Ifoto nguEvan Agostini / Getty Izithombe Ungawukhumbula loo mzuzu umfutshane ngo-2011 xa UKumkani weBurger Isuse itrone kwimascot yayo ngokuguqula ukujoliswa kwetyathanga kukutya uqobo (nge Forbes ). Kodwa ayikhange ihlale ixesha elide, kwaye ngoku inkosi eyoyikisayo, enentloko enkulu ibuyile kwiintengiso zikaBurger King. Ngelixa nonke nisazi i-mascot yetyathanga kunye ne-juxtaposition engaqhelekanga yentloko enkulu yeplastiki emzimbeni womntu oqhelekileyo, ibali elingasemva kwemascot liyamangalisa ngakumbi kunokuba unokucinga.
Ukuliqonda ngokupheleleyo ibali lasendle elingemva kwe-BK mascot, kuya kufuneka uthathe inyathelo ubuyele kwiminyaka ye-1970 yenkcubeko yokutya okukhawulezayo. Ngoku ka I-CBR , yayiqhelekile indawo yokutyela ekhawulezayo yokuqesha abenzi bemilingo abanxibe ukonwabisa okanye ukurhwebesha abantwana ukuba batye kwikhonkco. Kwiivenkile ezikhethiweyo, umntu onxibe njengokumkani wayeza kuphuma, enze ubuqhetseba, kwaye ahambise iibhaluni. Ke, ukugcina ukungqinelana nomxholo, bekukho ezinye ezinkulu, iintloko zenkosi zeplastiki ezenziwe ukuba zilingane ngaphezulu kweetanki ze helium. Ukuyikhupha phezulu, yayiyilelwe ukuba ukonwabisa bakwazi ukuvuthela iibhaluni ngomngxunya osemlonyeni wokumkani.
Yile ndlela intloko ebuye ngayo
UDave Rowland / Getty Izithombe Phakathi kwee-1960s kunye nee-1970s zakuqala, ikhonkco lalisebenzisa nje oopopayi kumabonakude. Inkosi encinci enomlinganiso oqhelekileyo inokunika abantwana izipho ezincinci okanye ibathengele ukutya kwivenkile yaseBurger King kuzo zonke iintengiso, ngokweBurger King Fandom. Isibhengezo siya kuthi siphele kukumkani besitsho isilogeni setyathanga, 'Burger King, apho abantwana bangukumkani'. Ke, abakhenkethi ababhatala iindleko zokumkani 'babenengqiqo, ukuba iyothusa, yinxalenye yesicwangciso sentengiso.
Ukuqhubela phambili ngokukhawuleza iminyaka engama-30 ukuya kuma-2000 okuqala. I-Burger King yayijonge ukuphefumla ubomi obutsha kwintengiso yayo, ke ikhonkco laqesha inkampani, uCrispin Porter + Bogusky, ukufumana umfanekiso omtsha. Ngelixa besenza uphando, umphathi omnye wafumanisa enye yeetali ezindala ze-helium kwi-eBay kwaye wagqiba kwelokuba ayenze ibe yinxalenye yenyathelo elitsha, ngokwe I-CBR . Ngaloo nto, inkosi entsha enentloko enkulu yasungulwa kwi-2004. Ngelixa ibali elingaqhelekanga elisemva kwemascot lingayenzi ngcono, ubuncinci uyakuqonda ukuba ivela phi ngoku.
Iindleko zeparma ham
