Imifanekiso kaGetty I-Yelp sisixhobo esikhulu sokufumanisa malunga neendawo zokutyela ezahlukeneyo, oogqirha kunye namanye amashishini. Nanini na xa ndihamba, ndisebenzisa usetyenziso lweYelp kwifowuni yam ukufumana indawo elungileyo yokutya. Kwaye xa ndifuna ukufumana ugqirha omtsha okanye umntu wokulungisa, ndiyaqinisekisa ukuba banenqanaba elifanelekileyo. Rhoqo ndifumana ukuba amava am yile nto kanye bendiyilindele, ngaphandle kokumbalwa. Kwakhona, ndihlala ndibhala uphononongo lweYelp ngokwam, ndigqamisa izinto endizithandayo malunga namaziko ahlukeneyo. Kodwa i-Yelp ayisiyontando yesininzi ibonakala ngathi. Baneendlela zabo zokuqinisekisa ukuba inzuzo kunye nodumo lwabo lukhuselekile. Nazi ezinye zeemfihlo uYelp angafuni ukuba wazi ngazo.
Abantu bashiya uphononongo olungelulo
Akufanelekanga ukuba iyothusa yonke into yokuba i-Yelp, njengayo nayiphi na indawo enophononongo, inokusetyenziswa ngabantu abafuna ukuba ishishini labo lifumane amanqaku amahle. Ngokwe- Ufundo luka-2015 eqhutywa yiHarvard Business School, malunga neepesenti ezili-16 zazo zonke iimpendulo zeYelp zinokuba yinyani. Uninzi lophononongo oluyinyani lusisiphumo sabanini bamashishini becela uphononongo oluqinisekileyo kubantu abakwiisayithi ezinje ngeCraigslist ngokutshintshiselana ngemali, kodwa zisenokuba kukuphononongwa okungalunganga kwabantu abane-vendetta ngokuchasene neshishini okanye umnini-shishini.
U-Yelp, ongavumiyo ukuphononongwa mbumbulu nangayiphi na indlela, wasungula ifayile ye- Izilumkiso zabaThengi Inkqubo yokubamba amashishini akhubekisayo. Oku kuphezulu kwabo isoftware yokuqonda ngokuzenzekelayo ukuba ukhula luphononongo olungelulo. Kodwa ngaphandle kwemizamo yeYelp, akunakwenzeka ukuba ususe zonke iimpazamo ezingezizo, ke ezinye ziya kuhlala zingathandwa nguYelp okanye hayi.
Bayazamkela iintlawulo ezivela kumashishini
Ngaba ukhe waqaphela ukuba phezulu kwiziphumo zakho zophendlo lweYelp kukho udweliso olunegama 'intengiso' ecaleni kwabo? Olu luhlu zizibhengezo ezivela kumashishini ahlawula iYelp ukuya zibonisa indawo yabo phezulu kukhangelo olufanelekileyo. Ke naka ingqalelo kwinto onqakraza kuyo-amashishini abhengeziweyo anokufumana loo nto iphambili kumaziko angcono. Oku akufuneki kumangalise njengoko iYelp, emva kwayo yonke loo nto, inkampani ethengisa esidlangalaleni eneyona njongo iphambili yokwenza imali. Kodwa oku akunakuba kuphela kwendlela uYelp enza ngayo imali. Ngokuqinisekileyo, abasebenzi baseYelp banayo baqhagamshelana namashishini , enikezela ukususa uphononongo olubi kumrhumo 'wentengiso,' nangona uYelp eyikhanyela le yinto abayenzayo. Ukuba le yinkqubo yeshishini leYelp, oku kubaluleke kakhulu njengoko kungagcini ngokubeka amashishini asesichengeni kwindawo embi, kodwa kukwabuza ngokungathandabuzeki kwendawo yonke. Ukuba oku kuyinyani, kuyacaca ukuba i-Yelp ayifuni ukuba uyazi ngayo.
Asilulo lonke uphononongo
I-Yelp yenze umsebenzi olungileyo uqinisekisa ukuba indawo yabo iyasebenziseka kubavavanyi. Akunzima ukuseta iakhawunti, fumana indawo oyifunayo, kwaye ushiye uphononongo. Nangona kunjalo, i-Yelp ayithumeli lonke uphononongo olunye abalufumanayo. Inyaniso, Iipesenti ezingama-25 uphononongo olungeniswe kwiYelp alusetyenziswanga. Kungenxa yokuba ziphawulwe ziiYelp's uphononongo lokucoca ulwelo ayinakusebenziseka ngenxa yezizathu ezahlukeneyo: uphononongo oluninzi oluvela kwidilesi enye ye-IP, ebhalwe ngumntu okhuphisana naye okanye ethambekele ngandlel 'ithile, ebhalwe ngabasebenzi abangenelisekanga, njl. Kodwa ikwafumana uphononongo olubhalwe ngabanikeli rhoqo, becacisa ukuba bazi ngokwaneleyo malunga nomntu ukuba athembe ingcebiso yakhe. Ke, ezi ngxelo azifakwanga kubungakanani beshishini ngokubanzi. Yenza inqaku: ukuba ufuna ukubala ukubala, qiniseka ukuba ubhala ngokwaneleyo ukuze iYelp ithembe isigwebo sakho.
Abavavanyi banokuba nobuhlanga
Abanini beevenkile eSacramento, eCalifornia kutsha nje wagxeka uYelp ekuphatheni kwabo uphononongo lobuhlanga olushiywe kwindawo yabo. U-N'Gina no-Ian Kavookjian, abanini beSouth Restaurant kunye nesibini esitshatileyo, bathi uYelp uthathe iveki esusa uphononongo olwalubiza igama lakhe elithi 'field N-word' wabhekisa kumyeni wakhe 'njengomnini wamakhoboka amhlophe.' Ngoku ka I-CBS Sacramento , U-Yelp uthi uphononongo oluvavanywayo luyavavanywa kwiintsuku ezingama-3-5. AbakwaKavookjians babenethemba lokuba i-Yelp ingafuna ukususa uphononongo olunje kwindawo yabo ngokukhawuleza kunoko, kodwa kwakungekho njalo.
Kwaye ayiloxesha lokuqala iYelpers ishiya uphononongo lobuhlanga. Ngokophando nge Ijenali yeNkcubeko yabathengi , I-Yelpers zinotyekelo lokuchaphazela ngokungalunganga iindawo zamaziko kwiindawo ezimnyama. Ke ngoku yenza Yelp uyenze malunga nolu hlaziyo? Bayakukhuthaza ukuba iflegi naluphi na uphononongo ayifanelekanga, equka intetho enentiyo. Ngesixa sabantu abasebenzisa i-Yelp, ke, ayimangalisi into yokuba ukubanjwa kwamapolisa kuthabatha ixesha.
Uphengululo olubi lufuna isenzo
Uphengululo lubaluleke kakhulu-kakhulu kangangokuba kukho Iincwadi zizonke iyafumaneka kubanini bamashishini abasokolayo kuvavanyo olubi. Isimanga sabanini bamashishini abazizigidi ezingama-30 baxhomekeke kwiYelp nakwezinye iindawo zokuphonononga ukuze bakhule kwaye bagcine isiseko sabathengi esisempilweni- nantso ke indlela eyiyo iYelp Kwaye nangona i-Yelp iyindawo ekucingelwa ukuba yedemokhrasi, into abangakuxeleli yona kukuba uphononongo olubi lunokonakalisa ishishini lomntu. ingaba uphononongo lusemthethweni okanye akunjalo . Oku kuyinyani ngakumbi ukuba ishishini litsha kwaye akukho zindululo zaneleyo zokulinganisa uphononongo olubi. Nokuba ukulahla inkwenkwezi enye kunokubaphazamisa abantu kude neziko. Kungenxa yoko le nto abanye babanini bamashishini beka ixesha yonke imihla ukuba uphendule ngokobuqu kuvavanyo olubi, mamela ingxelo, kwaye ubonise abavavanyi ukuba benze utshintsho ngenxa yohlolo olubi. Ukuba amashishini akaphenduli kuvavanyo olubi ngokukhawuleza nangokufanelekileyo, iziphumo azilunganga kwishishini.
Bahlala bephuma phezulu
U-Yelp ubanjiwe. Amaxesha amaninzi. Abantu baye babatyhola yokulahlekisa abathengi ngobuqhetseba malunga nokunyaniseka kunye nomgangatho wovavanyo. Amashishini anazo babatyhola yeendlela zentengiso ezikhohlisayo, etyhola ukuba iYelp inyanzelisa ukuba bahlawule intengiso. Kwaye zininzi iiwebhusayithi ezenziwe ngabantu abangonelisekanga ukuba babambane kunye ngokuchasene nejuggernaut yokuphononongwa. Kodwa ukuza kuthi ga ngoku, nokuba ungamangalelwa kangaphi uYelp, bona yoyisa kwaye ivele ingonzakalanga kula madabi asemthethweni. Nokuba iFederal Trade Commission, eyatyhila ngo-2014 ukuba ifumene izikhalazo ezingama-2,046 ngokuchasene neYelp, Khange athathe manyathelo ngokuchasene nabo. Okwangoku, imalunga nokubakho kwezikhalazo ezininzi ngokuchasene neYelp, kwaye iimeko ezinokubakho zokumangalelwa kwixesha elizayo azinakulindeleka kwaphela.
Abavavanyi baye bamangalelwa
Ukushiya uphononongo, ngakumbi uphononongo olubi, kunokuba neziphumo ezibi, zokwenyani zehlabathi. Cinga ngemeko ye-Advanced Chiropractic Centre, ugqirha wezonyango eSan Francisco. Isigulana esigama linguChristopher Norberg sishiye uphononongo lwenkwenkwezi enye kwiwebhusayithi emva kwengxabano yokuhlawula kunye neChiropractor uSteven Biegel. Ukuphendula, UBiegel wamangalela uNorberg ukunyelisa nokunyelisa; ekugqibeleni yalungisa ityala . Kodwa uNorberg ayinguye kuphela umvavanyi oza kugwetywa lishishini ngaphezulu koqwalaselo lweYelp. Kutshanje, ugqirha uNima Dayani, ugqirha wamazinyo waseNew York, bafaka isimangalo esigwenxa ngokuchasene 'neziguli ezine' emva kokuba beshiye uphononongo olubi kwiphepha lakhe leYelp. Inkampani ehleli izilwanyana zasekhaya eTexas yamangalela isibini ngokushiya uphononongo lwenkwenkwezi enye, kunye ityala lachithwa . Inkampani ehambayo eFlorida wafaka isimangalo esichazayo ukufuna umonakalo ongaphezulu kwe- $ 15,000 kumthengi. U-Yelp, obadimaza ngamandla amashishini ukuba angamangaleli abavavanyi, uthathe amanyathelo. Baye bamkela umkhwa ukumakisha nawaphi na amashishini ababandakanyeka kwezi zinto, becaphula intetho yasimahla njengesona sizathu sokukhuthaza.
Ababuyekezi be-Elite
I-Yelp inesikhundla sabavavanyi ababonwa njengabantu abakhethekileyo. Inkqubo ye- Iqela le-Yelp Elite Inabavavanyi iYelp ethathelwa ingqalelo njenge eyona ilungileyo . Oku kungenxa yenqanaba labo lomsebenzi ophakamileyo, uphononongo lwabo olusemgangathweni kunye neefoto, iphepha labo leenkcukacha, kunye nolwazi lwesixeko sabo. Ukuze ube lilungu, unokuzonyulela ukuqwalaselwa, okanye ukonyulwa ngomnye umntu. Ukuba uvunyiwe, ufumana ibheji kwiprofayile yakho kunye nezinye izinto, ezinje ngezimemo zamaqela e-Elite kwindawo yakho. Okwangoku, into onokungayazi kukuba uphononongo lwe-Elite ayilinganiswanga nakuphi na okuphezulu kunezigxeko ezishiywe ngabavavanyi abaqhelekileyo. Ungalwenza ukhangelo lwakho ukuba lubandakanye kuphela uphononongo lwe-Elite, kwaye uphononongo lwe-Elite luphawulwe njalo, kodwa uphononongo lwe-Elite lufakwa kumlinganiso weenkwenkwezi njengaye nawuphi na umntu.
