Uninzi lwethu luneemvakalelo ezinamandla malunga noku itapile chip I-flavour yinto enkulu kunabo bonke ixesha. Abanye abantu bafunga ngolwandle ityuwa kunye neviniga. Abanye banyanzelisa oko ibarbecue kuphela kwendlela yokuhamba. Abanye bathanda iichips zabo, Ndiyayithanda , okanye itswele. Kukho nemarike enkulu yeetshipsi ezinencasa ye-pizza. Ke ngalo lonke olu khetho, kunye nezimvo ezininzi ezinamandla kuwo onke amacala, ethi I-potato chip ukunambitheka ethandwa kakhulu? Zilungiselele ukuphoxeka: ngokophando oluvela kwintengiso nakwinkampani yedatha yabathengi IStatista , i-chip ye-potato ethandwa kakhulu iyacaca.
butywala obungakanani buyinyani
Ngokwedatha leyo IStatista yathathwa kwidatha yoBalo yabantu base-US nakwiSimmons National Consumer Survey (i-NHCS), i-191.19 yezigidi zaseMelika zatya iitapile ezingenagwele ngo-2020. ngaphezu kwesiqingatha sithandwa njengokucacileyo. Yeyiphi i-anticlimax.
Yeyiphi eyona brand chip yamazambane ilungileyo?
Phantse njengoko kushushu njengengxoxo mpikiswano yile uphawu lweetapile zetapile ingxoxo-uyazithanda iichips zakho zingqindilili ICape Cod , ebhityile njengo-Utz, ojijile njengoRuffles, okanye obunjwe ngesali efana nePringles? Ukuba ufana nabantu abaninzi baseMelika, amathuba okuya kwi-chip yiLay's. Ngokwenkampani yophando Ummangaliso , I-Lay's inesabelo esingama-59.9% seshishini leetapile zaseMelika, iimbaleki ezilandelayo yiRuffles, kwaye imbasa yobhedu iya kwiPringles.
I-flavour eyimfihlakalo yomoya emhlophe
Ngexesha elizayo xa ubamba itheko, kwaye ufuna ukuba ukhetho lokutya okukhoyo lonwatyelwe ngabantu abaninzi kangangoko kunokwenzeka, ungcono xa usiya kucacisa ezona flavour ziphikisanayo, kwaye ubeke iitapile zetapile zikaLay ezicacileyo iindwendwe ziya kukubulela. Unako ukubenza bonwabe ngakumbi ngokumisela uluhlu lweediphu. Ukuba ufuna idip inspo, jonga ezi Iidiphu ezili-14 ezilula ezigqibeleleyo zeCawa ye-Super Bowl .
