Facebook Inxalenye yobuntwana yitshokholethi, kodwa inxenye yabantu abadala yitshokholethi, nayo. Nokuba ujonga ibha yetshokholethi emnyama ukonwabela ikomityi yakho yasemva kwemini yekofu ngexesha lomsebenzi omde, okanye kufuneka uzonwabise ngeziqwenga ezimbalwa zobungakanani betshokholethi yobisi ngexesha lakho lakutshanje Imarathon yeNetflix , ngokuqinisekileyo awuwedwa-njengokuba kunjalo, umndilili waseMelika usebenzisa iiponti ezili-11 zetshokholethi unyaka nonyaka (nge Ivenkile yeeTshokholethi ).
IHershey kudala engena kwi-choco-craze kwaye ibisisiseko sophawu amashumi eminyaka. Ngaphandle kukaHershey, ngekhe kubekho Reese's, akukho Kisses, kwaye ngokunyanisekileyo, akukho Halloween ifanelwe kukukhohliswa. Akuyi kubakho kwakhona Ukonwaba , eyayiyingxowa yeetshokholethi ezikumgangatho ophezulu ezazize ngobisi olunyibilikayo-emlonyeni wakho, ezimnyama, nezimhlophe.
ukrebe uluma iziqhamo amashwamshwam ayekwa
Kodwa ngo-2016, abathandi bakaHershey basala benentliziyo ebuhlungu (kwaye bedinga itshokholethi yokunyanga ukubola kwentliziyo). I-brand ngokungalindelekanga yatsala uvuyo ngaphandle kweshelf ngaphandle kwenkcazo, kwaye ayibonwanga ukusukela ngoko.
U-Hershey uhlala enobudlelwane obunzima kunye nomncintiswano wakhe omkhulu
Facebook Ngelishwa, omnye wabathengi abakhulu bakaHershey ekuqaleni kwayo EyoKwindla , uphawu oluye lwakhula ukusinika iM & Nks kunye neeSnickers. Ngoku ka Meaww , UMars waya kuHershey kwaye wacela ukubonelelwa ngetshokholethi ukwenza ibha yeMilky Way. Umsunguli kaHershey wavuma ngovuyo, kodwa xa iMilky Way yahamba, kwaba njalo nongquzulwano phakathi kwamashishini amabini aqhubeka phantse iminyaka elikhulu.
Kwiminyaka yakutshanje, uMars wazisa iiDove Promises. Umgangatho ophezulu, iitshokholethi ezizezinye zithathe inani elitsha labantu ngaphandle nje kokukhohlisa-okanye ukuphatha abantwana: abantu abadala. Ihobe liye laba yinto yokuphatha uSuku lweValentine kunye nokundikhethela abantu abadala.
U-Hershey waqaphela, kwaye ngo-2008, wazama ukuphinda alawule kwakhona ngokusungulwa koLonwabo. Inkqubo ye- ILos Angeles Times uxele ukuba 'abaphathi bakaHershey bavumile ukuba ayinazo iimveliso zokuthatha ithuba lokufuna iipremiyamu kunye neetshokholethi ezimnyama,' kwaye ulonwabo yayilinyathelo labo elinethemba lokuthatha ihobe.
I-Hershey's Bliss ayinakunyikima ukhetho lwesibini lwetshokholethi
Facebook Ngelixa uvuyo aluzange luthathe ihobe emva kwayo yonke loo nto, lashiya umbono ongapheliyo kwitoni yabathengi. Iphepha likaHershey likaFacebook kuphela kwesikhombisi esinaso sokuqonda ukuba kutheni imveliso iyehla ngequbuliso. Nye umthengi ubuziwe malunga nenqanaba le-Bliss chocolates phakathi ku-2016, kodwa wafumana umyalezo othi 'ayifumaneki okwangoku,' kwaye iqela liza kudlulisa umdla wabo.
Burger king ngendawo yokudlala
Abanye abagqabazi baye bavakalisa indlela abayikhumbula ngayo itshokholethi, bade bavakalisa nekaHershey uloyiko olubi : 'Andikholelwa ukuba uHershey makavumele ihobe ukuba libuyele kwintengiso yetshokholethi egudileyo.'
Abanye, nangona kunjalo, bakhawuleza ukuqinisa isikhundla seJuba njengenombolo yokuqala kwintengiso yetshokholethi yeprimiyamu. Uninzi lwabasebenzisi (iipesenti ezingama-68.61) kwiforum Indebe epheleleyo ithathe ihobe phezu kobumnandi kuzo zombini iimveliso 'ngo-2008 kuba ibitshiphu kwaye inencasa. Ngo-2014 IiNgxelo zabaThengi Uphononongo lubonise ukuba iipesenti ezingama-55 zabantu bakhetha itshokholethi yobisi lwehobe kwi-Bliss, mhlawumbi ngenxa yokuthungwa kwayo.
Isiphetho esinokubakho apha kukuba uHershey akanako ukutsala amanani eetshokholethi ezifanayo neMars. Kwaye okwangoku, unyaka nje omnye emva kokulahla ulonwabo, intengiso kaHershey iyonke yabetha yonke iMars (kubandakanya neZithembiso zehobe) ngomhlaba (nge IStatista ).
