Ifoto nguScott Olson / Getty Izithombe NgoMvulo, Okthobha 19 ujikeleze, Chipotle ubhengeze utshintsho kwimenyu yabo esongela amava abo bonke abalandeli kwindawo yokutyela. Ukususela ngoku ukuya phambili, baya kuhlawula i-0.25 yeedola kwicala ngalinye le-tortilla. Ngaphambili, abantu babeza kuzifumana simahla. Le 'hack', njengoko Ukucoca iyayichaza, isebenze ngoku-odola 'isitya se-burrito kunye nazo zonke izinto abazikhethileyo kwaye bacele itortilla esecaleni eza kuza simahla.' Izitya ziza nokutya okungaphezulu kune-burrito, kodwa zinqongophele i-tortilla. Ke ezi zimbini zidibeneyo zanikezela ngexabiso le-bang-for-buck.
Isizathu sokutshintsha ngesiquphe sixelwe ngu Ngaphakathi kwiMarket ngaloo Mvulo. Oko kukuthi, i isifo esikho elizweni jikelele ibangele abantu abaninzi ukuba ba-odole ukutya kwabo ngokwamanani, besebenzisa iwebhusayithi yeChipotle okanye usetyenziso lwabo. Oku kukwathetha ukuba kuye kwaba lula kwiChipotle ukulandela umkhondo wezithako ezaziphelile ngolungelelwano ngalunye. Umahluko phakathi kokusebenza kwangaphambili kwe-COVID kunye neposi wanikwa liGosa eliyiNtloko lezeMali laseChipotle, uJack Hartung: 'Ubukhulu [bezahlulo zethu] [ngoku] buhambelana kakhulu kuba akukho mntu ukhomba kwipani nganye ... abasebenzi Ndiza kubona nje indlela umthengi ajonga ngayo kwaye acinge, 'Hayi, kungcono ndibeke enye into ngaphakathi.' 'Ngaphandle koxinzelelo lwentlalo, ukutya kwabiwa ngokungaguquguqukiyo, kwaye ukubekwa emgangathweni kuye kwasasazeka kubandakanya ukuthanda abalandeli. '
Ixabiso liyikota kuphela. Kodwa kunjalo, abalandeli banokuziva ngathi yimpama.
Ngaba uChipotle unengqiqo?
Njengoko umntu unokucinga, abalandeli bangaphambili be Chipotle khange balonwabele olu tshintsho. 'I-Tortilla esecaleni le-chipotle ayisasebenzi simahla .. iinkampani ezirhwebayo ziphume ngandlela zonke ukusenzakalisa,' utshilo omnye umlandeli ophoxekileyo ukuba Imagazini yaBantu ecatshulwe kamva. Iyabhalwa ifumanise abantu abaninzi ngakumbi betshintsha utshintsho kumgaqo-nkqubo. Amagqabantshintshi afana 'neChipotle eqala ukuhlawulisa iisenti ezingama-25 ngetortilla esecaleni ngoku ??? Kubhubhane ???! Ukungabi nantlonelo 'kwakumalunga nomndilili wethoni. Ewe kunjalo, ukuba nzulu kangakanani kwezikhalazo kunzima ukugweba kwi-intanethi.
Ngelixa umntu enokuzibuza ukuba ingakanani i-Chipotle eyayifuneka ngenene yokufumana imali yabo ye-tortilla, kufuneka sivume ukuba ngexesha lokuvalelwa yedwa, uChipotle utyhile iresiphi yabo ye-guacamole. Njengoko Ukucoca iqatshelwe ngelo xesha ngo-Agasti, uChipotle wayivezile iresiphi yabo ngo-2015. Ngeli xesha, uChef Chad ulayishe ividiyo yakhe elungiselela ukudipha I-Instagram , isenza kube lula ngakumbi ukwenza i-guac ngokwakho. Delish uxela iresiphi efanayo ekwabelwana ngayo ngeChipotle yabo iichips , isosi yombona , kunye irayisi .
Kutheni iChipotle ingayenza le nto ayichazwanga. Esona sizathu sinokubakho kukuba ngokwabelana ngeendlela zabo zokupheka, bafaka ukunyaniseka okunzulu phakathi kwabalandeli babo abaya kuyibona le nkampani njengengabalulekanga, endaweni yokungabi nantlonelo ngokuhlawulisa ngaphezulu itortilla eyongeziweyo ngesitya se burrito. Oko kwathethileyo, abantu bacaphukile lixabiso elitsha mhlawumbi bafuna nje ukufumana enye kwinkampani.
