Inyaniso engachazwanga ye Milka Chocolate

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Milka itshokholethi Iifoto zeBloomberg / i-Getty

I-Milka ibambe igama layo njengeyona ntandokazi yetshokholethi yaseYurophu ukusukela kwiminyaka yoo-1900. Ukuba u-post-millennial othanda iMilka, kukho ithuba elihle lokuba umakhulu wakho enze njalo, naye. Ukutyhubela iminyaka, uphawu lwetshokholethi luye lwafana nombala omfusa kunye neenkomo ezinombala omfusa, enkosi kwimikhankaso yokuthengisa ebanzi eyaziwa ngayo uphawu lwalo ukusukela oko lwaqala. Kuxelwe ukuba nasekuqaleni kwenkulungwane yama-20, 'izithuthi kunye neefekdi zazisetyenziselwa iinjongo zentengiso, njengoko kwakupakishwe ngobugcisa, iiposta, iiposikhadi kunye nemifanekiso yokuqokelela, eyayicacisa kakhulu ixesha' (nge Uhlobo olunjalo ).

Ukusuka ekuqaleni kwayo kwi isigayo esishiyiweyo , ukuze ube uphawu lwezigidigidi zeedola phantsi kweMondelēz International, iMilka iye yanda ngelixa ihleli inyanisekile kwiingcambu zayo. Lonke ubisi olusetyenziselwa ukwenza Milka iitshokholethi kwihlabathi liphela zivela kumhlambi weenkomo ezingama-60 , Zonke zikhuliswe kwiifama ezikumgama oziikhilomitha ezingama-60 omnye kwiiAlps zaseSwitzerland.

Ngaphandle kokwenza kwayo i-creamy, i-chocolaty, i-Milka isebenza kwisifundo semeko yokuvela kwetshokholethi uqobo. I-cocoa ecoliweyo eyaba ngumgubo ocoliweyo libali athe uMilka waba nendima ebalulekileyo ayidlalileyo. Libali elinomgubo ongazaliswanga kakuhle-ukhonze kakuhle kakhulu ngengxowa yeMilka popcorn.

IMilka ibisemarikeni ngaphezulu kwenkulungwane

Milka Iifoto ze-Apic / i-Getty

Masibuyele umva siye kwi-1901 xa kwaveliswa ibha yokuqala iMilka kumzi-mveliso eJamani. Onke amatyala aya kwitshokholethi ethile yaseSwitzerland egama linguPhilippe Suchard nothando lwayo lwetshokholethi lamshukumisela ukuba avelise okuncinci kwizinga elikhulu.

Ngaphambi koko ngo-1825, uPhilippe Suchard waseka umzi-mveliso wetshokholethi eNeuchâtel, eSwitzerland wayithiya ngegama lakhe, uSusard (nge Uhlobo olunjalo ). Ngo-1880, uSusard wanda waya eJamani, emisela ubukho bayo bokuqala kwilizwe jikelele.

U-Suchard wakhula waya kwinqanaba elitsha ngokupheleleyo, esiba yeyona nto ibalulekileyo itshokolethi yobisi eJamani, kodwa indoda eyayihamba phambili kuyo yonke loo nto ayizukuphila ukuze ibone impumelelo emnandi. UPhilippe Suchard wasweleka ngo-1884, eshiya umzi-mveliso waya kumkhwenyana wakhe uCarl Russ. Kwakuphantsi kobunkokheli bukaRuss uSustard wayivelisa itshokolethi yobisi yokuqala , Milka - igama elidibanisa amagama esiJamani ubisi (ubisi) kunye cocoa (cocoa). Ukusukela ngoko, iMilka ihambe indlela ende, kwaye ngoku ikhona ngoku Amazwe angama-40 .

Eyona mveliso indala yetshokholethi iMilka iseLörrach, eJamani

Ukuba ujonga iimephu zikaGoogle, idolophu yaseLörrach iphantse yadla umda waseSwitzerland. I-chocolatier yaseSwitzerland uPhilippe Suchard waseka eyakhe umzi-mveliso wesibini kule dolophu yaseJamani ngo-1880 (eyokuqala yayikwilizwe lakhe laseSwitzerland). Ibhetshi yokuqala yeMilka iitshokholethi yaveliswa kanye njengokuba umhlaba wangena kwinkulungwane yama-20. Lo mzi-mveliso, apho yonke yaqala khona , isenabasebenzi abangama-500 abasebenza ubusuku nemini. Uhlobo olunjalo wavula omnye umzi-mveliso ngo-1887 eBludenz, eOstriya.

Ngokwencwadi I-Swiss Made: Ibali elingaziwayo leSwitzerland , Ngexesha lokuqalisa kwemveliso kaMilka uSusard, 'Kwakukho ukhuphiswano olunamandla, ekuqaleni oluvela kwiinkampani ezininzi zaseDatshi naseBritane.' Oku kubandakanya ezizinze njenge-Cadbury ese-England kunye ne-Amsterdam esekwe e-Van Houten.

USardard uphumelele kule mfazwe yeemveliso zetshokholethi. 'Emva kweMfazwe yeHlabathi yokuQala, xa ukuthunyelwa kwamanye amazwe kuthintelwe kukuphinda kubekwe umrhumo ophakamileyo kunye nezithintelo zemali, inkampani yavula iifektri ze-chocolate e-US, e-UK, eArgentina, eSweden nase Mzantsi Afrika' (nge I-Swiss Made: Ibali elingaziwayo leSwitzerland ).

IMilka yenziwa ngobisi lweAlpine

Iinkomo zeAlpine

Milka iitshokholethi zenziwe nge izinto ezintathu : Iimbotyi zecocoa, iswekile, kunye nobisi eziyi-100 zeepesenti zeAlpine. Ngokungafaniyo ICadbury okanye Hershey , ezisebenzisa ubisi olutsha, iMilka yenza iitshokholethi zayo ngobisi olungumgubo.

Ngoku ka INzululwazi ngokuthe ngqo , 'Ubisi olungumgubo, njengemveliso yorhwebo, inokulandelwa kwangoko kwangowe-1868.' Ngasekupheleni kweminyaka yoo-1800, ilivo letshokholethi uHenri Nestlé wavelisa imveliso yobisi olungumgubo, eyakhuthaza umhlobo wakhe uDaniel Peter ukuba ayile itshokholethi yobisi esiyaziyo nesiyithandayo namhlanje (nge Emazandi.ch ).

Ngelixa ubisi olumnandi lwecocoa combo lithathe umhlaba ekuqaleni kwenkulungwane yama-20, inkampani yaseSusard, umyili weMilka, iphuhlise indawo yayo eyahlukileyo yokuthengisa: ukusetyenziswa kweepesenti ezili-100 zobisi lweAlpine olungumgubo. Eyona nto ibaluleke kakhulu kukusebenzisa kwabo ubisi lweenkomo ezondliwa ngengca yeAlpine. Ngokwe- ILayibrari yeSizwe yoNyango , olu bisi lusempilweni kunezinye iintlobo zobisi. I-Milka iyaziqhayisa ngesi sithako, kangangokuba kangangexesha elincinci, ibonakalisiwe khetha iinkomo ukusuka kwiifama zayo-iMoocha, iGerda, iKatja, iMarisa, neLola- kwizisongelo zikaMilka.

Imascot kaMilka yinkomo emfusa egama linguLila

Iibha zetshokholethi zaseMilka zihlala zibonisa umfama wobisi, inkomo, kunye neeAlps kwisisongeli sabo - kanye ukusukela kunyaka abaziswe ngawo Ngo-1901 . Njengoko yaqengqeleka iminyaka , umfama washiywa, kwaye inkomo yaya igqama ngakumbi. Ngasekupheleni kweminyaka yama-90s, inkomo yayinentsimbi yegolide entanyeni yayo. Inkomo yaziswa njengoLila kushicilelo nakwezentengiso zikamabonakude kwiminyaka yoo-1970. Ngu Ngo-1972 , inkomo enamachokoza amfusa ibibonakalisiwe kwiintengiso zikamabonwakude ezingaphezu kwe-100.

ULila uthetha i-lilac ngesiJamani. Umbala ukuba uphawu lukhulile ukuba lunxulunyaniswe nalo. Ngenxa yokubaluleka kukaLila kumfanekiso wetshokholethi, -khawulezisa ukuya ku-2012, kwaye uMilka uhambe umgama ongaphezulu ukubhiyozela ukuzalwa 'kwethole elimfusa' kwilali encinci yaseSerbia (nge Uphawu Mag ). Ithole laxhelwa izipho zeMilka kunye neshawl ethambileyo yeMilka.

UMilka watshintsha izandla ezininzi ngaphambi kokuba abe ngumnikazi wase-US osekwe eMondelēz

IMondelēz International inezinto ezininzi ezintle, kubandakanya i-OREO, iCadbury, iChips Ahoy neMilka. Kwenzeka njani ukuba iMilka, uphawu lweshokholethi yaseSwitzerland, ibe yeyabanini I-Illinois-based umbutho?

Kwiminyaka esixhenxe emva kokumiliselwa kweMilka ngu-Suchard eJamani, ibha emise okonxantathu kunye neeamangile kunye ne-nougat yangena kwintengiso ngo-1908. Umyili weToblerone, uTobler, kunye nenkampani yabazali bakaMilka, uSudard, bazimanya ngo-1970 ukuze babe Ukutya ngaphakathi . Ngo-1982, usomashishini waseJamani uKlaus J. Jacobs UJohann Jacobs & Co yeza, sathenga ii-Suchard kunye neTobler brand. UMilka ngoku wayeyinxalenye kaJacobs Suchard.

Inkampani ibaleke iminyaka esibhozo ngaphambi kokuba uJacobs ayithengise e-US esekwe ngu-Philip Morris 'nge-3.1 yezigidigidi ze-francs yase-Switzerland ($ 2.2 yezigidigidi ngelo xesha)' ngo-1990 (nge Forbes ). UFilip Morris ekuqaleni wayengumvelisi wecuba, kodwa waba yeyona nkampani inkulu yokuthengisa iimpahla ngama-90s emva kokufumana iKraft Inc. kunye neGeneral Foods Corp (nge IChicago Tribune ). Ke, njengenxalenye yesivumelwano sezigidigidi zeedola, uSustard waba yinxalenye yeKraft Foods Inc.- indibaniselwano yeKraft Inc. kunye neGeneral Foods (nge Iindaba ze-abc ).

Ishishini lalinkulu kangangokuba ngo-2012, i-Kraft Foods Inc. yaqhekeka yaba ziinkampani ezahlukeneyo: I-Kraft Foods Group yajongana neshishini lokutya, kunye ne-Kraft Foods Inc., ngoku eyi-Mondelēz International, yayijongene nayo yonke into-kwaye oku kubandakanya Uphawu lweMilka (nge Icandelo lokutya ).

I-cocoa esetyenziswe eMilka ifunyenwe ngokuzinzileyo

iimbotyi zecocoa

Iindawo zokutyala iCocoa zingunobangela ophambili wokugawulwa kwamahlathi kumazwe afana ne-Ivory Coast naseGhana. Ngokwenqaku likaFebruwari 2019 ngokudlula Indawo yeYale 360 , eyapapashwa kwiYale School of the Environment, ngaphezulu kwama-80% amahlathi alahlekile nge-Ivory Coast kule minyaka ingama-50 idlulileyo. Oku ikakhulu kubangelwa yimveliso yecocoa.

Ukwamkela isiphumo esinokuthi ibha yetshokholethi inokuba nayo kutshintsho lwemozulu kwixa elizayo, uMilka wajoyina Inkqubo yoBomi beCocoa kwi2018 , eqinisekisa ukufunyanwa okuzinzileyo kwecocoa (nge IGlobeNewswire ). Inkqubo yoBomi beCocoa ibonelela ngenkuthazo kumafama ukuba akhulise ezinye iintlobo zemithi ngaphandle kwemithi yekhokho - indlela eya kuthi incede ukukhusela iindawo zehlathi. Ngale nkqubo, amafama aya kufunda ukusebenzisa umhlaba omncinci ukukhulisa isixa esikhulu secocoa. Ukuqinisekisa ukuba oku kuyenziwa, iMondelēz Industries ityikitye iMemoranda yokuQondana noorhulumente baseGhana naseCôte d'Ivoire (nge Cocoalife.org ).

UMilka walwa kwaye waphulukana neminyaka eli-10 yomlo osemthethweni nolunye uphawu lwetshokholethi

ibha yetshokholethi enesikwere Ifoto nguSean Gallup / Getty Izithombe

Indlela uMika analo ngayo ilungelo lobunikazi kumbala omfusa kwisongelo sayo, okhuphisana naye woluhlobo, iRitter Sport esekwe eJamani, unelungelo lobunikazi kwimivalo emile okwesikwere.

Ngoku ka I-BBC , Umdlalo weRitter kuthiwa unayo yazisa imivalo emise isikwere ukulungiselela ukubashenxisa ngaphakathi kweepokotho zebhatyi. Inkampani yayinemilo enelungelo elilodwa lomenzi ngo-1993. Ngelixa ezinye iinkampani zetshokholethi zazonelisekile ekubumbeni itshokholethi yazo zibe yimixande, uMilka wagqiba kwelokuba acele umngeni kulawulo lweRitter Sport ngaphezulu kwemivalo emile okwesikwere. UMilka waya phambili kwaye wazisa ibha emise isikwere ngo-2010 iminyaka elishumi edabini ezazineenkampani ezimbini zetshokholethi ezilwa ngaphezulu kobume.

Kwidabi leMilka vs Ritter Sport, uMilka waphumelela umjikelo wokuqala enkundleni ngo-2016. Kodwa iRitter Sport yayihleka okokugqibela. Inkundla igqibe kwelokuba iRitter Sport igcine ilungelo layo lomenzi, isithi, 'Abathengi baqwalasele imeko yesikwere sebha yetshokholethi njengophawu lwendawo leyo ivele khona kunye nomgangatho wayo, baqukumbela' (nge I-BBC ).

Njengenxalenye yephulo, ii-Milka bar zathengiswa ngesikwere esinye esilahlekileyo

Ibha yetshokholethi yeMilka Youtube

Ngokutsho Amaphulo aDumileyo Njengenxalenye yephulo lokuthengisa, uMilka wathengisa iitshokholethi ngebala elinye lilahlekile. Abathengi banokukhetha ukuthatha isikwere ngokwabo okanye basithumele kwisithandwa kunye nomyalezo owenzelwe wena.

Eli phulo likhuthaze abathengi babo ukuba 'babe nobuganga bokuba nethenda.' Oku kwaqala eFrance ngo-2013, kwaye bafumana impendulo enkulu. Ngaphezulu isiqingatha sesigidi izikwere zokugqibela zithunyelwe. Yayimpumelelo enkulu kwintengiso kuMilka, izisa iMondelēz yamanye amazwe ngaphezulu kwe-1.3 yezigidi zeerandi.

Eli phulo liphinde landiswa laya eArgentina ngendlela eyahlukileyo. Apho, uMilka wamisela umatshini wokuthengisa wecokoleti ecaleni kwenkomo yobungakanani beMilka. Lo matshini ukhupha itshokholethi xa umntu echukumisa umatshini kunye nenkomo ngaxeshanye. Ukubanjwa, nangona kunjalo, yayikukuba inkomo yayilawulwa kude kwaye iqhubeka isiya kude, ikhuthaza abantu ukuba babambe izandla benze ikhonkco, ngaloo ndlela kukhuthazwe ukusebenzisana phakathi kwabantu abangabaziyo (nge kubaxx.com ).

Umnxeba othile wokuphosa urhwebo ngeMilka utsale ingqumbo

Imveliso umphathi thatha

Ifowuni yokuphosa intengiso yetshokholethi yaseMilka ngo-2019 yayinophawu olwalusilwa nentlekele ye-PR. I-UK ebonakalayo, iarhente yeetalente eyayithumele umnxeba kwiwebhusayithi yabo, yabizwa ukuba ijonge amantombazana kwaye ingahloniphi. Ngoku ka Abahambi ngeenyawo Intengiso yabelwana ngayo kuTwitter, kwaye yafundwa, 'Umele ukuba mhle kwaye uyingelosi.' Iqhubeke ngokucacisa, 'Umbala wamehlo kunye nombala weenwele azibalulekanga kodwa akukho nwele zibomvu [...] ngekhe abe sele efikisa.' Ngapha koko, yayiquka, 'Akukho bantwana batyebileyo njengoko oku kuyintengiso yetshokholethi' (nge Abahambi ngeenyawo ).

Kwabiwe ngumdlali weqonga waseScotland uHelen Raw kwi-Twitter, intengiso yafumana isikhukhula sokuphendula kwabo bafumanise ukuba ukunyaniseka kuyinyani, kanye njengoRaw. Ukubekwa esweni kuyivumile impazamo yabo, kwaye bahlaziya ukubhala amaxesha amaninzi. Ekugqibeleni, ba Uthumele uxolo ebantwini .

kwakutheni ukuze u-graham ayishiye i-masterchef

Ngoku ka Ezizimeleyo , IMilka kunye nenkampani yabazali bayo iMondelēz International bebengenalo nofifi malunga nentengiso de yabelwana ngayo ngeTwitter nguRaw. Bathathe u-Twitter babulela u-Raw ngokuzisa intengiso kubo: 'Le ayimeli isishwankathelo esithe sabelana ngaso kunye ne-arhente yokuphosa kwaye sijonga le meko ngokungxamisekileyo' (nge Ezizimeleyo ).

I-Milka ibixhasa ubuntshatsheli be-ski ukusukela ngo-1995

Iinkomo zisenokungabi zezona zilwanyana ziphambili kwezemidlalo phaya, kodwa ziye zaba ngumbono oqhelekileyo kwimidlalo yokuskiya kwihlabathi liphela, enkosi kuMilka kunye neqela layo lentengiso. 'Namhlanje ayikho iNdebe yeHlabathi ye-Ski okanye umdyarho weNdebe yeHlabathi ye-Ski ngaphandle kokufakwa uphawu kwe-Milka ngeendlela ezahlukeneyo,' ngokuka Iwebhusayithi esemthethweni kaMilka . Iqale ngo-1995 xa uMilka exhasa indebe ye-FIS Alpine e-Lienz. Njengabaxhasi, bamisela inkomo yobisi emfusa yobungakanani obunobomi.

Ukusukela ngoko, iMilka inxulunyaniswa nemisitho yokuskiya ngelixa ixhasa iimbaleki ezizodwa ezinje ngeAustria Michaela Kirchgasser, imbaleki yaseCzech uSarka Strachova, imbasa yegolide yeOlimpiki uAnna Fenninger, phakathi kwabanye (nge Umdyarho weSki ).

Kukho okuninzi kwi-Milka kuneebhari zetshokholethi

Imivalo ye-Oreo milka Iifoto zeBloomberg / i-Getty

Ikuki ezithambileyo Ifakwe kwi-Milka chocolate bits, Izonkana ezisikiweyo ze Milka ... ukhetho alunangqondo. Kwaye xa sasicinga ukuba sinazo zonke iindlela ezimnandi, ubambiswano lukaMilka no-Oreo ngo-2016 lwasenza ukuba sihambe kwiivenkile ezinkulu ze-cookie yase-cookie yasezulwini. I-Milka OREO Big Crunch Chocolate Candy Bar kunye neMilka OREO Chocolate Candy Bar zizinto ezimbalwa onokukhetha kuzo umtshato phakathi kweempawu ezimbini ezomeleleyo ezikhutshelwe abathandi betshokholethi (nge Iindaba ze-PR ).

UMilka naye usebenze kunye Daim ukukhupha imivalo nge-almond caramel crunch encinci, kunye IPhiladelphia ukwazisa ukusasazeka kwetshokholethi kunye noshizi cream. Nokuba iMilka ibonakala ngathi iyayandisa kancinci indawo yayo, uphawu luyazi ukuba ngamandla kuza uxanduva. Uhlobo lwentengiso luzinikele ekuthatheni imiba yozinzo kunye nempilo nzulu. Kwi-2019, iMondelēz yamazwe aphesheya, engumnini weMilka, yadibanisa izandla neTerraCycle ukukhaba imodeli esekwe kubhaliso yeemveliso ezithile zikaMilka ukupakishwa okuzinzileyo ungagcwalisa kwakhona.

UJean-Pierre Jeunet ujolise kwintengiso yeMilka

Umlawuli waseFrance uJean-Pierre Jeunet Ifoto nguVince Bucci / Getty Izithombe

UMilka wamkela 'ubulali' njengoko Umxholo wentengiso kwii-1960s . Phantse kwisiqingatha senkulungwane kamva, uphawu lubonakala lumi ecaleni kwalo, lusenza iimovie ezinyibilikisa iintliziyo njengeebhari zetshokholethi phantsi kwelanga. Thatha, umzekelo, abalinganiswa abangoonodoli kwifilimu ye-2020 ye-stop-motion ad film Ukulunga , okanye ibali lentombazana encinci engenatyala ethi izame ukugcina umsebenzi katata wayo Obelahlekile ufunyenwe .

UWieden + Kennedy, iarhente esemva kweentengiso zikaMilka, wade wakwazi nentambo kumlawuli webhanyabhanya owaziwayo waseFrance uJean-Pierre Jeunet ukwenza intengiso ye-90-yesibini yeMilka ngeKrisimesi ka-2016 (nge Incwadi eNcinci eMnyama ). Ifilimu, ebizwa Umatshini wexesha , malunga nenkwenkwe eyakha umatshini wexesha ukukhawulezisa-phambili kwiintsuku ezikhokelela kwiKrisimesi. Njenge-ode eya kuLila, inkomo ebomvu kaMilka, ifilimu ibekwe kwidolophu eyintsomi ebizwa ngokuba yiLilaberg. 'Yeyona ntengiso yam ndiyithandayo,' utshilo uJeunet.

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