Iifoto zeBloomberg / i-Getty Mhlawumbi uthathe isampulu Isonka sokubulala sikaDave , isonka esidumileyo se-organic kunye ne-ingqolowa, kwaye uzibuze ukuba ilifumana njani igama layo elithandekayo. Usenokuba ukhe weva ukuba uDave Dahl, umsunguli wevenkile yokubhaka, uchithe iminyaka eyi-15 evalelwe, njengoko kuchaziwe i-NPR . Kodwa wenza ntoni uDahl ukuphelela apho? Kwaye wakwazi njani ukuqala inkampani yezigidi zeedola emva koko? Ewe, sineempendulo kwimibuzo yakho evuthayo.
UDave Dahl wakhulela kwindawo yokubhaka kayise, i-NatureBake, ethi, ngokuka Dave's Killer Isonka iwebhusayithi , yayiphambi kwexesha layo kwii-1980s, isenza izonka zengqolowa ezenziwe ngezandla ezenziwe ngezandla. Kwiminyaka yakhe yeshumi elivisayo, nangona kunjalo, uDahl uthi wayengenamdla wokulandela ekhondweni likayise. Waqala ukusebenzisa iziyobisi, wayeka kwisikolo samabanga aphakamileyo, waguqukela kubomi bolwaphulo-mthetho oluncinci, ngokuka Iindaba zeDeseret . UDahl wagqiba ukuchitha iminyaka eli-15 ezayo nangaphandle kweentolongo kwilizwe liphela ngamatyala ahlukeneyo, kubandakanya nokuqhekezwa kwasekhaya (nge-NPR). Phakathi kolwaphulo-mthetho kunye nezigwebo, wayesebenza nomntakwabo uGlenn kwivenkile yokubhaka usapho.
Emva kokukhululwa entolongweni ebutsheni beminyaka ka-2000, uDahl waphinda wahlangana nomntakwabo kwindawo yokubhaka. Kulapho ke wavela khona isonka esigcwele umbona awasisa kwimarike yamafama yasePortland waze wamthiya igama 'yiDave's Killer Bread.' Kwazalwa uphawu.
Isonka sombulali sikaDave kwisiboniso
UDave Kotinsky / Getty Izithombe UDave Dahl akazange ahlukane nembali yakhe njengesiqhelo, amanqaku Iindaba zeNBC . I-brand ide ikweleta ukungaziwa kwayo kungekuphela zizonka zayo ezinencasa, kodwa ikwabelana noDahl ngokwabelana ngebali lakhe lokunyaniseka lomzabalazo kunye nokuvuselelwa. Xa uDave's Killer Bread wasungula, enika isonka esimnandi nesingafaniyo sembewu kunye neelebheli zokubamba ngamehlo, ukupakishwa kwakubandakanya umfanekiso kaDave, igama elithi 'umbulali' laphambuka ngaphambili, laze ibali lakhe lashicilelwa ngasemva, into eyathethwa liqela lentengiso ngokuchasene (nengcebiso ethe ekugqibeleni yagxothwa). Ngaphandle koloyiko lweqela lokuba i-Dahl's checkered past isenokuba yi-turnoff, abathengi basamkela isonka kunye nebali lokuvuselela u-Dahl, bejolise kokulungileyo.
Ishishini laqhubeka nokukhula, ukusuka kubasebenzi abamalunga nama-25 ukuya kuma-300. UmntakwaboDave uGlenn wayesoloko eqesha oonqevu, esazi ukuba ukufumana umsebenzi emva kokuvalelwa kunokuba ngumceli mngeni kubantu abaninzi. Inkqubo ye- Dave's Killer Isonka iwebhusayithi ithi, 'Sizibonele ngawethu amehlo ukuba umntu odlulileyo akalichazi ikamva lakhe, kwaye ngamanye amaxesha ukunika umntu ithuba kuko konke abakudingayo ukuze abe yiMbewu elungileyo.' Ekugqibeleni baqonda ukuba malunga nesinye kwisithathu sabasebenzi babo babengama-ex-cons, utsho Umkhombe , kwaye bagcina isithethe siphila. Bathengisa ngaphezulu kwesiqingatha senkampani ngo-2012 ukuze baqhubeke nokwanda. UDave wehlile kwindima yakhe kwishishini malunga nonyaka kamva.
Nditsho nasemva kokuthengisa inkampani, uDave Dahl usenza okuhle
Iifoto zeBloomberg / i-Getty Njengoko umntu enokucinga, ulwazi lobunzima kwingqesho abajamelene nalo abagwetyelweyo bahlala noDahl nasemva kokuba ekwazile ukuthengisa isonka sikaDave's Killer nge $ 275 yezigidi kwi2015.
unjani umthi wedola ngexabiso eliphantsi
Ke, ngo-2020 (njenge EdSurge Ingxelo) UDahl utyale imali eyi- $ 250,000 Inyukliya , ukuqala-ukuzinikezela ekunikezeleni ngeenkqubo zemfundo noqeqesho eziqinisekisiweyo kwabo bavalelwa yiNkqubo yoBulungisa kuLwaphulo-mthetho yaseMelika ngethemba lokuguqula inkqubo ukusuka kwisohlwayo sayo ukuya kwinguquko. 'Iinyukliya zinika abantu ithuba lokwenza into endiyenzileyo entolongweni, kwaye ndifuna ukunceda ukubeka abanye abantu kwelo cala,' ucacisile uDahl, echaza ukuba iklasi yokuyila ayithathileyo entolongweni imtsalele ekuqondeni ukuba angakha Ubomi obungaphaya kobakhe ngaphambili.
I-brand ye-Dave's Killer Bread igcinwe iyinyani nakweli bali ngokunjalo. Kwi-2017, basebenzisana neSan Quentin State Prison ukumilisela Iprojekthi yesiBini seThuba . 'Ndizibonele kuqala amandla abantu-endisebenza nabo-ukuguqula ubomi babo benethuba lesibini,' utshilo uDan Letchinger, usekela-mongameli wentengiso kaDave's Dread's Killer Bread Ishishini lokubhaka . Inkqubo echaziweyo injongo kukubonelela abantu ngoqeqesho kunye nezixhobo ezifunekayo zokwenza ukuba bajike kwaye baphephe ukubuyela kwimeko yesiqhelo.
Kwi-stunt yokwazisa ngakumbi, uDave's Killer Bread naye walungiselela i-pop-themed pop-up eToronto, apho iindwendwe zinokuthi, ngeefowuni ezibhalwe entolongweni, zive amabanjwa ebalisa amabali abo (nge BizBash ). Nangona abanye bebuza ukhetho, ingeniso yaya kwimibutho emibini yasekhaya eyazisa ubugcisa kwiindawo ezihlwempuzekileyo kunye nokuguqula amadoda asandula ukukhutshwa abuyela kwiindawo zabo. Ngalo naliphi na inqanaba, kubonakala ngathi nangaphandle kobukho bakhe ngqo, ilifa likaDahl eDave's Killer Breads lityhala inkampani ukuba ilandele amanyathelo athile ohlaziyo kwindawo yokuvalelwa kwezentengiso.
Ukuba wena, okanye nabani na omaziyo, unengxaki yokufumana iziyobisi, uncedo luyafumaneka. Ndwendwela ukuSetyenziswa gwenxa kweziyobisi kunye noLawulo lweeNkonzo zeMpilo yeNgqondo (SAMHSA) iwebhusayithi okanye uqhakamshelane ne-SAMHSA yeNombolo yoNcedo ku-1-800-662-HELP (4357).
