuzo ukuze zifike ngokukhawuleza.
Ezinye iikhompyuter zinezivamvo ezivumela abaqeqeshi ukuba bajonge kwimisipha yembaleki yabo ukuze babone ukuba yimalini na ioksijini, ebanceda ukuba babone iindlela zoqeqesho ukubenza baphumelele. Kwaye kukho i-cryosauna, umatshini iimbaleki ezinokungena kuwo emva koqeqesho ukuze zifumane idosi ebandayo ekhaba iihormoni ekuqhubeni kakhulu kwaye incede ukuqala inkqubo yokubuyisela kwimeko yesiqhelo.
Ekupheleni kosuku, iimbaleki zinamava kuyo yonke into ukusuka kwizixhobo ezizodwa zoqeqesho kwimidlalo eziyikhethileyo ukuya ekuzijongeni ngaphakathi, konke oku kuzama ukuba, ngokwenyani, ukubanika amaphiko.
