UChristopher Lane / Getty Izithombe Ukuba uye waphoswa ngumkhwa wokusela othe wenyuka waya kwi-stardom ngehlobo le-2019, Iseltzer elukhuni ngu kude Umkhwa wexesha-kwaye isenendawo eninzi yokukhula. Inyaniso iyaxelelwa, i-seltzer eqhelekileyo yayithandwa kangangexesha elithile ngaphambi kokuba i-seltzer enzima yenze iqela layo kubaphulaphuli abonwabileyo ukuyifumana. Amanzi agudileyo anespiki esinxilisayo kungoku nje eyi-550 yezigidi zeedola kunye noqikelelo olulindele ukuba lufike kwi-2.5 yezigidigidi ngo-2021 (nge Vox ). Ukuthengisa kukhule ngama-200 eepesenti kunyaka nje omnye, kwaye akukho sizathu sokulindela ukuba abaphulaphuli bayisuse ingqalelo yabo naphi na ngoku.
Esizikithini salo lonke olu hlobo-kunye nezinto ezibonakalayo kwiimemes ezininzi kunye nemizobo yamahlaya ekuphakameni kwayo- kunjalo Uzipho oluMhlophe . Ezinye iintlobo ezinje ngeBubly, Fick's, kunye neBudweiser's hard seltzer ziye zavela, kodwa zimbalwa eziye zabaluleka njenge-White Claw kunye nomfanekiso webhrendi eyakhiwe ngoku edityaniswe kulwazi lwenkcubeko yethu (ngakumbi ngoku uphawu sele lukhutshiwe Iintlobo ezintathu zeencasa). U-White Claw, ophethwe nguMark Anthony Brands (okwangumnini weMike's Hard Lemonade), kunye noTruly (ophethwe yiBoston Beer Company), zidityanisiwe zenza iipesenti ezingama-85 zazo zonke iintengiso ze-seltzer. Ngoku uninzi lweemveliso zine-seltzer enye kwimarike, kuyacaca ukuba ayisiyondlela le, kodwa yintengiso entsha enegunya lokuhlala.
Umnini we-White Claw seltzer enzima
UChristopher Lane / Getty Izithombe UAnthony von Mandl ubuso bakhe bokwenene ngasemva kwe-White Claw- kunye nomzi mveliso wonke kaMark Anthony Brands. UMandl waqala ishishini lewayini ngaphandle kwekholeji ngoo-1970 apho athengisa khona iwayini kwiofisi encinci nangaphandle kwemoto yakhe eCanada. Enye yeemveliso zakhe nguMike's Hard Lemonade, eyabetha kakhulu eCanada kwaye kamva yathunyelwa eUnited States (nge Forbes ).
Ngoku i-White Claw yeyona mpumelelo mvanje kuludwe 'lokuchasa utywala,' ngokuka IBloomberg . Phakathi kwako konke ukubetha kwakhe, kunye neentsuku ezihambileyo ezimfumeneyo ukuza kuthi ga ngoku, uMandl ngoku uxabisa i-3.4 yezigidigidi zeedola. Ngokwendalo, utyale imali eninzi kubutyebi bakhe kuthando lwakhe lokuqala, iwayini, ngokuvula i-winery yakhe yesihlanu ngo-2018 ecaleni kwe-Okanagan Valley eBritish Columbia. Njengenkampani yebhiya enkulu yesine eMelika, iqela likaMandl kulindeleke ukuba lenze malunga ne- $ 4 yezigidigidi kwingeniso ngo-2020. Ukuba inye into eqinisekileyo, uMandl, owamkela iPrince William kunye UKate Middleton ngo-2016 ngexesha lokhenketho lwabo lwe-Commonwealth, ayizukuvumela ukhuphiswano lumcothise ngoku.
