Facebook Ukuba uthathe uhambo lokuhamba phantsi kwebhiya kwindawo yokugcina ivenkile yakho, mva nje ulibonile inani lamatyala e-seltzer enzima ezishelfini. Okwangoku, kukho inani lokhetho olwahlukileyo phakathi kokuzama kwakho nokunyaniseka ibhiya kunye neenketho ezipholileyo zewayini, kodwa kunokubakho uphawu olunye olume ngaphandle kwabantu ngokungaphezulu kwezinye. Uzipho oluMhlophe uSeltzer oluMhlophe ulithathile ihlabathi ngoqhwithela, kunye neslim yalo, emhlophe inako kunye nemifanekiso eqaqambileyo, enemibala. Kodwa yintoni kanye kanye le nto?
U-White Claw ukwintsapho efanayo kumanzi ahlwahlwazayo, kodwa ngokongezwa kwe utywala , kunjalo. Kwaye abantu ababonakali ngathi bayonela kwesi sipper sasehlotyeni esifanelekileyo. Kodwa kutheni? Sigqibe kwelokuba singene nzulu kwi-brand, sijonga indlela eyenziwe ngayo i-White Claw, iimpikiswano ezingqonge yona, kunye nazo zonke iindlela (kunye nezizathu) eziqhubekayo kwi-Instagram. Le yinyaniso engenakuchazwa ye-White Claw Hard Seltzer.
U-White Claw ngumzala kaMike's Hard Lemonade
Facebook U-White Claw wavela kwimarike kwi Ngo-2016 , kanye ngexesha elifanayo nencasa, Amanzi e-carbon babethatha indawo yeziselo. Kwakukho ukunyuka okukhulu komdla kwi-zero-khalori yamanzi ahlwahlwazayo, kwaye abenzi be-White Claw bagqiba kwelokuba bangene ebhodini. Kodwa i-White Claw yayingeyonkampani entsha esandula kuwa nje esibhakabhakeni.
Uzipho oluMhlophe yeyabanini bakaMark Anthony Brands, ikwangulaa nkampani inye kaMike's Hard Lemonade, eyaqala yangena Ngo-1999 . Inkqubo ye- Inkampani kaMark Anthony , Eyasungulwa ngonyaka we-1972, ineenkampani ezahlukeneyo zokusela ezizimeleyo kwipotifoliyo yazo kubandakanya iwayini, ibhiya kunye neemveliso ezilungele ukuselwa.
Inkampani yayinguvulindlela kudidi lwe-malt ekhethiweyo ngokusungula uMike's Hard, yiyo loo nto kungamangalisi ukuba babe ngabokuqala ukuthatha umhlaba ngoqhwithela ngokwazisa i-White Claw kunye neencasa zayo ezine zokuqala (ukusukela nge-Agasti ka-2019, kukho incasa ezintandathu ).
Ngokobuchwephesha, i-White Claw sisiselo se-malt
I-Instagram Baninzi abantu abajikelezayo abajikeleze uzipho oluMhlophe, ngakumbi njengoko abanye bethatha isiselo esimenyezelayo njenge 'vodka soda enkonkxiweyo.' Kwaye ngelixa inokufana necocktail yakho oyithandayo ehlaziyayo evela kwibar, ngokwe Umdiliya Isibini Ngokuqinisekileyo ayisiyo vodka soda okanye i-IPA entsha kwintengiso. Kodwa yintoni kanye kanye?
Ngoku ka Umdiliya Isibini , olu luvo ludlamkileyo sisiselo esinencasa semithombo. U-Claw rep omhlophe uxelelwe Umdiliya Isibini 'ngumxube wamanzi e-seltzer, isiseko sotywala esingena-gluten, kunye nencasa yeziqhamo.' Kwaye ikulayini omnye wokusela njengomzala wakhe, uMike's Hard Lemonade, kunye nezinye iziselo eziphathwayo ezinje ngeSmirnoff Ice kunye neicooler coil zewayini.
Kodwa ngoku Umtyi I-White Claw isenokuba ngaphezulu kwenguqulelo ephezulu kunesiselo sakho se-malt semihla ngemihla. 'Yinto ephezulu, uphawu olunomnqweno, olungenanto inye yokulahla inkunkuma, uhlahlo-lwabiwo mali olusezantsi njengezinye iziselo ezinxilisayo ezinjengokuphola kwewayini,' batsho. Kodwa nokuba yeyiphi inqanaba lesiseko ogqiba ekubeni ubeke i-White Claw kuyo, isenziwa ngenkqubo efanayo nezinye iziselo ezinxilisayo.
ukusikwa okubi kakhulu kwenkomo
U-White Claw uhamba ngenkqubo yokubila
Ngandlela thile, i-White Claw inokuthelekiswa nebhiya kuba ihamba ngenkqubo efanayo yokuvundisa, kodwa ayisiyondlela ifanelekileyo efanayo. Xa kusenziwa ibhiya, ibhiya iyayisebenzisa imithombo, amanzi, kunye negwele kwaye ngokwesiqhelo wongeza iihops zokunambitha. Ngexesha lenkqubo yokusela, imithombo ityisa igwele, ilinike izakhamzimba ngalo lonke ixesha lokuvunda kwaye ekugqibeleni ivelise icarbon dioxide ukwenza utywala.
Ngoku ka Idolophu kunye nelizwe I-White Claw iyaqhubeka nokuvumba, kodwa inkqubo ichanekile. 'Uphawu lusebenzisa inkqubo yokuhambisa ubanini esebenzisa iswekile enegwele kunye noxinzelelo lwegwele oluthathe unyaka ukuphuhlisa,' batsho. Ngokusebenzisa inkqubo efanayo naleyo yokupheka ibhiya, bayakwazi ukubila iswekile besebenzisa igwele labo ukuze bayaphule. Nje ukuba ukubila kweswekile kwenzeke, kwaye utywala buyavela, ikhabhoni Ungongezwa ukogqiba itoti yokuhlaziya ye-White Claw.
I-White Claw inexabiso elilinganayo lotywala njengobhiya
Inxalenye yomtsalane we-White Claw kukukwazi ukusela utywala ngendlela enokusela ngokulula. Abanye basenokuthi iyatshitshiswa ngokupheleleyo. Umtsalane ofanayo ubukhona ngebhiya kangangeminyaka, ngokuyinxenye ngenxa yokuthwala kwemveliso, kodwa iClaw White iyayithelekisa ngoku.
Ngokwe- IZiko lezeMpilo likaRhulumente , Umxholo wotywala obutywala obudlulileyo bekuyi-4.2 yepesenti yotywala ngevolumu (ABV). Kwibhiya esemgangathweni, uya kuthi ubone iipesenti ezintlanu, ngelixa ibhiya yobugcisa okanye izitayile zebhiya ezinamandla ezinjengeporter okanye istout inokuba ukusuka kwiipesenti ezintandathu ukuya kwiipesenti ezili-12. Kodwa akusoloko utyhola isitatshi elunxwemeni okanye kwisikhephe echibini. Akunjalo nje ukuba kuyahlaziya. Kwaye kulapho ubuhle beClaw White buza kubathengi abaninzi.
Ngeepesenti ezintlanu ze-ABV kwi-ounce eziyi-12, i-White Claw inokupakisha ipunch nje uninzi lweebhiya eziqhelekileyo. Ngoku ka Ukutya i-Spruce Iilebheli ze-ABV zichaza ngokuthe ngqo ukuba bungakanani utywala obunokufumaneka kwisiselo. I-White Claw, oko kuthetha ukuba i-ounce ye-12 inokuthi, kwiipesenti ezintlanu ze-ABV, inee-ounces ezi-6 zotywala obucocekileyo. Ngaphantsi kweyakho iglasi yokudubula ephakathi , kodwa ungadibanisa ngokukhawuleza xa usele ngaphezulu kwesinye- kwaye loo nto iyenzeka ngokulula xa usipha into eneziqhamo kunye nehlaziyayo.
Kutheni i-coke yaseMexico ingcono
I-White Claw iya ithandwa ngakumbi kunebhiya
I-Instagram Ibhiya ifumene ukuthandwa okwandayo kwiminyaka yakutshanje, ngakumbi kwi imakethi yobugcisa yobugcisa . Kodwa kwenzeka ntoni xa i-seltzer enzima ithatha indawo yayo?
USandy Vox, uMphathi weNtengiso oNcedisayo kudidi lwebhiya kwivenkile yevenkile yaseJewel-Osco, uxelele IChicago Tribune Isithuba esishelufini ezivenkileni zakhe siyadluliselwa sikhethwe kubhiya wasekhaya siye kwigumbi elininzi le-seltzer enzima. Ukongeza, indawo encinci yeshelufu iyanikezelwa kubisi bezobugcisa kunye nokwenza indawo yespike ekuthandeni. Ngokuka-Vox, u-White Claw unesibheno esibanzi ngokwenyani. 'Kwi-Jewel-Osco, i-seltzer enzima kungenzeka ukuba ifake intengiso eninzi eyakhe yaya kwiibhiya ezimnandi. Ubhiya obukhanyayo nawo uyasokola, utshilo u-Vox 'Umntu omtsha osela ibhiya yakhe yokuqala yayinguMiller Lite okanye uBud Light babamba i-seltzers.'
Ngokuka-Sanjiv Gajiwala, usekela Mongameli oPhezulu weNtengiso kuMark Anthony Group, uninzi lokusetyenziswa kwe-White Claw luvela kubathengi ababekhe banandipha iziselo kwicandelo lebhiya. Ukwahlula phakathi kwezitayile, iipesenti ezingama-25 zentengiso zivela kubantu abasela utywala, iipesenti ezili-11 zivela kubaseli beprimiyamu basekhaya (abanjengoBudweiser), iipesenti ezilithoba kubaseli beebhiya, kunye neepesenti ezisibhozo kubantu abasela utywala.
U-White Claw uyathandwa emadodeni njengabafazi
Facebook Ngelixa uninzi lweentetho ezijikeleze abasetyhini ezi-odola ii-cocktails ezikhaphukhaphu ezinje ngevodka sodas ebharini, loo stereotype ayithethi ukuba iguqulela kwi-White Claw egqithileyo. Okwangoku, kunokwenzeka ukuba i-White Claw ikwindawo yokudlala elinganayo kwinqanaba lokusetyenziswa phakathi kwamadoda nabasetyhini.
USandy Vox, uMphathi weNtengiso oNcedisayo kudidi lwebhiya kwivenkile yevenkile yaseJewel-Osco, uxelele IChicago Tribune Kuyamangalisa ukuba mangaphi amadoda amkela isigaba seltzer. Ndacinga ukuba iya kuqhutywa ngakumbi ngabafazi, kodwa ngama-50-50, utshilo.
Ngoku ka Ushishino ngaphakathi, maninzi amaqela angamadoda apakisha isiselo ekuhambeni. Umlandeli we-White Claw, uBen Shea, uxelele Ushishino ngaphakathi khange eve ngeenzipho ezimhlophe xa wayezama okokuqala, kodwa ngoku ulikhoboka. 'UShea kunye neqela lakhe abekho bodwa, utshilo uBethany Biron Ushishino ngaphakathi. 'Kwiindawo zokosa inyama, elunxwemeni, nakwimibutho yamaqela, imikhosi yamadoda icula ngequbuliso indumiso yeseltzer.'
U-White Claw ukhokelela kwintengiso ye-seltzer enzima
I-Instagram Ukusukela ekuqaleni kwayo, i-White Claw iye yaqhubeka ukwanda kwintengiso, ithatha kancinci indawo yeziselo. Ngokubanzi, ukuthengisa iziselo ezinxilisayo sele kulungile, kwaye ukuthengisa kudidi lwe-malt-based cocktail kuye kwanda Iipesenti ezingama-574.
Nge spike enjalo kwintengiso, iinkampani ezininzi ziye yaziswa Isiselo se-cocktail esekwe kwimithombo efana ne-White Claw kubandakanya neempawu ezinje ngeNene, iPure kunye neBon & Viv. Kwaye kunye nokukhula okulindelweyo kodidi ukusuka kwixabiso langoku kuma- $ 550 ezigidi ukuya kwi-2.5 yezigidigidi ngo-2021, ukutsiba ukusuka kwinqanaba lokusetyenziswa kwamatyala ayi-14 yezigidi ngo-2018 ukuya kuma-72 ezigidi ezingama-2021, ayimangalisi into yokuba zininzi iinkampani ezingena ebhodini. ngokusemandleni.
Kodwa nangokongezwa kotywala obuphathekayo be-malt obuvela kwiinkampani ezinkulu ukuya ezobugcisa, i-White Claw isakhokela ekuhlawuliseni. Ngoku ka Ushishino ngaphakathi, I-White Claw ikhokelela kwimarike ngeepesenti ezingama-50 zesabelo se-seltzer, kodwa ezinye iinkampani zotywala zinethemba lokufumana. Ukuza kuthi ga ngoku, i-White Claw akufuneki ibeke uxinzelelo olukhulu kukhuphiswano.
yilemonade ilungile kuwe
IClaw Claw inokuba sempilweni kunebhiya
Facebook Inxalenye enkulu yesizathu sokuba i-White Claw ithandwa kangaka yiyo ukubala kweekhalori . Ngama-calories ayi-100 kuphela kunye ne-carbohydrate ezimbini, akumangalisi ukuba le nto ibe yinto ethandwa kakhulu ehlobo. Iikhalori zibala Uluhlu lwebhiya kuxhomekeka kwisitayile kunye nakwindawo eselwayo kuyo, kodwa zinokufumaneka ngokubanzi phakathi kweekhalori ezingama-96 kwibhiya elula ukuya kuthi ga kwiikhalori ezingama-300 kwinto ethile mnyama ngakumbi Ukuphela kwembonakalo. Umfazi ophakathi kufuneka atye ii-calories ezingama-2 000 yonke imihla, ngelixa indoda kufuneka itye ama-2 500 ngokwe Unyango lwezempilo , kwaye ezo zibalo zinokongeza ngokukhawuleza, ngakumbi ngelixa usela.
Ngokwe- IChicago Tribune , Inxalenye yomtsalane we-White Claw ngokuqinisekileyo isekwe kumba wezempilo kwaye ntle . I-carb ephantsi, iibhiya ezinekhalori ephantsi ziye zaphumelela kakhulu ekungeniseni iimveliso ezintsha kwintengiso, kungoko kungokwemvelo ukuba ishishini lesiselo se-malt sililandele. 'I-seltzers ezilukhuni zilungele ngaphandle komthungo kunye notyekelo, utshilo. 'Ngokuqhelekileyo ziphantsi kweekhalori, iswekile kunye nee-carbohydrate kwaye zihlala zingena-gluten.'
Uzipho oluMhlophe alunantlanzi
I-Instagram Kulabo abanesifo seCeliac okanye ubuntununtunu be-gluten, okanye kwabo bakhetha ukunqanda i-gluten kuba baziva bhetele ngaphandle kwayo, i-White Claw ibeyinto efanelekileyo. Ngoku ka Unyango lwezempilo , Gluten yiprotein, ethi ifumaneke iinkozo njenge rye okanye irhasi. Ngenxa yokuba ibhali isetyenziswa kwinkqubo yokupheka ibhiya, uninzi lweebhiya alunasifo se-gluten. Ukongeza, uninzi lweziyobisi ze-malt kunye neicoolers zewayini zisebenzisa irhasi kwinkqubo yazo yokusela, zibangela uninzi lwezinto onokukhetha kuzo ukuba zingabikho kuluhlu lwabo bafuna iziqhamo, isiselo esinokuphatheka ngaphandle kwayo yonke i-gluten. Ezinye iwayini okanye ii-dessert zewayini zikwabandakanya iinkozo kwinkqubo yazo yemveliso.
Uzipho oluMhlophe uyaziqhayisa ngokuba lukhetho olungena-gluten, olwenziwe ngokwendalo ngezithako ezingenagluteni, ezivumela intengiso enkulu ukuba izonwabele. Olunye uphawu Kwindawo enzima ye-seltzer enje nge-Gluten-free nayo, kodwa abanye abanjengoHenry's Hard Sparkling Cider okanye uNauti Seltzer abakwazi ukwenza ibango elingena-gluten.
I-costco rotisserie ihomoni yenkukhu
U-White Claw uthatha i-intanethi ngoqhwithela
I-Instagram Kunzima ukukholelwa ukuba isiselo se-malt sinokudume ngokukhawuleza, kodwa okuninzi okunento yokwenza nokuthandwa kwayo kwi-intanethi.
Ukusukela ukuqala kuka-White Claw kwiminyaka embalwa edlulileyo, kuye kwakho inani leakhawunti ye-Instagram fan evela @iamfanlalisa . I- # whitclaw hashtag ikhule yabandakanya ngaphezulu kwezithuba ezingama-61,000 kunye nokubala, kubonisa iifoto zabantu ababonisa ukuba basonwabela kangakanani na isiselo esiqhumayo.
NgokukaSanjiv Gajiwala, uSekela Mongameli oPhezulu weNtengiso kuMark Anthony Group, ukupakisha ngenjongo kuyadlala indima kolo kuthandwa. UGajiwala uxelele IChicago Tribune , I-sleek kunye ne-slender yonke inokongeza kumava. 'Inxalenye yamava yinkonkxa,' utshilo uGawalawala. 'Abantu bathanda i-sleek can kwaye ithini into ngabo nangamava e-premium.' Ngoyilo olunenjongo enjalo, ayimangalisi into yokuba abantu abaninzi behlutha kunye ne-Instagramming naphina apho bathatha khona uzipho oluMhlophe.
Isilogeni sehlelo elijikeleze u-White Claw Hard Seltzer saye sanikwa isiphelo kunye nokuyeka
Facebook Ngokukhula okubonakalayo kwe-White Claw kwiminyaka embalwa nje, ibingumcimbi wexesha ngaphambi kokuba ividiyo ejikeleze isiselo esinobushushu ihambe yintsholongwane. Umhlekisi uTrevor Wallace uthumele ividiyo yakhe ethi * * Drinks White Claw Kanye * Youtube Isiteshi ngoJuni, i-2019, kwaye yaba yinto yephanyazo. Ividiyo, ehlekisa ngabantu abasela i-White Claw kunye nabo balandeli bathe phithi yiyo emva kokuphunga kanye, bafumana ngaphezulu kwe-2 yezigidi zokujonga kunye nokubala.
Kwividiyo, uWallace usebenzisa ibinzana elithi 'akukho mithetho xa usela iinzipho,' kwaye isiqubulo sahamba kwangoko saya kwintsholongwane. Ukulandela ividiyo, uWallace wakhupha i-T-shirts ngesiqubulo esifanayo, kodwa ngokwe Umdiliya Isibini , wacelwa ukuba ayeke ukuzithengisa.
Isithethi se-White Claw sixelele Umdiliya Isibini ukuba eliqhula likhutshiwe kwaye layeka ukuyeka, lisithi, 'UTrevor ucelwe liqela lezomthetho likaWhite Claw ukuba angazithengisi ezihempe.' Ihempe sele zithathiwe, kodwa umbono wevidiyo kaWallace uyaqhubeka nokunyuka.
Kukho umdlalo oMhlophe weClaw Coin
Njengokuba ubungqongqo obujikeleze i-White Claw abonelanga, ngoku kukho imivalo ephumeza imidlalo ye-White Claw kwizakhiwo zabo. Ngokufana noomatshini abasebenza ngoqhafazo abanokukufumanela i-teddy bear okanye uzipho oluzele ilekese, lo mdlalo we-White Claw e-El Hefe eScottsdale, eArizona uya uthandwa kakhulu. Ngoku ka AZ esembindini , ibha yaphela iinzipho ezimhlophe amatyeli aliqela xa beqala ukwazisa umdlalo kubathengi babo, njengoko bonke bemi kumgca wokudlala.
Umdlalo uvumela iindwendwe ukuba zizame kwaye zibambe iinzipho ezimhlophe ngomatshini wozipho. Ukuba uyakwenza oko, uphumelela iphetshana lesaphulelo kwi-White Claw ebharini. Umatshini akanakho ukubonelela iziselo ezizisebenzelayo, ke iinkonkxa azinalutho kumdlalo, kodwa ibhaso linomvuzo.
Ngenxa ye-craze ejikeleze umdlalo, eyasebenza ibha ukuphuhlisa i-White Claw reps, baceba ukongeza omnye umatshini kwenye indawo yabo eTempe, Arizona. Ngokuthandwa okujikeleze umdlalo wokudlala ingqekembe, kukwenza uzibuze ukuba ingaba yintoni elandelayo eza kulandela le mvakalelo.
