Ifoto nguSpencer Platt / Getty Izithombe Ngokwezibalo, kukho ithuba lokuba indawo ekufutshane onokuya kuyo ngoku uyokuthenga ukutya okuziinkozo kwasekuseni, ikhadi lokuzalwa, itoyi yokudlala, okanye ipijama entsha yeDola ngokuBanzi. Uphando oluvela kwiRetaile yeDatha , iarhente yophando yokuthengisa kunye nefemi yokubonisana yacebisa ukuba malunga neepesenti ezingama-75 zabemi baseMelika bahlala kwimizuzu emihlanu yevenkile eyiDola Jikelele ukusukela ngonyaka ka-2018. Ukusukela ngoko, iDollar General iye yanda yaquka ngaphezulu kweewaka leevenkile ngaphezulu koku. Ukusukela ngoJuni 2020, zikhona Iivenkile ezingama-16 500 kwiindawo ezingama-46 kwilizwe liphela.
Ivenkile yokugcina iifomathi ezincinci ivele njengobungqina boqoqosho kunye nenye ye Fortune's 'Ezona nkampani zithandwayo lihlabathi.' Ukonwabela ukuhamba okuqhubekayo kwabathengi kumaxesha amnandi nangalunganga, esekwe eTennessee Ithamsanqa 500 Inkampani ibonakala ingenakunqandwa.
Ukusukela oko yaqala ngokuthobekileyo njengevenkile yesaphulelo eScottsville, eKentucky, ikakhulu ijolise kumakhaya anengeniso engama- $ 40,000 okanye ngaphantsi, kuninzi okutshintshileyo kwiDollar General. Namhlanje, idatha evela kwi-GlobalData Retail shows ukuba babone abathengi abavela kuluhlu olubanzi lwemali yengeniso, kubandakanya iwaka leminyaka abafuna ukumisa ngokukhawuleza kunye nokuthenga.
Kodwa kukho amathuba okuninzi nkqu nabathengi babo abazinikeleyo abangaziyo. Le yinyaniso engachazwanga yeDola-Jikelele.
Ibali leDola-Jikelele libuyela kuXinzelelo olukhulu
Facebook UCal Turner Jr, owayesebenza njenge-CEO yeDola Jikelele ixesha elide (ngo-1977 ukuya ku-2003), ubalisa ibali leDola-Jikelele elasekwa nguyise uCal Turner Sr. kunye notatomkhulu uJames Luther Turner, kwincwadi yakhe Ishishini likaTata wam: Ixabiso leedolophu ezincinci ezakha iDola Jikelele kwinkampani yezigidigidi zeedola . Ubhala ukuba utatomkhulu wakhe wayengusomashishini wexesha loxinzelelo, owayemele aphume esikolweni aphathe ifama yosapho eneminyaka eyi-11 emva kokuba utata wakhe eswelekile. Wazabalaza indlela yakhe yokunyuka esuka apho, esebenza njengomthengisi wempahla owomileyo eNashville, ngaphambi kokuba afudukele eScottsville kwaye aqale ivenkile yokuthengiselana ngo-1929.
Ngelo xesha i-United States yangena kwi Uxinzelelo olukhulu . Abakho baninzi abantu abanemali eyaneleyo yokuyisebenzisa. UJames Luther Turner walibona kwangaphambili eli thuba kwaye waqala ishishini lokuthenga iivenkile ezigqithileyo, nokuphelisa isitokhwe. Nantoni na awayengenakuyiphelisa, wathengisa kwivenkile yakhe yeengxoxo. Wabandakanya unyana wakhe uCal Turner Sr kulo msebenzi, ngaloo ndlela emfundisa ngeentambo esemncinci kakhulu.
Ngo-1939, nangona uxinzelelo lwalungazange luphakame ngokupheleleyo, imeko yezoqoqosho yayizinzile, ubhala uCal Turner Jr. Ke utata wakhe kunye notat'omkhulu bathatha isigqibo sokuba umntu ngamnye abeke i-5, 000 yeedola kwaye aqale ivenkile yokuthengisa iimpahla ukubonelela ngeempahla kwiivenkile ezithengisa eziseseshishini eScottsville. Injalo indlela J. L. Turner kunye noNyana - ingcambu apho iDollar General yayiza kuvela kamva-yazalwa.
Ukuhanjiswa kweempahla zangaphantsi kutshintshe yonke into ngeDola-Jikelele
Facebook Kwakamsinya nje ukuba u-JL Turner no-Cal Turner Sr baseke ivenkile ethengisa izinto ngokubanzi u-JL Turner no Son, kwabakho ukuzola kwishishini ngokuqala kweMfazwe yesibini (II) yeHlabathi, ubhala owayesakuba yi-CEO yeDollar General, uCal Turner Jr. incwadi malunga nemvelaphi yenkampani. Nangona kunjalo, emva kwemfazwe, kwabakho ukwanda kwimveliso yeentlobo ngeentlobo zorhwebo ezazifumaneka ngamaxabiso aphantsi. AbakwaTurners bathenga ezi zinto zorhwebo bazithumela kwivenkile yabo ethengisa yonke into, apho bebeya kuthi bazikhokele ziye kubathengisi.
uyitya njani i-sushi
Ngesinye isikhathi, bafumana isithembiso esikhulu kwiseti enkulu yangaphantsi yabasetyhini kodwa abakwazanga ukuyithengisa kubo nabaphi na abathengisi ababetsala nzima ukuthengisa isitokhwe esele benaso. Abakwazanga ukweyisela abathengisi ukuba bathengise izinto ezininzi ngamaxabiso asezantsi- abathi basibona njengesisombululo esicacileyo- abaguquleli bathathe isigqibo sokuseka iivenkile zabo ezincinci ngokubambisana noosomashishini basekuhlaleni.
Ekugqibeleni, ingqalelo yabo yatshintshela kwinto eyaziwayo Unyuselo 'lweentsuku zeedola' ezazibanjelwe kwezinye iivenkile zesebe. Ukubona indlela ezonyuselwa ngayo ezi ntengiso kunye nabathengi, bagqiba kwelokuba bazise i-1-an-item concept kwiivenkile zabo unyaka wonke. NgoJuni 1, 1955, baguqula enye yeevenkile zabo zesebe, eSpanish, eKentucky, bayenza Ivenkile yeDola ngokubanzi , nangona inkampani yayisahamba ngegama elithi J. L. Turner no Son Inc. Kwakungo-1968 kuphela apho baya esidlangalaleni njengo I-Dollar General Corporation .
I-Dollar Jikelele ijonge iivenkile ezincinci esele zenziwe ukuba zingene
Facebook Ukuba ujonga ngokusondeleyo kwiDola Jikelele yakho yasekhaya, unokukwazi ukubona iqokobhe lomntu owayekade eyiyo.
Kule minyaka imbalwa idlulileyo, iivenkile ezininzi zeVidiyo yoSapho ( IGalesburg, IL ; IHalldaledale, MI ; IMarshalltown, IA ) ziye zathengwa nguDollar Jikelele. Ivenkile yeVidiyo yoSapho imalunga neenyawo ezingama-7,000 kumndilili, phantse ubungakanani obufanayo neVenkile yesiqhelo yeDola, ngaloo ndlela ibenza ukuba babe nakho ukukhulisa ubukho bevenkile yedola elizweni. Ngaphambili, uphawu beluyithengile Idola yosapho iivenkile, Iivenkile zeWalmart Express , Ivenkile yeeSaphulelo zoKhozi , kunye Interco Inc. iivenkile (emva ngo-1983) ukukhula ngokobukhulu, ukubiza nje ezimbalwa.
Ushishino ngaphakathi iingxelo I-Dola-Jikelele ayinayo nayiphi na ivenkile yayo, kwaye oku kuyanceda ukugcina iindleko ezizizo ziphantsi (kwaye yenza ukuba kube lula kubo ukuba bathathe kwaye bahambe xa befuna). Bahlala bezingela izakhiwo ezitsha okanye ezisetyenzisiweyo, esele zenziwe abanokukhulisa baye kuzo. Kongezwe ezinye izinto ezipholileyo, ivenkile entsha ikulungele ukuvulwa ngexabiso lokujikeleza $ 250,000 - isixa esifunyenwe kwisithuba nje seminyaka emibini.
Kuba ubungakanani bevenkile buncinci kwiDola- Jikelele, iziseko zophuhliso kunye neendleko zabasebenzi ziphantsi. Ezi zinto zinceda ivenkile ukugcina amaxabiso eemveliso zabo esezantsi.
Iindawo eziqhelekileyo zedola zihlala zihlala 'zintlango zokutya'
Facebook Ngokwe- Yinyani yeNtengiso Ingxelo evela ku-2017, iipesenti ezingama-70 zazo zonke iivenkile zeDola-Jikelele zazikwindawo ezinabantu abangaphantsi kwama-20 000. Baye baqhubeka bekhula kwiindawo ezisokolayo kwezoqoqosho, bejolise kumakhaya afumana i-40,000 yeedola okanye ngaphantsi ngonyaka njengabathengi babo. Ezi ndawo zikwindawo ekuthiwa zii 'ntlango zokutya.' NgokweSebe lezoLimo laseMelika (nge BisNow ), Iintlango zokutya ziindawo ezinengeniso ephantsi apho inani elininzi labantu linokufikelela okuncinci kwimarike okanye kwiivenkile zokutya.
Ngelixa ivenkile ngokubanzi embindini wendawo inokubonakala ngathi ayizukunceda, ezi venkile, zihlala zihlala zincinci ngobukhulu (nokuba ziyiDola Jikelele), zinika inkampani eyona mbuyekezo inkulu, ngokukaJohn W. Garrett, usekela-mongameli olawulayo kunye negosa eliyintloko lezemali lenkampani ngexesha lekomfa yenkomfa yekota kunyaka ophelileyo. Abahlali abaninzi kwezi 'ntlango zokutya' abanakho ukuthenga ngesixa esikhulu kunye nokugcina isitokhwe, kulapho iDollar General ingena khona njengenyhweba ngokwenza izinto ezikhoyo kwiiphakeji ezincinci ezithengiswa ngexabiso elifikelelekayo.
'Kusivunyelwe ukuba singene kula mathuba okuzalisa, ndicinga ukuba, kwakhona anika indawo emhlophe abanye abangayiboniyo, utshilo uGarret.
Ivenkile entsha yeDollar General ibingasoloko iyindaba ezimnandi edolophini
UBrian Killian / Getty Izithombe I-Dollar Jikelele ihlala ityholwa ukuvalwa kwamashishini endawo kwiidolophu eziphuma kuzo. Xa ivenkile yokutya yasekuhlaleni ivalwa, njenge Ingxelo ye-Institute for Local Self Reliance icebisa, idala iziphumo ezibi edolophini- into ebalulekileyo ukwehla kwengqesho njengoko iivenkile zedola ziqesha abasebenzi abambalwa (malunga nesithoba) kunesitolo esithengisa ukutya esihlala sisebenza malunga ne-14.
Kwi EMoville, eIowa, umzekelo, umthengisi wendawo watyhola ngokuhla kweepesenti ezili-15 ukuya kwezingama-20 kwintengiso yakhe emva kokuba iVenkile enkulu yakwaDollar ivule umnyango olandelayo; ngokufanayo, kwi IHaven, eKansas, ivenkile kamama-kunye-pop yendawo kwafuneka ivale iingcango zayo emva kokuba iDola-Jikelele ifike edolophini. Ezi dolophu zincinci, esele zinokunqongophala kweivenkile ezithengisa imveliso entsha, ngoku kufuneka zixhomekeke kwiivenkile zeDollar General ngokutya kwazo okunesondlo. Ukusukela ngo-2019, zipesenti ezintathu kuphela zazo zonke iivenkile eziDola ngokubanzi ezinemveliso entsha, ngokwe-CNN . Ke xa begxotha iivenkile zokutya, abo bahlala kufutshane banokukhetha okuncinci kokutya okusempilweni.
Kule minyaka imbalwa idlulileyo, iidolophu ezininzi zibeke imigaqo-nkqubo yokulawula ukwanda kweevenkile zeedola njengeDola-Jikelele. Umzekelo, iTulsa, i-Oklahoma, yenze umgaqo-nkqubo omtsha othintela ivenkile entsha ukuba ivule ngaphakathi kweemayile esele ikhona, iingxelo BisNow . Imigaqo-nkqubo efanayo yabekwa eWyandotte County, Kansas, naseMesquite County, eTexas.
Iivenkile ezincinci zeDola- jikelele ziyahluma kwiindawo ezinkulu zasedolophini
Awuyi kufumana kuphela iiDola eziDala kwiidolophana ezincinci, nangona kunjalo. Ukusukela ngo-2016, iDollar General iye yazisa kancinci iivenkile zeefomathi ezincinci ezibizwa ngokuba yi-DGX, ezijikeleze kuphela Iinyawo ezingama-3 600 , kwiindawo ezixakekileyo zedolophu. Ngoku banokubonwa bekhonza isihlwele esikhulu ENashville, ePhiladelphia, naseCleveland ukukhankanya ezimbalwa. I-Dollar Jikelele iceba ukongeza iivenkile ezingama-20 ngaphezulu ze-DGX kwilizwe liphela ukuphela kwe-2020, ibhengeze inkampani.
Lo ngumahluko ocacileyo kwidumela lalo njengophawu olunceda uluntu olunengeniso ephantsi. Isigqibo senkampani sokwazisa ezi venkile zintsha ze-chic ezinezitishi zekofu, imveliso entsha, kunye neesaladi zokubamba, ziye, emva kophando lwabathengi babo 'baveze i-millennial shopper kwicandelo labathengi beNkampani okokuqala ngqa ngo-2016,' ngokuka kwiwebhusayithi yenkampani.
Idatha tracker i-NPD ityhila ukuba ezintathu kwezine zemillennials Ivenkile kwiivenkile zedola rhoqo ngonyaka, nkqu nabarhola kakhulu, njengoko kuchaziwe kutshanje Forbes inqaku . Ukungenisa i-DGX ibingeyiyo kuphela imizamo yabo yokungenisa abathengi abavela kwiintsapho ezinengeniso ekumgangatho ophakathi kunye nemillennials njengabathengi bazo. Kunyaka ophelileyo, bona kwaziswa impahla, ikhitshi kunye nezinto zetheko ukutsala abathengi abazizityebi, kwajika ne-Walmart Express Stores ezingama-41 Idola ngokubanzi Iindawo ezinoluhlu lokutya okutsha kunye nokutya ngokukodwa ukulungiselela i-shopper yemileniyam.
Ngoku ungathenga imveliso etsha kwiDola Jikelele
Kwiminyaka embalwa edlulileyo ndibone abathengi tshintshela kukutya okusempilweni , kwaye abanye oorhulumente beengingqi ukutyhala iivenkile zezaphulelo ukuthengisa imveliso entsha. Ayimangalisi ke into yokuba iDola-Jikelele ikwandisile ukufumaneka kwemveliso entsha kwiivenkile ezingama-650 (ngaphandle kwe-16,000). Kwi-2018, ikhonkco laqala ukwanda ngokukhawuleza kweendawo ezifriji ngokulungisa iivenkile ukulungiselela iingcango ezipholileyo ngakumbi, kwaye kunyaka olandelayo, yaphehlelela DG omtsha Ukuzisasaza ngokwakho ukutya okutsha kunye neqhwa. Kulabo boyika ukuthenga imifuno kwiDola- Jikelele, isifundo esenziwe ngu IYunivesithi yaseNevada eLas Vegas iphakamisa umgangatho wemveliso kwiivenkile zeedola ezifanayo nezinye iivenkile zokutya.
Iivenkile zeedola kubandakanya iDollar Jikelele sele zibekiwe ngokongeza kwingxaki yezempilo eMelika enengeniso ephantsi. Umphathiswa welizwe uLorraine Cochran Johnson waseDekalb County, Georgia, uxelele Iindaba ze-CBS ukuba kukho unxibelelwano ngqo phakathi kwepatheni yokukhula kwevenkile zeedola kunye neendawo ezinokutyeba okuphezulu, uxinzelelo lwegazi kunye noxinzelelo lwegazi. Kwi-2018, emva kokufumana ingxelo kubathengi bayo ukuba khange bakwazi ukufumana ukhetho olufikelelekayo lokutya nge-sodium ephantsi, ikhalori, amanqatha, kunye namanqanaba eswekile, inkampani yazisa inyathelo labo 'elingcono kuwe,' yongeza iyogathi, imivalo yeeprotein, amanzi ecoconut , kunye nolunye ukhetho olusempilweni kwivenkile yalo, Iingxelo zeshishini leCNN .
Ayisiyiyo yonke into kwiDola-Jikelele ekufuneka isaphulelo
Ngexesha lokwehla kwamandla emali ngo-2007, abantu bathambekele kwiivenkile ezinesaphulelo ukugcina imali. Esi simo sengqondo malunga nokuthenga siye saqhubeka phakathi kwabathengi baseMelika, ngokwe Ushishino ngaphakathi . Lo mkhwa uqhubekayo wenze iivenkile zedola ezinje ngeDola Jikelele ukhetho olusebenzayo kubathengi nokuba bafumana umvuzo ophezulu, kwaye banakho ukufikelela kwezinye izinto kwezinye iivenkile. Kungenxa yeso sizathu le nto iDollar General ibalulekile ubungqina bokwehla kwemali . Benza kakuhle ngamaxesha apho uqoqosho luthatha ukudodobala, kwaye naxa uqoqosho lusenza kakuhle.
Uninzi lwezinto kwiDola Jikelele zixabiso Iipesenti ezingama-20 ukuya kuma-40 ngaphantsi kunezinto ezifanayo kwezinye iivenkile zokutya kunye neziyobisi. Uninzi lweeDola ngokubanzi zigcina iivensi ngokukodwa kwiimveliso ezixabisa i- $ 1 okanye ngaphantsi. Oku akuthethi ukuba ezo zinto zinesaphulelo. IYunivesithi yaseMichigan yenze isifundo (nge IWashington Post ) apho baveze ukuba amaqela anengeniso esezantsi eneneni achithe iipesenti ezi-5.9 ngaphezulu kwiphepha lephepha langasese ngokungabinakho ukuhlawula loo nto ngobuninzi. Umzekelo, uphononongo luchaze ukuba amaqela anengeniso esezantsi ahlala ekwazi ukuhlawula i-5 yeedola ngepakethi ezine zephepha langasese, kunokuba ahlawule i-24 yeedola ngexesha elinye ngepakethi engama-30. Kule meko, baya kugqiba ukuchitha ngaphezulu kuluhlu ngalunye lwephepha langasese ukuba bathenga ipakethi ye- $ 5.
Ngokwengxelo Ushishino ngaphakathi , Kwimeko ezithile, ukuba uthelekisa amaxabiso eemveliso ezifanayo kwiDola Jikelele kunye Walmart , usenokufumanisa ukuba iDola Jikelele ibiza kakhulu ngepesenti encinci.
Amashalofu eDola-Jikelele azaliswe ziimpawu ezingadumanga kakhulu ezinceda ukugcina amaxabiso asezantsi
Iidola ngokubanzi zihlala ngeenxa zonke Iimpawu zeleyibheli zabucala ezingama-40 , kunye neClover Valley ethengisa kakhulu , Ukungenisa i-1 yezigidigidi zeedola kwintengiso ngo-2019. Inkampani iye yaphinda yabeka uphawu kwakhona kwaye inyusa uphawu lweelebheli zabo zabucala, njengoko beqhubeka nokusebenza kakuhle kwiivenkile zabo.
Iilebheli zabucala ziyimeko yokuphumelela kwiivenkile ezinesaphulelo njengeDola-Jikelele. Ngelixa inika inkampani ulawulo olukhulu kwiindleko zokuvelisa kunye nenkululeko yokubeka amaxabiso ayo, kunye nokuqinisekisa imida ephezulu, kumthengi yenza ukuba imveliso ifumaneke ngesiqingatha sexabiso legama-layo elilinganayo. Umzekelo, ibhotile ye-ounce engama-32 yesaladi yokudayala ixabisa malunga ne-6.50 yeedola, kunye nebhotile yesepha efanayo nesayizi evela kwi-DG Body, uphawu lwevenkile yakwaDola Jikelele, ixabisa isiqingatha saloo mali, Ushishino ngaphakathi iingxelo .
Isimo malunga neelebheli zabucala silubonile utshintsho kumaxesha akutshanje, ngabathengi abaninzi ukubeka ukuthembeka okuncinci ngeemveliso ezinkulu. Ngapha koko, kwi-2018 Forbes kuchaphulo olu Ingxelo kaNielson ethi iipesenti ezingama-71 zabantu baseMelika bacinga uphawu lwevenkile njengenye yeempawu ezaziwayo. Akumangalisi ukuba ukuthengiswa kwelebheli yabucala kwiivenkile ezitena nodaka zonyuke nge-7.9 yezigidigidi zeedola phakathi konyaka ka-2017 nowama-2019. Mhlawumbi abathengi baye bakhetha kancinci, okanye mhlawumbi iivenkile zokugcina zibone ukwanda komgangatho. Ngayiphi na indlela, iDola- Jikelele iyaphumelela.
