Facebook I-Outback Steakhouse yakha igama labo kwi-vibe 'eyiyo' yaseAustralia, kodwa yavula malunga nokude kakhulu ngaphandle njengoko unokucinga. Indawo yokuqala yayikwi-mall strip eSouth Tampa, eFlorida, kwaye xa bevula iingcango zabo ngo-1988, babenenguqu entle. URich Menendez, omnye wabasebenzi bokuqala bendawo, uxelele Tampa Bay Amaxesha ukuba i-Outback yenye yeendawo zokuqala zokutyela.
Yayiyinto enkulu leyo, kwaye ngokutsho komseki uTrudy Cooper, itoni yomsebenzi yangena ekuhlengahlengiseni ibha endala kwindawo yokutyela yamaphupha. Kungekudala, wonke umntu ovela kubadlali beNFL ukuya kuWillie Nelson wayeza kungena ngokuluma kunye nebhiya.
Ukukhawuleza phambili kancinci, kwaye inkampani yabazali baka-Outback iBloomin 'Brands izifumene zikwimeko embi. Iindawo zokutyela ziyavalwa, utsho Ushishino ngaphakathi , abathengi abahambi emnyango, kwaye izinto zikhangeleka zimbi. Ngoba? Masifumanise.
Ukutya okuqhelekileyo kuphelile
I-Instagram Inxalenye enkulu yeengxaki ze-Outback kwabelwana ngazo zezinye izigebenga zokutya, ezifana I-Applebee . Nangona kukho itoni yokhetho ngaphandle phaya kumava okutya okungaqhelekanga-cinga ii-TGI NgooLwezihlanu, iiChili, kunye ne-Outback- abantu abaninzi baya besondela kolu hlobo lwamava okutya. Kwicandelo lentengiso esele likhukula, sisivumelwano esikhulu eso.
Ushishino ngaphakathi Iindlela zokutya zitshintshela kwiindawo ezinendawo ekhawulezileyo njengePanera, Iiguys ezintlanu kunye neChipotle- kwaye njengoko iilori zokutya, iinkonzo zokuhanjiswa kwesidlo, kunye noku-odolwa kwifowuni yakho kuthatyathwa ngakumbi, bambalwa abantu abakhetha ukuhlala Isidlo esisezantsi esiza kutya ukutya ubuncinci iiyure ezimbalwa kusuku esele luxakekile. I-Millennials ngokukodwa iqhuba utshintsho, kwaye ibeka inani elibi lokulimala kwi-Outback nakwezinye iintambo zokutya eziqhelekileyo. Yinto enokuthi iqhubeke, nayo. Intengiso ekhawulezileyo kulindeleke ukuba iqhubeke ikhula, kwaye ayizukunceda i-Outback igcine iingcango zazo zivulekile.
Isitya sabo sokutyikitya siya siba sibi ngakumbi
I-Instagram I-anyanisi yeBloomin sisitya sokutyikitya se-Outback, into etyiwayo kangangokuba nabani na othi eve ukukhankanywa kwetyathanga acinge ngaleplate yokulunga okunzulu kuqala. Kwaye yingxaki, ngakumbi ngexesha apho abantu baya bekwazi ngakumbi ukutya-kunye neekhalori - bayatya.
Kutheni i-marcela ishiye ikhitshi
IFitDay ithi iiwotshi zeOnion rhoqo kwi-1,959 yeekhalori, kunye nee-1,450 zazo zisuka kumanqatha. Sebenzisa isosi yokuntywila, kwaye ujonge kwisitya esinamafutha angaphezu kwe-170 yegramu.
Ibali lesonka sokubulala likaDave
Njengokuba ayonto imbi ngokwaneleyo, i-Outback ayenzanga ukuba ibe sempilweni kwaye bazisile Ngaphantsi iinguqulelo ezisempilweni ngamaxesha ahlukeneyo onyaka. Ngo-Matshi Madness 2017, banikezele ngeOnion ye3 Point Bloomin, eyayigqunywe ngefry, itshizi, ibhekoni, kunye neetyhubhu zenyama. Konke oko kongezwe Iikhalori ezingama-3,080 , kwaye ayisiyiyo le nto abantu abaninzi bayifunayo kwisidlo sangokuhlwa nje.
I-Steakhouses yinto yexesha elidlulileyo
I-Instagram Wonke umntu uyazi ukuba ibizwa ngokuba yi-Outback Steakhouse ngesizathu, kwaye umbhali uJosh Ozersky uthi (nge Ixesha Le yingxaki enkulu ayisiyiyo ye-Outback kuphela, kodwa kuyo nayiphi na indawo yokutyela ebeka igama labo kwi-steak.
U-Ozersky uthi ngaxesha lithile, i-steakhouse yenye yezona ndawo zinkulu, ezithandekayo zaseMelika ukuya kwisidlo esihle. Kodwa bashiywe ngasemva njengoko imeko yokupheka itshintshile, kwaye wenza amanqaku amahle. I-Steak esebenze ngobuninzi obuninzi kunqabile ukuba ibe zizinto zokugqibela eziphezulu, amacala aphantse abe li-bland efanayo-endala, kwaye enziwe ngokwenziwa kusetyenziswa izongezo, i-MSG, kunye nezinye iintlobo zeethenda. Ngexesha apho abantu kunokwenzeka ngakumbi kunangaphambili ukuba bapheke ukutya kwabo, banamathuba amaninzi okuthatha ixesha lokufumana into entle iqhekeza lenyama kwivenkile yokutya okanye kunosilarha. Izindlu ezitya inyama, uthi, '... zikufutshane emoyeni ukuhlubula iiklabhu okanye iiaspoti, iindawo apho abantu bazilungisa khona ukuze benze izithethe ezibiza imali eninzi.' Ngaba ayivakali iyonwabisa, andibi kunjalo?
Ibiza kakhulu
I-Instagram Ndagqibela nini ukuya kwi-Outback, wayifumana ibhilikhwe, kwaye wacinga ukuba ungangcono ekhaya ngenxalenye yexabiso?
Ngokuqinisekileyo ubunako, noJane Dornbrusch ukusuka IBoston Globe zimisele ukungqina. U-odole isidlo e-Outback-isidlo sangokuhlwa se-rib-eye, isuphu, isaladi, kunye ne-asparagus- emva koko waya kwivenkile yokutya ukuze abone ukuba ukutya okufanayo kuya kumxabisa kangakanani na ekhaya, kwaye iindleko zokugqibela ngokuqinisekileyo zenziwe ukuthanda ukutya ekhaya. Uchithe i-23.84 yeedola umntu ngamnye e-Outback, kunye ne- $ 11.84 yomntu ngamnye kwisidlo esiphekwe ekhaya. Nokuba ixesha lotyalo mali belingahlukanga ncam, njengoko kwathatha ukuqhuba iyure ukuya nokubuya e-Outback, kunye neyure enesiqingatha ukuyokuthenga nokupheka ukutya kwakhe.
Xa ifayile ye- Tampa Bay Amaxesha bajonge amaxabiso anyukayo abathengi be-Outback bebesoloko behlawula kule minyaka idlulileyo, bakwaqaphele ukuba ngexabiso, iidiners zilindele inyathelo lokuya kumgangatho kunye nobungakanani bezabelo-inyathelo ababengalifumani.
Baye bakhutshelwa ngaphandle
I-Instagram Ukuya emaphandleni kwavulwa ngo-1988, kwaye yayilixesha elahlukileyo ngoko. Kwakwamkelekile ukubiza ii-anyanisi ze-Bloomin, ii-steaks ezenziwe kakuhle, kunye nobhiya ka-Foster njengoyena ndoqo wokutya kwase-Australia. Kwinkulungwane yama-21, nangona kunjalo, ngumbono ongakhange ukhule kakuhle kuba ngokuqinisekileyo akukho nto yase-Australia malunga nokuninzi kweminikelo ye-Outback.
LA ngeveki ibiza iBloomin 'itswele' uloyiso lweMelika, 'kwaye iyinyani. I-deep-fried, sweet, kwaye ihlanganiswe ngegrisi kunye netyuwa. Emva kwayo yonke loo nto, bathi, abasunguli be-Outback baphefumlelwa Ingwenya Dundee xa kufikwa kumxholo wabo. Yintoni eyinyani ngakumbi kunaleyo?
BuzzFeed wabuza abantu base-Australia ukuba bazame ukutya kwi-Outback, kwaye yahamba njengoko unokulindela, ngelixa umbhali ophumelele amabhaso ku-James Beard u-Besha Rodell efuna ukucoca ezinye izinto. 'Shrimp kwi-barbie' ayisiyonto. Akunjalo nezo anyanisi zeBloomin. Kwaye uninzi lwethu luyayazi loo nto namhlanje, kwaye yingxaki ye-Outback. Sikhule kancinane ukusukela ngeminyaka yoo-1980, kwaye ukuba siyaphekela ukutya kwaseAustralia, kungcono sibe kukutya okwenyani kwaseAustralia.
Iindawo zokutyela zasekhaya zinethuba
I-Instagram Isizathu esinye sokuba i-Outback Steakhouse isokola kuyinyani phantse kuzo zonke iityathanga zokutya: ukhuphiswano. Kodwa ayisiyiyo nje ukhuphiswano namanye amatyathanga olonakalisa ishishini labo.
I-CEO u-Liz Smith uqaphele kwi-2017 (nge Tampa Bay Amaxesha ) ukuba enye yeengxaki zabo yayikukuba eli shishini lalingasebenzi kumanqanaba asezantsi kakhulu, kodwa lalikwindawo enokhuphiswano olukhulu kwimarike- kwaye olo khuphiswano luvela kwiindawo ezininzi.
endaweni yegarlic clove
Ukongeza kwezinye iityathanga zokutya ezingaqhelekanga-njengeTexas Roadhouse- ukuzama ukubarhwebesha abathengi abafanayo, kuye kwakho ukonyuka kwiivenkile zokutyela ezizimeleyo ezizama ukugcina iingcango zazo zivulekile. Aba badlali bazimeleyo banethuba elingaphezulu kwamatyathanga, kuba banokunika iindwendwe amava awodwa ngakumbi kwaye, amaxesha ngamaxesha, oko kukhokelela kuphononongo olungcono lwe-Intanethi kunye nokutya okungaphezulu okutsha kungena eminyango. Ukubuyela umva kufuneka kugqitywe ngeendawo zokutyela ezahlukeneyo kunye namanqanaba ahlukeneyo, kwaye yinto enzima ukuyenza leyo.
Bayakhuphisana neziqu zabo
Imifanekiso kaGetty IBarington Capital imele iqela labanini zabelo abatyaliweyo kwiiBloomin 'Brands, kwaye ngokwabo (nge TheStreet Real Imali ), Enye yeengxaki zabo kukhuphiswano phakathi kweempawu zabo.
Ukuvela ngaphandle yenye yeetyathanga zeBloomin 'Brands, kwaye abatyali zimali bathi Outback, Fleming's, Carrabba's, kunye neBonefish Grill zonke ziyonzakaliswa ngumbutho ongavumeli inkampani ukuba ijolise kuyo nayiphi na ikhonkco enye iyafuneka. UBarington waqala ukutyhala iBloomin 'Brands ukuba yahlukanise amatyathanga ukuze kugxilwe ngcono kwinto nganye yokutyela efunekayo ukuze uphile, kodwa ukuba ayizukwenzeka- kwaye ayizukwenzeka- kwaye nokuba iya kwanela- isaza kubonakala. Ngokuqinisekileyo ayisiyiyo inkqubo yasebusuku, nokuba, kungoko kunokwenzeka ukuba kugxilwe kwakhona kuya kuba kuncinci kakhulu, emva kwexesha. Ukufuna iAlfa uthi iBloomin 'Brands sele ikhubazekile phantsi kwetyala eliqokelelwe ngawo omane la matyathanga, kwaye loo nto yenza ukuba kungabikho ndawo yokukhulisa naliphi na icandelo leshishini.
Batyholwa ngobuhlanga
I-Instagram Amaqela angama-500 nangaphezulu aBemi Bomthonyama abahlala e-Australia bayinzala yabemi beli lizwekazi. Bebekhona ubuncinci iminyaka engama-45,000, nangona iinkolelo zabo zisithi bebekhona ukusukela ekuqaleni koMhlaba. Ngoku ka Ukusinda kwiLizwe jikelele , yonke loo minyaka yokuphila ngokuvisisana nendalo yaphela ngenkulungwane ye-18 ikoloniyali, yaza loo nto yabangela ukungavisisani.
Ngaba ijusi yakho ilungile kuwe
Kungenxa yoko le nto yayiliqhinga elibi ngokuzama ukuthengisa i-anyanisi yeBloomin njenge 'Outback Ab-yasekuqaleni.' Imithombo yeendaba kwezentlalo khange ithathe kancinci kule kota, isithi yayingeyonto nje intle yokuhlekisa ngabantu bomthonyama base-Australia, kodwa yayisondela kubuhlanga (nge Iindaba.com.au ).
Ukuphuma kwakhawuleze kwaxolisa, besithi bakhuthazwe yinkcubeko nembali yase-Australia kwaye zange bazimisele ukwenza monakalo. Baye bacotha ukuyikhupha kwiwebhusayithi yabo, kodwa bagxininisa ukuba ayizange ivele kwiimenyu. Imidiya yokuncokola ayilibaleki.
Amabango abo angenasibhamu ahamba kakhulu
I-Instagram Ukulawulwa kwemipu sisihloko esitshisayo, kodwa yayisothusa into yokuba xa igosa lezomthetho elinxibe iyunifomu lacelwa ukuba lishiye i-Outback kuba laliphethe isixhobo salo senkonzo.
Esi siganeko senzeka ngo-Februwari ka-2018, kwaye saqala xa igosa lase-Tennessee le-Arhente yeziBonelelo zezeNdalo u-Andrew Ward wacelwa ukuba abeke isixhobo sakhe semoto ngelixa esitya. Akazange avume, esithi ekubeni wayenxibe iyunifomu, kwafuneka ukuba naye aphathe umpu wakhe. Umphathi wathi woyikisa omnye umthengi kwaye waxelelwa ukuba ahambe, phakathi kwamabango e-Outback 'yayingummandla ongenampu.'
UWadi ubhekise kumajelo osasazo, kwaye kwabelwana ngaye ngaphezulu kwama-200,000 amaxesha, utsho Iindaba zeFox . U-Outback waxolisa esidlangalaleni (nakuWadi buqu), esithi ngumgaqo-nkqubo wabo wokuvumela amagosa afake iyunifomu ukuba aphathe kwaye umphathi ebengalunganga. UWadi ukwamkele esidlangalaleni uxolo wathi isiganeko siphelile, kodwa ayisiyondlela ehleli kakuhle leyo nosapho, abahlobo, kunye nabaxhasi bokunyanzeliswa komthetho welizwe- kwaye i-200,000 zizabelo ezininzi.
emnyama kunye neblue steak
Bonakalisiwe ngamatyala
I-Instagram Ukuvela ngaphandle kuye kwanetoni ye-PR embi kuthotho lwamatyala kwaye, ngaphezulu koko, bahlawule izigidi ukuze bazisombulule.
Ngo-2009, i-Outback yahlawula i-19 yezigidi zeedola emva kokuba abasebenzi ababhinqileyo beye IKhomishini ye-US Equal Employment Commission kunye namabango awanqatshelwe amathuba okuqhubela phambili ngenxa yesini sabo. Isimangalo esenziwe ngo-2006-bafumanisa ukuba abasebenzi ababhinqileyo abafuna ukuqhubela phambili kwinkampani baye bamiswa ngaphambi kokuchongwa kukwabelana ngenzuzo okanye kwizikhundla eziphezulu zolawulo. Yiyo kanye inkcazo ye-PR embi.
Izinto zaqhubeka kuphela ngo-2013, xa babhatala i-65,000 yeedola ukulungisa enye I-EEOC ityala eliziswe nguJohn Woods, owayesakuba ngumncedisi owayegxothiwe emva kotshintsho kulawulo lokutyela. Ukupheliswa kukaWoods kwathiwa kuza ngenxa yokuba ekhubazekile, esinye sezizathu ngokuqinisekileyo awunakumgxotha umntu.
Ke ngo-2016, i-Outback yazifumana ihlawula i-3 yezigidi zeedola ukulungisa ityala lesenzo seklasi (nge Izenzo zodidi oluphezulu ) bazise umvuzo ongahlawulwanga. Inkampani ibicele abasebenzi ukuba basebenze ixesha langaphambi kokutshintsha abakubiza ngokuba 'lixesha lokuphuma,' ngaphandle kwentlawulo- kwaye hayi, akukho semthethweni.
Babenentlekele kwimidiya yoluntu
Imidiya yokuncokola inokwenza okanye iphule ishishini, kwaye xa iseva enye ye-Outback yangena ku-Facebook ukuyokukhalaza, yakhokelela ekuphenduleni kwetyathanga elingakhange lenze ukuba i-Outback ibonakale ilungile. Iqale xa iserver yathumela isikhalazo malunga necawa yaseFlorida, eyayineodolo enkulu ebiza $ 735. Ukusukela ukuba umncedisi uchithe lonke ixesha lokutshintsha epakisha iodolo kwaye eyenzela emotweni yomthengi, ebengalindanga tafile okanye afumane iingcebiso axhomekeke kuzo ukuhlawula amatyala. Icawa ayishiyanga ngcebiso, wathi xa ekhalaza kuFacebook, wagxothwa.
Ukujongana nezinto zakudala kuyiphatha ngendlela ebi kakhulu, ngakumbi xa kuthathelwa ingqalelo icawe yadibana nabo, yacela uxolo ngokujongwa kwabo, kwaye bafuna ukufumana iserver ingcebiso. Inc. bathi abakhange bamgxothe kuphela, kodwa babuyise lonke ixabiso lomyalelo wenkonzo wecawe. Ngaphandle kokumangalisa, imithombo yeendaba zentlalo yayineqela leengxaki ngendlela yonke imeko eyadlala ngayo, kwaye ekugqibeleni, ayinamsebenzi ukuba ngubani olungileyo kwaye ngubani ongalunganga: ibalulekile indlela ephathwe ngayo, kwaye i-Outback khange ijongeke Kulungile.
