Imifanekiso kaGetty Ukutya okupheleleyo Ngaba intengiso eyahlulayo uyayithanda okanye uyayithiya. Ngelixa abalandeli bencoma ukuzibophelela kwivenkile kukutya kwendalo kunye nezinto eziphilayo - uphawu lwazo isilogeni 'yiVenkile yokuThengisa eSisityebi eMelika,' emva kwayo yonke loo nto - abanye bayibize ngokuba 'yiNtlawulo iphela' ngamaxabiso abo aphezulu. Kwaye yiza, nkqu nabona bantu banomdla wokutya okupheleleyo kuya kufuneka bavume ukuba ivenkile ethengisa umntu ngamnye uxobukile iiorenji Iidola ezi-6 zihambe kakhulu ... kodwa ngaphezulu koko kamva.
Ikhonkco lide kakhulu okoko lavula ivenkile yalo yokuqala encinci eAustin, eTexas ngo-1980, kwaye ngoku lineendawo eziphantse zibe ngama-500 kulo lonke elaseMntla Melika nase-United Kingdom. Kule minyaka ingamashumi amane idlulileyo, Ukutya okupheleleyo kuye kwenza izihloko ezininzi-ikakhulu ngenxa ye-2017 ukufumana yiAmazon ngo-Agasti 2017 ye- $ 13.7 yezigidigidi. Kodwa uthini ngamanyundululu, iimveliso eziye zabangela isiphithiphithi kwimithombo yeendaba zentlalo, okanye umgaqo-nkqubo wenkampani ongaqhelekanga ngokubhekisele kwii-BMIs zabasebenzi? Yeyiphi inyaniso elele phantsi kwayo yonke loo quinoa kunye nemveliso yendalo? Masifumanise.
Ngaba kufanelekile ukuba isiteketiso saso sonke sokuhlawula?
I-Instagram Xa ubona ubungqina obufana nale risithi, kunzima ukutsho Ukutya okupheleleyo akufuneki kuthiwe yi-Whole Paycheck- i-24 yeedola kwiibhotile ze-almond ezili-12 zibonakala ngathi zigqithile. Kodwa ngaba ivenkile iyifanele ngokwenene i-moniker yayo engathandekiyo?
Ngo-2016, ngaphambi kokufunyanwa kweAmazon, i-Wedbush Securities xa kuthelekiswa Ukutya okupheleleyo kwiivenkile ezinjengeSafeway, iKroger, kunye neWegmans, kwaye bafumanisa ukuba zibiza kakhulu ngeepesenti ezili-15 kuneevenkile ezinkulu. Xa kuthelekiswa 'neevenkile ezikhethekileyo,' ezinje ngeehlumelo kunye neTrader Joe's, Ukutya okuphela kwafunyanwa kufikelela kwi-19 yepesenti ebiza kakhulu. Nangona kunjalo, ukubetha okukhulu kubathengi beza kwinyama kwaye bavelisa amasebe, apho amaxabiso ayengama-40 kunye nama-22 eepesenti ngaphezulu, ngokwahlukeneyo, kunabo bakhuphisana nabo.
Kodwa uza kuthini ngawo onke amaxabiso amakhulu eAmazon awenziwe emva kokufunyanwa? Nangona ezinye izinto zibone ukusikwa ngeepesenti ezingama-43, Reuters uxele ukuba uhlalutyo lubonise ukwehla nje ngamaxabiso e-1.2. Ngamanye amagama, ngaphandle kokuba uyazi ngokuthe ngqo ukuba zeziphi iimveliso oza kuzithenga, Ukutya okupheleleyo kusabiza kakhulu, kwaye ngekhe kuphalaze igama lesidlaliso nanini na kungekudala.
Ngaba ixabisa kangakanani xa ithelekiswa noMrhwebi uJoe?
Imifanekiso kaGetty Umrhwebi uJoe uyaziwa ngokutya okungabizi kakhulu, kwaye uninzi lwabalandeli abanokufa kunzima ukuqhuba iikhilomitha ezingama-20 ngaphandle kwendlela yokubeka unyawo kwi-Whole Foods, kodwa ezi venkile zimbini zithelekisa njani emva kokuncitshiswa kwexabiso eliqhutywa ngamaAmazon? I-CNBC uye kwimishini yokuqonda kwakhona eManhattan ukufumanisa, kwaye iziphumo zinokukwenza ukuba uphinde ucinge ngesimo sakho sokulwa nokutya okupheleleyo.
Izinto ezilishumi ezinokuthelekiswa zithengiwe kwivenkile nganye: iibhanana, i-organic baby kale, ii-avocado, ibhotolo ye-alimondi, isifuba esisikiweyo samaqanda, amaqanda angenazindlu, ibhotolo, i-ayisi khrim, iiamangile kunye nobisi. Kwivenkile yokutya iphela, ithebhu iyonke yafika kwi-41.45 yeedola, ngelixa i-Trader Joe's yakhala kwi $ 37.15- umahluko we $ 4.30 kuphela. Ewe izinto ezininzi kwi-Whole Foods zazibiza kakhulu kune-Trader Joe's, kodwa okumangalisayo kukuba, akukho nanye kwezi mveliso ebingaphezulu kwe- $ 1 ephezulu, kwaye ubisi, amaqanda, kunye neeavokhado zibiza ixabiso kuzo zombini ezi venkile.
Okukwintsusa? Kuxhomekeka kwinto oyithengayo, mhlawumbi i-20 yeemayile zokuqhuba ayixabisekanga emva kwayo yonke loo nto.
Iscandal sokuhlawulisa
I-Instagram Inye kuphela into ekuthiwa yi-Whole Foods akufuneki iyenze kukuzondisa iimbumbulu ezininzi xa kufikwa kumaxabiso aphezulu evenkileni, kodwa iscandal sokuhlawula ngaphezulu ngo-2015 sabanika kanye loo nto.
Uphando lweeVenkile zokuTya okuThengiweyo kwiSixeko saseNew York, olukhokelwa liSebe leMicimbi yaBathengi, luveze 'ukuhlawuliswa ngokungaphaya kokutya okuphekiweyo.' I-DCA ifumanise ukuba kukutya okungama-80 okuxabisa iponti, akukho nanye ebhalwe ubunzima obuchanekileyo, kwaye kulawo, iipesenti ezingama-89 'zaphula imithetho yomdibaniso wokuba iphakheji ingaphambuka kangakanani kubunzima.'
UJulie Menin, umkhomishina weSebe uxelele CNN , 'Abahloli bethu bandixelela ukuba lelona tyala libi kakhulu lokuchaza kakubi kwimisebenzi yabo.' Yonke into ukusuka kwi-coconut shrimp ukuya kumajikijolo ukuya kwiithenda zenkukhu yachaphazeleka, kunye nenani lokugqithisa ukusuka kwi-80-cents ekulula ukuyiphosa yonke indlela ukuya kuthi ga emhlathini- ushiye i-14.84 yeedola. Ukuba ubenethamsanqa, kunokwenzeka ukuba uthenge enye yeepakeji ezimbalwa ezazingaphantsi komzimba.
Burger king whopper ngumsindo
Ukutya okupheleleyo kuzikhanyele izityholo, kodwa ekugqibeleni bavuma ukuhlawula i-500,000 yeedola ukuhlalisa , kunye nokuphumeza imigaqo-nkqubo emitsha kunye nokuqhuba uphicotho lwekota lobunzima bokutya kwabo esele kufakiwe.
Imveliso ehlekisayo iyasilela
I-Instagram Yitsho into oyithandayo malunga needola ezingama-32 ngeponti eyomileyo iiblueberries Kunye ne- $ 111 ilifa lemveli turkeys -Akukho nto iya kuze isondele ekuhlekiseni njengoko ezi zinto zimbini zisilelayo.
Iqale nge I-Instagram Ipapasho ebhalwe, 'Kwenye indawo e-LA, abaphathi bokutya okupheleleyo bayasihleka sonke.' Umfanekiso? Ibhotile yamanzi ifakelwe imikhonto emithathu ye-asparagus, kwaye uyilinde ... ixabiso ngama- $ 5.99. Amanzi e-asparagus amdaka ngoku ahamba ngokukhawuleza kwintsholongwane, kwaye i-Whole Foods yakhawuleza yabuya, ixelela Iindaba zeCBS , 'Ngokwenyani asithengisi ngamanzi e-asparagus kwiivenkile zethu ... Yayenzelwe ukuba ibe ngamanzi kunye nemifuno kunye / okanye amakhowa (afana nomhluzi wethambo), owenziwa ixesha elide ukuntywila amanzi. Yenziwe ngokungachanekanga kwaye sele isusiwe. '
Ngaphantsi konyaka emva koko, enye imveliso yayineendaba zosasazo lwasentlalweni emlonyeni. Ngeli xesha? I-orenji enye yangaphambi kokukrola i-orenji, yayifaka isitya sayo seplastiki, esithengisela- uyiqikelele- $ 5.99. 'Ukuba indalo ingafumana indlela yokugubungela iiorenji ngenxa yoko bekungekho mfuneko yokuba sichithe iplastikhi eninzi kuzo,' enye Twitter umsebenzisi ukhale. Kwakhona ivenkile yaphendula ngokukhawuleza, esithi , 'Zitsaliwe. Siyakuva, kwaye siya kubashiya kupakisho lwendalo: ixolo. Kwaye ngokuqinisekileyo baya kuba nexabiso elingaphantsi kwe- $ 6.
Uluhlu lwabo lwezithako ezingavunyelwanga luya kuthetha ntoni eWalmart
Imifanekiso kaGetty Kunzima ukuthandabuza ukuzibophelela kwe-Whole Foods ekugcineni isihloko sabo se 'Melika ethengisa ukutya okunempilo eMelika' xa ujonga uluhlu lwabo lwezithako ezingavunyelwanga. Ngokwabo iwebhusayithi , izinto ezingama-79 (ukusukela ngoSeptemba 2018) zimele zonke izithako esizifumanayo zingamkelekanga ekutyeni. Ngamanye amagama, asizukuthengisa imveliso yokutya ukuba iqulethe nayiphi na kwezi. ' Abona bantu baphule umthetho baquka umbala wokufakelwa kunye nencasa, izilondolozo, kunye ne-arch nemesis yomntu wonke, isiraphu yengqolowa ephezulu ye-fructose- kunye noluhlu lweekhemikhali ekunzima ukuzichaza. Ngokuqinisekileyo, luluhlu olunomtsalane, kodwa kuthetha ntoni kwihlabathi lokwenyani?
Ngokusekwe kuhlalutyo lweemveliso zeWalmart ngo-2014, Isilayidi Ukuzimisela ukuba iipesenti ezili-14 zeemveliso zebhokisi enkulu azinakwenza ukusikwa kwi-Whole Foods ngenxa yokufakwa kwesiraphu yengqolowa ephezulu ye-fructose kuphela. Nje ukuba uthathe konke okuseleyo izithako ingqalelo, iipesenti ezingama-54 ezothusayo zeemveliso zeWalmart azikho etafileni.
Ngokusisiseko, ukuba ungena kwi-Whole Foods ukwanelisa umnqweno wakho we-Oreo, uphume kwithamsanqa- kodwa kusenokwenzeka ukuba kukho indawo yendalo kunye nezinto eziphilayo, ukuba ukuloo hlobo lwento.
Ibha eshushu inokuba sisicu esipheleleyo
I-Instagram I-bar yokutya eshushu iphela ibonakala ngathi iluvo oluhle- ukutya kuhlala kubonakala kutsha kwaye kulungiselelwe kakuhle, kulula kakhulu, kwaye ezimbalwa iitapile ezicujiweyo azizukuphula i-bhanki, akunjalo? Akulunganga. IPopSugar Umbhali u-Anna Monette Roberts ufumanise indlela enzima yokuba iitapile ezimbalwa ezicujiweyo zinokukuqhubela i-14 yeedola engqondweni, malunga nesiqingatha nesiqingatha seepawundi zebuttery ezinokwenziwa ekhaya ngeepeni idola.
Inokwenzeka njani loo nto? Ewe, yonke into kwi-bar eshushu yi- $ 8.99 iponti, nokuba yinyama, imifuno, okanye iinkozo, kwaye, isilumkiso somonakalisi, iitapile zixinene. Xa uRoberts ebuza inani eligqithisileyo, umphathi wecashier wahleka wathi kuye, 'Akukho mpazamo. Ibha eshushu yi 'Yonk' 'kwiNtlawulo epheleleyo,' hon. ' Yhu.
Ukuba awukwazi ukuyeka ibha eshushu, gcina ezi mali zilondolozayo iingcebiso engqondweni: Gwema inyama-kwinyama-uhlawula bonke ubunzima bento ongayifumaniyo nokutya; khetha imifuno enamagqabi, njengearugula kunye nomxube wentwasahlobo, ngaphezulu kwelethisi enzima njengeromaine; Ndiyakucela, weqa amacala onokuwenza ngokulula ekhaya. Iziseko ezifana nerayisi, iitapile ezicujiweyo, kunye nemifuno ene-steamed ayifanelekanga ngelo xabiso.
Umvuzo weCEO uza kothusa
Imifanekiso kaGetty Ngo-Novemba u-2006, u-CEO we-Whole Foods u-John Mackey wabhala ileta eya kubasebenzi bakhe malunga nesigqibo asenzileyo malunga nomvuzo wakhe. Hayi, wayengazinikezeli ngokwenyusa- wayethatha umvuzo omkhulu.
Inkqubo ye- ileta funda, ngokuyinxenye, 'Impumelelo enkulu yeMarike yokutya iphela indinike imali engaphezulu kwendakha ndacinga ukuba ndiza kuba nayo kwaye nangaphezulu kokuyimfuneko kukhuseleko lwam lwezezimali okanye ukonwaba ... ndifikelele kwindawo ebomini bam apho ndingasafuni kusebenzela imali, kodwa ndonwabela umsebenzi ngokwawo kwaye ndiphendule ngcono umnxeba wenkonzo endiziva ngokucacileyo entliziyweni yam. Ukuqala ngoJanuwari 1, 2007, umvuzo wam uza kuncitshiswa ube yi-1, kwaye andisayi kuphinda ndithathe nayiphi na enye imbuyekezo yemali ... '
Ukuzincama njengoko oko kunokubonakala ngathi, iMackey yaphela ine-1 yezigidi zezabelo zesitokhwe, kwaye ke zipokothwe $ 8 yezigidi njengesiphumo sokufunyanwa kweAmazon. Ngokucacileyo ukuba umsebenzi we-10 weminyaka eyi- $ 10 khange umbethe kakhulu, njengoko exeliwe Ixabiso ngaphezulu kwe- $ 75 yezigidi.
Isaphulelo somsebenzi esisekwe kwi-BMI
Imifanekiso kaGetty Izaphulelo zabasebenzi zezinye zezinto ezintle eziza nentengiso esebenzayo, kodwa ungaziva njani ukuba eso saphulelo sibotshelelwe kwisalathiso somzimba wakho (BMI)? Yinyani leyo kumalungu eqela elipheleleyo lokutya.
Ngo-2010, a ileta kubasebenzi abasuka kwi-CEO u-John Mackey baveze iNkqubo yeLungu leQela eliKhuselekileyo leNkqubo yokuKhuthaza iZaphulelo, apho banokufumana khona isaphulelo sama-30 sepesenti (endaweni yama-20 eepesenti rhoqo) ukuba i-BMI, uxinzelelo lwegazi, kunye nekholesterol ziphantsi ngokwaneleyo, kwaye ukuba ikwangumsebenzisi we-non-nicotine. Konke oku kumiselwa ngumsebenzi wegazi owenziwa kabini ngonyaka kunye nokuhlolwa kweheath, kwaye isaphulelo siyavavanywa kwakhona ukuba kukho nasiphi na isiliphu, kodwa uMackey uqhubeke athi le nkqubo kufuneka 'ixhobise kwaye yonwabe aMalungu eQela abonwabela umceli mngeni.' Ukuxhobisa mhlawumbi ligama lokugqibela esinokukhetha ukulichaza eli 'inkuthazo' ifanelekileyo ukuba izuze inkampani ngokunciphisa iindleko zonyango, kodwa ubuncinci le nkqubo yeyokuzithandela.
Iimfihlo zabasebenzi ekufuneka uzazi
I-Instagram Xa ufuna yonke into ehletyayo kunye neemfihlo zenkampani, ujika phi? Abasebenzi abasesitolo, kunjalo. Nazi ezinye zeengcebiso zokuthenga ezaziwayo ezincinci elalililungu leqela elipheleleyo lokutya elipheleleyo elifuna ukuba wazi.
- Zama ngaphambi kokuba uthenge: Ungasampula nantoni na evenkileni, kubandakanya 'ukutya okulungisiweyo, izinto eziphekiweyo zokutya, kunye nokhathalelo lomzimba.' Unokufumana iziqhamo ezitsha ezisikiweyo zivulekile kwisebe lemveliso.
- Le mfihlo yokonga imali inakho ukukugcinela imali eninzi: Yiba ujonge iimpawu zentengiso eziphelelwe lixesha kusuku olungaphambili. 'Yiya evenkileni kwakusasa ngengomso emva kokuba intengiso iphelile, kwaye ithegi yentengiso isenokuphakama, izitya zangaphambili zabasebenzi. 'Ukuba loo nto ikhwaza ngexabiso elahlukileyo kunelo liphawulwe kwithegi, isimahla!'
- Sukunamathela ekuthengeni iqhekeza elikhulu lesonka samasi awuyi kuligqiba: Nasiphi na isiqwenga kwikhawuntara yetshizi sinokuphinda senziwe kwinxalenye encinci.
- Ingcebiso yokugqibela: Gcina ubungakanani bezitya kwindawo eshushu. Xa isitya sikwipani enkulu, oko kuthetha ukuba sihlaziyeka. Ukutya kugqithiselwa kwiipani ezincinci njengoko kuncipha. '
Umhluzi wenyama yomvundla
I-Instagram Ukutya okupheleleyo, okwaziwayo ngemigangatho yabo ephezulu xa kuziwa intlalontle yezilwanyana , iintsiba eziphithizelayo ngesigqibo sabo sokuthengisa inyama yomvundla Ngo-2014. Eli nyathelo lakhokelela kuqhanqalazo nakwi-intanethi uxwebhu lwezikhalazo eqokelele phantse ama-60,000 utyikityo, ngenxa yenyani yokuba, nangona inkampani yayiwukhathalele umgangatho wayo wentlalontle ongqongqo, loo migangatho ayomelele ngokwaneleyo. Ngoku ka Umvundla.org , 'Ngenxa yokuba imivundla ingagutyungelwanga phantsi kwe-USDA's Humane Methods of Slaughter Act, bona (njengeenkuku) akufuneki bothuke njengezinye izilwanyana ezihlelwa njengemfuyo ngaphambi kokuba zixhelwe ...' nto leyo enokubangela ukufa kabuhlungu - ibonakala ngathi ichasene ngqo nokutya okumeleyo.
Ekugqibeleni, i Indawo yeNBC Bay uphando kwiingxelo zokuhlolwa kwe-USDA lubonakalise ulwaphulo, kubandakanya ukuphulwa komthetho we-Whole Foods 'no crate', kwaye kwathathwa isigqibo sokuyeka ukuthengisa inyama yomvundla. Nangona inkampani ityhola ukuthengisa okungalunganga kobuso, uMarcy Schaaff, umseki we-SaveABunny ukuhlangulwa kwemvundla wakhomba kwisizathu esahlukileyo: 'Ekugqibeleni, I-NBC bavezwa ukuba babengalandeli imigangatho yobuntu kwaye babephula ukhuseleko lokutya. Kuyasivuyisa ukuba i-Whole Foods igqibe ekubeni iyeke ukuthengisa inyama yomvundla. '
