Ukuthenga ukutya kunokuba yindinisa, kodwa ukuba kukho into enye eyenza ukuba kube ngcono yile penti ye-ice cream ka-Ben noJerry ehlala ibonakala iwela kwinqwelo njengomvuzo wokuthenga kwakho ngeveki. Nokuba utsalela i-Chocolate Chip Cookie Dough, i-Chubby Hubby, okanye i-Chunky Monkey, kusenokwenzeka ukuba unayo incasa oyithandayo-uyazi, leyo ikwenza wonwabe ngokungathandabuzekiyo xa uyibona ezishelifini. Nokuba ungakanani fan kangakanani, kusekho okuninzi ongakwaziyo malunga nale nkampani inoxanduva kwezentlalo kunye nemveliso emnandi ngokumangalisayo.
I-flavour yabo yokuqala isathengisa kakhulu, kwaye akuyiyo into oyilindeleyo
Imifanekiso kaGetty I-ice cream ka-Ben noJerry imalunga neencasa. Imalunga neziqwengana zokulunga, i-swirls yesosi, iziqwenga zeziqhamo kunye neelekese, kwaye ngoku kutshanje, ii-cores zokutya okumnandi, kodwa incasa yazo yokuqala yayingeyiyo le uyilindeleyo.
Yayiyivanilla , kwaye isizathu soko sasilula. Xa uBen Cohen noJerry Greenfield beqala inkampani yabo, babesazi ukuba bafuna ukuzenzela igama ngomgangatho, kwaye oko kwakuthetha ukuqala kumgangatho ophantsi we-ice cream. Ngaphambi kokuba baqalise ukongeza zonke iichunks kunye ne-swirls, bafuna i-ice cream ye-vanilla eyayigqibelele yodwa ngaphambi kokuba isetyenziswe njengomqolo wento eya kuba zininzi ezinye iincasa. Ayisiyiyo i-vanilla kuphela incasa yokuqala, kodwa iyaqhubeka yenye yezona zidumileyo. Nokuba kukho ukhuphiswano oluqinileyo kuzo zonke ezinye iincasa, ivanilla yabo iseyeyona ice cream ithengiswa kakhulu kwiivenkile zabo zeBen & Jerry's Scoop Shops.
Ungayibhaka intlama yecookie kunye ne-ayisi khrim
I-Chocolate Chip ka-Ben kunye noJerry yenye yeencasa zabo ezidumileyo, kwaye kungenxa yesizathu esivakalayo. Ngubani ongenazo iinkumbulo ezimnandi (ebuntwaneni okanye kubantu abadala, akukho mntu ulapha ukugweba) ngokutya intlama yecookie kanye kwisitya? Masijongane nayo, ngamanye amaxesha ibhetele kunecookie eyiyo, kwaye ukuba ukhe wazibuza ukuba loluphi uhlobo lwecook kaBen noJerry inhlama eya kuyenza, awuwedwa. Umntu othabisayo wazibuza oko, naye , kwaye bancama iipoyinti ezimbalwa ze-ayisikhrim ukuze unganyanzelekanga.
Abaphekanga iibhola ezincinci zentlama kuphela, kwaye bathi bayabhaka kuyo yonke into ye-chocolate chip-elungileyo onokuyilindela kuBen noJerry. Bade baya kwelinye inyathelo kwaye babhaka iponti ye-ayisi khrim. Into oyifumanayo kukungangxoli okujongeka kungathandeki, kodwa kuyacaca ukuba incasa luhlobo olumangalisayo lwe-vanilla pudding, enencasa yekuki yetshokholethi ebhakwe ngesiqingatha. Ukonwaba kwakho okulandelayo? Kusenokwenzeka!
Banendawo yamangcwaba yeencasa ezingasasebenziyo
Ngelishwa, unokufumana ezinye zezinto ozithandayo ngaphambili uluhlu lokuhamba kukaBen noJerry . Uyazikhumbula ezi zifana neWavy Gravy, Chocolate Comfort, Vermonty Python, kunye neCreme Brulee? Usenokungaphinde ubenako ukuzifumana, kodwa ungandwendwela iBen & Jerry's Flavour Graveyard kwiBen & Jerry's Factory eWaterbury, eVermont. Phantse abantu abangama-300,000 baya apho minyaka le - ungahamba emangcwabeni njengenxalenye yokhenketho lwesibonelelo- kwaye usebenzise amatye (ezinye i-resin, ezinye ziphuculwe kwi-granite) ukuhamba phantsi kweNdlela yeMemori engapheliyo.
Inkampani ine-copywriter yabasebenzi enoxanduva lokubhala ii-epitaphs zeencasa ezizifumana emangcwabeni ... ngenxa yezizathu ezithile. Ezinye (ezinje ngeShukela Plum) zazizintsilelo, ngelixa ezinye (ezinje ngeEthan Almond) zazinokukhutshwa okukodwa kuphela. Ukuba kukho enye oyiphose ngokukodwa, uBen noJerry bafuna ukuva kuwe. Ndwendwela amangcwaba abo kwi-Intanethi kwaye uvotele oyithandayo ukuze ufumane ithuba lokuyibona ivuswa.
Baphantse batshatyalaliswa yiPillsbury
Imifanekiso kaGetty Ngo-1984, ezikaBen & Jerry zazisencinci, kwaye bazifumana bechasene nengxaki enkulu. UPillsbury wayesandula ukuthenga okhuphisana naye uHaagen-Dazs , Kwaye babenikezela ngesiphelo kubasasazi babo. Nabani na owayephethe uBen noJerry wayengazukuthengisa u-Haagen-Dazs, kwaye kuba i-Haagen-Dazs yayingumntu owenza imali eninzi, kwakubonakala ngathi banengxaki enkulu nangona yayisenziwa nguPillsbury. ukuthintela ngokungekho mthethweni urhwebo olukhululekileyo. Xa u-Ben noJerry bafuna igqwetha lezomthetho, baxelelwa ukuba inkampani enkulu ingenza nantoni na abayifunayo, kuba bayazi ukuba akukho mntu uzokulwa nabo.
Hayi malunga nokuncama iphupha labo, baqulunqa ibinzana elithi 'Yintoni u-Doughboy Oyikayo' kwaye baya ezitalatweni. Abazange nje batyabeke isixeko saseBoston ngemifanekiso yePillsbury Doughboy yezandla ezikrwitshe ipeyinti kaBen & Jerry's, kodwa bade baqesha neenqwelomoya ezincinci zokubhabha imicimbi emikhulu yezemidlalo ngelixa babetsala amabhanti. Baye bakhupha nentengiso encinci Amatye agiqekayo , kodwa abasifumani isaziso abasifunayo. Xa beqala ukubeka izincamathelisi kwiipintshi ngenani labo lama-800 elikhuthaza abantu ukuba bathathe inxaxheba, loo bhola yaqengqeleka. I-Pillsbury yahluthwa ngeeleta kunye neefowuni, iifowuni ezinkulu zeendaba ekugqibeleni zathatha ibali, kwaye uPillsbury waphoqeleka ukuba abuyele phantsi.
Bamangalela xa iimveliso zabo zazisetyenziswa njenge-X-rated rating
Imifanekiso kaGetty UBen noJerry abaziwa nje ngokuma benkampani yabo, baye nasezinkundleni zamatyala ukukhusela umfanekiso wegama labo kunye neemveliso ezizezabo. Ngo-2012, bona wafaka isimangalo nxamnye nabasasazi beRodax kunye neVidiyo yeCaballero emva kokufumanisa ukuba amagama abo e-ayisikrimu asetyenziswe kuthotho lweevidiyo ezilinganiswe ngeX ezibizwa ngokuba 'nguBen noCherry'. Izihloko zevidiyo zibandakanya izinto ezinjengeBoston Cream Thigh kunye noluhlu lwabanye abashiyekileyo kwigumbi lokusika, kwaye ngo-2013 Ixesha le-LA Zixele ukuba iinkampani zizinze kwaye izihloko ezili-10 kolu ngcelele zikhutshiwe ukusasazwa.
Basilele kweminye imisebenzi kuqala
Imifanekiso kaGetty UBen noJerry bavule uBen noJerry ngo-1978, kwaye xa benzayo, babesele bengabahlobo bakudala. Ngokwodliwanondlebe kunye IWashington Post , Babedibene okokuqala kwiklasi yokuzivocavoca yamabanga aphakamileyo- xa uJerry waf ’isiqaqa. 'Yandichukumisa kakhulu,' utshilo uBen, 'sakhawuleza saba ngabahlobo.'
Kwaye bahlala bengabahlobo. Kuze kube semva kweminyaka kamva bobabini babelusizi ngendlela ubomi babo obabubumba ngayo, kwaye bagqiba kwelokuba badibane benze into ababesazi ukuba bayonwabele bobabini. Ngelo xesha, uBen wayephumile ekholejini wayokulandela ukwenza ubumba, kodwa wakhawuleza wafumanisa ukuba akukho mntu uthenga izinto zakhe. Ngelixa wayeziphilisa ngokuqhuba iteksi, uJerry wayesonge imfundo yakhe yasekholejini kwaye esebenza njengegcisa elebhu ngelixa esilela ngokupheleleyo kuyo yonke imizamo yakhe yokungena kwisikolo semed. Ukuthatha isigqibo sokuba bangakha ubomi obungcono, bayenzile.
Bafunde yonke into ukusuka kwikhosi yembalelwano ye- $ 5 kunye neencwadana ezingama-20
Imifanekiso kaGetty Ngokwento ebithethwe nguBen noJerry IWashington Post , bakhethe into enxulumene nokutya ikakhulu kuba 'sobabini sasityebile, abantwana abalahlayo bekhula, kwaye sithanda ukutya. Ke siyazi ukuba sifuna ukwenza into ngokutya. '
Bebengazi nto yimbi nangona kunjalo, kwaye khange baqale nokugxila kwi-ayisikhrim. Ekuqaleni, bazama ishishini le-bagel, kodwa bafumanisa ukuba izixhobo beziphumile kuhlahlo-lwabiwo mali. I-ice cream ibitshiphu, kodwa bebengenalwazi lukhulu malunga nokwenza-ke batyale i-2.50 yeedola nganye kwikhosi yembalelwano yasePenn State. Le khosi yafumana incwadi kunye neemvavanyo ezithile, abathi bazenze kakuhle. Babengazi kangako malunga neshishini, ke, bathabathe uthotho lweencwadana eziprintwe nguLawulo loShishino oluNcinci bazithengisa ngeposi ngeesenti ezingama-20. Iincwadana zihambile zibalulekile ezinje ngendlela yokufumanisa ukuba yintoni ekufuneka uyenzile ukuze uphule kunye nendlela yokulawula iiakhawunti kunye neencwadi ... kwaye yayiyimfundo eyakha umbuso.
Igama lenkomo nguWoody, kwaye phantse wayengekho
Yonke inkampani enkulu ifuna imascot, kwaye mhlawumbi uyazi kakuhle Inkomo kaBen noJerry . Into onokungayazi yile Igama lakhe nguWoody , Baze bahlala kwinkomo kuba abafuyi benkomo kunye nobisi bendawo - babeyinxalenye ebalulekileyo yeshishini labo. Woody njengoko simazi kwaye simthanda phantse wayengekho, nangona kunjalo.
Uyilo lokugqibela lukaWoody yayingumsebenzi wegcisa uWoody Jackson. UBen wayebone umsebenzi weenkomo wase-Vermont we-centric ejikeleza ngeendlela ezahlukeneyo, kwaye wayefuna ukumyalela ukuba ayile inkomo yabo esemthethweni. Inombolo awayenayo yegcisa yayiyintombi yakhe yangaphambili, nangona kunjalo, xa wayefowuna kwaye eshiya umyalezo wayenethuba lokwenyani lokuba angaze awufumane. Wawudlulisa umyalezo, nangona kunjalo, kwaye kunyaka babengekwenzi nje umzobo, kodwa ikhontrakthi ethathe uWoody umfanekiso wenkomo kwilizwe liphela.
Kubekho impikiswano malunga nencasa
Ngo-2006, iinzame zabo zokwenza into ekhethekileyo kwiimarike zase-Ireland nase-Bhritane zawa ngokumangalisayo xa bathiya ezabo i-cream stout kunye ne-chocolate ye-flavour 'emnyama kunye neTan,' engaqondi igama elibhekiswe kwiqela lamajoni athunyelwe ukuzama ukugcina ucwangco kwi-Ireland evukelayo ... nangayiphi na indlela eyimfuneko. OoBen noJerry bathi bayithiye ngegama lesiselo kwaye abaqondi ukuba imvelaphi yeli gama yayikumkhosi oxhobileyo. Babo Ngo-2011 ukungahambi kakuhle kwakungekho mnyama kangako njengoko kwakuhlekisayo , kwaye xa begqiba kwelokuba babize i-ice cream ene-vanilla-kunye ne-rum-ibhola egcwele i-ice cream 'Iibhola zeSchweddy' emva NgoMgqibelo ebusuku sketch, baqhankqalaza yi-Mississippi esekwe kwi-One Million Moms. Iqela (elikhubekise uBen noJerry ngokutshata kwabantu abatshatileyo 'uHubby Hubby') bacele ukuba boyike inkqubela, kodwa yahlala iyeyona idumileyo.
Kwi-2012, bebejolise ekubeni bangakhathali ngokobuhlanga, bekhulula 'Ngcamla iLin-Sanity' ngembeko yenkwenkwezi yebhasikithi yeHarvard uJeremy Lin. I-yogurt eqandisiweyo ye-vanilla, eyayigcwele i-lychee kunye ne-honey swirls-kunye namaqhekeza e-cookie eninzi-yachithwa njenge-jab yobuhlanga kwi-Taiwan yezemidlalo yaseMelika. Iicookies zethamsanqa zathatyathelwa indawo zii-waffle cones (ubukhulu becala kuba zazithanda ukuba soggy), kwaye uBen noJerry baxolisa. Ke ngo-2014, amatshantliziyo abacela ukuba benjenjalo phinda unike igama elithi 'Kuyingozi kwaye kudidekile' ngenxa yokuziqhelanisa nobungozi bokubhengeza iikhampasi zekholeji, kodwa bala, besithi ibhekisa ngokucacileyo kwingoma.
Baye banelizwi lokugqibela malunga nokungabikho kwe-ice cream yamagilebhisi
Imifanekiso kaGetty Kubekho incasa eyenzelwe yonke into onokucinga ngayo-ngaphandle komdiliya. Iintsomi zasezidolophini zikhule ngokungabikho kwe-ayisikhrim enencasa yomdiliya, kubandakanya leyo ithi uBen wayenza kanye, kodwa yayityiwa yinja. Inja yafa kabuhlungu, kwaye uBen wafunga ukuba ngekhe aphinde.
Libali elihle-kodwa elibuhlungu-ibali, kwaye ngokwe Ukukhokela kukaBen noJerry uSean Greenwood kuncinci ukwenza ngalo naliphi na ibali kwaye ngaphezulu kunokwenza nomxholo wamanzi weediliya. Kuba iidiliya ubukhulu becala zingamanzi, ukuzigcina ngumkhenkce kunye nokuzijika zibe yi-ice cream ngomkhamo omkhulu kuthetha ukuba uyakuphela une-ice chunks kwi-ice cream yakho-kwaye akukho mntu uyifunayo. Kukho isixa esithile sokukrokrela malunga ne-ice cream yamagilebhisi, ebenza ukuba baqiniseke ukuba abantu abonelanga baya kufuna ukuba izibonelelo eziyimfuneko zikhulise utyalo-mali olufanelekileyo. Ke, apho unayo - akukho zinja zonzakeleyo.
Baqala ngenqanaba lokuhlawula amabhaso
Imifanekiso kaGetty Esinye sezibophelelo eziphambili zikaBen & Jerry kukubonelela abasebenzi umvuzo onokuphila - kwaye oko kwakuthetha ukubonelela ngexabiso eliphantsi lokuhlawula i-16.92 yeedola ukusukela ngo-2015. Kunye nokuhamba nesithembiso esiqale kwintsuku zokuqala zenkampani, kwaye leyo yayiyimbono yokuba ukungangqinelani kwemivuzo phakathi kwabona baphezulu nabona bantu bahlawulwa kancinci. ayinakuba ngaphezulu kwe-5 kuye kwi-1 .
Yinto enkulu leyo, kwaye yahlala injalo kangangeminyaka eli-16. Ingxaki yafika xa uBen ethatha umhlala-phantsi, kwaye kwakungekho mntu ufuna ukungena ezihlangwini zakhe esenza imali awayeyenza - umvuzo owawufuna umlinganiselo wesi-5 ukuya ku-1. Loo mlinganiselo wanyuswa ngokuthe ngcembe, kwaye kwisithuba seminyaka emithandathu okanye engaphezulu elandelayo uye wehla waya kwi-17 ukuya kwi-1. Bakuba bethengisiwe e-Unilever USA, amashishini aya athi cwaka malunga neendlela zawo zokuhlawula. Ngokwamashishini afana Iindaba zeCBS Ukunqongophala kokusebenza elubala kuyaxhalabisa, ngakumbi xa kuthelekiswa nokuzibophelela kukaBen noJerry ixesha elide ekubeni noxanduva kwezentlalo.
Ukuziphatha kwabo kuhlala endaweni xa bethengiwe
Imifanekiso kaGetty UBen noJerry bakha uphawu kungekuphela kwi-ayisikhrim emangalisayo, kodwa kwiimveliso zorhwebo ezifanelekileyo, ezixhasa ukukhula kwamafama obisi olungenahormoni eVermont, ukupakisha okusingqongileyo kunye nokwenza, kwaye benika malunga ne-7.5 yepesenti yengeniso yabo kwisisa. Xa i-Unilever ye-conglomerate ibathengela ngo-2000, bekukho into eninzi ebithethwa ukuba yonke into eyenzelwe yinkampani iza kuthi shwaka- kodwa ngokuka Inkampani ekhawulezayo , Inkcubeko kaBen & Jerry iye yakomelela ngendlela eyothusayo.
Inkukhu ejikelezayo iyathengiswa
Banike ikhredithi enkulu Umphathi omtsha ka-Ben & Jerry, u-Yves Couette . Ukusuka ekuthembiseni ukugcina amaxabiso asisiseko kaBen & Jerry ngokufanayo nasekufumaneni izandla kunye neeprojekthi ezixhaswe yinkampani kuluntu lwasekuhlaleni, iCouette igcine umfanekiso wenkampani ubukhulu becala ifana ... ngaphandle kokwenza ezinye izinto ezingafunekiyo njengokuncipha emsebenzini ukuze gcina inkampani inenzuzo. Ubume benkampani yabo bahlala ubuncinci bezimele ngaphandle kwe-Unilever, uninzi lwezigqibo zabo- kubandakanya nomvuzo- isetwa yibhodi yabalawuli . Ngamalungu ali-11, mabini kuphela akhethwe ngu-Unilever, kwaye bonke bayasebenza ukuqinisekisa ukuba uBen noJerry bahlala kwaBen noJerry.
Izinja zabasebenzi ziyinxalenye yeqela
NgokweZiko leMfuyo laseMelika, ukuba neofisi enobubele kwizilwanyana yenye yezona zibonelelo zibalulekileyo ezinokuthi zinikezwe ngabaqeshi ukunceda ukukhathalela impilo-ntle yabasebenzi babo: kwaye yile nto kanye eyenziwe nguBen & Jerry. Abamkeli kuphela abasebenzi ukuba bazise izinja zabo emsebenzini, kodwa babiza abasebenzi babo be-canine I-K-9 ukuya kwi-5'ers , Gcina okuninzi okuphatha ngesandla, kunye neeprofayili zabo kwiwebhusayithi yabo yokudibanisa.
I-VCA ithi ukuba nentloko yomhlobo wakho osenyongweni oza kusebenza nawe kubonisiwe ukuba kunefuthe elihle kakhulu kungekuphela kwintlalontle yomntu, kodwa kuyo yonke imeko yeofisi. Oko kuthetha ukuba uBen noJerry's K-9 ukuya ku-5'ers bagcwalisa indima ebalulekileyo kwinkcubeko yabo, ephethe uncumo, i-snuggles, ukwanga kunye nokuba ngoonozakuzaku abalungileyo ngokubanzi.
