Imifanekiso kaGetty Akukho mfihlo yokuba ukuqhuba ishishini kunzima. Udumo kunye nokwamkelwa kwegama yiyo yonke into, kwaye masithi usebenze amashumi eminyaka usenza abantu bathethe into ibenye: Inkukhu yaseKentucky ebisiweyo. Ke, ngo-1991, utshintshe igama lakho libe ngu I-KFC . Kutheni emhlabeni ishishini lingayenza loo nto?
Bayazivuma ngokwabo ukuba bebengacacanga kakuhle ukuba kutheni bekhethe utshintsho, abanye abantu abacinga ukuba yinto engaqhelekanga ukuyenza. Oko kwabangela zonke iintlobo zamarhe, kwaye loo marhe asasazeka ngokukhawuleza kwaye aya kude kunenyaniso.
Iyintoni inyaniso, phofu? Yinto engaqhelekanga kunokuba ucinga, kwaye kuya kufuneka songeze oku: Ngokobuchwephesha, i-KFC iseyiKentucky Fried Chicken, kwaye basenegama njengophawu lwentengiso olubhalisiweyo. Kodwa apha endleleni izinto zaba nzima. Ayisiyiyo kwaphela eyonanto uyilindeleyo, kwaye isigqebelo kukuba ukuba bebehambe nokhetho lwabo lokuqala, akukho nanye kwezi eya kwenzeka. Mhlawumbi kunjalo.
Hayi, yayingelilo ukususa igama elithi 'fried'
Imifanekiso kaGetty Kuqala, masithethe ngendlovu esegumbini kunye nolo luvo lokuba wonke umntu ulivile: Bafuna ukulahla igama elithi 'othosiweyo' ukuze abathengi abazi impilo bangazicingeli ngokuzenzekelayo ngamafutha okuvala umthambo xa becinga ngetyathanga lenkuku .
Okumangalisayo kukuba, le yimarike eqale nge-KFC ngokwabo. Ngoku ka Snopes , leyo yayiyinkcazo esemthethweni ekhutshwe ngabantu abasebenzisana nabo. Babanga ukuba ngenene babonelele ngezinto zemenyu 'esempilweni' kwaye babesenza ujingi ekubeni nolwazi-ngezempilo, kwaye bafuna wonke umntu ukuba ayazi loo nto. Okona kubaluleke kakhulu (ibali liyahamba), bafuna abantu ukuba bazi kwaye babuyele kubo.
Kuvakala ngathi sisizathu esivakalayo sokuphinda senziwe ngokutsha, akunjalo?
iindleko zobulungu besaphulelo ku-2016
Kodwa ngokuqinisekileyo yayingeyonyani yonke, kwaye yayi luhlobo lwekrele elintlangothi-mbini. I-KFC, emva kwayo yonke loo nto, isafrayiwe, ke ukuzama ukufihla igama elithi 'othosiweyo' ngasemva kuka-'F 'bekungekhohlisi mntu, andithi? Ngokwenene yayilibali nje, kwaye ibali lokwenyani lalingaqhelekanga.
Babengafuni ukuhlawula ukusebenzisa igama labo
Ngo-1990 - kunyaka ongaphambi kwalowo I-KFC I-rebranded - ilizwe laseKentucky lenze into engaqhelekanga. Snopes ithi i-Commonwealth yaseKentucky ebizwe ngokusesikweni yayijonge ukuphelisa amanye amatyala abo aseburhulumenteni, ke umntu othile wabetha kwimbono eyayilingana namacandelo aqaqambileyo, angaqhelekanga, kwaye ahlukanisa ngokupheleleyo. Baye bagqiba kwelokuba bathengise igama labo, ke nabani na osebenzisa igama elithi 'Kentucky' ngaso nasiphi na isizathu sentengiso kuya kufuneka ahlawule urhulumente umrhumo welayisensi.
Ityathanga laseKentucky Fried Chicken lachitha unyaka lithetha-thethana norhulumente, lisithi kwakuyinto ebhadlileyo ukubenza babhatale imali yokusebenzisa igama ababephawule ngalo kwaye babelisebenzisa amashumi eminyaka. Sonke siyayazi ukuba kwenzeka njani: Inkukhu eFryweyo yaseKentucky yaba yi-KFC, kwaye bathabathe ithuba lokuzisa utshintsho lwegama kunye nohlengahlengiso olupheleleyo lokupakishwa kunye nomfanekiso wabo.
Yothusa? Ngokuqinisekileyo.
Kubekho amatyala amaninzi ngaphezulu kwe 'Kentucky'
Snopes ithi yayingeyiyo nje iKentucky Fried Chicken eyayisokola ngegama labo. Yiyo loo nto ii-nursery zathengisa ngesiquphe 'Shenandoah bluegrass' endaweni ye 'Kentucky bluegrass,' kwaye yiyo loo nto uyekile ukuva uNeil Diamond 'waseKentucky Umfazi' kwirediyo. Bongeza ukuba i-KFC kunye neKentucky bawusombulula umba ngo-2006, kwaye kwavunyelwana ukuba i-KFC ingaqhubeka nokusebenzisa igama labo loqobo.
Kodwa phambili ngokukhawuleza ukuya ku-2016, kwaye uyakufumanisa ukuba umba awukapheli. Ngeli xesha, yayiyiyunivesithi yaseKentucky eyakhwela kwi-bandwagon yophawu lwentengiso, kwaye babanga ukuba ngabo ababenegama elithi 'Kentucky' (nge Ingcebiso yasimahla kwezomthetho ) ... ubuncinci, xa kufikwa kwisinxibo. Ngamashishini angaphezu kwama-400 asebenzisa igama kwiimpawu zorhwebo okanye usetyenziso lwentengiso, kusenokubonakala ngathi balwa idabi. Kodwa bagqiba kwelokuba balwe nayo.
Baqala ukungqubana ne-distillery ebizwa ngokuba yi-Kentucky Mist Moonshine, kwaye ngelishwa, xa i-distillery ibasa enkundleni ukuba baphikise ngeyunivesithi kwaye kufanele bavunyelwe ukuba bathengise ngegama labo kuyo, Lexington Herald INkokeli uxele ijaji ukuba ulilahlile eli tyala ... Ngaba ayinakuba yinxalenye yesizathu sokuba i-KFC ihlale i-KFC?
'I-KFC' yayisele idumile
Imifanekiso kaGetty Ukutshintsha ukusuka kwi-'Kentucky Fried Chicken 'uye kwi' KFC 'yayingeyonto ilula, kwaye i-KFC ithethile kakhulu. Baye bavuma nokuba mhlawumbi ligama elingcono, besithi: 'Mhlawumbi ngenxa yokuba i-KFC kulula ukuyithetha ngomlomo wakho ugcwele.' Banika ezinye iinkcazo zolwimi-esidleleni, besithi ilingana ngcono kwiimpawu, kwaye bekukho amalungu ambalwa. Kananjalo abafuni ukuba abantu babacingele njengendawo yokuya nenkuku, kuba banazo nezinye izinto, nazo. Kwaye oko kubonakala kungaphezulu kwesizathu, akunjalo?
Kodwa beza nenqaku elibaluleke kakhulu: Abantu babesele bebabiza ngokuba yi-KFC. Bebeyi-KFC kubantu abaninzi ixesha elide, kwaye xa kunjalo, kuyenza lula into ukuba ukutshintsha kube lula kakhulu.
Inkqubo ye- Uphengululo lweShishini laseHarvard Uxinzelelo ayisiyonto bodwa abayenzayo. Amashishini amaninzi awanciphisile amagama abo kwizenzi zawo. Kukho i-NPR, i-YMCA, i-AARP, kunye ne-BP, umzekelo, kwaye ke, ubuncinci babengengabo iWisconsin. Umbutho wezoKhenketho waseWisconsin kuye kwafuneka uguqule onke amagama abo emva kokusebenzisa isichazi sabo - iWTF- ixesha elide ngokwaneleyo.
Yaphantse yathiywa ngegama elahlukileyo
Imifanekiso kaGetty Kuyamangalisa, ukuba izinto zenzeka njani ngamanye amaxesha. Ukuba ujonga emva kwimbali yeKFC, uya kuyibona indawo yokutyela yokuqala UColonel Sanders Ukuvulwa bekungekho eKentucky konke konke - bekuseSalt Lake City, eUtah.
Ngo-1952, Iindaba zeDeseret Uthi uSanders waya e-Utah ukuya kudibana nendoda awayekhe wadibana nayo kwi-National Restaurant Association. Indoda leyo-uLeon W. 'Pete' Harman - wayengumnini weHarman Cafe eSalt Lake City kwaye, ngelo xesha, uSanders wayeneSanders Cafe yakhe. USanders wagqiba ukupheka inkukhu ethosiweyo yeeHarmans, kwaye uHarman wayibeka kwimenyu kwikhefi yakhe. Emva koko waqesha umzobi ophawulayo ogama linguDon Anderson ukuba apeyinte into kwiifestile ukubhengeza ukongezwa okutsha, kwaye into epeyintiweyo yayingumbono kaAnderson: iKentucky Fried Chicken.
USanders waphinda wagqitha kwiiveki ezimbini kamva, wabona uphawu, kwaye enye yimbali.
Kodwa yaphantse yahluka kakhulu. Ekuqaleni, Iindaba zeDeseret bathi babecinga ukuyibiza ngokuba yi-``Utah Fried Chicken '' kuba, babese-Utah. Bahlala eKentucky kuba bahlakulela umfanekiso wokubuk 'iindwendwe wasemazantsi onobubele, nohlobo olungaqhelekanga lokujonga yonke into enokubangela igama emva kweminyaka.
Hayi, ayinanto yakwenza neenkukhu eziguqukayo
Imifanekiso kaGetty Kwakukho namanye amarhe ajikelezayo ngokubhekisele kutshintsho lwegama le-KFC eligunyazisa ingxoxo, kwaye yile ithi 'inkukhu' yayiligama ababengavumelekanga ukulithetha. I-KFC ithi yinto ehlekisayo leyo, kwaye iqinisekisa ukuba bavumelekile ukuba bachaze imveliso yabo njengenkukhu kuba iyinkukhu ngokuqinisekileyo.
Snopes Utshintsho lwamagama lwaludibene nendumasi yokuba iKFC yayizala iinkukhu eziguqukayo ezinemilenze emine, emithandathu, okanye esibhozo ukuhambisa yonke inyama efunekayo kwiindawo zabo zokutyela. Kuyaphazamisa kumanqanaba amaninzi, kodwa kuyacaca ukuba amarhe ayenemilenze emininzi kuneentaka eziguqukayo zeKFC.
I-KFC ibisilwa namahemuhemu kwinqanaba lehlabathi, ngokwahlukana kwamazwe afana nalawo Khanada kwaye i UK uyayiphinda-phinda into yokuba ngamarhe okungaqondakaliyo angenasiseko sokwenyani. Kwaye kudala besithi, ixesha elide-ubuncinci okoko utshintsho lwenzekile kwii-90s. Ayisiyo malunga nexesha lokuba amarhe ahamba ngendlela yezinye izinto ezingaphantsi kwe-stellar Iinkumbulo ezingama-90 ?
Kutheni sikholelwa onke la mabali obuxoki?
Imifanekiso kaGetty Ke, nanku umbuzo: Aqala njani onke la marhe kwindawo yokuqala? Indawo enye njengamahemuhemu amaninzi-intanethi.
IKFC Canada Ulandelele amarhe kwimeyile ethile ye-imeyile- uyazikhumbula? I-imeyile yayinesandi esifanelekileyo kuyo, ibanga ukuba yabelana ngeziphumo zophando olwenziwe yiDyunivesithi yaseNew Hampshire. Isifundo, kwathiwa, sifumanise ukuba i-KFC yayisebenzisa 'izinto eziphilayo ezenziweyo zemfuza' igcinwe iphila kuphela ngoncedo lweetyhubhu kunye neempompo ezihambisa igazi kuyo yonke imizimba yazo. Kwaphinda kwafunwa ukuba ezi nkukhu ziguqukayo azinazo iintsiba, iinyawo, okanye imilomo (ukonga iindleko zokuzisusa), kwaye ulwakhiwo lwethambo lazo lancitshiswa ukuze zikwazi ukuvelisa inyama eninzi.
It phambili ibango lokuba urhulumente uthathe inxaxheba kwaye wabenza ukuba basuse 'inkukhu' kwimenyu. Kodwa akukho ngqiqweni. Ixabisa njani inkukhu? Kutheni le nto urhulumente ebavumele ukuba baqhubeke nemizi-mveliso yabo yenkukhu eguqukayo? Ingenzeka njani le nto ukuba ibe yiprojekthi yophando eyunivesithi? Kodwa sayikholelwa, emva kwiintsuku zokuqala ze-intanethi. Silumke ngoku, andibi kunjalo?
Babezimisele ukuhlawula umntu othile ukuba asebenzise igama labo ... uhlobo
Imifanekiso kaGetty Ngaphandle kwabo bonke ooyeha abababiza ngegama, i-KFC isonwabile ukonwaba kancinci nelinye igama: IHarland. I-moniker ka-Colonel Sanders ayikaze ithandwe kakhulu, kwaye ngokutsho IAtlantic , babengu-155 kuphela abazalwa ngonyaka omnye noColonel ngokwakhe. (Kwakungo-1918, ukuba kukho umntu ogcina umkhondo).
Kwilinge lokuphakamisa igama, uKFC wabhengeza ukhuphiswano ngo-2018. Usana lokuqala olwazalwa nge-9 kaSeptemba (usuku lokuzalwa lukaColonel) no-Harland wayeza kufumana i-11 000 yeedola (ngokuhlonipha igama kunye ne-KFC's 11 herbs and iziqholo ') ukuya kwimfundo encinci yasekholejini.
Ngaba ukhona umntu ophumeleleyo? Kunjalo! Inkqubo ye- Ijenali yeCourier uxele ngokuzalwa kukaHarland Rose omncinci, i-8 yeepawundi, i-1-ounce umntwana oyintombazana ozelwe ngomhla wokuzalwa kukaColonel. Bayifumene imali, kunye nentombazana encinci? Wayenegama elihle kakhulu, kwaye abazali bakhe babesele bembiza ngokuba nguHarley.
