UJoe Raedle / Getty Izithombe Nabani na ongeyiyo i-carb-o-phobe engaphandle nangaphandle unemfihlo-okanye ayiyomfihlo kangako-indawo ethambileyo Krispy Kreme . Ngelixa iMelika (ngakumbi i-New England) isenokuqhubeka Dunkin ' kwaye amaKhanadi ayabathanda abanye UTim Hortons ', I-Krispy Kreme yindawo ye icon yexesha elisemazantsi eyaziwa ngoku kwaye iyathandwa kwihlabathi liphela. Kodwa indlela eya empumelelweni khange ihlale ngaphandle kwamahla ndinyuka ayo.
Ngokwe- I-Arizona yemihla ngemihla , UKrispy Kreme waqala ngo-1937 eWinston-Salem, North Carolina, kwaye waphumelela ngokukhawuleza wasasazeka emzantsi. Nje ukuba umsunguli wayo wokuqala wasweleka kwii-70s zakuqala, nangona kunjalo, ikhonkco lathengwa yi-conglomerate enkulu uBeatrice Foods owathi ngokukhawuleza wahamba malunga nokunikezela ngomgangatho wobungakanani. U-Krispy Kreme usenokuba uphumile ngeli xesha, kodwa kwii-80s zakuqala malunga ne-20 yabathengisi bayo abaphoxekileyo bahlangana kwaye badibanisa imali yabo yokuthenga inkampani. Kungekudala bayifumana indlela yabo yokuya emantla, kwaye nge-90's Krispy Kremes yayiyinto yenkcubeko, isiwa kwiClinton White House, ibhiyozelwa Isini kunye neSixeko. Ukuba uyenzile kwiminyaka elishumi ngaphandle kokungcamla okumnandi I-Krispy Kreme glazed donut kushushu kwaye kutsha kwifryer, wawungaphandle kwebala.
Ihambe njani yonke into
UJoe Raedle / Getty Izithombe Ngo-2001 uKrispy Kreme waya esidlangalaleni kwiNew York Stock Exchange, kwaye kwisithuba seminyaka emibini izabelo zaziza kuthengiswa ngeedola ezingama-50 lilinye. Ngeli xesha, uKrispy Kreme wayeneevenkile eNgilane, eOstreliya naseKorea, kwaye babekhupha phantse i-3 yeebhondi ngonyaka. Ke, ngequbuliso, into eyayisakuba kukujija kubonakala ngathi iyaqala ukubonakala. Inzuzo ibiphantsi, i-SEC isungule uphando malunga neendlela ezithile zokunikwa kwengxelo, kwaye i-SEO yazifumana sele isendlebeni.
Konakele phi? Ngokwengxenye, i-2000-low-carb craze yangaphambi kwexesha eyabonisa ukuba zonke izinto zinesitatshi kunye neswekile inokuba ibekwe ityala. Kwakukho nenyani yokuba zikhula nje ngokukhawuleza okukhulu, ukuya kwindawo apho abantu beqala ukudibanisa ikhonkco elingaphantsi kunye ne-donuts yayo eshushu, eshushu nangaphezulu kunye neemveliso ezingafakwanga zintsha ezifakiweyo ezazisiya zikho kuyo yonke indawo kwiivenkile zokutya kunye negesi izitishi. NjengoCarl Sibilski kunye neChicago ifom yokubonisana ngezimali iMorningstar wayibona imeko (nge I-Arizona yemihla ngemihla ), 'Bakhule ngokukhawuleza kunokuba besebenza kakuhle.' Uye wenza, nangona kunjalo, wabona ikamva eliqaqambileyo lenkampani ephantsi kolawulo olutsha, kwaye oku kungqinekile-kungenjalo, le iya kuba yenye yezo 'zikhumbula olu phawu awusenakuphinda ulufumane'
Uguquke njani uKrispy Kreme
UJoe Raedle / Getty Izithombe Ngo-2006 uKrispy Kreme wabiza i-CEO entsha, uDaryl Brewster, kwaye eyona nto iphambili kuye yayikukufumana ikhonkco elinzima ukuba lizikhethele, lizisuse uthuli, kwaye liqale kwakhona. UBrewster wathetha ne Ijenali yeWall Street ngaphezulu kweshumi leminyaka kamva malunga nendlela awenze ngayo lo msebenzi ubonakala ungenakwenzeka. Ngelixa esithi benze iinguqu ezisisiseko njengokumilisela amanyathelo okunciphisa iindleko kunye nokuphucula unxibelelwano, esinye sezitshixo zokutshintsha kwezemali kulwandiso lwamanye amazwe. Ngenxa yophando lwe-SEC, ikhonkco alinakongeza ezinye iifranchise zasekhaya bade bacoce ezemali, kodwa bavunyelwa ukuba bandise phesheya. Baye bamkela imigangatho engqwabalala xa kufikwa ekuthatheni ii-franchisees ezintsha, ezifuna ukuba babe namava kwishishini lokutyela ukuze kungabikho mfuneko yoqeqesho oluninzi. Iifranchise zabo zamazwe aphesheya zivumele ikhonkco ukuba lonyuse imali eyimfuneko ukuze izinto zilungelelaniswe ukuya kuthi ga apho banokuqalisa khona ukurhweba eMelika kwakhona.
Nangona kunjalo bayenzile, uKrispy Kreme ukwazile ukuzisindisa eludongeni lwentlekele okwesibini, kwaye iminyaka eli-15 nangaphezulu inyukele phezulu. Ukusuka ekunikezeleni ngesisa abafundi abaphumelele kwisikolo samabanga aphakamileyo kunye nokwandisa uSuku lweSizwe lweDonut ukuya kumbhiyozo weveki yonke ukwazisa iincasa ezintsha ezintle njengekhekhe lekokonathi, ibhanana pudding, kunye nepayi yodaka eMississippi, kujongeka ngathi icebo likaKrispy Kreme lokunamathela ixesha elide.
