Imifanekiso kaGetty Imenyu yeDola kaMcDonald ayikhange ibe yinto emfutshane impumelelo enkulu kwityathanga lokutya okukhawulezayo. Okanye inayo ? Imenyu yeDollar ibikho ukusukela ngo-2002, kwaye xa yayiyekiswa ii-Arches zeGolide zabona a ukunyuka kweendwendwe ababenomdla wokufumana izivumelwano ezinje ngeesundaes, iifriji, kunye neeshizi ngexabiso elifikelelekayo. Olo londolozo lwedola belunganyanzelekanga ukuba lubetheke kakhulu kubanikazi bamalungelo, nangona kunjalo, ngubani oziva ukuba babencama inzuzo ngenxa yokuhamba ngakumbi kweenyawo.
Ngokwendalo, iMenyu yeDola kwafuneka itshintshe kwaye ibiyindlela enamatye kwimenyu enexabiso kwiminyaka eliqela edlulileyo. Kubekho iimenyu ezifanayo ezijolise ekulumuleni abantu kwiMenyu yeDola, iimfazwe zamaxabiso okhuphiswano, nangaphezulu kokunyuka kwamaxabiso kula maxabiso exabiso lokuqala le- $ 1. Nantsi imbali yokwenyani yeli phulo lokuthengisa ukutya kukhawulezileyo kunye nendlela McDonald's uyitshintshile ngokuhamba kweminyaka.
Iqale njengexabiso leMenyu
Imifanekiso kaGetty Imenyu yeDola yeMicDonald's iconic inokuba ngumzekelo ezinye iivenkile zokutya okukhawulezayo zijongeka kwezi ntsuku, kodwa khange ziqale ngaloo ndlela. Khange isetyenziselwe ukubizwa ngokuba yiMenyu yeDola, kunye neMcDonald's ayingowokuqala ukutya okukhawulezileyo kokutya ukubeka isiseko semenyu yedola. Imenyu yeDollar eyaziwayo ngabantu kwaye bayayithanda namhlanje ayifikanga kude kube ngo-2002, nangona kunjalo, ukuqala kwayo kwangoko kulandelwa emva ku-1989.
Ngo-1989, iMcDonald yaqala ukwazisa kancinci Iphulo layo 'Ixabiso' kunye nezinto ezikhethiweyo kumaxabiso asezantsi asezantsi. Kuyamangalisa ukuba babengengabo abokuqala ukwenza le nto kwaye babelandela ukukhokela kwabakhuphisana nabo UTaco Bell kunye noWendy's, ababesele behlise amaxabiso kwizinto ezikhethiweyo ezinamamenyu exabiso lawo. Ukuhamba kweshishini lokutya okukhawulezayo kwakuphendula kudodobeko lwelizwe e-US elabona uMcDonald esokola ukuya kwi-90s.
injani i-amaretto njenge
Intengiso yeeArches zegolide waphinda walala kwakhona ekuzeni kokusa kwewaka leminyaka elitsha kwaza kwawa izitokhwe Ipesenti ezingama-39 kwisithuba sonyaka. Kwimizamo yokuguqula imeko, uMcDonald uzame ukukhuthaza ukuthengisa ukuba baphinde baqwalasele isicwangciso 'sesaphulelo esisigxina', ngeli xesha libonisa izinto ezikhethiweyo zemenyu ye- $ 1. Ke, iMenyu yeDola yazalwa.
Imenyu yeDola ayizange ithandwe ngabathengisi
Imifanekiso kaGetty AbakwaMcDonald's banabagxeki bexabiso lamaxabiso ezinto kwisangqa sangaphakathi ukusukela kwasekuqaleni . Ngelixa abathengi ngokuqinisekileyo bethanda ukukwazi ukufumana i-burger yempunzi, ii-franchisees ziyibona njengendlela yokuphulukana nemali. Ngokuqinisekileyo, iqhuba ukugcwala kwabantu, kodwa emva kokuba umnini-franchise ethatha ukutya, iphepha, ezabasebenzi, irente, kunye neepesenti ezine zeenkonzo abazibhatalayo kuMcDonald's, kunzima kakhulu ukwenza nayiphi na imali kwi- $ 1 kabini cheeseburger.
Kwi Ngo-2007 Uboniso lweNtengiso inqaku , umntu wase-California franchisee onqwenela ukungachazwa igama uthe uphakamise ixabiso le-cheeseburger ephindwe kabini ukuya kwi- $ 1.39 ukusika abathengi abathile. 'Ngoku andifumani bantu bezokufumana i-Double Cheese kunye neglasi yamanzi,' utshilo umfelokazi. 'Ndimsusile lowo mthengi andifuni.'
yintoni ingcambu yebhiya
Ayisiyiyo kuphela into yokuba ukuthengiswa kwezinto ezininzi zeMenyu yeDola akunangeniso kwii-franchisees, kodwa kukwakho nesikhalazo sokuba babulala inkuthazo yokuthenga izinto zemenyu zabathengi. Emva kwayo yonke loo nto, yeyiphi inqaku lokuthenga isidlo esikhulu seMac Mac ukuba ungathenga i-cheeseburger ephindwe kabini kunye nefry yeebhaksi ezimbini? 'Sinezinto ezingama-25 kwiMenyu yeDola ngesidlo sakusasa nangesidlo sasemini,' Ukhalaze omnye umntu onelungelo lokuthengisa kwiphepha lemibuzo elinika ingxelo ngo-2014. 'Kutheni umthengi enoku-odola nantoni na?' Enye ibambekile, 'Ukuba wongeza abasebenzi ayigubungeli iindleko zokwenza yonke imenyu yedola yeDola.'
Ukutshintsha iMenyu yeDola kulimaza iiArches zegolide
Imifanekiso kaGetty Ukwenza iMenyu yeDola ithandwe nguMcDonald's khange kube yingxaki. Ukwenza ukuba ibe luncedo nangona kunjalo, ibingumceli mngeni owahlukileyo. Njengoko kwangoko ngo-2012 , bekukho iingxelo zokuphela okuzayo kwimenyu yokuqala yeDola ukuba abathengi bayayazi kwaye bayayithanda. Ingeniso kaMcDonald yomnatha yehla ukusuka kwi-1.51 yezigidigidi ukuya kwi-1.46 yezigidigidi ngo-2012, eyayineeketanga zokujonga kwakhona imenyu yazo enexabiso eliphantsi. Kunye bambalwa abantu Ndwendwela iiArches zeGolide nangona kunjalo, inkampani yaxakanaza ngendlela yokwenza ilahleko. AbakwaMcDonald bazamile ukurhwebesha abathengi ukuba ba-odole kwiMenyu yexabiso eliNgezelelweyo, kodwa ke u-CEO uDon Thompson uvumile ukuba abathengi abaphendulanga nako. (Whooa, wothuka kakhulu apho, Don.)
UMcDonald wenze iMenyu yeDola ukuba ibe yiMenyu yeDola nangaphezulu, ngo-2013, ukungqubana neendleko zezinto ezinje ngeMcChicken ukuya kwi-1.69 yeedola, kunye ne-cheeseburger ephindwe kabini ngexabiso eliphantsi ukuya kwi- $ 2.19. Ukwanda ngokuphindwe kabini akukho lutshintsho lincinci kwaye uRon Paul, umongameli wenkampani yophando yokutyela iTechnomic, wabalumkisa yemigibe ngelo xesha. UPaul wabiza intshukumo ngokuthi 'yimpazamo' kwaye wathi iMenyu yeDolawe 'kufuneka ithetha izinto zedola.' Yup, iyavakala kuthi.
Olunye uhlobo lweDola yeMenu uMcPick 2 aluzange lube nempumelelo efanayo
Twitter Ngelokuthomalalisa ukubethwa kwemali awayekuziva uMcDonald kwimenyu yakhe eguqulweyo yeDola nangaphezulu, yabhengeza imenyu kaMcPick 2 ngasekupheleni kuka-2015. abathengi ukuba bakhethe ezimbini ze- $ 2 yokukhetha: iMcDouble, iMcChicken, iifriji ezincinci, kunye ne-mozzarella stick. Iifranchise zivotele ukwamkelwa kukhetho lweMcPick 2 kwaye kwakenzelwe ukugcwalisa ukungabikho oko U-CEO uSteve Easterbrook uthe indawo yokutyela ibisilela 'kwifom yexabiso elinganayo' kwiMenyu yoqobo yeDola.
Kunzima ukwenza i- $ 2 ibonakale njenge- $ 1 kubathengi bokutya okukhawulezayo nangona kunjalo, kwaye uMcPick 2 akazange eme iMcChance. IMcPick 2 ye- $ 2 yayi bonke ngaphandle kokufa ngaphambi kwentwasahlobo ka-2016 njengoko uMcDonald wayitshintsha imenyu ukuba ibe nguMcPick 2- ngeedola ezintlanu. Kulungile, basuka kwi- $ 2 baya kwi- $ 5 kwiinyanga nje ezimbalwa. Ewe, izinto ezinje nge-Big Mac, 10-piece McNugget, Filet-O-Fish, kunye Quarter Pounder burger zongezwa , kodwa okwangoku bekungekho kangako ukwahlula iMcPick 2 entsha kwimenyu yesiqhelo.
Imenyu entsha yeDola ikhuthaze imfazwe yexabiso lemenyu
Imifanekiso kaGetty Ukuba imbali yokutya okukhawulezayo isixelela nantoni na, kukuba okwesibini ukhululeke, umntu okhuphisana naye uya kungena ekubulaleni. Ngasekupheleni kuka-2017, iMcDonald's kwaziswa ukuba yayityhila uguqulelo olungu-3.0 kwiMenyu yeDollar emva kokuthatha umhlala-phantsi kwimenyu kaMcPick 2. Kwinguqulelo entsha, bekukho izinto zemenyu ze- $ 1, kodwa bekukho izinto ze- $ 2 kunye ne- $ 3- kwaye kubonakala ngathi ibonakalisa iMenyu yeDola kunye nomxholo ongakumbi. Ukhuphiswano lukaMcDonald lakuphawula ngokukhawuleza ukunqongophala kwemenyu yokwenyani yedola kwaye uTaco Bell wababizela kuyo ngokukhupha eyabo '(Hayi) imenyu entsha yeedola 1' upapasho ndaba zekhampani . I-Bell yaqinisekisa ukuba inezinto ezingama-20 zeedola ezi-1 abalandeli abaye 'bazamkela iminyaka' kwaye 'akukho zibalo zengqondo' zazifuneka, $ 1 = $ 1. Chukumisa, iTaco Bell!
Ngaphandle kwemenyu yeDola yeDola, abahlalutyi bemarike waxela kwangaphambili isongezo sepesenti ezimbini ezinokubakho kwintengiso kaMcDonald's ezinokuziva zinzima ngakumbi nguSonic, uWendy's, uJack kwiBhokisi, kunye noBurger King. Ezo zibikezelo zibonakala zichanekile emalini, ngokuthengisa kukaMcDonald wase-US 2.9 ipesenti kwiinyanga ezintathu zokuqala emva kokungeniswa kwemenyu entsha. Okwangoku amatyathanga akhuphisanayo batyhalela phezulu ukuya elunxwemeni lweemenyu zabo zexabiso, kunye neTaco Bell isungula i $ 1 uNacho Fries kunye noDunkin 'Donuts betyhila isidlo sabo sakusasa se- $ 2.
Ivenkile elungileyo yathenga isosi yespaghetti
Ukuthatha apha kukuba xa uMcDonald's esenza nantoni na, zonke ezinye izinto zokutya okukhawulezayo ziyaqaphela.
Inguqulelo entsha ngokufutshane ibandakanya Ukutya okuNwabileyo
Imifanekiso kaGetty Mhlawumbi olona tshintsho luguquguqukayo lwentloko kuMenyu kaMcDonald-kodwa-hayi-ngokupheleleyo kwiDola yemenyu yayikukudibanisa isidlo sabo sodla. Injalo loo nto, bantwana, uMcDonald's wenza ukuba izidlo ezonwabileyo zifikeleleke ngakumbi kunangaphambili ngokubathengisela $ 3 kuphela . Khange ulindele ukuba babe yi- $ 1 kuphela, akunjalo?
Ngoku loo nto yayingenakululwa kakhulu kwizinto owawuzihlawula ngaphambili - beza kwi-3.50 ukuya kwi-4.20 kwi-California Ngo-2017 - kodwa isalungile. Ukuthathela ingqalelo ukuba ngo-2016 uMcDonald's wayethengisa ama-250 kubo qho ngemizuzwana emithathu e-United States kwaye ebarholela kwi-10 yezigidi zeedola kubo yonke lemihla, yayiseyinto entle kakhulu ukuba i-Golden Arches. Ngokuqinisekileyo bathathe ilahleko ngexabiso kwiyunithi nganye, kodwa kunokwenzeka ukuba bathengise okuninzi ngakumbi ngexabiso eliphantsi nabo.
Imenyu yeDollar ibonakala ngathi ihlala iqhubeka, nangona kunjalo, kwaye ngo-Okthobha u-2018 McDonald's watsala iSidlo esonwabileyo ukusuka kwiMenyu yeDola kwiindawo ezininzi zase-US kwaye wakhulisa ixabiso ngeepesenti ezingama-25.
Oko kwathethi, ukuba ufuna isidlo sangokuhlwa esonwabileyo esikufutshane ne- $ 1 kune- $ 3, ke kuya kufuneka hamba uye e-India Apho bathengisa khona malunga ne- $ 1.59.
I-oreo cheesecake iluma iphiladelphia
IMac Mac enkulu ngekhe ibekho kwiMenyu yeDola
Imifanekiso kaGetty Ungazikhathazi ngokubamba umphefumlo wakho, ngekhe uphinde ubone iMac Mac enkulu njengenxalenye yeMenyu yeDola- ubuncinci hayi i $ 1 kuphela. Okokuqala, i-Big Mac iye yatyibilika ekuthandeni. UMcDonald uzame yonyusa inzala kwi-Big Mac ngo-2016 ngokunikela nge-Sriracha isosi endaweni yayo 'isosi ekhethekileyo,' kodwa oko kwavelisa kuphela iziphumo ezifudumeleyo. Okwesibini, abantu abayikhathaleli iMacs enkulu ngesifiso esifanayo ababenaso-ngakumbi abantu abancinci. I-intanethi iyakuthanda ukubhala malunga nayo izinto millennials azikho kwaye, iMac Mac enkulu iba yenye yezo zinto. Kuphela inye kwabahlanu Millennials kuye kwathiwa watya Big Mac kunye neli qela awayesibawela abathengi ukhetha ngokukhawuleza okungaqhelekanga , ukubheja okukhuselekileyo abayi kutsiba kuloliwe omkhulu we-Mac nanini na.
I-Big Mac kwezi ntsuku iya kukuseta umva malunga ne- $ 4 kwaye ixesha lokugqibela lalide lifumaneke ngedola kwiminyaka yee-1970 . Hayi, ukuba i-cheeseburger ephindwe kabini ye- $ 1 ibitshiphu kakhulu ukuba uMcDonald ayithengise, baqinisekile njengoko engafuni ukuqala ukuthengisa iiMac Mac ezinkulu ngebhanti.
Eyona nto ithengiswa kakhulu ayisiyiyo itekhnoloji kwiMenyu yeDola
Imifanekiso kaGetty Ngaba kufuneka senze ngathi awuyazi eyona nto ithandwa nguMcDonald? Yi Qhotsa , duh! Ihleli iifry kwaye ngaphandle kokuba uMcDonald eqale ukuthengisa i-pot-brownies ihlala ihleli Iifries . Ukuba ufuna ukubona ukuba zithandwa kangakanani iifries Mzuzwana ngamnye kubalwa ukuba zingaphi iifries ezithengiswayo ngomzuzwana kwaye ziyinto entle engqondweni. Inkampani ithenga ngaphezulu kwe- 3.4 yezigidigidi zeeponti yeetapile minyaka le, kodwa le nto yemenyu ethandwayo ayikho kuhlobo lwamva nje lweMenyu yeDola.
Iintengiso Imenyu yeDola kubonakala ngathi ibonisa ukuba iifry zaziyinxalenye yayo ngo-2002-iintsuku ezilungileyo ze-ol-kodwa bezingekho kuyo ukusukela ngo-2012 . Ngokuqinisekileyo, ngobuchwephesha usenakho ukufumana iifry kwimenyu ukuba uyala i $ 3 yesidlo esonwabileyo, kodwa kungcono ungabambelela kwisidima sakho kwaye ukhohlele inyala kwaye utshintsho oluthile yifry encinci.
