I-Domino yenye yezona ntambo zinkulu ze-pizza emhlabeni. Ngokwe- iwebhusayithi Iivenkile zorhwebo kwihlabathi liphela zivelisa ii-pizza ezizizigidi ezithathu yonke imihla, kwaye kukho iivenkile ezingaphezu kwe-17,000 kumazwe angaphezu kwama-90. Ngaba inomdla kakhulu? Abalandeli abanzima bokuthengisa banokukhumbula ukuba uDomino wayekhe wanemascot ngasekupheleni kweminyaka yoo-1980. Ngoku ka Inkampani ekhawulezayo , le mascot yayibizwa ngokuba yiNoid kwaye yayithandwa ngenxa yezizathu ezingaqondakaliyo.
Ngoba? Ewe, enye, iNoid yayingeyiyo inkangeleko, kwaye yaboniswa njengesidalwa esibi kwiintengiso zorhwebo, ezimisele ukulibazisa EzikaDomino ukuhanjiswa kwe pizza. Ezentengiso zanyanzelisa ukuba i-Domino's 'ayibikho ubungqina' kwaye abasebenzi bayo baya kuhlala bekwazi ukuhambisa ii-pizza ngexesha. Ngelixa oku yayikukukhetha okungathandekiyo kwemascot, uNoid wakwazi ukufumana ukuthandwa ngokufanelekileyo kwaye wayenemidlalo yevidiyo enikezelwe kuye. Nangona kunjalo, kukho into eyahamba ngokulandelelana kamva eyenze ukuba uphawu luphinde lucinge ngesicwangciso-nkqubo sentengiso.
Le mascot inexesha elidlulileyo elinempikiswano
I-Instagram Ngoku ka iWashington Post , UNoid waba negama elibi okwenyani xa indoda eqhwaya umpu izama ukuthimba abantu kwivenkile yaseDomino ngo-1989. Igama layo yayinguKenneth Lamar Noid kwaye wayekholelwa ukuba ezo ntengiso zenzelwe yena. Wayesoloko ene-feud engqondweni yakhe nomnini-pizza kaDomino malunga 'nentengiso' engaziwayo. Ngombulelo, ngokwe Ukutya kunye newayini , Akukho mntu wenzakeleyo kwaza kwabanjwa uNoid (umntu). Ekugqibeleni wabhengezwa ukuba akaphilanga engqondweni kwaye wachitha ixesha e-Mental Health Institute yase-Georgia. Kamva wasweleka ngokuzibulala njengoko wayehlala ekhathazwa ziingcinga zakhe ezingapheliyo kuNoid. Yilapho uDomino ethathe isigqibo sokuyeka ukukhuthaza i-mascot kwiintengiso zayo ze-pizza.
Kwinyanga ephelileyo, iDomino's Pizza ibhengeze ukuba ithathe isigqibo sokubuyisa uNoid kwaye ikhuthaze umlingiswa njengoko bevavanya itekhnoloji yokuqhuba ngokuhambisa ipitsa. IWashington Post icaphula uKate Trumbull, usekela-mongameli wentengiso yentengiso: 'I-Noid lelona dolophu lidala nelidumileyo eDomino, kwaye uvavanyo lokuhanjiswa kwepitsa esikwenzayo ngesithuthi sikaNuro esizimeleyo luhlobo lwetekhnoloji entsha enokucaphukisa iNoid ukubuya.'
Umsebenzi ka-Domino uqhekeze isiqhulo esihle ku Reddit umsonto ekubuyeni kukaNoid: 'Njengomqhubi, ndifuna iNoid iphumelele ekutshabalaliseni iimoto zerobhothi. Sifuna umsebenzi nathi. '
