Isizathu esiyiBry Bur's King's 'Healthy' Fries Flopped

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Ukwaneliseka Ifoto nguEduardo Parra / Getty Izithombe

Unyaka ka-2013 bekufanele ukuba uphawule ukuthanjiswa okukhethekileyo UKumkani weBurger . Emva kokutyholwa ngokuchitha ishumi leminyaka lobunjineli 'obungenatyala elingenatyala' elifunxa ioyile encinci, i-regal grease stain yatyhila 'ukoneliseka' kwayo, ekucingelwa ukuba yayiqhayisa ngama-40 eepesenti kunamafutha iifrayizi zamafrentshi (nge Ushishino ngaphakathi ). Ukubhiyozela impumelelo enkulu, uBurger King wade wazenza isithsaba 'Fries King,' nganye Ixesha Imagazini . Uluvo luphela luhamba ngokuqubha njengefishari yegolide yesamente. Endaweni yokujongwa njengenkosi enesitatshi, le nkampani ibibonakala ngathi iyaziqhekeza ngokungazi.

Inkqubo ye- Isidenge seMotley uphawula ukuba abagqobhoza kwi-intanethi babetha igama elithi 'Satisfries,' bebabiza ngokuba 'zezona ntlanzi zibuhlungu.' Elona candelo lilusizi malunga nalo kukuba yayiluphuculo kwiimvakalelo ezinxulumene neetapile ze-mishmash eziqulethwe kwigama loqobo. Ngaba abantu bebefanele ukuziva benetyala xa bengakhange bakhethe ukoneliseka? Ngaba konke oko bekuyanelisa, kwaye ukuba kunjalo, kutheni ungatshintshi zonke iifries ngenketho esempilweni endaweni yokuvumela abantu ukuba batye into engenamafutha ngokungeyomfuneko? Zininzi izinto ezingahambelaniyo nale mbono, ukusuka kwimbono ukuya ekuphumezeni ukuzenzela ngokwakho. Masenze into abathengi abangakhange bayenze ngoNeliseko kwaye bembe ukusilela.

Ngokuqinisekileyo i-unsatis-frying

UKumkani weBurger UBruce Bennett / Getty Izithombe

Isikimu esikhulu sikaBurger King sokuthengisa iiSatisfries sasineempazamo. Ukusukela nini ukutya apho igama lalo linokutshintsha igama elithi 'fried' lisempilweni? Kwaye nokuba uyoneliseka khange kube kubi kuwe , Kutheni le nto abantu bekholelwa kwinkampani ezibiza ngokuba 'likhaya leWhipper?' Njengoko UMerriam-Webster ithi, igama elithi 'whopper likwachaza' ubuxoki obugqithisileyo okanye obubi? ' Ewe! Siqinisekile ukuba iinjongo zabo zilungile!

Ukuhlekisa ngesemantic ecaleni, i Isidenge seMotley ikhankanya loo nto UBurger King wazabalaza ukwenza amabango ayo ezempilo abonakale ethembekile. Kubaqalayo, iodolo encinci yeSatsfries ivalwe ngeekhalori ezingama-270 ngelixa iiFry zikaMcDonald eziqhelekileyo zipakishe iikhalori ezingama-230. Kuyavunywa, iMcDonald's inikezele ngephakeji encinci ngengqondo yokuba inobunzima obungaphantsi, kodwa abantu abazisi izikali zomzimba kumalungu e-burger xa benobunzima kukhetho lwabo.

Kwaye ukuthenga i-odolo encinci yeeSatisfies kuxabisa iisenti ezingama-30 ngaphezulu kweefriji zeBurger King French. Okokugqibela, uBurger King uzame ukulungisa okungophukanga. Kuyavela ukuba akukho mntu wayenomdla wokutya uhlobo olutsha nolungathandabuzekiyo oluphuculweyo lwento ababeyilungele ngokugqibeleleyo-kukutya okukhawulezayo, emva kwayo yonke loo nto.

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