Facebook Ukuba uhlala kwenye indawo eMazantsi mpuma eMelika okanye eMidwest, sele umbonile Indleko yoMhlaba Ivenkile yokutya, nokuba awukaze ungene ngaphakathi. Okanye mhlawumbi kukho into entsha kraca ekucwangciswe ukuba ivulwe kufutshane nawe kwaye unomdla wokwazi ukuba ingantoni na. Ngokufana Ukutya okupheleleyo , bajolise kukutya kwendalo kunye nokutya kwendalo, kodwa yintoni enye ekufuneka uyazi ngayo?
Zininzi iindawo onokufumana kuzo ukutya kule mihla, kubandakanya neendlela ezingenakubalwa zokuba uzise ngqo emnyango, kwaye kulula kunakuqala ukufumana indalo kunye eziphilayo iimveliso nakwiivenkile ezingazibandakanyi kuzo. Ke yeyiphi eyona nto ibalulekileyo malunga nalevenkile ikhethekileyo? Ukusuka ekuqalekeni kwabo okuthobekileyo ngeminyaka yee-1970, ukuzibophelela kwabo ekunikezeleni ngeevenkile zokutya ezikumgangatho ophakamileyo ngamaxabiso asezantsi, ekwandiseni kwabo ngokukhawuleza, kwaye yintoni eza kuza kwikamva, nantsi yonke into ubungayazi malunga noMhlaba weNdleko.
Indleko yoMhlaba ibikho ixesha elide
I-Instagram Ukuba uMhlaba weNdleko usandula ukuphuma entanyeni yakho yehlathi, uya kuxolelwa ngokucinga ukuba yityathanga elitsha kraca. Nangona uMhlaba ngeNdleko usandula ukubetha undoqo, inkampani yasekwa ngonyaka ka 1975. Emva phaya babizwa ' Isidlo sangokuhlwa soMhlaba Kwaye yayingu-Asheville, North Carolina ivenkile yokuqala yokutya yezempilo. Kule mihla, i-Asheville ineentlobo ngeentlobo zeevenkile zokutya, iimarike ezintsha, kunye ne-co-op grocers (ewe, iyaziwa njengendawo yokuya kubathandi bezempilo), kodwa konke kwaqala kwivenkile enye.
Ukususela ngo-1975 ukuya ku-1994, isidlo sangokuhlwa soMhlaba sisebenza kwivenkile enye e-Asheville. Ngo-1993, batshintsha igama labo baba nguMhlaba weNdleko. Ngokutsho kwesithethi senkampani uLaurie Aker, 'Kulapho ke bathathe isigqibo sokujoyina intshukumo ekhulayo yokutyhala ukutya kwendalo kunye nokutya okuphambili kwindawo ephambili yamava aseMelika.' Ivenkile yabo yesibini yavulwa eCharleston, eSouth Carolina ngo-1997 kwaye baqhubeka bekhula ukusuka apho.
Babanga imigangatho ephezulu e-US
Facebook Kunokuba nzima ukwazi ukuba yeyiphi 'yendalo' kwaye ' eziphilayo 'ukutya okunene kubandakanya, kwenziwe nangakumbi ukudideka yinto yokuba imigangatho inokwahluka. Ukuba uyazibuza ukuba ingaba uMhlaba uFare uyayifikelela na imigangatho yakho yokuba zeziphi na izinto zendalo, ungayiqonda into yokuba bayabambelela kwelona nqanaba liphezulu lokutya okusemgangathweni. NgokweFilosofi yokutya kwabo, iimveliso zabo azinazinto zongezwa kwiihomoni, ii-antibiotics, amafutha okwenziwa kunye ne-trans-fats, isiraphu yengqolowa ephezulu ye-fructose, izinto zokuthambisa ezingezizo kunye nesigcinakaliso, umgubo ogcotyiweyo okanye umgubo webroma, kunye nemibala yokufakelwa kunye neencasa.
Ayisiyonto nje ikukutya kwabo kodwa, ikwa malunga nokuba ukutya kwabo kwenzeka njani. Thatha inyama yabo, umzekelo, ethi ukongeza ekubeni ayinazintsholongwane okanye iihormone zokukhula ayikaze ibe ngumkhenkce kwaye iqinisekisiwe ukuba iphethwe ngendlela eyiyo. Okanye izinto zabo zokubhaka, ezenziwe ngokwabo, kubandakanya ukuxova kunye nokubumba ngesandla. Kulula ukubona ukuba kutheni uMhlaba uhlawule amabango ukuba imigangatho nokuzinikela kwayo kwimpilo esempilweni akunakuthelekiswa nanto.
Zingqongqo kakhulu
I-Instagram Konke kulungile kwaye kulungile ukuba uMhlaba woTyala ubanga le migangatho iphakamileyo, kodwa ukuba iilebheli zokutya kwezi ntsuku zisifundise nantoni na, zizithako ezihamba ngetoni yamagama ahlukeneyo. Ukubeka ngokucacileyo, iinkampani zitshonisa zonke iintlobo zezinto kwiimveliso zazo zisebenzisa amagama ahlukeneyo. Ngethamsanqa, uMhlaba uhlawule ngokungqongqo malunga nezithako ezikwiimveliso zabo, ugcina uluhlu lwezithako ezili-140, kunye nokubala, abangakuvumeliyo ukungena. Umgaqo-nkqubo wabo uthi 'Siyazifunda iilebheli ukuze unganyanzelekanga' Uluhlu lweebhutsi lufumaneka ngokulula. Kodwa ithamsanqa lisasazeka.
Ezinye izithako ezingafakwanga ngaphandle kulula ukuzikrazula, njengemargarine, kodwa izithako zinje azodicarbonamide (esetyenziswa njenge-whitener emgodini we-cereal kunye ne-dough conditioner yesonka) kunzima kakhulu kumntu oqhelekileyo ukuba azi ukuba afune. Olu luhlu lwezithako ezingavunyelwanga lubambelela njani kukhuphiswano loMhlaba ngeFare? Ngokubhalwa kwale nto, bayathintela izithako ezingaphezulu kune Ukutya okupheleleyo kwaye yayiyivenkile yokutya yokuqala yokuthintela isiraphu yengqolowa ephezulu ye-fructose.
Babeka imali yabo apho umlomo wabo ukhona
Facebook Sele simisele ukuba iinkampani zokutya zinokufumana kancinci uyilo nendlela abazidwelisa ngayo izithako zabo, ke unokwazi njani ukuba uMhlaba uFare ubambe yonke into kuluhlu lwezithako ezingavunyelwanga? Ngokwabo Inkqubo yoMgaqo-nkqubo wabathengisi , Ukuba ufumanisa enye yezo zinto zingu-140 zithintelweyo kwileyibhile yemveliso kwishelufu yabo, ungafumana ikhadi lesipho lama- $ 50 kwaye imveliso iya kuba isuswe ezishelifini.
Ivenkile ikwajonga ngokungacwangciswanga ezinye zeemveliso zayo kwaye ukuba kufunyenwe kungafakwanga kuluhlu lwezithako ezivaliweyo, uMhlaba weFare uzibophelele ekususeni imveliso. Kwakunjalo ngo-2008 xa ilebhu ezimeleyo ifumana i-calcium propionate egcinayo kuhlobo lwesonka, nangona ingadweliswanga. Kwincwadana yabo yeendaba ngelo xesha (nge Ukuqhubela phambili iGrocer ), UMhlaba ngeNdleko kwabelwane ngawo, 'Asisayi kuphinda sithwale iSonka sika Sammi ngenxa yoku, kodwa kungekudala sizokufumana ezinye iimveliso zokubhaka ezikumgangatho ofanelekileyo kunye nentembeko.'
Iimveliso zazo zezelizwe jikelele nezasekhaya
Facebook Kulula ukufumana ukutya kwihlabathi jikelele kwezi ntsuku. Ukuba ukhangele into ekhethekileyo yokutya, kufuneka ungene kwivenkile oyithandayo okanye undwendwele enye yeevenkile ezikhethekileyo zokuthengisa ezivula amaziko asezidolophini nakwiidolophu zasemaphandleni ngokufanayo. I-Earth Fare ayikho ngaphandle, ithwele ukutya okuvela kwihlabathi liphela.
Kodwa ngokungathi abantu bafuna ukufikelela kwiimveliso ezikude, izibonelelo ze ukutya ukutya okufumaneka kwindawo ekuyo , kubandakanya ukuxhasa uqoqosho lwasekhaya kunye nokufumana izondlo ezingaphezulu, akunakuphikwa. Ngelixa uMhlaba uFare ubonelela ngemveliso zehlabathi, bahlala beqhayisa ngokuzibophelela kwabo kwiimveliso zalapha ekhaya.
'Xa sithetha ngendawo, sithetha ngokwenyani yendawo Isithethi senkampani uLaurie Aker uxelele Indlela yokuphila yaseAsheville in 2016. Kuyinyani ngakumbi xa kuziwa kwimveliso yeFare Fare. Inkampani izinikele ekuthengiseni imveliso eninzi kangangoko kunokwenzeka ngaphakathi kwe-100 mile radius yeevenkile zabo, okuthetha ukuba lixesha lonyaka, elitsha, kwaye lixhasa uqoqosho lwasekhaya, naphi na apho kunokwenzeka.
Bakholelwa ukuba ungatya ukutya okusempilweni kancinci
Facebook Ukwenza utshintsho ekutyeni ukutya kwendalo kunye nokutya kunokubangela ukothuka. Ngelixa ukutya okusempilweni kusenokungasoloko kuyeyona nto inexabiso eliphantsi, kunjalo Uzihlawulela ekuqhubekeni. Okwangoku, uninzi lweentsapho lusokola ukufumana ukutya okusempilweni kwezinye zevenkile ezinkulu ezikhethekileyo. Yiyo loo nto enye yezibophelelo ezinkulu zoMhlaba inceda iintsapho zitye zisempilweni ngokuncinci.
Ukufezekisa le njongo, basungule inkqubo ebizwa ngoKhuseleko lokutya okucocekileyo ukuqinisekisa 'ukuba usapho ngalunye lunokonwabela ukutya okumnandi, okucocekileyo ubusuku ngabunye beveki engaphantsi kwe- $ 2.50 ngomntu ngamnye (ngokomndilili).' Ngale nyathelo, usapho lwabane luya kuba nesidlo sangokuhlwa seveki yonke ngeedola ezingama-70. Ayisiyiyo kuphela into efikelelekayo ekutyeni, uMhlaba weNdleko ugxile ekwenzeni ukuba kube lula, nawo. Inkqubo yoKhuseleko lokutya okucocekileyo ihamba nekhalenda yokutya okucwangciselwe kwangaphambili, kwaye yonke imveliso iye yacolwa kwaye ilungele ukuya. Yicinge ngoluhlobo Iblue ifaskoti kuhlahlo-lwabiwo mali!
Batshintshe izandla
Facebook Ngelixa uMhlaba weFare uqalile njengevenkile enye eMantla Carolina kwii-1970s, bandile ngaphaya kwalo mbono. Ngo-2007, inkampani ifunyenwe by Ukujonga amaQela eClipper , inkampani yabucala yokulingana esekwe eMassachusetts. Ke ngo-2012, i-Oak Hill Capital Partners yafumana i 80% inzala kwinkampani, ethatha ubunini obuphambili kwi-Monitor Clipper.
Ngelixa umthengi ophakathi engenakho ukuthatha inxaxheba kwezi ntlobo zokuthenga, umbhali uWenonah Hauter wakhankanya Ukutya kokutya: Idabi elingaphaya kwexesha elizayo lokutya kunye nokulima eMelika ukuba inzala yabucala equity firms bayithatha ezivenkileni ezinje nge Earth Fare ibonisa ukuba zinenzuzo njani ezi ndalo kunye nezinto eziphilayo ezizodwa ziye zaba. I-Hauter ikwabonisa ukuba ezi ntlobo zezigidi zeedola (ukufunyanwa komhlaba kwi-Earth Fare kwaxabiswa kwi-300 yezigidi) kwenziwa ngolwandiso engqondweni. Ngokucacileyo uMhlaba weNdleko nayo ifumene imemo, ukuba ukukhula kwabo kungabonakaliswa.
Mikhulu kunokuba ucinga
Facebook I-Earth Fare isenokulinganiselwa kumazantsi mpuma kunye naseMidwest, kodwa ungacingi ukuba oko kuthetha ukuba yinkampani encinci. Ngoku ka Ucingo lweshishini , zezinye zezona ndawo zinkulu zithengisa ukutya eUnited States. Njengoku kubhalwa, uMhlaba weFare uneevenkile ezingama-49 kwiindawo ezilishumi: IAlabama, iFlorida, iGeorgia, iIndiana, iMichigan, iNorth Carolina, iOhio, iSouth Carolina, iTennessee, kunye neVirginia, ezineevenkile ezine ezongezelelweyo ezidweliswe njenge 'zisiza kungekudala' kwindawo yazo. .
Ngelixa eli liqhezu nje lenani leevenkile Ukutya okupheleleyo e-United States, kubalulekile ukuba ukhumbule ukuba uMhlaba weFare awunaso isibonelelo seAmazon esinaso ngokutya okupheleleyo, kwaye akukho nakwamanye amazwe. Ukwanda okukhawulezayo koMhlaba akunako ukungahoywa. Ukusuka nje kwiivenkile ezili-13 ngo-2007 ukuya phantse kuma-50 ngaphezulu nje kweminyaka elishumi kamva, uMhlaba weNdleko ngokucacileyo usakhula.
Umphathi we-Earth Fare u-Frank Scorpiniti uxelele Amaxesha e-Asheville Citizen ngowama-2016, 'Ukuya kuzwelonke yinto enokwenzeka kwixesha elizayo, kodwa ngeli xesha sigxile ekwandiseni amazwe ethu aphambili.' Uye wongeza wathi, 'uMhlaba weNdleko usakha iqela eliza kusinceda siphindaphinde ubungakanani benkampani yethu kwaye sizise ukhetho olusempilweni kuluntu oluninzi kungekudala.'
Baye banamaqhuma endleleni
Facebook Njengokuba phantse nawuphi na usomashishini anokukuxelela, ukukhula akululanga. Nokuba yeyiphi na inkampani, akunakwenzeka ukuba yonke imveliso, indawo, okanye ukuzama ukubetha. Umhlaba weFare ufunde esi sandla sokuqala ngokuvalwa kwezinye zeendawo zabo kule minyaka imbalwa idlulileyo.
Ngo-2016, uMhlaba uhlawule iivenkile ezivaliweyo eKentucky, eOhio, naseAlabama. Kwiingxelo malunga nokuvalwa, uMhlaba weNdleko ukhankanye izindlu nomhlaba njengengxaki, ephawula kwingxelo nganye, 'indawo ekuyo ivenkile ibonakalise ukuba ingoyiswa.' Imicimbi efanayo enxulumene nokuthengiswa kwezindlu icacisiwe kwi2018 ngokuvalwa kwevenkile ezimbini eAtlanta, Georgia kunye nokuvalwa eOhio. Kwi upapasho ndaba zekhampani , UMhlaba uFare uphinde wabelana, 'Ngaphandle kokusebenza nzima kwamalungu eqela lethu, imiceli mngeni yokuthengisa izindlu nomhlaba enxulunyaniswa nezi ndawo ibonakalise ukuba nzima kakhulu ukoyisa.'
ukupheka kunye nealeys
Ngethamsanqa kubonakala ngathi oku kuvalwa akukho ngaphezulu kwamaqhuqhuva endleleni yegrosari njengoko iivenkile ezininzi zibekelwe ukuvula eNorth Carolina naseFlorida ngo-2019.
Abasebenzi baluva uxinzelelo
Facebook Xa iinkampani zisanda, ihlala ingabasebenzi abavakalelwa zizo kuqala. I-Earth Fare ayifani. Ngokujolisa ekwandiseni iivenkile zayo kunye nokunciphisa iindleko ukunceda ukwandisa inzuzo, abanye abasebenzi bavakalise inkxalabo yokuba ukuzibophelela kubasebenzi kutshintshile. Owayesakuba ngumqeshwa uChristian Kerwin uxelele i Amaxesha e-Asheville Citizen ngo-2016, 'Ngokuqinisekileyo lukhona utshintsho olukhulu kuba, icace gca into yokuba urhulumente omtsha ukhathalele ntoni, kwaye ayingobantu - yinzuzo.'
Nangona abasebenzi bekhankanya bambalwa kakhulu abasebenzi malunga nomsebenzi kunye nembuyekezo engonelanga njengeengxaki, umphathi we-Earth Fare uFrank Scorpiniti uxelele AmaXesha abahlali loo mbuyekezo yomsebenzi, 'ibekwe kumgangatho ochasene nedatha yomzi mveliso, kwaye ukongeza, onke amalungu eqela anandipha isaphulelo sokuthenga. Uye wongeza, 'Amalungu eqela afumana ukonyuka rhoqo kwaye afumana ukonyuka xa uxanduva lusonyuka.'
Ixesha liza kuxela indlela abavakalelwa ngayo abasebenzi baseMhlabeni malunga nendawo abasebenza kuyo njengoko inkampani iqhubeka nokwanda iye kwiimarike ezintsha.
