Ifoto nguAlex Wong / Getty Izithombe Kule mihla nakweli xesha lakwesiqhelo, akuqhelekanga ukuba singakwazi ukubeka izandla zethu entweni ngalo mzuzu sithathe isigqibo sokuba siyayifuna. Emva kwayo yonke loo nto, sikufumana ukoneliseka kwangoko phantse kuzo zonke iinkalo zobomi bethu, kwaye oko kubandakanya ukutya esikulangazelelayo. Eyona inkulu zokutyela chain zivulekile iintsuku ezisixhenxe ngeveki, ezinye zivula iiyure ezingama-24 ngosuku, kwaye enkosi kwiinkonzo ezinje nge-Prime Prime yaseAmazon kunye nabo sihlala nabo, nokuba asiziva sinxiba ibhulukhwe kwaye senze uhambo lokuya kwindawo esithanda ukutya ngokukhawuleza, sinako isenee-Mac Mac ezinkulu kunye neeChalupas ezizisiweyo kuthi ngaphantsi kweyure.
Kodwa i-Chick-fil-A ayikhathali malunga nomnqweno wakho wokuzanelisa kwangoko- ubuncinci hayi ngeeCawe. Abathengisi beesandwich zenkukhu bavaliwe ngokuvamileyo ngomhla wesixhenxe weveki, kwaye nkqu nenkonzo enkulu yokuhambisa ukutya inokuyilahlekisa le shedyuli.
ingaba unjani ukunambitha
Xa indawo yokutyela ithandwa njengeCFA, kutheni emhlabeni bebeya kuvala iintsuku ezingama-52 ngonyaka? Kuya kuvela impendulo inzima ngakumbi kunokuba ucinga.
Kuthetha lukhulu kwingeniso elahlekileyo
Facebook Sukuyenza impazamo ngayo-I-Chick-fil-A yenza ishishini elikhulayo. Ngapha koko, abahlalutyi waxela kwangaphambili Ngo-2018 ukuba iCFA iza kugqitha abo bakhuphisana nabo njengoTaco Bell, Subway, kunye noWendy ukuze babeyindawo yokutyela yesithathu ngobukhulu ngokuthengisa. Kuyamangalisa, ucinga ukuba zivulekile kuphela iintsuku ezintandathu ngeveki.
Baza kuba phi i-Chick-fil-A ukuba bahlala bevulekile ngalo mhla wesixhenxe veki nganye, besebenzisa i-waffle fries kunye neesandwich zenkukhu ebantwini? Kunzima ukutsho ngokuqinisekileyo, kodwa ILos Angeles Times Kuxelwe ngo-2012 ukuba inani lemali elahlekileyo ngenxa yokuvalwa kwenkampani ngeCawa yajikeleza malunga ne- $ 47.5 yezigidi. Inikwe ukuba ingakanani iCFA ikhulile kwiminyaka ukusukela ngoko, sinokuthatha kuphela ukuba inani liye lakhula laya likhulu kwaye likhulu. Ngayiphi na indlela oyisike ngayo, nokuba yi- $ 50 yezigidi okanye i-100 yezigidi, yimali eninzi ukushiya etafileni. Kodwa ke, ngeyunithi nganye yonyaka ukuthengisa ukuvuthela izigebenga ezinje ngeMcDonald's kunye neBurger King emanzini, iChick-fil-A ibonakala ngathi ayenzakalisi kakhulu, nkqu neengcango zazo zivaleke zaqina kanye ngeveki.
Bade bavalwa ngeCawa yeSuper Bowl
Facebook Ukuba Ifayile yefayile-A kulungile ngokulahla into ukuya kuthi ga kwi-50 yezigidi zeedola kwi ingeniso unyaka ngamnye ngenxa yomgaqo-nkqubo wabo 'ovaliweyo ngeCawa,' ucinga ukuba into encinci njengeSuper Bowl izakubanyanzela ukuba bavule iingcango zabo? Hayi, hayi ayiyi kuba.
Ngo-2019, iSuper Bowl LIII yadlala kwibala lemidlalo iMercedes-Benz eAtlanta, apho iCFA yenzeka khona. Kodwa abalandeli abanethemba lokuthatha enye yeesandwich zabo bezilungele yonke into ukuphoxeka xa endaweni yenkukhu eqhotsiweyo enencasa, bonke abanokufumana amanqaku ziifries zaseFrance. Kungenxa yokuba i-Chick-fil-A ayizange iguquke kumgaqo-nkqubo wabo, kwaye iFries Up yathatha indawo yabo yosuku, bethengisa ii-fries zase-french kuphela nge-toppings eninzi, enokuthi ihlale ilungile ukuba ubungathandi 'mor chikin.'
Ukujonga i- ibala lemidlalo Unabalandeli abangaphezu kwama-70,000 ababekho kumdlalo omkhulu, nangaphezulu kwe-110,000 yokutya neziselo, kubandakanya i-117,000 yeebhiya ezithengisiweyo, kukhuselekile ukuthi iCFA iphoswe lithuba lokwenza imali enzulu. Kuba yintoni ehamba ngcono ngebhiya kuneesandwich yenkukhu enencindi?
Ke kutheni unendawo ngaphakathi kwebala leNFL?
Facebook Usenokukrwempa intloko uzibuza ukuba kutheni iChick-fil-A ingakhetha ukuvula indawo kwibala lemidlalo iMercedes-Benz, ibala lemidlalo elaziwa njengekhaya IAtlanta Falcons , ngubani odlala ibhola kwi - uyazi le - ngeeCawa, xa iCFA ivaliwe. Ewe kukho imidlalo embalwa yangoLwesine ebusuku, kodwa ngokuqinisekileyo ayiyikuhlawula irente. Kutheni uzikhathaza?
Ngokutsho komqhubi wenkundla yezemidlalo uJonathan Hollis, 'Sivulele malunga neminyhadala ye-100 ngonyaka eyenzeka kanye apha ebaleni. Sinemidlalo yebhola ekhatywayo yeAtlanta United, iikonsathi, imidlalo yebhola ekholejini, imidlalo yebhola ekhatywayo yamabanga aphakamileyo, ukhuphiswano lweebhendi nokunye, 'kubandakanya iChick-Fil-A Peach Bowl. Benza ishishini elininzi ngexesha lezi ziganeko, enyanisweni, ukuba kufuneka baqale ukulungiselela iiyure ezine ngaphambi kokuba iingcango zivulwe. U-Hollis uxelele ii-CFA Ucingo lweNkukhu , Ukuba neChick-fil-A ebaleni kusivumela ukuba sikhonze amawaka-waka abantu unyaka wonke kuzo zonke iintlobo zeminyhadala. Silapha xa besenza iinkumbulo. Kwaye sifuna ukwenza ezo nkumbulo kunye nazo-yeyona nto siyenzayo. ' Ungalindelanga ukwenza naziphi na iinkumbulo ngeCawa.
Isebenza ngokwenene kwinkampani
Ifoto nguTom Pennington / Getty Izithombe Cinga ngobume bomntu ngomzuzwana ... asisoloko sifuna into esingenakuba nayo? Uhamba ngeveki yakho, ungacingi nge-Chick-fil-A sandwiches kunye ne-waffle fries nokuba kube kanye, ngequbuliso kungeCawa kwaye awuzange ufune enye into embi ebomini bakho. Ngaba sesona sizathu sokuba i-CFA ivale yonke imihla yesixhenxe? Hayi, kodwa akunakulimaza ukukhuthaza iMvulo emva kwemini spike kulawulo lwezithuthi.
Lowo ngumthetho wonikezelo kunye nemfuno, kwaye Ishishini lokutyela Ukuvalwa kwe-Chick-A-a-a-a-veki kunceda ekunikeni 'umbono wonikezelo olunqongopheleyo,' kodwa zikhona ezinye iindlela ezibalulekileyo ezisebenza kumgaqo-nkqubo kwinkampani. Okokuqala, 'iyahlonitshwa.' RB icacisa ukuba ibonisa ukuba inkampani ikulungele ukuphoswa yingeniso ethile ukunika abarhwebi nabasebenzi usuku oluqinisekileyo lokuphumla ngeveki nganye, kwaye ke ivumela ii-franchisees ukuba ziyisebenzise njenge-perk ekufuneni. Abasebenzi abonwabileyo bathetha ishishini elingcono, akunjalo? Lilonke, luloyiso kwinkampani, nokuba umgca wabo osezantsi uhlupheka kancinci.
Ibamba abantu bengalindelanga, kwanabo basebenza apho
Ifoto nguAlex Wong / Getty Izithombe Ngokuqinisekileyo ayisiyonto ingaqhelekanga kakhulu ukuba abathengi bangene kwindawo yokupaka yeChick-A yokupaka kuphela ukuba bakhumbule ukuba yiCawa, kwaye baqonde ngokudana okukhulu ukuba abayi kuyanelisa umnqweno wabo weCFA ngaloo mini. Kodwa ukuba ungumqeshwa wetyathanga? Akukho ndlela onokuyenza ngayo loo mpazamo ... okanye unako?
Oku umbuyekezo bachaze eyona ndaba yabo inomsindo kwiChick-fil-A ibali, besithi, 'Ke abahlanu kuthi besikunye nohambo lokuya kwelinye ilizwe, kwaye besithetha ngokuya kwiChick-fil-A yonke iveki ye-freakin'. Apho sasihlala khona kwakungekho namnye kufutshane, ngoko ke kwafuneka silinde de sikufutshane nasekhaya. Bendi khokela uchulumanco, ke nje ukuba siwele umda welizwe, ndiqala ukuqhumisa iingoma zeChick-fil-A ngokusebenzisa istereo semoto. Sonke siphakamisa izandla zethu ngefestile njengesigejana, sikhwaza iimoto, 'Siya kwiChick-fil-A !!' Sonke singabantu abadala, btw, gcina oneminyaka eli-12 ubudala ngasemva. Oku kufuneka kungene okungenani iyure. Sitsala kwiChick-fil-A, kwaye sonke sithula cwaka. Ndicime umculo. Sonke sihleli nje okwexeshana, ndingathethi nto, kwaye wonke umntu ujongeka ngathi ndibulele injana yabo. Ndasebenza apho. KwakungeCawa. ' Womp, womp.
Ivumela iirestyu ukuba zibuyisele
Ifoto nguRobyn Beck / Getty Izithombe Ngelixa ukuvalwa kwabo ngeCawa kunokuba njalo mandundu abathengi abambalwa, ivumela iChick-fil-A ukuba ijolise kwinto ebalulekileyo kwinkampani: ukubuyisela eluntwini.
Wenza ntoni, umzekelo, ngendawo yokupaka engenanto ngeCawa nganye? Ukuba ubekwe kwiibhloko ezintathu ukusuka kwibala le-AT & T, ekhaya ukuya kwi-NFL's Dallas Cowboys, usebenzisa indawo okuyo kwaye uhlawulise abanini betikiti ukupaka kwiqashiso lakho - okanye ubuncinci yile nto yenziwa nguArlington, Texas CFA.
Ngokuhamba ngokuqaqambileyo, umnini-franchise uCarmenza Moreno uthathe isigqibo sokuba endaweni yokuthintela indawo yokupaka kwindawo yokutyela rhoqo ngeCawa, uyayivula ukuze abalandeli bapake (kwaye bahlawule). 'Ukuthintela indawo yokupaka kubonakala ngathi akunabubele kwaye kuchasene noluntu emoyeni,' ucacisile Ucingo lweNkukhu . Kodwa imali ayiphumi ipokotho yencwadi kaMoreno-konke kuya kumaqela athi abenendawo eninzi ngeCawa nganye. Kwiminyaka emine, i-fundraiser yeqashiso lokupaka ivelise ngaphezulu kwe- $ 62,000 kwimibutho yalapha, kwaye ukuba iChick-fil-A ivule iintsuku ezisixhenxe ngeveki, akukho ndlela inokwenzeka.
Benze okumbalwa ngaphandle kweminyaka
Mandel Ngan / Getty Izithombe Ukuba i-Chick-fil-A ayizukuvulela iSuper Bowl ngeCawa kwibala lomdlalo odlalwa kanye, akufuneki bavule nasiphi na isizathu, akunjalo? Kuyavela ukuba benze ngaphandle okwahlukile.
Kule minyaka idlulileyo, zibekho ezimbalwa izehlo ezenze ukuba iCFA ibatshise abo bangena nzulu, kwaye ngelishwa iimeko ezisemva kokuvulwa azintle. Ngokusisiseko, ukuba bakhonza iisendwitshi ngeCawa, kwenzeka into entle embi. 'Ngelixa ichick-fil-A ihlala ivaliwe ngeCawa, iivenkile zethu zokutyela zivula ngamanye amaxesha ukunceda uluntu oludingayo,' utshilo umkhulumeli wenkampani. Ushishino ngaphakathi .
Abo amaxesha kubandakanya ukulungiselela kunye nokunikela ngokutya kwamaqela ohlangulo kunye nokufuduswa kweNkanyamba yaseFlorida etshabalalisayo eFlorence ngo-2018, ukondla amawaka abantu abalambileyo, abakhweleyo e-Hartsfield-Jackson Atlanta International Airport ngo-2017 emva kokuphuma kwamandla ngokungapheliyo, ukondla abaphenduli bokuqala be-Orlando Pulse ukudubula iklabhu yasebusuku ngo-2016, kunye nokubonelela ngokutya simahla kwabaphenduli bokuqala kunye namaxhoba ngo-2015 emva kwezaqhwithi kunye neenkanyamba ezihlasela iDallas.
Inye kuphela into ecacileyo-I-Chick-fil-A ngokucacileyo ayinomdla wokufumana inzuzo kuvulo lwangeCawa.
Ivela kwiinkolelo zomsunguli
Facebook Akusiyo imfihlo ukuba umsunguli weChick-fil-A, uTruett Cathy, wayezinikele UmKristu , kunye 'nenjongo yokudibanisa' kwinkampani iwebhusayithi ikwafunda, 'Ukuzukisa uThixo ngokuba ligosa elithembekileyo layo yonke into esiyiphathisiweyo nokuba nempembelelo entle kubo bonke abo badibana nabo.Inkuku yefayile-A. ' Akufanele kumothuse kakhulu, emva koko, ukuba umgaqo kaCathy 'wokuvalwa ngeCawa' ekuqaleni wawususela kwinkolo yakhe.
Ngokutsho kweChick-fil-A upapasho ndaba zekhampani ukusukela ngo-2009, inkqubo kaCathy yokuvala iivenkile zakhe ngeCawa yahlukile kwishishini lokutyela kunye nobungqina bokholo lwakhe kuThixo. Kwiveki yokuqala yeshishini kwivenkile yakhe yokutyela eDwarf eGevilleville, eGa. Ngaphezulu kweminyaka engama-60 eyadlulayo, uCathy wayesazi ukuba akazukujongana nemali 'ngemini yeNkosi.' ... UCathy ukholelwa ukuba ukuvalwa ngeCawa kuthetha izinto ezimbini ezibalulekileyo ebantwini: Inye, kufuneka kubekho into ekhethekileyo ngendlela abantu abaChick-fil-A ababujonga ngayo ubomi babo bokomoya; kwaye, ezimbini, ukuba kufuneka kubekho into ekhethekileyo malunga nendlela iChick-fil-A evakalelwa ngayo ngabantu bayo. UCathy ukholelwa ekubeni ngokunika abasebenzi ngeCawe njengosuku losapho, unqulo, ubudlelwane okanye ukuphumla, inkampani itsala abantu abasemgangathweni ... '
I-taco bell nacho iyabetha
Namhlanje, nangona kunjalo, inkampani ibonakala ngathi ibuyile kule nkcazo kancinci ukuthanda into encinci yobuKristu ...
Ingcaciso yenkampani namhlanje
Andrew Renneisen / Getty Izithombe Awuyi kufumana inkcazo ende yeenkolelo zobuKristu zikaTruett Cathy kunye nendlela abasiphembelele ngayo isigqibo sakhe sokuphumeza umgaqo-nkqubo wakhe 'wokuvalwa ngeCawa' kwiwebhusayithi yeChick-fil-A namhlanje. Into oza kuyifumana sisicatshulwa esifutshane ukucacisa , 'Umseki wethu, uTruett Cathy, uthathe isigqibo sokuvala ngeCawa ngo-1946 xa evula indawo yakhe yokutyela yokuqala e-Hapeville, eGeorgia. Emva kokusebenza iintsuku ezisixhenxe ngeveki kwiivenkile zokutyela ezivulekileyo iiyure ezingama-24, uTruett wabona ukubaluleka kokuvala ngeeCawe ukuze yena nabasebenzi bakhe babekele bucala usuku olunye lokuphumla banqule xa bekhetha - into esiyenzayo namhlanje. '
Kwindawo ehamba nayo ividiyo Inesihloko esithi 'Kuvaliwe ngeCawe,' inkampani ithetha ngokubaluleka kosuku, hayi kuphela kubaqeshwa bayo, kodwa nakubathengi bayo: 'Ke ngoku xa sihambile namhlanje, sinethemba lokuba ungaba nosapho kunye nabahlobo bakho, itsho. 'Leyo yingcinga yebali leCawe ngalinye-ukuhambisa iiresiphi, imisebenzi, kunye nenkuthazo enokuthi ikusondeze kunye.'
Kuyavela ukuba uTruett Cathy wayephambi kwexesha lakhe
UJim Watson / Getty Izithombe Namhlanje sibhekisela kuyo 'njengengqondo.' Xa umsunguli uTruett Cathy wavula i-Chick-fil-A, eli gama ngekhe liphoswe ngeenxa zonke ngoku njengoko kunjalo ngoku. Kodwa kuyo yonke le minyaka eyadlulayo intuition kaCathy yokuba ukuvala iivenkile zokutyela qho ngeCawe kuya kuba yinto ebalulekileyo kwinkampani kungqineke kusisifundo sokucinga ukuba abasebenzi banamhlanje bafuna kakubi.
Ngombulelo kumgaqo-nkqubo wakhe, abasebenzi beChick-fil-A banosuku oluqinisekisiweyo lokuphumla- ngeempelaveki, hayi ngaphantsi - kwaye oko kunceda ekugcineni umsebenzi olungeleleneyo wobuthathaka / wobomi sonke sizama ukufezekisa. Nangona iyinto enqabileyo kwabo basebenza kushishino lokutya okukhawulezayo, kudala kubalulekile kwimpilo-ntle yabasebenzi. Ugqirha wezengqondo othathe umhlala phantsi uJan Fite uxelele Ucingo lweNkukhu , 'Ukuphatha iCawe njengosuku lokuphumla bekusoloko kufanelekile. Sonke kufuneka siphume kubomi bethu bemihla ngemihla kwaye sinqamle kwizinto eziqhelekileyo, sizenzele ixesha kunye nabantu esibathandayo, kwaye siphume kwindlela yokusebenza. ' Ngokukodwa namhlanje, xa siphantsi kohlaselo oluqhubekayo lweendaba kunye neendaba zosasazo.
Ngaba uCathy wayenokuxela kwangaphambili ukuba umhlaba ungakhawuleza kangaka, nokuba abasebenzi banamhlanje bazive besebenza kakhulu kwaye bengaxatyiswanga? Ngokuqinisekileyo kubonakala ngathi wenzile. Kwaye ngokwephepha emva kwephepha emva kwephepha lomsebenzi uphononongo , Umgaqo-nkqubo 'ovaliwe ngeCawa' yeyona nto iphambili Ichick-fil-A abasebenzi xabisa kakhulu.
Inye indlela yokwanelisa iminqweno yakho yeCawa yeCFA
Facebook Hayi, akukho ndawo ifihlakeleyo yeChick-A evulekileyo ngeCawa, kodwa kukho indlela yokuqinisekisa ukuba uyilungele inkanuko yeCawa yeCFA, ukuba nje iiNuggets okanye iiChick-N-Strips ziyakwenza njalo. krweba oko kurhawuzelela ...
Ewe, iCFA ngokufanelekileyo uyathengisa iitreyi zee-nuggets ezibandayo kunye nemichilo, onokuyithenga ngoMgqibelo uphinde uphinde uphinde uphinde uphinde uphinde uphinde uphinde uphinde uphinde uphinde uphinde uphinde uqhubeke ngeCawa. Ewe, ewe, iza ngokugqibeleleyo nazo zonke iisoso zakho ozithandayo zeCFA- ilungile itreyi yee-nuggets ngaphandle kwaloo sweet, sweet Ichick-fil-Isoso , kunjalo?
Ewe, ii-ougge eziphosiweyo ezitshisiweyo azikaze zilunge njengeyona nto yokwenyani inikwe i-oyile entsha, kodwa ubuncinci yinto, akunjalo? Ngelixa inkampani ibonelela ngemenyu yabo iphela ngokusebenzisa yabo Ukutya Ukwahlulahlulwa, mhlawumbi kukhuselekile ukuba ungcono xa ungatsiba iisandwitshi kunye neefry fries ukuba uceba ukulinda usuku lokuzitya, ngaphandle kokuba i-soggy buns kunye ne-frimp fries ziyinto yakho.
