Twitter Iilekese, ngakumbi itshokholethi, zinokubamba ngamandla emntwini. Ayipheleli nje ekunambithekeni, kodwa iswiti, i-creamy, kwaye velvety, ukukhankanya nje ezimbalwa zeempawu zayo. Kodwa ibha yetshokholethi inokuphinda ivule uninzi lweemvakalelo ezigcinwe nzulu. Itshokholethi kukutya okubhiyozelwayo, kunye nokutya okuthuthuzelayo, ukunyanga ngomsebenzi owenziwe kakuhle, okanye ukonwaba okulula ukuthatha usuku olubi. Ngenxa yezi zizathu nangaphezulu, inkoliso yabantu ineebhari zabo ezithandekayo. Kusenokwenzeka ukuba ikwayiloo nto banayo iminyaka, kunokwenzeka ukuba baqala ebuntwaneni.
Olu hlobo lokunyaniseka oluqhutywa ngokweemvakalelo luthetha ukuba kunzima kakhulu kwibar entsha yeelekese ukuyenza. Ngokukhetha okuninzi kwivenkile ethengisa iziyobisi, ivenkile enkulu, okanye ivenkile yeendaba, sele iyimakethi enabantu abaninzi. Ngabo bonke abantu abathanda ukuthanda izinto, iilekese ezintsha kunye nokuphathwa kwetshokholethi akunakuma ithuba phakathi kwabantu. Ayizizo nezentengiso epheleleyo, imveliso, kunye nobunzima bokwenza iitshokholethi Inkampani kaHershey ngasemva kwazo kunokuhlala ixesha elide. Nazi iimveliso ezivela kwinkampani yetshokholethi edume kakhulu kwihlabathi, ngokungafaniyo neenkwenkwezi ezinjengeNdebe yePeanut Butter Cup, uKit Kat, uMnu.Goodbar, kunye neHershey Bar uqobo, azange zenze galelo limnandi.
I-Swoops yangena ngaphakathi, emva koko yaphuma
Twitter Kule minyaka, iHershey ivelise inani leelekese ezinento ngaphakathi, njengamantongomane, i-nougat, amandongomane, okanye iziqhamo. Kodwa ngamanye amaxesha inkwenkwezi yomboniso yitshokholethi edumileyo yenkampani, ngoku esele iqhelekile kulwanga oluqhelekileyo lwaseMelika. Ngo-2003, uHershey wasungula imveliso eyayine-chocolate encinci yobisi kodwa kwifomu entsha njenge-hyperbolic parabaloids. Njengoko Ubunjineli obunomdla iingxelo, oko kuthetha ukuba itshokholethi yayimile okwePringles. Lowo yayingumxholo opheleleyo we-Hershey's Swoops. Kunye neendidi zokuqala zeetshokholethi- hayi iitshiphusi zeetapile, kodwa izilayi zokulunga okuhle kodwa ifana Iitapile chips - IHershey inike iiSwoops kwiincasa ezinje ngeYork Peppermint Patty, Almost Joy, kunye Reese's Indebe yebhotolo yamandongomane. Ngaphandle kokunikezela 'ngokunyibilika, amava anyibilikayo emlonyeni' (nge UTywina lweSithandathu ), I-Swoops zakhutshwa ezivenkileni ngo-2006, kwiminyaka nje emithathu emva kokungeniswa kwazo.
Ngoku ka Inkampani ekhawulezayo , Ii-Swoops zazinexabiso elingaphezulu kwaye zigqithisile. Umgangatho, i-3.78-ounce ibhokisi iqulethe iikomityi ezintathu zeSwoops, nganye ibambe izilayi ezintandathu. Oko kwenzelwe iziqwenga zeetshokholethi ezili-18 ngexabiso eliqhelekileyo lokuthengisa nge- $ 1.79, elinokuthi lithenge ubuncinci imivalo yeHershey yakudala.
ukuzilolonga kweGiada de laurentiis
Ngaphambi kweSymphony zazikhona ezinye iitshokholethi zeHershey ezinencasa
Twitter Iifowuni kunye neetshokholethi zidibene kakuhle. Nokuba ukudityaniswa kufika njengokunyanga okwenziwe ngamazinyo okonwabisayo okanye kuyonwabele ngohlobo lweHeath okanye ibha yeSkor, indibaniselwano yetshokholethi egudileyo kunye neyomeleleyo, iswekile yebhotolo iyahamba kunye njengetshokholethi kunye namandongomane, okanye itshokholethi kunye necaramel. Ukususela ngasekupheleni kweminyaka yama-1980, uHershey uthengise imveliso ebizwa ngokuba yiSymphony, ebekwe njengesiphelo esiphakamileyo kancinci, ngokukodwa ibar ye-creamier, egcwaliswe ziiamangile kunye neetofi. Le fomathi yetshokholethi ekhethekileyo yasungulwa emva kweminyaka emihlanu yophando, ngokwe IHershey . Ngapha koko, phantse ibha efanayo yaqala amatyeli aliqela ngaphambili phantsi kwegama elahlukileyo, elichazayo elinempumelelo encinci.
Ngomnyaka we-1934, uHershey wavula i-Bar ne-Mellow bar, ibinzana elithi 'elithambileyo nelilungileyo' elibonisa abathengi ukuba le yayiyi-creamier, itshokholethi egudileyo kunaleyo bayifumene kwibar esemgangathweni yeHershey. U-Hershey wakhupha kwimarike ekupheleni kuka-1941 ngenxa yokuba kwafuneka ukuba, njengoko i-US yangena kwiMfazwe Yehlabathi II kunye nelizwe lonke isilinganiselo seswekile saqala ukusebenza. Phakathi kwinkulungwane yama-20, i-Butter Chip egudileyo kunye neefayipi ayiphumelelanga ukwenza into eninzi, iingxelo Ipipi yesiqhelo , Kodwa uHershey waphosa iinguqu ezincinanana kwiingxowa zemveliso yazo yoGcino iminyaka emininzi.
Njani uKrackel uqhekekile
I-Instagram Okokuqala, iHershey's Krackel ayinqabile okanye ayifihle. Iilekese ezikufutshane kwi-standard ye-Nestle Crunch bar, i-Krackel yenziwe ngerayisi ethosiweyo kunye ne-chocolate eqinileyo yobisi, nangona ibar yayincinci kwaye irayisi yayisaziwa njenge-crunchier encinci kunaleyo umntu anokuyifumana kwi-Crunch (nge Nantoni na eyenzekileyo kwiiPudding Pops ). Kumashumi eminyaka babengamalungu athembekileyo kwaye amnandi osapho lakwaHershey's Miniature, ecaleni kweesampulu ze-Hershey Bar kunye noMnu uGoodbar.
Ngokungafaniyo nabazalwana bayo abaneebhegi, nangona kunjalo, ibha yesayizi epheleleyo yeKrackel yayihlala inqabile, isenza i-unicorn yecrispy, chocolatey yeelekese zentengiso. Zazikhona, kodwa zazingafumaneki ngokubanzi njengezinye iintlobo zeelekese ezaziwayo. Ngokucacileyo, umhlaba ufumene ngokwaneleyo iKrackel ngendlela yeMinerals, kuba Ukuntywila ekudleni baxela ukuba uHershey wagqiba ukuvelisa zonke izinto ezingezozincinci zeKrackel ngeminyaka yoo-2000. Ukuyekiswa akuzange kuhlale ngonaphakade, kuba uHershey wancama ukufuna kwaye wabuyisa uKrackel ngo-2014.
Uluntu luphuze iiKissable
Youtube Uninzi lwabantu bonke bangavuma kwii-Hershey's Kisses. Oonodoli beetshokholethi ezilumayo yipilisi encinci, emnandi engazukumosha ukutya komntu, kwaye kujongeka njengokumema behleli kwisitya esikhulu kwidesika yabasebenzi beofisi, okanye banikwa amabhaso ngootitshala, okanye ukudlala ' Sininqwenelela iKrisimesi emyoli 'ngaloo nto intengiso yeholide engapheliyo Ngokuqinisekileyo sonke sikhe sabona ubuncinci kube kanye kubomi bethu.
ilobster ebomvu yeyona nto intle yokutya
I-Hershey ayidingi kuphazamiseka ngento eyenza ukuba iiKisses zibe nkulu kakhulu, kodwa benza njalo nge Iindidi zeencasa zeKiss . Ubuncinci kwakanye kwasebenza, ngohlobo lweeHugs, ezijikeleza ubisi kunye netshokholethi emhlophe zijikeleze enye kwenye. Ngelinye ixesha ayisebenzi, njengakwimeko yeeKissable ezingalunganga. Ngo-2005, uHershey wazisa le mveliso, eyayenziwe ngoKisses abancinci, begqunywe ngumnyama weeqokobhe leelekese, ngokucacileyo ukuya emfazweni neeM & M ezithengisa kakhulu eMars, ngokwe Inkampani ekhawulezayo . Ukiss oqhelekileyo uqhubeke ngaphezulu kwenkulungwane, kwaye IiM & M kangangeminyaka engama-80.
Ukuphela ngokukhawuleza kweelekese kunokuba nento yokwenza noHershey ukulungisa imveliso ngo-2007. Ukuze kuncitshiswe iindleko, inkampani yasika ibhotolo yekoko ngaphandle kweresiphi yaza yangena kumafutha angabizi mali ingako. Ayitshintshanga kwaphela loo nto, kodwa yatshintsha ukwenziwa kwemveliso kangangokuba i-FDA ayizukuvumela uHershey ukuba athi ii-Kissable zenziwe 'ngeetshokholethi zobisi', kodwa endaweni yoko 'ilekese yetshokholethi engacacanga.'
Ye-Whatchamacallits kunye neThingamajigs
Twitter I-Spinoffs ligama lomdlalo kumabonwakude, njengaxa IiSimpson yavela Umboniso weTracey Ullman kwaye Masinwabe wazala Frasier , umzekelo. Ayothusi into yokuba zikwiilekese ezinkulu, nazo. Iibhanti ezininzi zeelekese ziye zahluka enye kwenye, okanye zanikwa enye, imveliso efanayo. Ngaphandle kwendebe ye-Peanut Butter Cup, ngekhe kubekho ziqwengana zikaReese, umzekelo. Okwangoku, ii-M & M zisungule zonke iintlobo zokwahluka, kubandakanya ezo zenziwe ngamandongomane, ibhotolo yamandongomane, kunye neminti.
Nditsho neHershey's Whatchamacallit, ibha yeelekese enegama elimnandi ukuyithetha kwaye kunzima ukuyipela, yayinomzala obonakalise ukuba mnandi, uyinkimbinkimbi, kwaye unezithako ezifana nezangaphambili. Ngo-2009, nge Imbali ye-Snack , U-Hershey utyhile i-Whatchamacallit spinoff, engenakubizwa enye into ngaphandle kwe-Thingamajig. Ngelixa u-Whatchamacallit enezonkana ezihonjiswe ngamandongomane kunye ne-caramel, ezigqunywe ngetshokholethi, iThingamajig inikezela ngecocps crisps endaweni yeepenut, kunye nepeanut butter créme endaweni yecaramel. Ngaphandle kokupakisha itshokholethi eninzi kwibha yetshokholethi, iThingamajig yayingeyompumelelo evusayo, kwaye ngo-2012, uHershey wayeyekile ukuthula nokwenza imveliso.
I-Hershey's Bliss yayiyimpazamo enkulu
Facebook Umncintiswano weHershey uMars ulawula umgca wehobe weetshokholethi, ukuzithengisa njengomgangatho ophezulu, itshokholethi yeprimiyamu - ngamanye amagama, ibhetele kunezinto uHershey noMars abazithengisayo kwiraki yerejista yemali kumawaka eevenkile ezijikeleze ubungakanani beDove yase-US ngaphezulu umbono wokuba itshokholethi yabo intle kakhulu kwaye inzima kakhulu kwingcuka phantsi - ithengiswa kwimivalo encinci nakwiingxowa zeemvuthuluka ezisongelwe ngazinye, imema abathandi beetshokholethi ukuba balume nje ezimbalwa ezonelisayo nezonwabisayo.
Yitshokholethi yabantu abadala, ngamanye amagama, kwaye yayiyinxalenye yentengiso yeHershey ejolise ekubuyiseleni ngo-2008 ngokuziswa komgca wayo we-Bliss weetshokholethi (nge CandyBlog ). Njengehobe, bafika bodwa besongelwe kwaye bathengiswa yingxowa, kwaye abalandeli beelekese banokukhetha kwiintlobo ezintathu: I-Smooth kunye neCreamy Milk Chocolate, Rich and Creamy Dark Chocolate, kunye neMilk Chocolate Meltaway. U-Hershey akaphumelelanga ukuthatha ihobe kwaye, kungekudala ngokwaneleyo, u-Bliss wayengakhange anyamalale.
I-Hershey ayinakufumana abantu abaneleyo ukuba balume
Twitter Kulula kakhulu ukuthengisa ingxelo entsha, ephuculweyo, okanye eguqulweyo yemveliso esele ikho kunokuba usungule entsha. Oku kuchaza ukuba kutheni imovie ethandwayo kakhulu iza kufumana enye into, umboniso we-TV owuthandayo wakudala uza kuqalwa kwakhona, kwaye kutheni le nto uHershey etshintshile kwaye wafaka kwakhona uninzi lwezona mveliso zakhe zidumileyo nezithengiswa kakhulu kuzo zonke iintlobo zemvume eswiti entsha.
Ngokwe- Indawo yogcino-mpepha yeHershey , umenzi wetshokholethi watyhila ukulunywa kwii-2000s zakuqala. Endaweni yetshokholethi ekwimo yeebar, Ukulunywa yayiziziqwengana ezinobungakanani bemarmore, zithengiswa kwisingxobo esincinci esenziwe ngombhobho. Bonke abadlali abakhulu be-mini-miniaturized kwaye bathengiswa ngefomathi engxoweni, kubandakanya neNdebe yePeanut Butter Cup, iRolo kunye neYork Peppermint Patty. Ngo-2006, ulingelo lokwenza iilekese kwiibhola zeelekese luphelile, uninzi lomgca wokuqala usendleleni yokuphelisa. Nangona kunjalo, uHershey ubambelele kumbono 'wokuluma', kamva waphinda waqalisa uthotho Izinto ezigqunywe ziitshokholethi eziye zanamathela ukuza kuthi ga ngoku, kubandakanya iziqwenga zecookie kunye nee pretzels.
UJohn ende isilivere ibetha
Ngokungafaniyo nezinye iilekese ezinzima, i-TasteTations khange ilinde
Twitter Zininzi iindlela zokusebenzisa itshokholethi kangangokuba uHershey owazi ishishini ubonelele ngeendlela ngeendlela abantu abanokufumana ngayo itshokholethi emizimbeni yabo. Abo bathanda ukuluma nokuhlafuna itshokholethi yabo banokwenza njalo nangayo nayiphi na imivalo yayo emininzi, encinci, rhoqo, okanye kubukhulu benkosi. Ukuba ukusela itshokholethi yinto yakho, uHershey uthengisa a isiraphu yetshokholethi oxuba ubisi. Kodwa kwabo bafuna ukufunxa itshokholethi ngokungathi siswiti enzima, njengoko bebeya kwenza kwi UJolly Rancher okanye i-lollipop, i-Hershey's Readied TationsTations.
Iindaba zevenkile uxele ukuba iivenkile eziqala ukubanzima zenkampani ngehlobo lika-1996 zaze zathengiswa ngeencasa ezine: itshokholethi, icaramel, ipepermint, kunye ne-butterscotch. I-Hershey iphehlelele umkhankaso omkhulu wokuthengisa i-TasteTations, kubandakanya ukuprinta kunye neTV intengiso (Ukufanisa imveliso yayo negama elifanayo leMotown isenzo seZilingo) kunye nokuhambisa iisampulu zasimahla ezivenkileni kwilizwe liphela (nge Iindaba zevenkile ). Inkampani yade yazama ukwakha inzala ngexabiso elisezantsi kunesiqhelo, ngokuthengisa iipakethe ezahlukeneyo ezine ezinevumba ngeesenti ezingama-25. Ekugqibeleni, ukungcamla kuyekisiwe, kubhala ibhlog SoYummy , njengoko imveliso ingenakukwazi ukukhuphisana nezinye iilekese ezinzima esele zikhona.
Ngaphambi kokuba kubekho uKit Kat, kwakukho iBiscrisp
I-Kit Kat yititan yemivalo yeelekese. Iseti epakishwe ngokuqinileyo yeebhola ezine eziqinileyo, ezidityanisiweyo zetshokholethi yobisi olumnandi efihla iicafers ezigcobileyo kunye neetshokholethi ngaphakathi. Ngokungafaniyo nemixube emininzi kaHershey, inkampani yetshokholethi yasePennsylvania ayenzanga Ikhithi yeKat . Endaweni yokuba umenzi weelekese esekwe e-UK uRowntree anembeko, utsho Ingqondo Floss , wenza inguqulelo yokuqala yebha ngo-1935.
Ngo-1938, ngokuka Indawo yogcino-mpepha yeHershey Isivumelwano sikaHershey kunye noRowntree sokwenza imveliso efana neKit Kat kwintengiso yaseMelika. Le bar yeelekese, ekwaquka nezonkana ezisicaba zetshokholethi, yabizwa ngokuba yiBiscrisp. Ngaphandle kokuyila ibha ngokwayo, oochwephesha bakaHershey babenzima ukuphinda bavelise inkqubo ka-Rowntree enguvulindlela. Iifers zanambitha kwaye zabhakwa ngokwahlukileyo kuba zazenziwe ngomgubo waseMelika endaweni yomgubo wesiNgesi, obonakalise ukuba uhlukile ngokwaneleyo ukutshintsha iilekese, nokuba uHershey uyilandele kangakanani iresiphi.
dr pepper umdlali omnandi omncinci
Ekugqibeleni, abathengi beelekese bathande imveliso ngokwaneleyo ukuyenza ibe ngumthengisi ohloniphekileyo ekuqaleni kwayo ngo-1938, kodwa uHershey wakhathazeka kakhulu ngokwenza iBiscrisp kangangokuba yaphelisa imveliso kuyo emva konyaka nje omnye. Nangona kunjalo, ngo-1969, uHershey wayenqwenela ukubuyela kwingcamango yeebhanki ze-chocolate. Ngeli xesha, benze ilayisensi yokwenza iRowntree's ukwenza kunye nokuthengisa iKit Kat eUnited States.
Ibha Akukho nto yayiyimpazamo ku-Hershey's, bar none
Facebook Igama elinjenge 'Bar Akukho' licebisa ibha elula yeelekese, enye yayiqulathe okungaphezulu nje kwetshokholethi. Kodwa le mveliso ye-Hershey ye-1980s yayingeyiyo kwaphela. Endaweni yoko, yayixinekile kwaye inzima, kunye nobisi itshokholethi egubungele iiswiti ezinencasa yetshokholeyithi, iicrocolate, kunye namandongomane. Khawufane ucinge i-Kit Kat, kodwa ngamaqebengwana anencasa yetshokholeyithi, nangokongezwa kwamandongomane. Izibhengezo zibanga ukuba akukho namnye uBar oza 'kuyenza mbi itshokholethi ngaphakathi,' njengoko inika incasa yecocoa ngaphakathi nangaphandle, utsho. Ipipi yesiqhelo . Itshokholethi ixhaphake kakhulu kwaye iphantse yaduma kwilizwe liphela e-US, kwaye uHershey ubonakala ngathi unike abantu into ayifunayo, efaka iintlobo ezintathu ezahlukeneyo zokwenza into enye.
Ngoku ka Candy Blog , i-Bar Akukho nto yabetha iivenkile zaseMelika ngo-1987, ngaxeshanye yenza amatyala eCanada njengendawo yokuLinga. U-Hershey wagcina imveliso isasazwa iminyaka emihlanu ngaphambi kokuyilungisa kunye nokuyihlaziya, ukuyenza ibe ziinkuni ezimbini ezincinci endaweni ye-bar enkulu kunye nokongeza i-caramel. Olo tshintsho alugcinanga iBar Akukho, nangona kunjalo, njengoko uHershey wayeka ngo-1997.
I-Escapes esimnandi yayikukunyanga okunamafutha asezantsi abathi abathengi bakushiye ngokukhawuleza
Youtube Imivalo yetshokholethi zizinto ezininzi, kodwa inye into ekungayiyo kukutya kokutya. Incasa kunye nemvakalo yebha yetshokholethi ziziphumo zokudityaniswa okungafaniyo kwamafutha neswekile. Ayisiyongxaki, izidlo ezininzi zikhuthaza abalandeli bazo ukuba bahlole enye yazo okanye zombini ezo zinto. Ngokuqinisekileyo, zikhona kwaye zininzi iswekile esezantsi, iibha zetshokholethi ezinamafutha asezantsi kwintengiso, kodwa azingcamli ngokufanayo neekhalori ezipheleleyo. Okwangoku, izinto ezinokusetyenziswa endaweni yeswekile zinokubangela ukumodareyitha ubunzima besisu, njengoko Phila womelele iingxelo.
Nangona kunjalo, ukuba inkampani ibinokuthi ngandlel 'ithile ihlanganise umgca weebhokholethi ezinamafutha ancitshisiweyo ezaye zangcamla ukubamnandi kwaye azange zidibanise nezisu zabantu bonke, bebeya kuma benze ubutyebi obungachazwanga. Ngo-1996, kwakubonakala ngathi ubukumkani be-chocolate kwi-Hershey bunokuthi buvule imfihlo yetshokholethi yokutya kunye ne-Sweet Escapes, ubuncinci ngokwengxelo evela Iindaba zeDeseret . Kuthengiswa kwiingxowa eziboshwe ngokukodwa, ezincinci kune-standard-size-size-chocolate bars, i-Escapes e-Sweet yenziwa malunga
Ukuthengisa ekuqaleni kwakomelele kwii-Sweet Escapes kunye nezinye iilekese ezinamafutha asezantsi. Ngo-1999, i-Hershey yayiyekile ezinye iimveliso kwi-Sweet Escapes line kuba lonke icandelo leetshokholethi ezinobungane zikhawuleze zatyibilika, zibonakalisa ukuba zingaphaya kokutya. 'Inentengiso, kodwa awuzukufumana nabanina ofuna i-Snickers ukuba zitshintshele kwi-Sweet Escape, utshilo umthengisi wegrosari Iindaba zevenkile .
Igolide likaHershey lalingaxabisekanga
I-Instagram Ngelixa kuthengiswa amanqaku eetshokholethi ezahlukeneyo kule nkulungwane iphelileyo, i-flagship yeHershey bar bar iye yahlala iklabhu enesigqibo esincinci kwaye ikhethekileyo. Ekupheleni kuka-2017, ngokwe IYunivesithi yeSpoon , umenzi wetshokholethi ukhuphe kuphela i-Hershey Bar yesine 'esemthethweni': IHershey's Gold. Yenziwe nge 'caramelized creme' ngamaqhekeza eepretzels kunye namandongomane ongezwe kumxube. Kwakungekho nto inokuthi ithathe itshokholethi ngokwasemthethweni okanye ngokusemthethweni ithathwe njengetshokholethi kwiGolide likaHershey, njengoko izithako zayo eziphambili yayisishukela, ioyile yemifuno, kunye nobisi- kwaye kungekho cocoa okanye ibhotolo yekoko.
Zenziwe ngantoni ii-pringles
UHershey wayengumxhasi kwiiOlimpiki zasebusika zika-2018, ngokuka Ukucoca , apho yayikhuthaza kakhulu iGolide kaHershey ngaphambi nangexesha lomnyhadala weembaleki. Nje ngokuba Uyonwabisa , Inkampani ibambe umnyhadala omkhulu wokunikezela kunye nemeko yokuqhelaniswa nemveliso ngokulandelelana. Ngalo lonke ixesha iimbaleki ezimele i-US ziphumelela imbasa yegolide, u-Hershey wayecwangcisela ukunikezela amawaka amakhuphoni kwimivalo yegolide yasimahla kusetyenziswa amajelo eendaba ezentlalo, ama-150,000.
Yayingcamla njani? Ngoku ka Ukutya iBrand , Ibha yeGolide kaHershey yayi-creamy, ityuwa, iswiti kakhulu, kwaye incinci njenge-caramel (yona yona iswekile nje ephekwe kakuhle, emva kwayo yonke loo nto). Inkulu enkulu, enamandla, ayizange iguqule i-Hershey Gold kwi-contender yexesha elide. A umbuyekezo ngubani ojikeleze indawo yaseHershey ngentwasahlobo yowama-2020 kwaye wabuza malunga nokufumaneka kwebar yeGolide yeHershey uxelelwe ukuba ilekese ayisekho kwimveliso.
