Imifanekiso ka-Ethan Miller / Getty Kwabaninzi baseMelika, UTaco Bell isebenze njengesingeniso kwi Ukutya kwaseMexico -Kodwa yona inguqulelo ebhalwe kakhulu eMelika. Ikhonkco lasekwa kwi EMazantsi eCalifornia , Yathiywa ngegama lika Ukuvuselelwa koMsebenzi Isitayile selogo yoqobo kunye nokuhonjiswa kwerestyu. Kuzo zonke iUnited States, ikhonkco liziqhayisa ngaphezulu kwama-7,000 zokutyela ezizodwa ezisebenzayo amakhono awuyi kufumana kwezinye iivenkile zokutyela zaseMexico- cinga iiPizza zaseMexico, iCrunchwrap Supremes, nezinye Ukutya kwaseMexico okwenziwe e-US - ngaphezulu koku 40 yezigidi abathengi unyaka nonyaka. Ngaphandle kwe-United States, uphawu luyomelela ubukho bamanye amazwe , Ngeendawo zokutyela ezingama-500 ezikumazwe angama-30 kwihlabathi liphela.
Isenokungothusi loo nto IMexico ayililo elinye lamazwe angama-30 apho iTaco Bell ikwazile ukukhupha ulwandiso oluyimpumelelo, kodwa ayikuko ukungabikho kwemizamo. UTaco Bell uqale wazama ukuvula indawo ngaphesheya komda kwiSixeko saseMexico ngo-1992 . Emva kokuba oko kusilele, bazama kwakhona ngengcinga eyahlukileyo Ngo-2007 , kodwa oko, nako, akuphumelelanga. Ke, kutheni le nto iingqondo emva kwezinye zeetacos ezizithandayo zaseMelika zinobunzima bokungena kwindawo abazalelwa kuyo kanye ukutya abakuncedayo ukuba kwandise eMelika? Sithathe indawo yokuntywila ngokunzulu kwimbali yeenzame zikaTaco Bell zokwandiswa ukuya eMexico ukufumanisa ukuba kutheni emazantsi emida yemida yabo emiselwe ukuba ibhabhe.
Yonke le nto yaqala ngenqwelwana yesitalato
Xa uTaco Bell wazama ukuqala ukwandisa eMexico ngo-1992 , bagqiba kwelokuba baqale kancinane. Uninzi lweevenkile zaseMelika ngelo xesha zazineenkonzo zokutyela ezikhawulezayo ezigcweleyo ngefestile-ngeefestile kunye neendawo zokuhlala, ezenziweyo I-Art Deco-idibana-isitayile saseSpain sobuKoloniyali Echaza uphawu kwi-80s nakwiminyaka yama-90s. Indawo yabo yokuqala eMexico City, nangona kunjalo, uTaco Bell wagqiba ekubeni enze into eyahlukileyo ngokupheleleyo. Endaweni yokuphehlelela ikhaya le-taco enezitena kunye nendawo yodaka, baqalisa eMexico City nge inqwelo yokutya . Ngelixa oku bekumele uhlobo lokunqwala kwiinqwelo zesitalato ezenze i-tacos into kwindawo yokuqala, eyokuqala iTaco Bell eMexico yayakhiwe ngaphakathi ngaphakathi Inkukhu yaseKentucky ethosiweyo indawo.
Kuba zombini ezi mpahla bezinenkampani enye yabazali kangangexesha elithile - okwangoku baphantsi kwesambrela se Ewe! Iimpawu , kodwa yayingabanini I-PepsiCo kwi-1992 -Kufanele ukuba kwakubonakala ngathi ngumdlalo olumkileyo ngelo xesha. Itafile zeetafile ezinde ezinama-9 zithengise imenyu efanelekileyo yeTaco Bell, ngaphandle kweetacos ezinzima . Ngexesha elifanayo, iTaco Bell yavula iindawo ezimbalwa ezongezelelweyo ezizimeleyo eMexico, kodwa le ngcamango ayizange iphinde ihlangane nabantu. Ngo-1994, iminyaka emibini emva kokungena kwabo okokuqala eMexico, zonke iindawo zeTaco Bell zazikhutshiwe.
Amaxabiso abo ayebiza kakhulu kuneenqwelo zetaco zalapha
Manuel Velasquez / Getty Izithombe Kwakukho izinto ezininzi eziye zanegalelo ekuweni kweTaco Bell eMexico, kodwa enye yeendawo zokuncamathela ezithintele abantu baseMexico ekuthatheni uhlobo lwabo lokutya kwaseMelika lixabiso. Kwiindawo zeTaco Bell ezavulwa eMexico ngo-1992, ii-tacos kunye nesiselo esincinci sasithengiswa ngento eyayingqonge $ 3.25 yeedola . Umcimbi yayikukuba umntu abe nokubamba okungcono ngokungcamla itraki yenqwelwana yasesitalatweni ngokungaphantsi kakhulu kunaleyo wayeyihlawuliswa nguTaco Bell. Ngokuphikisana, GoNomad uqikelela ukuba naku-2017, umndilili wesitrato sasesitalatweni eMexico City ubiza malunga ne- $ 2 USD, ngelixa ukutya phantsi kwindawo yokutyela kunokukubuyisela umva iindleko ezimalunga ne- $ 10 yeedola umntu ngamnye. Kubantu abaninzi, akukho-brainer ukukhetha uhlobo lwangempela lokutya kwesitrato kwindawo apho ii-tacos zenziwe khona malunga nokutya okukhawulezayo, ngakumbi xa inguqu encinci incinci kabini okanye kathathu kubiza kakhulu.
Ngexesha le-2007 yesibini yokutyela eMexico, uTaco Bell wenza enye impazamo ebalulekileyo xa kufikwa kumaxabiso kunye nokujolisa kubemi abafanelekileyo kwimveliso yabo. Amanye amatyathanga aseMelika abona impumelelo eMexico, Njenge Starbucks , beka iindawo zabo kwiindawo ezifumileyo. UTaco Bell babeka iindawo zabo zokutyela kwiindawo ezikumgangatho ophakathi, bezama ukujolisa kumaMexico angazange aye e-US okanye angcamle iminikelo kaTaco Bell. Nangona kunjalo, icebo labo laliphosa uphawu, kwaye uphawu aluzange lubone impumelelo ye-Starbucks, McDonald's, kunye neKentucky Fried Chicken efumaneka eMexico.
Amagama ezinto zabo zemenyu ayinyani
Esinye isizathu sokuba abantu baseMexico bangaze bathande kakhulu kwimenyu yeTaco Bell kukuba ukutya kwetyathanga ayisiyiyo ukutya kwaseMexico, kwaye amagama ezinto zemenyu zibonisa oko. Enye yezona ngxaki zinkulu ezithe zaphazamisa ukuqala kwetyathike kwintengiso yaseMexico yayiyinto yokuba abathengi babo babengayiqondi into ababeyi-odola.
Ii-tacos ezinzima, umzekelo, mhlawumbi zezinye zezinto zokuqala abantu abazicingayo xa becinga ngeTaco Bell, kodwa le nto ayinangcambu kwaphela kukutya kwaseMexico. Ngoku ka IKitchn , Iigobolondo ezinzima ze-shell tacos ziyilwe ngokucacileyo eMelika, ngoko akumangalisi ukuba abantu baseMexico babengazi ukuba yintoni. Kwimizamo yokulwa nesiphithiphithi, iindawo zeTaco Bell eMexico zaphinda zabuya zabeka itaco elukhuni njenge Tacostada . Eli gama litsha libonisa ngokuchanekileyo ukuba abathengi bafumana ntoni, oko kungumnqamlezo phakathi kwetaco yemveli kunye Ukuthambisa , yeyiphi ngu isitya sokwenyani saseMexico, esine-tortilla yengqolowa evaliweyo ejongelwe phezulu.
Basebenzisa inyama enomkhenkce engeniswe esuka eUnited States
Ngelixa ukusetyenziswa kwe inyama efriziwe e-United States kuyinto eqhelekileyo, ngakumbi kwimeko yokutya okukhawulezayo kunye neenkonzo zokutyela ezikhawulezayo, oko akusoloko kunjalo kwezinye iindawo zehlabathi. EMexico , abathengisi bokutya ezitalatweni bahlala besika inyama ekhethekileyo esikiweyo kwiindawo ezithile, kwaye zilungiswe ngokungqinelana neendlela zokupheka kunye namasiko. Ngokwe- Umtyi Isikhokelo sokutya ukutya kwesitalato eMexico, unokufumana yonke into Iitacos zentloko , apho inyama ichetyiwe ukusuka kwintloko yenkomo esandula ukufuthwa, ukuya kwiindidi ezahlukeneyo zecarnitas.
Inkqubo ye- Inyama yenkomo engumgubo ukuba abantu baseMelika baqhelene nokubona kwii-tacos, ngakumbi ezo zivela kwiTaco Bell? EMexico, ayisiyonto iyinyani leyo. Esona sisondeleyo uya kusifumana sisitya esahluke ngokupheleleyo kwii-tacos, ezibizwa ngokuba UHash , edla ngokuhanjiswa ngerayisi. Ke xa indawo yeTaco Bell eMexico yasungulwa nayo inyama efriziwe ingeniswe isuka e-United States, ayimangalisi into yokuba abahlali bengakhange bayifumane inomtsalane njengoluhlu olubanzi lweenyama abebezidla ngokuzifumana kubathengisi babo bezitalato.
IMexico ayifuni tu i-tacos
Manuel Velasquez / Getty Izithombe Esinye sezona zizathu zibalulekileyo zokuba iTaco Bell ibhabhe eMexico sesinye sezona zizathu zibalulekileyo: I-Mexico ayifuni nje ukutya okukhawulezayo kokutya kwabo okuthandwa kakhulu ekuhlaleni. Encwadini Iitortilla: Imbali yeNkcubeko , umbhali-mbali uCarlos Monsiváis wathi iinzame zikaTaco Bell zokuvula iivenkile zokutyela eMexico 'zazifana nokuzisa umkhenkce eArctic.' Ngenxa yenyani yokuba uphawu lokuqala lokungena ngaphakathi kwintengiso luhlala ixesha elingaphantsi kweminyaka emibini, iyavakala into yokuba, kwilinge labo lesibini, bathathe isigqibo sokuthatha indlela eyahlukileyo. Kwimizamo yokwandiswa kuka-2007, isiqubulo seendawo zaseMexico zaseTaco Bell sasithi 'I-Taco Bell yinto eQhelekileyo,' eyayimele umzamo woluhlu lokuzahlula.
Ngeli xesha, baphume kanye kwaye u-Taco Bell wamkela indlela eyahlukileyo yaseMelika kwizinto zemenyu zaseMexico. Umlawuli we-PR uRob Poetsch uxelele Ubudala beNtengiso , ' Asizami ukunyaniseka kukutya kwaseMexico, ngenxa yoko asikhuphisani nee-taquerias. ' Uhlobo lwentengiso lwalubheja kwinto yokuba ixabiso kunye nokunceda kuya kurhwebesha abathengi ukuba bakhethe iTaco Bell ngaphezulu kwenyani ethembekileyo.
Nangona kunjalo, ayinguye wonke umntu oqhelene nokusebenza ngaphakathi kwegama elikholelwa kwesi sicwangciso. UScott Montgomery, igosa lokuyila elakha lasebenza kwintengiso kaTaco Bell, lafumana eyona nto ikhubekisayo. 'Sibeka ucingo ukuze bangakwazi ukufikelela, kodwa siza kutyhala ii-tacos ngocingo. Iyacaphukisa, utshilo.
Izinto ezintle zokuthenga kwiklabhu yaseSams
Abantu bendawo abayithathanga imenyu yaseMelika.
Ukuba abanye bafumene kwawona umbono wokuvula iindawo zeTaco Bell eMexico ziyabacaphukisa, abanye bafumanise ukuba ukutya ababekhonza kuko bekukuhlambalaza. IChicago Tribune Umbhali u-Oscar Avila wabhala kwinqaku lika-2009 esithi 'Ukwenza isikhafu kwi-Fiesta Burrito eMexico ndaziva ngathi ndithanda iPanda Express emazantsi oDonga Olukhulu.' Xa iTaco Bell ivuselele isicwangciso sayo sokuvula eMexico ngo-2007, bagqiba kwelokuba bancike kwilifa labo laseMelika, kwaye oko kubandakanya ukubandakanya izinto zemenyu yaseMelika. Ngaphambi kwenkcubeko yabo Nacho iifries zaziswa eUnited States, ikhonkco lathengisa iifries zaseFransi ukutshitshiswa kwitshizi, inyama, utamatisi kunye nekhilimu kunye nezinye iintandokazi zaseMelika, njengokuthambisa ukukhonza i-ayisikrimu. Nangona kunjalo, abathengi babonakala ngathi bayayifumana le nto ibekiweyo ngakumbi kunakwimizamo kaTaco Bell yangaphambili yokubonakala ngathi yinyani yaseMexico. Ngoku ka Yonke into edumileyo , Umthengi omnye uxelele intatheli ye-AP, 'Kukho into eswelekileyo apha. Mhlawumbi ukutya akufuneki kuza neefries zaseFrance. '
Kukho i-Taco Bell engafanelekanga eyaziwayo ngakumbi kuneendawo ezisemthethweni ezazikhona.
Twitter Isikhonkwane sokwenene ebhokisini yeenzame zikaTaco Bell zokuzama ukwandisa ukuya eMexico yinto yokuba umntu olingisayo eyedwa uye wabona impumelelo, ubomi obude, kunye nohlaziyo oluqinisekileyo kunentengiso yeli lizwe lipapashwe kakhulu nakwiindawo ezixhaswe ngemali. Ngaphesheya komda eTijuana, uyakufumana iindawo ezimbalwa zeTaco Bell ezingadibaniyo neYum! Indawo yokutyela ephethwe ziiBrands. Ungabaxelela ukuba bahlukane nenqaku lokwenyani ngeentsimbi ezityheli ezikwilogo yabo, ezahlukileyo kwintsimbi epinki esetyenzisiweyo kwiimpawu ezisemthethweni zeTaco Bell.
Nangona indawo yaseTijuana yaseTaco Bell ingenawo amanzi abalekayo, iitoni zeempukane, kunye neemeko ezingahlambulukanga, indawo yokutyela encinci inyamezele ukuba liziko lendawo eliyinyani ngendlela ngokwenene I-Taco Bell ayinakuze ikwazi. Abathengi bathanda idola enye yeebhiya, kwaye ngedola kwi-odolo yee-tacos ezintathu, kunzima ukubabetha ngokwexabiso. Banikezela ngento uTaco Bell njengeziko laseMelika angakhange ayenze: ubunyani. Xa kuziwa kwii-tacos eMexico, kubonakala ngathi inokuba sesona sithako sibaluleke kakhulu.
