Imifanekiso kaGetty Nangona iibhotile uhlobo Ngokwenyani yayiyimveliso yokuqala uHJ Heinz eveliswe ngo-1869, ayisiyiyo into esiyaziyo kwaye siyabathanda- iya kuba yeyabo isonka . Ukusukela ukubetha imarike ngo-1876 ngebhotile yeglasi ye-octagonal yebhotile, uHeinz Ketchup uye waba i Isinxibelelanisi esikwiindawo zonke. Ezo pakethi uzifumana kudityaniso lokutya okukhawulezayo? Mhlawumbi uHeinz. Ibhotile efrijini yakho? Mhlawumbi uHeinz. Ngoku ka i-NPR , Iipesenti ezingama-97 zabantu baseMelika abanebhotile ye-ketchup emakhitshini abo, i-Heinz ibala malunga nesiqingatha. Isizathu solawulo lwabo olulawulayo silula: 'Yindlela efanelekileyo,' itsho inkampani.
Kwaye xa usenza i-ketchup 'egqibeleleyo' ngaphezulu kweminyaka eyi-140, kuyakubakho iimfihlakalo ezinamanzi kunye neenyani ezingaqhelekanga phaya, ukusuka kwitumato elibolileyo leetumato ukuya ngqo kwindlela elikhawuleza ngayo ukuphuma kwibhotile kuye ukuyigalela ngokungalunganga ubomi bakho bonke. Nantsi yonke into ongayaziyo malunga nesimbozo uHJ Heinz qamba yonke le minyaka idlulileyo.
'57' ayithethi into ocinga ukuba iyenza
Unokucinga ngokufanelekileyo, ngokusekwe kwi-slogan ye-'57 'eyahombisa iibhotile zikaHeinz Ketchup, ukuba zikhona, okanye ubuncinci babenjalo ngaxa lithile, iindidi ezingama-57 zikaHeinz Ketchup. Kodwa uya kuba uyaphosisa. Ngokwenene linani elingenakuphikiswa.
Inombolo yakhethwa ngu-Henry Heinz ngo-1896, kwiminyaka engama-20 emva kokuba i-ketchup yabo ithengisiwe okokuqala. Okwangoku, inkampani sele inezinto ezingaphezulu kwama-60 zemveliso kubandakanya iipikisi, ioyile yomnquma, ispaghetti, ibhotolo yamandongomane, nokunye okuninzi. Kodwa ngenye imini, xa uHeinz wayekhwele uloliwe edlula eNew York, wabona uphawu olubhengeza 'izihlangu ezahlukahlukeneyo ezingama-21,' ngokutsho kwenkampani iwebhusayithi , wafumanisa ukuba ulumkile. Ugqibe kwiindidi ezingama-57 zenkampani yakhe, inani awayeziva linethamsanqa kodwa elingenayo enye intsingiselo, kwaye waqalisa kwangoko ukutyabeka Zonke iimveliso kunye neentengiso ezinesiqubulo. Namhlanje, inkampani ithengisa iintlobo ezingaphezu kwama-5,700, kodwa i-catchphrase isala.
Enye indawo onokuthi ubone inani elididayo (le iyahluka) ikwikona ephezulu ngasekunene kweepakethi zenkonzo enye. Iyajika le nombolo inentsingiselo ngasemva kwayo, nangona isebenza ngokungqongqo. Ngoku ka UHeinz , ngumgca ogcwaliswe kwiipakethi kumzi-mveliso.
Awuthululeli uHeinz Ketchup ngokuchanekileyo
I-Instagram Le '57' kwibhotile isenokungabi nantsingiselo yokwenyani, kodwa iyayifeza injongo yabo bakufutshane kumonde.
Ukuba kubonakala ngathi i-Heinz Ketchup yakho ithatha ixesha elibi kakhulu ukusuka kwibhotile ukuya kwi-burger, kungenxa yokuba i-condiment phuma Isikhongozeli sayo seglasi kwii-0.028 zeekhilomitha ngeyure, kwaye nantoni na ekhawulezayo kunale iyakwaliwa ukuba ithengiswe. Akukho mntu ufuna i-ketchup enamanzi, ngokucacileyo, kodwa kukho amaqhinga ambalwa ukuze ulungise ngokukhawuleza.
Ngoku ka Inzululwazi Ephilayo , kukho indlela efanelekileyo yokuthulula i-ketchup ngokukhawuleza kunye ne-splatter-free. Ngenxa yokuba i-ketchup 'yomelele,' kuya kufuneka uyinike i-TLC encinci ukuze uyidibanise nebhotile. Okokuqala, gungqisa kakuhle ukusasaza amasuntswana aqinileyo kunye nokuqinisekisa ukuhamba nokuhamba. Emva koko, nge-cap isavuliwe, vula ibhotile ujonge ezantsi. Okokugqibela, thambeka kwi-angle ye-45 yeedigri, uncap, kwaye unike ezantsi iimpompo ezimbalwa eziqinileyo.
Kodwa ukuba ubuza abantu abalungileyo eHeinz, konke okufuneka ukwenze kukusebenzisa loo '57' ibhalwe ngebhotile entanyeni. Impompo eqinileyo ngelo xesha kwibhotile egobileyo yiyo yonke into oyifunayo ukuze ukhuphe i-ketchup ngesantya esongezelelweyo. Ketchup, igqekeziwe.
Bathengisa inani elibetha ngengqondo likaHeinz Ketchup
Imifanekiso kaGetty Ngenxa yokuba i-Heinz inika ingxelo ngeenxa zonke Iipesenti ezingama-50 Kuzo zonke i-ketchup emakhitshini aseMelika, ayothusi kakhulu ukuva ukuba bathengisa imveliso eninzi. Kodwa awona manani aya kuvuthela ingqondo-sithetha ngezigidi kunye neebhiliyoni apha.
Nyaka ngamnye, zizigidi ezingama-650 iibhotile I-Heinz Ketchup ithengiswa kumazwe ali-140 kwihlabathi liphela- ziibhotile ezili-1 000 ngomzuzu ngamnye, kwaye zikhokelela ngaphezulu kwe- $ 1.5 yezigidigidi zeedola ngonyaka. Kodwa masingazilibali iipakethi ezizodwa. Inkampani ithengisa iipakethe ezili-11 zeebhiliyoni ngonyaka, ethi, ngokwewebhusayithi yenkampani, isebenze kwiipakethi ezimbini kumntu wonke osemhlabeni. Ewe kunjalo, kufuna iitumato ezininzi ukwenza yonke le ketchup, kwaye uHeinz usebenzisa ngaphezulu kwe-2 yezigidi zeetoni ngonyaka, ezenza ukuba ibe ngowona msebenzisi mkhulu weetumato emhlabeni. Oko kuvakala ngathi sisiqhamo esininzi, akunjalo? Yiba nomfanekiso-ngqondweni woku: Ukuba ubeka zonke iitraki zokwenza iitumato ziphele, umgca uya kuthi chu malunga nama-900 eemayile.
I-Mayochup yavuselela ingxoxo enkulu
UHeinz UHeinz wabangela isiphithiphithi ngo-Epreli 2018 ngento encinci tweet : 'Ufuna #mayochup ezivenkileni? Iivoti ezingama-500,000 zika 'ewe' kwaye siza kuyikhulula thina bantu baseMelika. '
endaweni yeoyile yekhokhonathi ukunciphisa
I-condiment, umxube olula we-ketchup kunye ne-mayonnaise esele yenziwe yinkampani kwamanye amazwe akuMbindi Mpuma, yabangela ingqumbo kwabanye abasebenzisi be-Twitter abathi ulwabiwo , ngenxa yento yokuba iiLatinos bezisenza le sauce iminyaka. 'Yi #MayoKetchup kwaye sayilwa kwiminyaka eyadlulayo ePuerto Rico. Emva kwexesha uHeinz, 'omnye umsebenzisi wasePuerto Rican Ithunyelwe .
Okwangoku, kumazwe, i-Utahns yabeka ibango kwi-hybrid condiment, kunye nomsebenzisi omnye ukuthumela i-tweeting , 'Hayi' Mayochup 'or' Mayoketchup '... is Sauce Fry, kwaye ndiqinisekile ukuba yi-160% eyenziweyo e-Utah ... kuba ibiyiyo. Yifumane kakuhle.'
Ngayiphi na imeko, i-poll ye-Twitter yaphela ngokusondela kwisigidi sevoti, kwaye iipesenti ezingama-55 zabantu bathi 'ewe' kwi-Mayochup. Buza kwaye uyakwamkela- inkampani ngokusemthethweni kukhutshwa imveliso kwintengiso yase-US ngasekupheleni kuka-2018.
Ungabulela uEd Sheeran ngale mpatho kaHeinz
I-Instagram U-Ed Sheeran ineetattoos ezininzi, kodwa ukuba ujonga kufutshane uza kubona ilebheli yeetchup eyaziwayo kwi-bicep yakhe yasekhohlo. Ewe, imvumi iyamthanda uHeinz lonto kakhulu. Kakhulu, kuyabonakala, ukuba ade ayizise kunye naye kukhenketho. Ilanga Utyhola ngelithi umthombo uxele imikhwa kaSheeran ketchup, esithi, 'uEd akazange ayifihle into yokuba uHeinz Ketchup uthe phithi kwaye uphelelwe ngumonde ngokuya kwiindawo ezingayisebenzisiyo ngelixa etyelele. Uwenze uxanduva lwamalungu aphambili eqela lakhe ukuba aphathe ibhotile naphina apho aya khona ukuze ayifumane ngayo yonke into ukusuka kwisausage yakhe yasekuseni kodwa kwindawo yokutyela. '
Ukubona ithuba apha, ivenkile yejelato eIreland yagqiba kwelokuba yenze into yokunyanga i-ketchup ngembeko yekonsathi ezayo kaSheeran, yaze yanikezela ngefreeebie kubakhonsathi. 'Thina @gelati_icecream sithathe isigqibo sokwamkela uEd Sheeran abuyele eIreland ngokwenza incasa ayithandayo: itumato ketchup !! Yiya kwisisele sasimahla seKetchup ukuba ubusiya kwikonsathi, utshilo I-Instagram . Wonke umntu uyazi ukuba akukho ketchup enje UHeinz ... '
Inkqubo ye- ucwambu lomkhenkce yenziwe nge-ketchup yokwenyani kwaye yade yafakwa i-drizzle yayo ngomlinganiso olungileyo. Yum?
Iibhotile zeHeinz Ketchup eziqhumayo
I-Instagram Ukwazi indlela edume kwaye enenzuzo ngayo uHeinz Ketchup, kutheni izaphuli mthetho zingazami ukudlulisa u-Simply Heinz, 'isiphelo esiphezulu' ketchup esenziwe ngeswekile yokwenyani endaweni yesiraphu yengqolowa ene-fructose ephezulu, kwizinto ezingabizi kakhulu? Ewe, bazamile, kodwa yaphela kukuqhuma endaweni yeesutikheyisi ezigcwele imali.
Ngo-2012, amawaka iibhotile isonka Ebhalwe ngu-Simply Heinz yaqala ukuqhushumba kwigumbi labucala laseNew Jersey kwinto ebonakala ngathi sisikimu somgunyathi. Umbono yayikukugcwalisa oko kuthiwa ziibhotile ze-Simply Heinz rhoqo u-Heinz Ketchup, kodwa uyithengise ngexabiso le-Simply Heinz. Kodwa ngenxa yobushushu kwindawo yokugcina izinto, ukubila kubangele uxinzelelo ekwakheni, kwaye ... ukwanda!
Kodwa ngaba oku kuthetha ukuba iibhotile esinazo ekhaya zingavuthela nangawuphi na umzuzu? Akunakulindeleka. Ukuqhuma kunokwenzeka ngenxa yeentsholongwane. U-Thomas Hartman wase-Rutgers waseYunivesithi uxelele Inzululwazi Ephilayo , 'Xa usandiswa kwaye izikhongozeli ziqhuma ngoluhlobo, ixesha elininzi livela ekwakhiweni kwegesi ngaphakathi kwesikhongozeli, kwaye ihlala iyiflegi ebomvu yokukhula kwentsholongwane. Ngokuhambisa i-ketchup ukusuka kwesinye isikhongozeli ukuya kwenye, ngewayephule [izikhongozeli] inzalo. '
Kwaye ungakhathazeki ngokungazi ngokungazenzisiyo uHeinz. 'Ezi ziganeko zinqabile kuHeinz,' itsho inkampani. 'Njengomvelisi ophambili we ketchup, uHeinz unemveliso engqongqo yokuvelisa kunye nokupakisha endaweni yokuqinisekisa ukhuseleko lwabathengi.'
UHeinz Ketchup yeyona ketchup igqibeleleyo
Facebook UHeinz ngokwabo bayibiza ngokuba 'yeyona ndlela igqibeleleyo.' Abanye baye babhekisela kuyo 'ngokugqibeleleyo ngokugqibeleleyo.' Kodwa kanye kanye wakwenza njani uHJ Heinz qamba i-ketchup efanelekileyo yonke le minyaka idlulileyo?
Umboniso wokubhaka waseBrithani
NgokukaMalcolm Gladwell we ENew Yorker , Into eyenziwe nguHeinz yeyona ibhalansi ilungileyo kwezi zinto zintlanu zisisiseko: ityuwa, iswiti, ubukrakra, ubumuncu, kunye ne-umami. U-Gladwell uyachaza, 'Xa uHeinz wafudukela kwitumato evuthiweyo kwaye enyusa ipesenti yeetomisi eziqinileyo, wenza i-ketchup, okokuqala nokuphambili, njengomthombo onamandla we-umami. Emva koko wonyusa kakhulu uxinizelelo lweviniga, ukuze i-ketchup yakhe iphindaphindwe kabini i-asidi yezinye i-ketchups; Ngoku i-ketchup ibimuncu, enye yeendlela ezisisiseko. I-post-benzoate ketchups iphinde yaphindaphinda uxinzelelo lweswekile-ke ngoku i-ketchup nayo yayiswiti-kwaye kuyo yonke i-ketchup yayinetyuwa kwaye ikrakra. Ayisiyonto ilula leyo. '
Kodwa nantsi umkhabi: Emva phaya ngo-1876, khange siyiqonde indlela ezikuchaphazele ngayo ukutya kwethu. Uxelele uWylie Dufresne GrubStreet , 'Siye saziqonda ezi zinto zisisiseko mvanje, kunye nendima abayidlalayo kwindlela kwaye kutheni sikuthanda ukutya ... Xa uHeinz efika, kwakungekho mntu wayethetha ngomami. Baba nethamsanqa kakhulu, ngale nto intle kangaka yenzekileyo ukubetha onke amanqaku afanelekileyo. ' Ngethamsanqa, okanye ngaphambi kwexesha lakhe? Mhlawumbi bobabini.
UMcDonald wahlukana noHeinz Ketchup
I-Instagram Cinga malunga nayiphi na indawo yokutyela ekhawulezayo yokutya kwaye kusenokwenzeka ukuba ukrazula iipakethi zeHeinz Ketchup ezivulekileyo zeefries zakho. Wienerschnitzel? Jonga. UJack kwiBhokisi? Jonga. UCarl's Jr., uBurger King, uWendy. Yiyo yonke le Heinz, utshilo uReuben Peterson, umlawuli wecandelo lezotumato laseHeinz i-NPR . Kodwa unokuqaphela ukushiya okukodwa: UMcDonald's. Kungenxa yokuba uHeinz noMcDonald bohlukene.
Ngo-2013, uMcDonald wabhengeza ukuba iyakunciphisa ubudlelwane no-Heinz njengomboneleli wabo we-ketchup, iphelise ubudlelwane obude amashumi eminyaka njengoko beyekile ukusebenzisa imveliso kwiindawo zabo zokutyela kwihlabathi liphela. Ikhonkco lokutya okukhawulezayo laxelelwa Iposi leHuffington , 'Siluxabisile ulwalamano esilugcinileyo noHeinz ngaphezulu kweminyaka engama-40. Ngenxa yotshintsho kulawulo lwamva nje eHeinz, sithathe isigqibo sokutshintsha ishishini lethu liye kwabanye abathengisi ekuhambeni kwexesha. '
Olo tshintsho babhekisa kulo? UMcDonald's akazukutsho ngokuqinisekileyo, kodwa isibhengezo senzeke ngokuhambelana nokuqeshwa kwe-CEO ye-Heinz, uBernard Hees, ovele nje ukuba abeyi-CEO ye-Burger King, eyaziwa ngokuba yi-McDonald's arch nemesis. Ubungqina bokuba ukwahlukana kwamashishini kunokuba yinto encinci.
Kwakukho ihlazo leetumato elibolileyo
UHeinz wenze umsebenzi olungileyo wokuphepha nasiphi na isoyikiso esikhulu kule minyaka idlulileyo, kodwa ngo-2016 ezinye zigqibe ividiyo ithe gca I-Heinz Egypt yayenza ulawulo lomonakalo. Umdlalo osasazwayo kwinkqubo yemicimbi yangoku karhulumente, kwaye kuthiwa ubonise abasebenzi ababini bebeka iitamatisi ezibolileyo nezombala kwitanki yentsimbi esetyenziswa kwinkqubo yokwenza i-ketchup.
U-Heinz uzikhanyele izityholo zokusetyenziswa kwetamatato ebolileyo, kodwa akakhanyela ukuba iyinyani yabo, esithi , 'Ibali lakutshanje malunga nomzi-mveliso wetumato wase-Egypt lalilahlekisa ngokupheleleyo kwaye lichanekile. Imifanekiso ehleliweyo ibonisa umfanekiso ongeyonyani kwaye ingawahoyi amanqanaba okuqhubekeka, yiyo loo nto inika umbono ombi. ' Esinye isitetimenti sifundwe, 'Le vidiyo ihlelwe ngabom ukuze ingabonisi onke amanqanaba okwenyani okuhlanjululwa kwenkqubo yeetumato kunye nenkqubo yokulungisa ngenzame zokuxokisa iinyani, ezimele ukwenzakalisa ngabom nangokuzimisela kwigama lenkampani elichasene nenyaniso.' Abathengi bacela uHeinz ukuba avelise imifanekiso ebonisa yonke inkqubo ukubonisa ukungachaneki kwevidiyo, kodwa akukho namnye owakhe wakhutshwa.
Imithombo yeendaba yasekuhlaleni ixele ukuba umphathi we-Heinz wase-Egypt ubanjiwe, kwaye iitoni ezimbini zesosi ezenziwe ngetumato ebolileyo zithinjiwe, nangona inkampani ibanga ukuba ezi mveliso bezingenzelwanga ukuhanjiswa.
