UMichael Barera / iWikipedia Ukuba uhlala uzifumana unqwenela i-crab yekhephu ngecala le-coconut shrimp (kunye nemvume yokunxiba ibhibhi njengomntu okhulileyo), ngekhe ukwazi ukuyilungisa indawo yakho yaseJoe yeCrab Shack ixesha elide. Babe phantse amabala ayi-140 kaJoe ziyafumaneka kwindawo yakho yokutya kunye nononkala ngokukhangela ukonwaba ngo-2014. Namhlanje, i Iwebhusayithi kaJoe's Crab Shack ityhila ukuba ziindawo ezingama-57 kuphela ezisasebenza. Ngo-2016, itsheyini laxela ilahleko yokusebenza kwe- $ 16.6 yezigidi.
I-Joe's Crab Shack yokuqala yavulwa eHouston, eTexas ngo-1991. Njengokuba uphawu lwalukhula kwaye luqala ukuthengisa ngentengiso, lwaye lwathandwa kakhulu kwiminyaka yoo-2000. Ngelixa abahlali kwiidolophu eziselunxwemeni banokucinga ukuba iJoe's Crab Shack ngumgibe wabakhenkethi, abanakuvuma ukuba ihambisa iintlobo ngeentlobo zezinto zokutya kwaselwandle kwindawo yolonwabo, ejolise kusapho.
Ke kutheni le nto amatyotyombe efumana ishafti? Nazi ezinye iinkcazo ezinokubakho zokuba kutheni amaMelika engathathi into yokuloba kuyo yonke into onokuyitya i-shrimp ekhethekileyo kwiJoe's Crab Shack kwakhona.
Baye bathi bayayeka ukusebenzisa i-trans fats ... kodwa abayekanga
Facebook Ixabiso eliphantsi, elilula, kwaye elomeleleyo, amafutha athambisayo ayisiyondawo yokutyela izama ukunciphisa iindleko okanye abavelisi bokutya abafuna ukwandisa ubomi beshelufu bemveliso. Kodwa amafutha athambileyo anokuba njalo Intlekele kwimpilo yakho . Ke xa uJack's Crab Shack Ndafunga ukuba ndiza kuyeka ukupheka ngamanqatha ngo-2007 , kodwa ndatyhafa iminyaka esixhenxe kamva ngokuqhubeka nokusebenzisa izinto, iingcali zezempilo zaphosa umthunzi. Into eyothusayo nangakumbi kukuba iyaqhubeka nokusebenzisa amafutha atshintshwayo kwimenyu enokwenziwa ngebhotolo yokwenyani, kuba yile nto bayenzileyo kwiindawo ekubhalwe kuzo, kwiibalo, nakwimimandla eyayingavumeli ukusetyenziswa kwamafutha.
Ngoku ka Umthengi IZiko lezeNzululwazi kuMdla woLuntu (i-CSPI) labiza i-Crab Shack yase-Joe ngo-2014 ngokuhambisa izitya ezigcwele i-margarine enamafutha, eyile 'kwiPasta-laya kaJoe,' isidlo sangokuhlwa sekhekhe kunye neembiza zomoya. Umlawuli olawulayo we-CSPI, uMichael F. Jacobson, walumkisa abathengi , 'Ude inkampani ilungise ingxaki kwaye itshintshele endaweni esempilweni, yitya kwaJoe ngokubeka kwakho umngcipheko-umngcipheko wesifo sentliziyo kunye nokufa ngaphambi kwexesha.'
Njengabantu abaninzi baseMelika abafunda ngempembelelo ukutya abakutyayo banako kwimpilo yabo iyonke, kunokwenzeka ukuba ezi zihloko ziyinxalenye yento ethintele abathengi ekuqhubekeni besitya kwiJoe's Crab Shack. Ngokuqinisekileyo oko kunokuba negalelo ekunciphiseni ukuthengisa kwikhonkco.
Abanye abasebenzi bamangalela ulwaphulo mthetho
UMichael Rivera / Wikimedia Ayisoze ibe luphawu oluhle xa abasebenzi bakho bengonwabanga, bafumana inkqubo yezomthetho yase-US ibandakanyekile. Kodwa yiloo nto kanye eyenzekileyo kwindawo yaseJoe's Crab Shack eSan Francisco ngo-2014, xa isithoba saphoxeka kakhulu kubasebenzi bakaJoe baseCrab Shack wamangalela ikhonkco ngokungathobeli imithetho yezabasebenzi .
ubusi obosiweyo bbq isosi
Phakathi kwamabango avela ngasemva kwabasebenzi bendlu yayizityholo zokuba abaphathi kule Joe banqabile ukunika ikhefu elifanelekileyo, basebenzise irekhodi leeyure zabo ukunqanda ukuhlawula ixesha elongezelelekileyo, kwaye bangababuyiseli indleko yeyunifomu. Into eyothusayo nangakumbi, ekutyholwa ukuba, abanye babasebenzi bapheliswa xa bazama ukuvakalisa inkxalabo yabo malunga nokwaphulwa komthetho wabasebenzi.
Ibisoloko isitsho into yokuba nakuphi na umatshini wokushicilela ulungile cofa ... ayisiyonyani leyo xa luhlobo lweendaba apho abasebenzi bakho bakuhlazisa esidlangalaleni ngokubaphatha kakubi. I-PR engathandekiyo isenokungahlali kakuhle nabantu ababethatha isigqibo sokuba yeyiphi na ityathanga lokutya elwandle eliza kulikhetha kubusuku obunye, lisenza enye into enokubangela ukubhubha kukaJoe.
Isicwangciso-qhinga sabo sokunganciphisi yayikukusilela okukhulu
Facebook Kwiinzame zokuphucula isimilo, ukugcina abasebenzi abaninzi, kunye nokuhlawula abasebenzi bangaphambili, iJoe's Crab Shack uqalile ukuzama umgaqo-nkqubo ongacacanga ngehlobo lonyaka ka-2015. Umvuzo wabasebenzi ngeyure unyukile, ngokunjalo namaxabiso emenyu - izinto zazibiza i-12 ukuya kwi-15 yepesenti ngaphezulu. Baye bakhuthaza uvavanyo lokungabikho kwesisa-kwiimfuno zokutyela ezili-18. Abasebenzi bakaJoe kunye nabathengi babonakala ngathi bayayemba ... de bangayenzi.
NgoMeyi ka-2016, indawo yokutyela ibhengeze ukuba izakubuyisela ukuncipha . Ngokucacileyo, abathengi abakwiindawo ezingenantetho bathetha ngesipaji sabo. Ngelixa u-CEO wenkampani kaJoe owayengumzali ngelo xesha uIgnite Restaurant Group, uBob Merritt, wathi uyakwenza njalo gcina umgaqo-nkqubo kwiindawo zokutyela ezine , inani leedinala kwiindawo ezingaphandle zokuncipha liye lehla kwipesenti ezisibhozo ukuya kwi-10. Uvavanyo lwabathengi luveze ukuba iipesenti ezingama-60 zabaxhasi bakaJoe baziva ngathi isithembiso sephupha siyabakhuthaza ngenkonzo enkulu. Abaxhasi babonakalise ukuba abayithembi iNdoda (ethi, kule meko, ibe ngabaphathi abaphezulu beJoe's Crab Shack) ukuhlawula ngokufanelekileyo iiseva. Omnye unokuphikisa ukuba lonke ulingelo lushiye ukungcamla okusisigxina kwimilomo yabathengi-enye engenakuncitshiswa kunye nokutya okumnandi kwaselwandle.
Basebenzise ifoto yobuhlanga engakhathaliyo njengokuhombisa kwetafile
Facebook Iminyaka ibiyinto eqhelekileyo ukuba isitayile sosapho sendawo yokutyela yokutyela ukubonisa inqwaba yezinto ezingafunekiyo. Kodwa ngoku Benza umzamo omkhulu wokungavumi ngethemba lokubamba isibheno se-aesthetics elula yeeketane ezingaqhelekanga ngokukhawuleza. Mhlawumbi ezi zinto zifunekayo ziyimfuneko kuba ngelixa ii-prints zembali kunye ne-knick-knacks ezindongeni naseetafileni zinokuba nenjongo yokukhupha i-nostalgia, zikwavula amandla ento ethile ecekisekayo ukutyhoboza ukutyhoboza.
Ngo-Matshi ka-2016, kwiJoe's Crab Shack eRoseville, eMinnesota, kwafunyanwa abathengi ababini ifoto efakwe etafileni ebonisa umfanekiso wabantu abamhlophe bebona i-lynching yendoda yase-Afrika yaseMelika. Umxholo wawusithi 'Ukuxhonywa eGroesbeck, eTexas, nge-12 ka-Epreli, ngo-1895.' Umgca phezulu yayiyincwadana ethi 'joke' efundeka ngolu hlobo, 'Into endiyithethileyo kukuba andiyithandi igumbo.' Isibini esitshatileyo saseMelika esasihleli etafileni ngokucacileyo sasicaphuka kakhulu kwaye iMinneapolis NAACP yafuna iofisi kaJoe ukuba ikhuphe uxolo. Indawo yokutyela yasusa ifoto kwangoko kwaye yabonisa ukuzisola okukhulu, kodwa isaphazamisa umntu owamkele loo nto yokuhombisa kwasekuqaleni. Xa ibali laqhekeka, abanye babika ukubona ifoto efanayo ezinye iindawo zikaJoe . Mhlawumbi olu cinezelo lubi lwaluyinxalenye yesizathu sokuba uJoe's Crab Shack athabathe ezantsi ukujika kunyaka olandelayo.
Ukuthenga iMacaroni Grill kunokuba yimpazamo enkulu
Facebook Inkampani yabazali kaJoe's Crab Shack ngelo xesha, Ignite Restaurant Group, yaboleka imali eninzi kwaye uchithe i-55 yezigidi zeedola ukuhlutha iMacaroni Grill ngo-2013 . Ukuthengwa kubandakanya iindawo zokutyela ezingaphezu kwama-200 e-US nakwamanye amazwe. Kodwa kanye njengokuba ithenge ikhonkco, imeko yokutya ngokukhawuleza okungaqhelekanga yaqala ukushenxisa kwaye abaxhasi bayo baqala ukuncipha. Ignite Iqela lokutyela ekugqibeleni laphela ngokuthengisa iMacaroni Grill kwiminyaka emibini kamva (kwilahleko enkulu) ye- $ 7.3 yezigidi.
Kwaye ayizange iphinde ichache. Ngo-Matshi ka-2017 Ignite Restaurant Group Inc. yafumana i-boot evela kwi-Nasdaq Stock Exchange kwaye yayikho Ulahlekisiwe. Kwiinyanga nje ezimbini kamva, ngoMeyi ka-2017 Ukulahla ingxelo yekota echaziweyo ekusebenzeni kwiJack's Crab Shack kunye nolunye uhlobo lwentengiso, iBrick House Tavern, eneepesenti ezili-14.3 kunye neepesenti ezingama-12.6 ezinciphileyo kwintengiso yevenkile enye, ngokwahlukeneyo. Yabhengeza ukuba ikhangela umthengi ngelo xesha kwaye ithathela ingqalelo ukukhuselwa kwe-bankruptcy. Kwezabo Iifayili zeKhomishini yoKhuseleko kunye noTshintshiselwano Inkampani ithe, 'Ukuhla kweentengiso kubangelwa kukuncipha kwetrafikhi yeendwendwe ... Sisebenzise izicwangciso ezininzi zokusebenza, kodwa ukuza kuthi ga ngoku akukho namnye unefuthe elibonakalayo kwintengiso okanye ukugcwala kweendwendwe.' Okokugqibela, ngoJuni ka-2017, Ignite Restaurant Group, ifayilishwe ngokungabinamali , Icaphula ityala le- $ 197 yezigidi kunye nee-asethi ze-153 yezigidi kuphela. Ingeniso ye-Ignite yehle nge-8.5 yepesenti phakathi kwe-2015 kunye ne-2016.
NgokukaJon Berke, umhleli weemarike eziphakathi Ityala (nge Ingxelo yeHouston ), ukuthengwa kweMacaroni Grill yayisisiqalo sesiphelo seIgnite kunye neJoe's Crab Shack. 'Ngokunyaniseka, kubonakala kum uphawu lokuqala lwengxaki yokwenyani kuxa iMacaroni Grill yaba yinxalenye yenkampani, utshilo.
Umnini wayo wangaphambili wayithenga kwaye wanyothula kwangoko
Facebook Malunga neenyanga ezimbini emva kokuba Ignite Iqela lokutyela lifake isicelo sokungabinamali, kwisangqa sokwenyani (solwandle) ubomi, umnini wangaphambili kaJoe's Crab Shack ukusukela ngo-1994 ukuya ku-2006, i-Landry's, Inc. wayeyeyona bhidi iphezulu. It ufumene i-Ignite ngebhidi ye- $ 57 yezigidi .
Kwangoko u-CEO weLandry u-Tilman Fertitta uthe ingahle inciphise inani le Joe's Crab Shack ukuya kwiindawo ezingama-60 kuphela. UFertitta naye kuxoxiwe ezinokuthi zitshintshe ezinye ze-Joe's Crab Shacks ezingasebenzi kakuhle zibe ziikhonsepthi esele ziphantsi kwesambrela sikaLandry. Ezinye zeLandry zaziwa kakhulu amaziko zibandakanya iRainforest Cafe, iBubba Gump Shrimp, kunye neMorton's Grille.
Ngelixa uIgnite esokola ukuzikhupha emngxunyeni, uLandry uphumelele nangona kukho utshintsho kwindlela yokutya yaseMelika, ngengeniso inyuka nge-100 yezigidi zeedola ukusuka ku-2015 ukuya ku-2017. kodwa ukuza kuthi ga ngoku akukangqineki ukuba kunjalo.
Amaza ayo okuvalwa ngequbuliso kokutyela akakhange ahlale kakuhle nakubani na
Ukunyanzelwa / iWikipedia Kwanangaphambi kokuba uJoe's Crab Shack abuyiselwe kubanini bayo bangaphambili, i-rep yabo yayihlupheke xa indawo eNew Jersey, eVirginia, eNebraska naseNew York ngequbuliso zabaphathisa abathengi abathembekileyo nabasebenzi abaliqela. ukuvalwa ngequbuliso . Kungenzeka ukuba ukuvalwa okwenzekileyo ngaphambi kokuba kuthengiswe ngokusesikweni kwaLandry kwaba sisiphumo kubanini-mhlaba abaphelisa ukuqeshisa ngenxa yeenkqubo zokugqalwa njengentengiselwano-into eyayiza kuba ntle ezandleni zikaJoe. (Nangona abanye besithi iMonmouth, indawo yaseNew Jersey ivaliwe kuba khange ikwazi ukukhuphisana neLobster ebomvu ekufutshane Indawo ye-NJ ivaliwe ngoJulayi ka-2017 ngelixa ezinye zivaliwe kwiveki yokuqala ka-Agasti, kanye ngaphambi kwendali yokugqibela ye-bankruptcy.
Ke xa ukuthengwa kweLandry's, Inc. kwakuba semthethweni, ukuvalwa akuyekanga- ngaphezulu kwama-40 zokutyela ngequbuliso zavalwa mva kwangoAgasti. Phantse kuko konke oku kuvalwa, uninzi lwabasebenzi lushiywe ludidekile kwaye luxinezelekile kwinyani engalindelekanga yokujonga phantsi umgqomo wezicelo zomsebenzi emva kokunika ingxelo emsebenzini kunye nokufumana iivenkile zabo zivaliwe. Amanqanaba aphezulu awakhange alumkise okanye azise nabani na nge-imeyile okanye ngomnxeba, kwaye kubonakala ukuba bekukho abathengi ababonakalise ukubekeka kwiqela. Ngaphandle kokuthetha, ooJoe abakwazanga ukubekisa ukubhukisha kwabo.
Kungenzeka ukuba abo babefudula bexolile kunye nabathengi bayifungile ikhonkco xa konke oku kuye kwehla okanye kwaxelelwa izangqa zabo zentlalo. Ngokulula nje ngelahlekileyo ukuba alahle i-Crab Shack kaJoe ezinye izinto kunye nabaxhasi, nanjengoko uLandry wazama ukulisindisa igama lakhe emva kokungabinamali.
Ayicacanga ukuba ivelaphi iivenkile zayo zokutya kwaselwandle (kodwa ayisiyiyo le ndawo)
Facebook Ukuba ungena nzulu kwi Iwebhusayithi kaJoe's Crab Shack , ngekhe ufumane i-Intel eninzi apho bayifumana khona imveliso yamagama. Kodwa ingxelo evela Iindaba zePBS ityhila ukuba iipesenti ezingama-90 zokutya kwaselwandle okutyiwa ngabantu baseMelika zivela kwimithombo yamanye amazwe. Okubangela umdla ngokwaneleyo, ngokukaBrian Mader, umnini weMarder Trawling eCape Cod, eMassachusetts, uninzi lwezinto ezibanjiswa ngabalobi kwindawo yakhe zithunyelwa eYurophu. Nokuba yeyiphi na, kukubheja okukhuselekileyo ukuba uJoe akafumani nonkala entsha evela kubafana abafaka inkwenkwezi kwi-Discovery's Ukubamba okuBulala . Ngapha koko, iipesenti ezingama-75 zenkosi kanonkala esiyityayo e-U.S. sifumene eRashiya .
Oku konke kunokuqhubeka kuchaphazela ukusinda kweJoe's Crab Shack, ukuba azenzi mgudu (kwaye mhlawumbi nelizwi) lokufumana ukutya kwaselwandle ekuhlaleni- okanye ubuncinci ekhaya. Njengoko abantu baseMelika abaninzi beqonda ukubaluleka kokufumana kunye nokuthenga indawo, kunokwenzeka ukuba bakhethe iivenkile zokutyela zaselwandle ezingafihlisiyo malunga nendlela abakukhuphela ngayo ukutya kwabo. It unceda abalobi abafuna iimarike zalapha ekhaya ukuze baphucule ezona ndawo bahlala kuzo, kwaye bagcine noluntu oluzinzileyo kunxweme. Ukunqongophala kokungafihlisi kokutya (kunye nezinto abazisebenzisayo ekuphekeni ukutya kwabo) kunokuba negalelo ekuthandeni indawo yokutyela kwaye, ukuhla kwayo konke.
Iintsapho zaseMelika zikhetha ukutya ekhaya rhoqo
Facebook Kutheni usitya kwaJoe xa unokutya ekhaya, ngeNetflix kunye nekhithi yokutya? Ngomzamo wokonga imali kwaye utye usempilweni, abantu kwilizwe liphela bakhetha ukupheka ekhaya kunokuba bayokutya. Ngoku ka IBloomberg , umndilili waseMelika ebesitya kwiivenkile zokutyela malunga namaxesha angama-216 ngonyaka ka-2000. Ngo-2017, elo nani liye lehla laya kutsho kwi-185. Ukutya ekhaya kulunge ngakumbi kunangaphambili ngemifuno esele icocwe kunye neletisi eyosiwe ngaphambili kwicandelo lemveliso, iinkonzo ezihambisa inani elichanekileyo lezithako ozifunayo ngqo emnyango wakho. Iikiti zokutya ivelise i-5 yezigidigidi zeedola kwingeniso kwihlabathi lonke ngo-2015.
Ukuzama ukulwa 'nokutya ngaphandle', ezinye iivenkile zokutyela zizama iikiti zazo zokutya. Ziliqela Ifayile yefayile-A zokutyela eAtlanta Ukubonelela ngeekiti zokutya abantu abanokuthatha emva koko bagoduke bayokulungiselela. Kodwa kuba indawo enkulu yomtsalane kaJoe's Crab Shack kukukwazi ukuqhekeza kwaye utye unonkala etafileni, kubonakala ngathi akunakuze kwenzeke ukuba oku kube yinto enokuzikhethela. Ukuthandwa kweekiti zokutya kunye neenzame zokonga imali ngokutya ekhaya ngaphandle kwamathandabuzo kubangele ukugcwala kwabahambi bakaJoe eCrab Shack.
Xa besitya ngaphandle, amaMelika akhetha ukutya okukhawulezayo
Ngelixa iindawo zokudlela ezingaqhelekanga ezinje ngeJoe's Crab Shack zisokola ukugcina abathengi besiza, amatyathanga okutya okukhawulezayo ayaqhubeka nokuyibulala . Phakathi kuka-2013 no-2016, malunga neepesenti ezingama-37 zabantu abadala bafumana ukulungiswa kokutya okukhawulezayo ngosuku olunikiweyo, ngokwe Amaziko oLawulo lweNtsholongwane kunye noThintelo . Kutheni le nto isidlo sangokuhlwa esiqhelekileyo saseMelika sikhetha Inqaba emhlophe ngaphezulu kweJack's Crab Shack? Ukutya okukhawulezayo akubizi kwaye kuyazalisa -Ibonelela ngeekhalori ezininzi ukugcina ugcwele ngaphandle kokufaka umngxunya omkhulu kwisipaji sakho.
Kuyakhawuleza kwakhona. Amaxesha amaninzi abantu abalambileyo banokukhetha ukuhamba nge-drive-thru kwaye baqale ukutya kwizithuthi zabo kwakamsinya nje ukuba loo ngxowa yokutya isezandleni zabo, kunokuba bahlale kwibhokisi yoku-odola kwimenyu kwaye babale imizuzu de kufike ukutya. Kuyenzeka ukuba abantu bahlala bekhetha indawo yokutya ngokusekwe kuncedo, hayi inkanuko. Kwaye kunzima ukubona kwangaphambili ilizwe apho singafuna ukuba nonkala akhutshwe ngaphandle kwe-drive-thru window, nokuba ibikhona. I-Crab Shack kaJoe ayisiyiyo nje isidlo esikhawulezayo, ngamava, kwaye mhlawumbi elinye lamaMelika liye lancipha ngokuncipha ekubeni kususela kumhla walo wokugqibela ekuqaleni kwenkulungwane.
i-ketel ivodka enye yeetapile
Ibhlog kaJack's Crab Shack ishiywe
UDavid D'Amico waseLondon, eUnited Kingdom / kwiWikipedia Ngelixa ukubhloga kuyinto ethile yobugcisa obulahlekileyo enkosi kuyo yonke into ethoba ingqalelo yomntu ophakathi, ukuba uza kubhloga, kungcono uyenze ngokungaguquguqukiyo. Njengoku kubhalwa, ibhlog kaJack's Crab Shack ibhlogi ayikhange ihlaziywe ukusukela nge-3 kaJanuwari 2018. Oko kunokuba ziinkulungwane kwiminyaka yebhlog, y'all. Lunjani umkhankaso wabo #breakoutyourbib? Mhlawumbi singazi ukuba bayayihlaziya ibhlog ye-ole rhoqo ngexeshana elithile.
Kwinkulungwane yama-21, ukugcina ubukho obubonakalayo kwi-intanethi kubalulekile kwishishini ukuze liphumelele. Ukubhloga kulungile kwishishini kuba iqhuba abasebenzisi be-intanethi abaninzi kwiindawo zeenkampani. Ungaze uwajongele phantsi amandla enjini yokukhangela ekwi-Intanethi. Ukuba abantu Googling 'eyona ndawo yokutyela oononkala kufutshane nam' okanye 'eyona ndawo ifanelekileyo yokufumana ibhakethi le-steamed crustaceans ASAP,' kwaye ibhlog yewebhusayithi kaJoe's Crab Shack ayiveli kwiziphumo zophando, bayaphoswa yenye yazo iindlela ezikrelekrele zokufumana abantu abaninzi kwiindawo zabo zokutyela. Ke ngekungabenzakalisa amanani abo ukuba abantu endaweni yoko baya kwiivenkile zokutyela uyenzile vela xa bekhangela.
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