UJoe Raedle / Getty Izithombe Ukuba umdala ngokwaneleyo ukuba ungakhumbula ii-2000s zakuqala, ngekhumbula isiselo se-malt ezine uLoko. Ukuba awuzange uyisele ubuncinci kube kanye ukuze ubone ukuba yintoni le ingxwaba-ngxwaba, ngokuqinisekileyo uvile ngengxabano ejikeleze imveliso, eyayixelwe ngokubanzi ngo-2010. Iveki ithi kwezona zithandwa kakhulu (kunye nezona zinempikiswano) I-Loko ezine iqulethe iipesenti ezili-12 zotywala kwaye yeza kwiincasa ezisibhozo zeziqhamo. Isiselo esinxilisayo se-malt sithandwa kakhulu ngabafundi abasekholejini ngenxa yenxalenye yokudityaniswa kwecaffeine kunye notywala, ezivumela abaseli ukuba badle ngaphezulu kunokuba bebeya kuba nakho phantsi kweemeko eziqhelekileyo. Emva kothotho lweziganeko, kubandakanya nomnyhadala omnye apho abafundi abali-17 kunye nabatyeleli abathandathu kwikholeji yaseNew Jersey eRamapo kuye kwanyanzeleka ukuba balaliswe esibhedlele emva kobusuku bokuzinkcinkca ngotywala obunxulunyaniswa nophawu kunye nokuzibulala komnye umfana owayesaziwa ukuba ubesela ezine ULoko kakhulu, abaninzi baqala ukubiza ukuba kuvalwe ukuthengiswa kwesiselo.
Iziqalo ezine zikaLoko
Facebook IiLoko ezine zaziswa okokuqala ngo-2005, njengoko kuxeliwe Isitalato iGrub NguJaisen Freeman noJeffrey Wright, abaququzeleli besiselo. Ukhuthazwe yimarike evelayo ye iziselo zamandla efakwe isiselo esinxilisayo (njenge 'bhiya yamandla' Iintlantsi kunye nomxube osathandwayo weRed Bull kunye nevodka,) esi sibini, kunye neqabane lesithathu kwishishini, bagqibe kwelokuba bazame ukwenza imveliso entsha ukuze basebenzise ixabiso elincinci ukhuphiswano. Emva kokuzama ukuthengisa uphawu lwamagama, bagqiba kwelokuba bahambe noLoko abane. 'Isine' kwiLoko uLoko simele izinto ezine eziphambili kwisiselo, kwaye bakhethwa ngenxa yokuba beziva amagama anenombolo kuwo ephumelele. Ukunceda ukwenza incasa yesiselo, inkampani yafaka iqela labahlobo ukuba basebenze njengabavavanyi bokungcamla. Ekuqaleni babefuna incasa ifane ne-cherry vodka, kodwa bagqiba kwelokuba bavavanye imveliso kwintengiso nje bakufumana into wonke umntu avumile ukuba angakulungela ukuyisela. Ekuqaleni, esi siselo asikhange sisebenze kakuhle, nesibangele ukuba isibini sibuyele umva kwaye senze utshintsho. Bathathe isigqibo sokwenza iitoti zikhulu, baphakamise inqanaba lotywala, kwaye baphinde benze incasa ukwenza incasa enencasa ngakumbi kunaleyo babehleli kuyo ekuqaleni. Bongeze utyikityo lwe-neon lokufihla iinkonkxa ezine, ezaye zonyulwa ukunceda imveliso ukuba igqame ngakumbi kwezinye iziselo zeziselo ze-malt ezishelfini
Impikiswano
Facebook Ingxaki yokwenyani yenkampani yeza ngo-2010, xa ukusela i-Loko ezine kwakudityaniswe kuthotho lokonzakala kunye nokusweleka kwabantu abancinci. Ukuxuba icaffeine kunye notywala kuyingozi kakhulu, ngokuka Amaziko oLawulo lweZifo , njenge-caffeine iimaski iimpembelelo zoxinzelelo lotywala kwaye zinokubangela ukuba abantu banxile kakhulu kunokuba beqonda. Umvavanyi wezomthetho ithi izinto ezine ezidumileyo kuLoko uLoko ezibangele ukuba esi siselo sibe ngumxube onobungozi yayiyotywala, itaurine, icaffeine, kunye guarana, Ezintathu izinto ezikhuthazayo kunye noxinzelelo olunye. I-ounce nganye engama-24 inokuqulatha utywala obuninzi njengeebhiya ezine ukuya kwezintandathu kunye necaffeine eninzi ezine ukuya kwezintandathu iikomityi zekofu. Ngo-2010, i IKhomishini yoRhwebo kaRhulumente ithumele ileta elumkisa abavelisi botywala bamandla ukuba bangangena engxakini yezomthetho yentengiso ekhohlisayo, njengoko iimveliso zibeka umngcipheko wokhuseleko kwabo baselayo. Ukuphendula le leta, uLoko oLine uthathe isigqibo sokutshintsha imixube yakhe ukuze asuse izikhuthazi kwiziselo zabo.
Usengathenga iiLoko ezine namhlanje
Facebook Usengathenga iiLoko ezine, thabatha izithako ezimbalwa eziphambili ezenze ukuba isiselo sokuqala sibe yingozi kakhulu, kodwa sikwabhenela kubantu abaselula, abasela umngcipheko ngakumbi. Iindaba ze-ABC uxela ukuba emva kweleta evela kwi-FTC ngo-2010 kunye nesimangalo esenziwe lusapho lomntu omnye owazibulala emva kokutya iinkonkxa ezininzi zeLoko uLoko, inkampani yabazali bemveliso, iPhusion Projects, yabhengeza ukuba bazoyisusa icaffeine isiselo. Ngelo xesha, ezinye iziselo ezingama-40 kwintengiso yazo zazixuba icaffeine kunye notywala.
Abane uLoko bathathe isigqibo sokutshintsha indlela abazithengisa ngayo, nto leyo eyenze ukuba ingabonakali kakhulu kwaye ithandwe ngabantu abasela abaselula nabangaphantsi kweminyaka yobudala, ngakumbi kwiikholeji zekholeji. Ngoku ka IiCBS Ityala lesibini, elizinze eNew York ngo-2014, lalibhekiswe kwintengiso yeLoko uLoko. I-brand ityholwa ngokukhuthaza ngokwazi abangaphantsi kweminyaka yobudala kunye nokuzinkcinkca ngotywala kwiintengiso zentlalo. Kwisivumelwano ekufikelelwe kuso, iiPhusion Projects zavuma ukuba akukho siphoso, kodwa zathembisa ukungayikhuthazi imveliso kubantu abangaphantsi kweminyaka yobudala, ezikolweni, okanye kwiikholeji zekholeji; ukungathumeli nayiphi na into ethengisa okanye ebonisa ukuxhasa ukusetyenziswa gwenxa kotywala; ukungaphindi uqeshe naziphi na iimodeli ezingaphantsi kweminyaka engama-25 okanye ezibonakala zingaphantsi kweminyaka engama-21; kwaye ungasebenzisi ii-logo, ii-inishiyali, okanye iimascots zaso nasiphi na isikolo, ubuqhetseba, okanye imibutho yabazalwana.
