UDaniel Pockett / Getty Izithombe Ngo-1974, a McDonald's Umphathi ozinze eDallas, eTexas uzimisele ukulungisa indawo yokutyela yase-Oklahoma City. Ngaphandle kwendawo yokutyela, wayecwangcise ukufaka ikholamu ezine, igadi-themed portico, eya kuthi ikhokelwe bubungakanani obugcweleyo URonald McDonald umfanekiso oqingqiweyo. URonald McDonald, yena, wayeza kuxhotyiswa ngezithethi ezinokusetyenziselwa ukuthatha iiodolo zabathengi (nge AZ esembindini ). Eyokuqala kaMcDonald's ukuthenga uqhuba bekufanele ukuba yinto ethandabuzekayo, kodwa ekugqibeleni yayingeyonto inzima (yayiyimbobo nje eludongeni) kwaye yayingeyiyo eyase-Oklahoma.
Ngaba uvile ukuba ezi ntsuku zikaMcDonald zokuqhuba zihamba phakathi kokuvuselelwa? Ngo-2019 QSR uxele ukuba ukutya okutya okukhawulezayo bekufaka imenyu yedijithali yokubonisa kwimenyu ekwaziyo ukutshintsha ngamandla iingcebiso zokutya ngokwexesha losuku, imozulu, ukugcwala kwabantu kunye nezinto zemenyu ezidumileyo. Utyalomali luya kulunga. Ukusukela nge-2020, i-McDonald's drive-thru odolo zafikelela kwiipesenti ezingama-70 zongeniso lokutya okukhawulezayo (nge INew York Times ).
Imvelaphi eyothusayo yokuqala kweMcDonald drive-thru
Ifoto nguTim Boyle / Getty Izithombe Idrive-thru yokuqala kaMcDonald yavulwa ngoJanuwari ka-1975. Yayingumngxunya omncinci, olingene abagadi ukuba AZ esembindini utshilo umphathi wevenkile yokutyela uDavid Rich wasika eludongeni lwamalungelo akhe eMcDonald eSierra Vista, eArizona. Kwakungekho mhle, kwakungafuneki ukuba njalo. Isityebi siyile iwindow yokutsala ukutsala amajoni, hayi abantu. Ngo-1974, amajoni aseFort Huachuca asenokuba achithe ixesha elithile ephuphuma burger kwaye Qhotsa ngelixa beqhuba uMicDonald's kaRich xa besiya naxa bebuya emsebenzini. Akukho namnye kubo owamisa kwindawo yokutyela, njengoko umthetho wokuma wawuthintela amajoni ekunxibeni iyunifomu yabo esidlangalaleni- oko kuthetha ukuba ngekhe baye kwindawo yokutyela ukuze ba-odole ukutya ngaphandle kokutshintsha iimpahla zabahlali kuqala. Udidekile? INkulumbuso Magazine ithi emva phaya ekuqaleni kwenkulungwane, amajoni ase-Fort Huachuca (achithe iintsuku zawo 'eleqa abaphangi nabavukeli' ngaphesheya komda wase-US kunye neMexico) ayesaziwa ukuba makakhululeke kwisithili esikufutshane nesibane esibomvu. Ngelixa ukumisa eMcDonald's kwiyunifomu yee-1970s bekungazukuphakamisa amashiya, ngenxa yesiseko sexesha elidlulileyo, siyaqonda ukuba kutheni 'ukungabonakali kwiyunifomu kuluntu' kungasekwa kuqala.
Nokuba zithini na izizathu zokuvalwa, icebo likaRich lisebenzile. Kude kube namhla, THE Ephakathi uthi abemi baseSierra Vista bayayikhumbula 'imigca yamajoni' elinde ukukhonzwa eMcDonald yokuqala ukuqhuba. Xa, kamva kule ntwasahlobo, i-Oklahoma City drive-thru evulekileyo, yavula, yanetha imali. Ukuthengisa kwivenkile yokutyela kaMcDonald kunyuke ngeepesenti ezingama-40 kwiinyanga nje ezimbini.
