Ifoto nguTerry Wyatt / Getty Izithombe Abathandi bomculo welizwe babuhlungu ziindaba zokuba umculi odumileyo uKenny Rogers usweleke nge-Matshi 20. Ilifa lemvumi libandakanya ikhathalogu yeengoma, kubandakanya i-21 ye-1 yelizwe, kunye nokutya okukhawulezayo okubizwa ngegama lakhe, uKenny Rogers Roasters (nge ENew Yorker ). Oku kunokuba ziindaba kwizizukulwana ezincinci, kuba uphawu alusasebenzi e-US, kodwa uKenny Rogers Roasters eneneni wayeqhele ukuthandwa kakhulu emini.
Ngo-1991, uRogers wadibana ne-CEO ye-KFC uJohn Y. Brown Jr. ukuvula indawo yokutyela yenkukhu, kunye nevenkile yayo yokuqala e-Coral Springs, eFla. Ukutya okubanzi . Ikhonkco lisebenze 'okhethekileyo yenkukhu egcadiweyo ngomlilo kunye ne-muffin ezenziwe ekhaya, iitapile zebhatyi, iisaladi zemifuno, iipasta, iisuphu, iidizethi kunye neziselo' (nge Fumana iiPhilippines ). Ngokukhawuleza yaphumelela, ekugqibeleni yanda yaya kwiindawo ezingama-350 kwihlabathi liphela kwiminyaka embalwa. I-brand yade yaboniswa kwisiqendu somboniso we-hit-hit Seinfeld .
Kodwa impumelelo yayo yeza nemizabalazo. Ngoku ka Usekela , I-Miami's Cluckers Wood Roasted Chicken yafaka ityala le- $ 10 yezigidi ngokuchasene noKenny Rogers Roasters ngokweba ingcinga 'yenkukhu egcadiweyo yenkuni' ngo-1992. Elo tyala laphela ngo-1994, xa aba bathengayo babebaninzi kwiCluckers. Okwangoku, uKenny Rogers Roasters wayejamelene nokhuphiswano olunobukrwada oluvela eBoston Chicken (ngoku eyiBoston Market), eyayinyanzela ngamandla ukuthengisa kwimarike yenkukhu eneendawo ezintsha.
Ungamfumana phi uKenny Rogers Roasters namhlanje?
I-Instagram Ngalo lonke olo xinzelelo, uKenny Rogers Roasters kwafuneka asonge, ubuncinci e-US Ikhonkco labhengeza ukubhengezwa ngo-1998 kwaye lathengiswa ku-Nathan's Famous nge-1.25 yezigidi zeedola. Kungelo xesha ke apho uRogers wagqiba kwelokuba azahlukanise nophawu. UNathan owaziwayo kamva wathengisa uKenny Rogers Roasters kwi-franchisee yaseAsia, inkampani eyiBerjaya Group yaseMalaysia ngo-2008.
E-US, uKenny Rogers Roasters wavala ivenkile yakhe yokugqibela ngo-2011 kwaye sele ephelile kwimemori yoluntu. EAsia, nangona kunjalo, uphawu lokutyela lusaqhubeka, ngoku malunga neendawo ezingama-400 eMalaysia, ePhilippines, eIndonesia, eIndiya, eThailand nakwamanye amazwe amaninzi. Kwaye nangona uRogers ebengasenayo inxaxheba kwezeshishini, uxele ukuba usebenze amalungiselelo apho uphawu lusenokusebenzisa igama lakhe kunye nokufana ukubuyisa intlawulo zonyaka kwimvumi.
Ngaba uKenny Rogers Roasters uya kuze abuyele eMelika? Usekela wakhankanya ukuba ngo-2011, inkampani 'yayinethemba lokuphakamisa impumelelo yayo yamanye amazwe ukubuyela kwimakethi yaseMelika,' kodwa izinto zisesemoyeni. Okwangoku, kubonakala ngathi utyelelo eKenny Rogers Roasters luya kufuna uhambo oluya e-Asiya.
