Inyaniso engaziwayo yeHarry kunye neDavid Pears

Nokuba uyifumene ibhokisi yegolide esongelwe isiqhamo okanye hayi, ukhe wazibuza ukuba yintoni inyani emva kukaHarry noDavid, okanye ubuncinci kutheni iibhokisi zabo zeziqhamo zibiza kakhulu. Njengoko kuvela, bobabini uHarry noDavid babenyanisile, kwaye bajongana nendlela enzima yokuzisa ishishini labo kwindawo eliyonwabeleyo namhlanje. I-duo yayingabantakwabo utata wabo, uSamuel Rosenberg, wayengumhambi e-Washington kwilizwe elinomdla wokulima. Ngomnyaka we-1910, wathengisa ihotele waza wathenga iihektare ezingama-240 zomhlaba kwi-Bear Creek e-Oregon eRogue River Valley (nge Ingqondo Floss ).

ezinzulwini zobusuku i-berry iqhwa yintsimbi ye-taco

Xa uSam wasweleka ngo-1914, uHarry noDavid bathatha into ababeyibiza ngokuba yi-Bear Creek Orchard emva kokuphumelela kwisikolo sezolimo saseCornell. Abazalwana babiza amapere abo 'yiRoyal Riviera' kwaye babathengisa njengezinto zodidi eYurophu nakwi-East Coast kwii-1920s. Nangona babenzima ekuqaleni, ekugqibeleni bazishiya iibhokisi ezingathengiswanga zepere kunye nenqaku elibhalwe ngesandla koosomashishini beshishini kwiSixeko saseNew York. Oosomashishini emva koko bafuna ukwenza okufanayo: thumela iibhokisi zeziqhamo kubathengi babo. Ke, i-imeyile yoku-odola iziqhamo ezivela kuHarry & David zasekwa.

Nangona babejamelene nemiceli mngeni ngo-1930 ukuDakumba okukhulu kunye neMfazwe yesibini (II) yeHlabathi, eli shishini laqhubeka liphumelela. Nangona kunjalo, kuye kwafuneka batshintshe igama labo lokugqibela libe nguHolmes ukunqanda amakhwenkwe amelene namaSemite, ancede ukugcina inkampani kusapho kude kube ngo-1976.

Loluphi uhlobo lweeperile uHarry noDavid abazisebenzisayo?

Ibhokisi kaHarry noDavid yamapheya kwinyathelo lomnyango

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Nangona esi sibini ekugqibeleni sifumene intengiso yeebhokisi zazo zeziqhamo, kusafuneka isiqhamo esiphakamileyo ukutsala abathengi, kwaye ezi yayingezo peya eziqhelekileyo. Iipeyari zikaHarry kunye neRoyal Riviera zikaDavide 'zezona zimnandi kakhulu' kuzo naziphi na iipere (nge UHarry noDavid ). Kodwa, ziluhlobo lweComice pear eyinzalelwane yaseFrance. Baye bachongwa okokuqala ngo-1856 kwaye baziswa e-Rigin River Valley e-Oregon ngo-1897 UHarry noDavid . Imozulu yase-Oregon esemazantsi kunye nomhlaba zilungile ngokukhula kwesi siqhamo simnandi.

Ezi pears zaziwa ngokuba zityebile, zinombala osilika, kwaye ke nencasa eswiti. Babengabathandwayo basebukhosini kunye neziqhamo ezinqabileyo ngelo xesha. Amapere kamva anikwa 'njengesiqhamo seKumkani' kwezona ndawo zokutyela zibalaseleyo eYurophu ngaphambi kokuba baye eMelika. Ngethamsanqa, le pear inamaqhinga ukuba ikhule ichume kwilali echumileyo yaseOregon. Ekugqibeleni, baqokelela umgca wethegi, 'inkulu kakhulu kwaye inencindi, uyitya ngecephe.'

Nantsi indlela abalawula ngayo intengiso

Ibhokisi kaHarry noDavid yamapheya, iilekese, kunye nebhotile yewayini

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Ngelixa ezi peyile zezinye zezona zilungileyo kunye noluhlu ukusuka kubungakanani bokutya ukuya kwiponti enye nganye, kukho okungakumbi kubo okugweba ixabiso elixhomileyo. 'Yinto encinci le mveliso, ewe, kodwa ikwangumbono omninzi, utshilo uLauri Harrison, unjingalwazi odibeneyo wezentengiso kwiYunivesithi yaseColumbia (nge Umtyi ). Ngokoluvo lukaHarrison, amaxabiso aphezulu anokudweliswa yinkampani konke malunga nelifa lophawu. Uyakholelwa ukuba uHarry noDavid baphumelele ngenxa yoqhagamshelo lweemvakalelo abantu abanalo.

Ijikeleza kwi-nostalgia. 'Xa ndandisengumntwana, ukuba unayo ipere eyayisongelwe ngefoyile yegolide, yayiyeyona nto uyithandayo yosuku, utshilo uHarrison. Ukusuka ebhokisini, ukusongelwa ngegolide, ukuya kwinkonzo yabathengi, konke malunga namava, kwaye ndicinga ukuba oko kuye kwaqhubeka kwizizukulwana ngezizukulwana. ' Akukhathazi ukuba i-nostalgia idityaniswe ngokulula neeholide. Iipeya zikwixesha leholide kwaye zichanekile kwiingoma: intendelezo kumthi wepere.

Ke, nokuba yeyiphi na uncamathiselo onokuba lulo, amathuba omelele. Nangona inkampani yafaka isicelo sokungabinamali ngo-2011, babuya babuya kuyo. I-aura ejikeleze iimveliso zikaHarry noDavid iyaqhubeka nokuba yenye yezinto ezintle, kwaye loo nto inceda ekuqinisekiseni amaxabiso aphezulu. Yazi ukuba kwixesha elizayo xa u-odola kubo uthenga i-brand ngohlobo ogcinwe ngononophelo ngalo.