Ben kunye nejerry Iakhawunti ye-Twitter ithe cwaka ukusukela nge-18 kaMeyi, ngo-2021 (nge IBoston Globe ). Eyaziwayo ucwambu lomkhenkce uphawu luye lwaziwa njengothetha phandle, ngokuvakalayo nangokucacileyo kwimicimbi yezentlalo entliziyweni yeeparadigms ezininzi ezikhululekileyo. UBen Cohen noJerry Greenfield baqala ukwenza i-hippie ice cream ngo-1978 kwaye baye basebenzisa ilizwi labo ukuphakamisa ulwazi kunye nobutshantliziyo kwimicimbi kubandakanya utshintsho lwemozulu, ubuhlanga, amalungelo e-LGBTQ, amalungelo okuvota, kunye nengxaki yeembacu (nge Ukuthatha ).
Nditsho nasemva kokuthengisa ubambiswano lwantlandlolo kwindawo enkulu yokutya i-Unilever ngo-2000, ibhodi yagcina indawo kwimiba ebalulekileyo kwinkampani (nge Ukujongwa kwakhona kweStandford yoLuntu ). Esi simo sengqondo sinokungqinwa kukukhutshwa kweencasa ezinje ngePecan Resist, eyayibonisa ubukho bohlukaniso kulawulo lukaTrump kunye nabo babemchasa uMongameli we-45 (nge Iwebhusayithi kaBen noJerry ).
Xa kuziwa kwimicimbi yezentlalo kunye neencasa ezimnandi, silindele ukuba iqela le-B & J lithethe phandle-yiyo loo nto iinyanga ezi-2 zokuthula zingafani nenkampani. Iqela lihleli nomama kwiminyhadala yenkululeko ebhiyozelwayo njengenyanga yokuzidla kunye neholide yeshumi elinethoba.
Kwaye konke kwaqala ngeposi enye ye-Twitter.
Ukuthula yinto engaqhelekanga kuBen noJerry
Ngomhla we-18 kaMeyi, uBen noJerry babhalela i-tweeted malunga incindi yeminti entsha (nge Twitter ). Ukucaca, ayisiyo i-tweet ngokwayo ebonakala ngathi ivelise impikiswano, kodwa endaweni yoko, ukuthula kwebrendi kumcimbi osenzeka ngelo xesha ngaphambili babekhe bathetha kakhulu ngemicimbi yezentlalo bethathelwa ingqalelo ibaluleke kakhulu kubathengi abashiyekileyo (nge Ukuthatha ). Njengokuba iibhombu zazibhabha phakathi kukaSirayeli nePalestine, iindlela zokwenza i-ice cream phesheya kwezilwandle zathi zathandwa. Ngamafutshane, umseki-ntsebenziswano kaBen & Jerry uBen Cohen kunye nosomashishini wakwa-Israeli u-Avi Zinger benza bathengise i-ayisikhrim ePalestine.
Wabelana ngeBoston Globe, 'Kule minyaka ingamashumi amathathu idlulileyo, abakwaBen & Jerry banelayisensi yomzi-mveliso kwa-Israyeli, ovelisa usasaze i-ayisi khrim elizweni, kwaye uyathengisa kwaye ubonelela kwiindawo zokuhlala zakwa-Israeli kwi-West Bank nakwimpuma yeJerusalem' ( nge Twitter ).
Le mveliso ibonakala ngathi ayihambelani namanye amaxabiso entlalontle ekwabelwana ngawo yinkampani. Njengomntu omnye fan owabiza wathi, 'Nokuba ungayiphakamisa ngantoni, incasa esulungekileyo ikumdlelela ombi. Yeka ukwenza inzuzo kurhulumente wase-Israeli kunye nokucoca ubuhlanga ePalestine! ' (nge Twitter ). Endaweni yokuphendula ukugxeka okwandayo kunye neefowuni zokunqanda, uphawu luye lwahlala luzolile olungakhange lubizwe yimibutho emikhulu, kubandakanya iBoston Globe.
Ukuthula ngokwako kuthetha phezulu, ngoku kukho ne-hashtag # HasBenAndJerrysTweetedYet.
