UJoshua Blanchard / imifanekiso kaFetty Umbethe weNtaba Inembali ende kunye neembali ukusukela ekuqaleni kwayo okuthobekileyo njengomxube wokukhanya kwenyanga. Kodwa neempawu ezigciniweyo ziyakruqula ngamanye amaxesha ngemigca yazo esele ikhona kwaye kufuneka bazise imveliso entsha ukugcina izinto zintsha kwaye zinomdla. Ngenisa i-Mountain Dew Baja Blast, eyaziswa kwindawo ka-2004 (nge QSR ).
Isiselo esihlwahlwazayo sasekwa njengenxalenye yobambiswano olukhethekileyo kunye UTaco Bell , eyabetha isivumelwano nenkampani yabazali beNtaba yeDew, uPepsi. Ezi nkampani zimbini bezingamaqabane oshishino abuyela emva phaya ngee-1970s, kwaye isivumelwano esisodwa sakhokelela kwi-Mountain Dew Baja Blast, enencasa efanayo ne-Mountain Dew yoqobo kodwa ifakwa incasa yekalika yetropiki, indibaniselwano eyayizimisele ukuba ilungile kwiminikelo yeTex Bell's Tex-Mex. Kubonakala ngathi kusebenze. Ngo-2014, iBaja Blast yayisisiselo sesibini esithengisa kakhulu eTaco Bell (nge PepsiCo Okwesibini kuphela kuPepsi, kunye neepesenti ezingama-75 zabantu abaphuza i-soda bathi yinto ebalulekileyo kwisigqibo sabo sokuya eTaco Bell (nge Intengiso ). Ngo-2015, uPepsiCo uxele ukuba iBaja Blast ingenise ngaphezulu kwe- $ 1 yezigidigidi kwintengiso yeTaco Bell ukusukela oko yaziswa (nge Isidlo semihla ngemihla ).
IBaja Blast Bungalow
Facebook Ukugcina ngokuhambelana neminye iminikelo ye-Neon-shaded Mountain Dew, isiselo ngumbala we-teal oqaqambileyo kwaye kwangoko waba yinkcubeko yeklasikhi. Ngenxa yesiseko sabalandeli abazinikeleyo, ngo-2014 iNtaba yeDew yagqiba ekubeni ixhase ukuthandwa kwesiselo kunye nokwenza ukuba ifumaneke kwiivenkile nakwinqanaba elilinganiselweyo. Isibhengezo sithathe ubume bosuku lwe-April Fool's Prank yosuku apho uluhlu lwe-'Baja Bungalow 'lwabonwa kwi-Craigslist ngo-Epreli 2 waloo nyaka (nge Ukuntywila kwiNtengiso ).
'I-bungalow' kwathiwa ibonakalisa i-hydro typhoon surf simulator kunye nokukhwela kookrebe ukongeza kwinkcazo ethe kratya yokuba nezindlu zangasese ezimbini kunye namagumbi okulala amathathu. Ukuba oko bekungonelanga ukucebisa abantu ukuba olo luhlu belulwimi esidleleni, mhlawumbi ukukhankanywa kwitanki yeentlanzi yetyuwa yentlanzi yentlanzi ngo-shark, mhlawumbi oononkala kunye nezinto ezothusayo ezichaphazela unyawo lwakho kwaye zikukhuphe 'ngekhe abantu abanolwazi kwi (nge Iveki ). Kwaye, ewe, yintoni eyenze yanqweneleka nangakumbi kukuba undwendwe lwaluqinisekisiwe ngokwabo ukubonelelwa ngeBaja Blast.
Ewe, nje ukuba udweliso lukhokelele kwisaqhwithi semidiya yoluntu ebebejolise kuyo, inkampani icacisile ukuba iBaja Blast ibuya ngokwenyani kwaye bekungekho mfuneko yokuba uye kwi-bungalow ukuze ufumane izandla zakho kwezinye. Njengengxenye yokunyusa ukuthengisa, umkhankaso wentengiso obonisa umqhubi weNascar UDale Earnhardt Omnci . kunye nezinye iimbaleki zemidlalo zepro pro zijikeleze.
Intaba yombethe iBaja Blast iza kwaye ihambe
IAmazon Kwi-2018, i-Mountain Dew Baja Blast yaphinda yaveliswa emva kweminyaka emibini ye-hiatus enkosi kwimfuno yabathengi (nge Imithombo yeendaba ). I-hashtag #BringBajaBlastBack yayisasazwe ngokubanzi kumajelo asekuhlaleni kwaye usekela-mongameli wentengiso uqikelele ukuba ezinye i-tweets ezingama-30,000 ezithunyelwe kwinkampani ziye zacela ukuba isoda yenziwe ifumaneke ezinkonkxeni nasezibhotileni. Isigqeba se-Mountain Dew saqhubeka sathi ukwenza i-Baja Blast ifumaneke ngokubanzi yayisisicelo sokuqala inkampani eyasifumana kubathengi kwaye impendulo kulwaziso lweevenkile yayifana nantoni na awakhe wayibona. Oku kuyamangalisa ngokunikwa inyani yokuba kuqikelelwa ukuba iipesenti ezingama-40 zabantu abasela iDew Mountain bayazi nokuba olu hlobo lwalukhona ngaphambi kokuba lubekho kwiivenkile ezahlukeneyo ngo-2014.
Inkampani inethemba lokuba ukwenza ukuba isiselo sifumaneke kwivenkile yokutya kuya kunceda ukwazisa icandelo elibanzi labemi kwisiselo. Kwaye ngelixa ishishini lesiselo esinxilisayo xa lilonke libonile ukwehla unyaka nonyaka kwisithuba esingaphezulu kweshumi leminyaka, iBaja Blast iye kwelinye icala. Ngo-2013, umzekelo, umthamo wesiselo unyuke ngepesenti ezingama-49 xa kuthelekiswa nonyaka ongaphambili. Umthamo wesiselo esinxilisayo xa uwonke wehlile ngeepesenti ezi-3 ngexesha elinye.
I-KFC izama ukulinganisa impumelelo yeBaja Blast
UMateyu Horwood / Getty Izithombe Ngelixa umbono wesiselo esinxilisayo esikhethekileyo kwindawo yokutyela ekhawulezayo inokubonakala ingaqhelekanga, impumelelo yokubaleka kweBaja Blast ikhokelele kwesinye isivumelwano esifanayo seNtaba yeDew, kodwa ngeli xesha I-KFC . Zombini i-KFC kunye neTaco Bell zombini ziinkampani zenkampani enye, iYum Brands eseLouisville (ephethe iPizza Hut nayo), kwaye uYum uqaphele indlela iBaja Blast eyenze kakuhle ngayo kwaye bagqiba kwelokuba bazame umbono ofanayo nenye yeeresityu zayo.
NgoJuni 2019 indawo yokutyela yazisa ngombane oswiti (nge IiJenali zeBiz Umbethe weNtaba ufakwe ipesika kunye nobusi. Kanye njengeBaja Blast, le flavour yayijolise ukuba idityaniswe kakuhle nenkukhu ethosiweyo enikezelwa yindawo yokutya okukhawulezayo. Xa yayaziswa, inkampani yacacisa ukuba ayenzelwanga ukuba ibe lixesha elinikiweyo, kodwa endaweni yoko iya kuba kwimenyu yekamva elibonakalayo. Ngokungafaniyo nomlingani wayo weTaco Bell onokufumaneka kwiindawo zentengiso ezikhethiweyo, Umbane oMnandi wafunyanwa kuphela kwii-KFCs.
