Iifoto zeBloomberg / i-Getty Yeyiphi imveliso oyithandayo kaBob's Red Mill? Mhlawumbi enye yegranola idibanisa ukuqala usuku lwakho, okanye igranola yokwenza umxube wendlela yokubulala. Mhlawumbi umgubo owenziwe ngamatye kunye nomgubo wombona, ngokutsho TheKitchn zezinye zeemveliso zokuqala ezithengiswe yinkampani. I-Mill's Red Mill ikwayisixhobo sokuya kwi-gluten-free kwaye paleo izithako zokubhaka ezinobuhlobo.
Ibali, ngokwe Isigayo esiBomvu sikaBob iwebhusayithi, kukuba inkampani yaqala ngo-1978 eMilwaukie, e-Oregon. Injongo yayikukusasaza igama malunga nezibonelelo zezempilo zokutya kwendalo, umgubo, ukwenza umgubo wamatye kwindawo, kunye nokwenza ezinye kunye nezinye yendalo izinto ezikhoyo kuluntu lwengingqi. Kwisithuba nje esingaphezulu kweshumi leminyaka, iimveliso zikaBob's Red Mill zazisasazwa ezivenkileni kwilizwe liphela, nakwezinye ezilishumi, kumazwe aphesheya.
ukufaka endaweni yomgubo wegalikhi endaweni yeekonofile
Ke liphi ibali eliyinyani emva kukaBob's Red Mill? Kuyavela ukuba, inkampani ephumelele kakhulu inebali elinomdla losapho, ilahleko, kunye nekamva.
UBob ngumntu wokwenene
Iifoto zeBloomberg / i-Getty Kunye nokutya iimascots zorhwebo , ngamanye amaxesha akucaci nokuba bangabantu bokwenene okanye hayi. (Kwimeko apho: Umthendeleko wokuqala ithi indoda yaseQuaker eboniswe kwimveliso yeQuaker Oats yenziwe ngokupheleleyo.) Kwimeko kaBob's Red Mill, nangona kunjalo, uBob ngumntu wokwenene. UBob Moore yindoda eyasungula kwaye iqhuba inkampani. Kwiividiyo ezikwi- Isigayo esiBomvu sikaBob iwebhusayithi, uMoore utyikitye ngokuthi, 'NdinguBob Moore, kwaye ndim kwiphakheji.'
UBob kunye nenkosikazi yakhe uCharlee, ababehlala eCalifornia ngelo xesha, babezimisele ukukhulisa oonyana babo abathathu ngokutya okusempilweni, ( ngeTheKitchn. UCharlee wayekuthanda ukubhaka, kwaye usapho lwakhe olunethamsanqa lwalunandipha isonka sakhe esiphekiweyo esiphekwe ekhaya endaweni yokutya kakhulu kwivenkile.
Indawo yeBob's Red Mill izabelo uMoore waba nomdla kwimbali kunye noomatshini bokungqusha okusila emva kokufumana incwadi endala ethetha ngokugaya kwilayibrari yasekuhlaleni. Wayiqhekeza loo ndawo ngamatye okusila, kubandakanya amatye amakhulu okusila ajikelezayo asetyenziselwa ukucola iinkozo zibe ngumgubo. Uvule inkampani yakhe yokuqala, iMoore's Flour Mill, ngo-1974 eRedding, eCalifornia. Oonyana bakhe ekugqibeleni bathabatha isigcina-ntambo, ukuze uBob noCharlee bakwazi ukuqhubeka nezinye izinto abanomdla kuzo.
Umsunguli weBob's Red Mill wafunda kwisikolo sabefundisi
Kuyamangalisa, ngokuka Ijenali yeYunivesithi yaseGeorge Fox , UBob Moore washiya iMill Moore's Mill ukuba athathe umhlala-phantsi kwaye aye kwisikolo sobufundisi. Kwinqaku wabhala wathi kwapapashwa ngo Imikhombandlela ngo-2013 , UMoore wabelane ukuba wayenomdla wokufunda kunye nokuguqulela isiGrike nesiHebhere, ukomeleza ukuqonda kwakhe iBhayibhile. Oonyana bakhe abadala babekulungele kwaye bezimisele ukuthatha ilitye lokusila. UMoore wothuse abasebenzi bakhe ngesibhengezo sokuba uthatha umhlala-phantsi, kwaye yena nenkosikazi yakhe babuyela esikolweni.
abatyali abanyibiliki
Ngelixa wayefunda kwisemina (namhlanje eyaziwa njenge IPortland Seminary yeYunivesithi yaseGeorge Fox ), UMore kunye nenkosikazi yakhe babehamba kunye yonke imihla kwiindawo ezikufuphi. Njengokuba ikhokelwa sisiphelo, enye yezi ndlela yayihamba idlula kwindawo yokuguba okushiyiweyo. Kwaye yayithengiswa. Umfazi wakhe wayengakholelwa xa, ngalo mzuzu, umyeni wakhe wagqiba kwelokuba ashiye iseminari abuyele kwishishini lokugaya (nge CNN. ) Moore ubhale Imikhombandlela ukuba ilitye lokusila elilahliweyo laliyingozi, kodwa wayesazi ukuba angalivusa. Ukwakhiwa kwakhona nokubuyiselwa, esi yayisisiqalo seBob's Red Mill.
Bathengisa umgubo, kunye nokunye okuninzi
Youtube Iwebhusayithi yenkampani ithi ilitye lokusila lavulwa eMilwaukie, e-Oregon ngo-1978, kugaywa umbona kunye nezinye izinto zendalo, ukutya okuziinkozo okuziinkozo kwaba ngumgubo neepapa. Ngoku ka i-NPR , Kwakuyiminyaka embalwa kamva ukuba uMoore aqale ukuthatha umdla kwizithako ezisetyenziselwa ukwenza iimveliso ezingenanto ye-gluten. Emva kokunceda Iqela le-Gluten lokunyamezelana khusela unikezelo lwe Intsimbi xanthan, isithako esisetyenziselwa ukubuyisela i-gluten kwimpahla ebhakaweyo, wafunda ngakumbi ngesifo se-celiac. Esi sifo sibangela ukonakala kwamathumbu ngenxa yokungakwazi ukwetyisa i-gluten.
Izabelo ze-NPR ezithi kwii-80s zakudala, abantu abanesifo se-celiac babenokukhetha okumbalwa ayinagluten isonka kunye nokutya, kungasathethwa ke ngezinto zokutya. UBob Moore utshintshe ukuba waqala ukwenza eyakhe imveliso ye-gluten-free. Inkampani ibifudukele kwisityalo esikhudlwana, kwaye igumbi elongezelelekileyo lamvumela ukuba enze kwaye apakishe izithako phantsi kolawulo olungqongqo lomgangatho.
abafana abahlanu imenyu eyimfihlo
Namhlanje iBob's Mill Mill ikhathalogu kubandakanya phantse iimveliso ezingama-200 ezahlukeneyo, kubandakanya iimveliso ezingaphezulu kwe-100 ezingenagluten. Zisaphethe uninzi lweentlobo ze-oats, iinkozo kunye ne-nut umgubo, umgubo wombona, izinto zokubhaka, isiriyeli kunye negwele. Isigayo esibomvu sikaBob sinokutya okulula kwakhona, njenge-oat snack bars, imixube yokubhaka, umxube wesuphu owomileyo, kunye neekomityi ze-oatmeal zangoko.
Ishishini liphantse lahamba phantsi emva komlilo otshabalalisayo
Kudliwanondlebe kunye TheKitchn, Moore kwabelwane, Ndibe nenyhweba yokuqhekeka kabini ebomini bam. Ixesha lokuqala waphulukana nayo yonke into yayisemva kokungaphumeleli njengesitishi segesi eCarlifonia kwii-50s. Ityeli lesibini kwakungo-1988, xa umlilo watshabalalisa ngokupheleleyo ilitye lokuguba awayesebenze nzima ukulivula emva kokushiya isikolo sabefundisi.
Ngokwe- Ijenali yeShishini lasePortland, umlilo, isenzo sokutshisa, utshabalalise ngokupheleleyo ilitye lokusila kunye nezixhobo. Ekuphela kwento eyayisele yayingamatye amabini amakhulu okusila awayesetyenzisiwe. Udliwanondlebe lweendaba kwakamsinya emva komlilo kunye nesikhululo sikamabonwakude sasePortland, eOregon I-KATU (kwiYouTube) ibonisa uMoore echukumisekile ngokucacileyo xa ethetha kufutshane namabhodlo okusila kwakhe, ebonisa ukungathandabuzeki ukuba ishishini lakhe lingasinda kwintlekele.
Ngethamsanqa ngabalandeli bakaBob's Red Mill, inkampani ibuyile. U-Moore wakwazi ukuphinda alivule ishishini kwindawo entsha kunye enkulu, kwaye lakhula ngokukhawuleza laba lishishini eliyimpumelelo namhlanje (nge Ijenali yeShishini lasePortland ). Nangona izibonelelo zisenokuba zezala maxesha, izabelo zikaMoore kwiwebhusayithi yenkampani yakhe ukuba uyaqhubeka nokusebenzisa kwa indlela efanayo neyaziwa lixesha ilitye lokusila iinkozo.
UBob unike inkampani yakhe kubasebenzi bakhe
https://www.bobsredmill.com Umelwe njalo Yamkela izipho xa kusuku lwakho lokuzalwa, kodwa umnini uBob Moore uthathe isigqibo sokunika omnye kubasebenzi bakhe: inkampani yakhe iphela. Ngoku ka IOregon ngoku, Ngo-2010, ngomhla wokuzalwa kwakhe engama-81, u-Moore wenza isiCwangciso soBunini beStokhwe sabasebenzi (ESOP) esanika bonke abasebenzi bakaBob's Red Mill izabelo kwistokhwe kule nkampani. Le ntshukumo yabothusa ngokupheleleyo abasebenzi bakhe, kunye nesigqibo esingaqhelekanga, kuthathelwa ingqalelo indlela awayefikelwa kaninzi ngayo ngabanye abanqwenela ukuthenga ngokuthe ngqo uBob's Red Mill. Wabelana no Iindaba ze-ABC ukuba ezi zithembiso 'azinakubalwa', kodwa waziva enyanzelekile ukuba ahloniphe ukuzibophelela kwabasebenzi bakhe - abanye babo amashumi eminyaka- kwishishini.
Ngokwewebhusayithi yenkampani Inkampani iqhubeka nokuba neepesenti ezili-100 ngabasebenzi bayo namhlanje. Phakathi Izabelo ezibekwa lixabiso likaMoore kubasebenzi bakhe ziyakhuthaza ngokwenene. Ukwabelane ngenzuzo yakhe kunye nabo, ubamba amaqela okuzalwa kunye nesidlo sangokuhlwa, kwaye ubhiyozela isikhumbuzo sabo, ukuzalwa kwabantwana babo, kunye neminye iminyhadala ekhethekileyo kwincwadana yeendaba yenyanga. Kwaye ngoku, kwi-90s yakhe, u-Moore uqhubeka nokusebenza, ekhokela, kwaye ekhuthaza abasebenzi bakhe kwi-mil yakhe ayithandayo
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