I-Instagram Nabani na okhule ngoo-1980 okanye ngama-90s ukhumbula iintengiso zeMcDonaldland kwaye - okona kubaluleke nangakumbi - kodwa iyingozi ) Iindawo zokudlala ezinomxholo ojikeleze umhlaba wobugqi omiweyo nguRonald McDonald, abahlobo bakhe, kunye neehamburger ezazinendlela, indlela eyonwabileyo kakhulu malunga nethemba lokudliwa.
Eli phulo lenze ukuba uMcDonald angabi kukutya okukhawulezayo, kodwa amava onke. Kwakukho iHamburglar kunye neGrimace, kwakukho iFry Guys, kwaye kukho usodolophu ophethe i-cheeseburger kunye nepolisa. Kwaye ngabo bantu bokugqibela babenengxaki ngokwenene, kuba babeyinto yokufa efileyo uMcDonald's ebeyibile yonke imbono ngomhlaba wabo omnandi. Yonke into evela kwilizwe lehlabathi ukuya kolunye uyilo lwabalinganiswa lwaphakanyiswa lwaphuma kolunye lweenkqubo zikamabonwakude zabantwana ezinkulu ngasekupheleni kweminyaka yama-1960. Ukuba ucinga ukuba luhlobo lwento engabonakaliyo, ulungile.
Olu luhlobo lwezinto abangakuxeleli zona xa usemncinci, ke makhe sithethe ngayo yonke into enesithunzi ngoku.
Uqale njani uMcDonaldland
I-Instagram Ii-1970s zazilihlobo lwexesha lentengiso, ngakumbi xa kufikwa kubantwana. Ngoku ka Intengiso , abantwana bebejolisiwe kwintengiso ixesha elide, kwaye ngo-1968 kwasekwa iAction for Children's Television ukuze kugcinwe iso elibukhali kwinto eyayisisiqhelo nephikisayo.
Kwakuloo xesha-ngeli xesha linye lazala amaphulo entengiso anje ngeKool-Aid Man - ukuba uMcDonald wavelisa umbono wokukhankasela ukuthengisa ngobuninzi obungezizo ezentengiso kuphela, kodwa indalo iphela yabalinganiswa abantwana abanokudlala nabo emva ukuzibona kwiTV. Yayintle kakhulu, kwaye Ingqondo Floss ithi le ngcamango yenza igama likaMcDonald igama lekhaya kwaye yaqulunqa isiseko esikhulu sabalandeli esiza kubathanda amashumi eminyaka. UMcDonaldland wayethetha ukuba kukho itoni yabantwana phaya ababeneenkumbulo ezimnandi malunga nale ndawo, kwaye ngubani okhulele ukuthatha abantwana babo apho. Inxalenye enkulu yesizathu McDonald's Inenye yeempawu ezaziwayo kwihlabathi.
UMcDonald wayeqala ukufumana i-HR Pufnstuf
I-Instagram UMcDonald uqeshe iarhente yentengiso ebizwa ngokuba yi-Needham, Harper & Steers ukwakha iMcDonaldland ukusuka emhlabeni, kwaye bayigcwalise ngabalinganiswa abanokubathengisela abantwana. Kwaye bayenzile, bade bakhulisa Incwadana yemigaqo yokuKhanya Ukuqinisekisa ukuba yonke imveliso kaMcDonaldland yayifana.
Kodwa kuqala, ekuqaleni kuka-1970, bafikelela kuSid noMarty Krofft, iingqondo ezisemva kweyona nkqubo inkulu yabantwana kwiTV ngelo xesha: IHR Pufnstuf . Ngoku ka ityala eyathi yafakwa kamva, u-Needham wayefuna ukwazi ukuba iiKroffts zikulungele ukusebenzisana nomkhankaso wentengiso ngokusekwe kubalinganiswa babo. Iifowuni zatshintshana, kwaye kukho ileta esemthethweni echaza ukuba uMcDonald's unomdla. Kamva kuloo nyaka, u-Needham uxelele i-Kroffts ukuba isicwangciso besikhutshiwe.
Ukuthengisa kukaMcDonaldland kwaqala ukubhengezwa ngoJanuwari 1971, kwaye umbono kunye nabanye babalinganiswa babefana IHR Pufnstuf Ayisiyonto nje ecacileyo ukuba iphulo alikhange lichithwe, kodwa ukuba babesiya enkundleni.
USodolophu uMcCheese vs HR Pufnstuf
I-Instagram Akunabantu abaninzi kakhulu mhlawumbi bayakhumbula IHR Pufnstuf namhlanje, kodwa yayisisiseko seMcDonaldland ngaphandle kwezixhobo. Ibibonisa inkwenkwe yomntu eyaphukelwa yinqanawa 'kwisiQithi esiphilayo,' apho yayineentlobo ngeentlobo zeentlobo zokuzonwabisa kwaye yenza ubuhlobo nenamba egama lingu-HR Pufnstuf. Abalinganiswa badlalwe ngoonopopi abalingana nobomi okanye abantu abanxibe iimpahla, kwaye uninzi lwezinto ezingaphiliyo (ezinjengeenqaba, izindlu, kunye nezityalo) zazinobuntu kunye namazwi.
Izandi ziqhelekile, akunjalo? Xa abakwaKroffts bamangalelayo, balandela uMcDonald's ngokuba yonke loo nto. Ukusuka kwinkangeleko kunye nokuziva kwehlabathi kuyilo lomlinganiswa kunye nentengiso, yayintle kakhulu yonke into iphakanyisiwe ukuphuma kwi-Living Island kwaye yaphosa eMcDonaldland.
I-icing kwikhekhe, njengoko yayinjalo, yayinguSodolophu uMcCheese. Beka ecaleni kwesihloko sikaPufnstuf, kwaye ukufana akunakuphazanyiswa. Bakhankanya ngokuthe ngqo kwi isuti , Ukuthelekisa iintloko zabo ezi-oversized kunye nesinxibo sabo, kubandakanya nenyaniso yokuba banxibe bobabini Imixwayo kasodolophu .
Baye bazingela abasebenzi
I-Instagram Iya isiba mandundu. Wangcwatywa ityala Obunye ubungqina bokuba iMcDonaldland yaphakanyiswa kangakanani. UMcDonald uye waya kuqesha abasebenzi baseKroffts 'ababesebenze IHR Pufnstuf ukwenza wonke umsebenzi woyilo lweeseti, izinxibo, kunye nabalinganiswa.
Khange bayenze loo nto, nokuba-bade bafumana italente yelizwi Pufnstuf ukwenza amazwi kubalinganiswa baseMcDonaldland. Umelele kakhulu.
Xa abakwaKroffts bamangalelayo, yayingekuko ukubiwa kwepropathi enomgangatho ophezulu wokuqonda. Ukujonga kwakhona ilizwe lePufnstuf elijikeleze ikhonkco lokutya okukhawulezayo kwakuthetha ukuba ngequbuliso, inamba enkulu enentloko enkulu yayingapholanga. Ukuphuma kukaMcDonaldland, abalinganiswa bePufnstuf babenelayisensi yokubulala ukuthengisa. Zazisetyenziswa kwimikhankaso yentengiso yaseKellogg, bekukho itoni yeethoyi ezenziwe, kwaye zazingabalinganiswa ababesetyenziswa kwi-Ice Capades. Nje ukuba iMcDonaldland ibethe izikrini, yayiyinto entsha yokuthengisa kwaye iPufnstuf yaqala ukuphulukana nazo zonke iigig zazo. Baze batshintshwa kwi-Ice Capades-nguMcDonald's.
Kwakukho konke malunga nabantwana
I-Instagram Ityala - iSid & Marty Krofft Television Productions, Inc. noMcDonald's Corp. - lahlukile kancinci ekubeni lingajonganga ukuba uMcDonald's ubabile na abalinganiswa. Inxalenye enkulu yokufumanisa okwenzekileyo ibikukuchonga ukuba hayi okanye hayi abantwana ungawuchaza umahluko phakathi kwezi zimbini.
Kungenxa yokuba yayingabantwana abayenza into enkulu. Zombini iinkqubo zikamabonwakude kunye nomkhankaso wentengiso wawujolise ebantwaneni, ke ngoko kwakungabalulekanga ukuba abantu abadala bayakubona ukufana, kubalulekile ukuba ingaba abantwana bayakwazi ukwahlula phakathi kwaba babini.
Kwaye oko kwakuthetha ezinye zeenkcukacha ezincinci ezinokuthi zivumele uMcDonald's ukuba athi ngokucacileyo, abakhange babacime ... ngokupheleleyo ... ayinamsebenzi. Ezo nkcukacha zincinci azinakuba yinto enkulu, nge isicatshulwa Ukusuka kwimeko ephawula ukuba, 'Asikholelwa ukuba umntu oqhelekileyo, oqiqayo, makungabikho mntwana, xa ejonga le misebenzi uya kuqaphela ukuba uPufnstuf unxibe i-cummerbund ngelixa uSodolophu uMcCheese enxibe ibhanti yoonozakuzaku.'
McDonald ulahlekile
I-Instagram UMcDonald's wayenendlela engaqhelekanga yokuzikhusela, kwaye ngokwe ityala , Bavume ngokupheleleyo ukuba beza nombono womhlaba wefantasy osekwe kwimpumelelo ye IHR Pufnstuf , kwaye bazisebenzisa njengetemplate yeMcDonaldland.
Baphikisana, nangona kunjalo, ukuba benze utshintsho olwaneleyo lokuba yayingekwaphuli mthetho. Ityala lahlala iiveki ezintathu, ngelo xesha ijaji yathelekisa iiklip zikamabonakude, ezentengiso, izinto zokudlala kunye nentengiso yamashishini amabini.
ungaliqhekeza iqanda elilukhuni elibilisiweyo
Akukho mntu wumbi wavumelana nabo. UMcDonald's wayenjalo ufunyenwe enetyala , Kwiminyaka emithandathu emva kokuba idabi liqale, kwaye eyalelwa ukuba ahlawule umonakalo. Ekugqibeleni, uMcDonald's wayalelwa ukuba ahlawule ngaphezulu kwe- $ 1 yezigidi , kubandakanya i- $ 6,000 ngentengiso nganye, i-5,000 yeedola kwinto nganye yokwazisa eyenziwe, kunye ne- $ 500 'kwenye ukwaphula umthetho . ' Baye bayalelwa ukuba bayeke ukusebenzisa abalinganiswa abathile, kwaye bayeke ukwenza izibhengezo zentengiso, ukwenza ukunyusa, okanye ukuthengisa izinto ezibonisa abo bantu.
Ngaba kwanele? Kuxhomekeke kwimbono yakho. Iintengiso zeMcDonaldland azizange ziyeke ukusebenza, kwaye bayiguqula inkampani yaba kukutya okukhawulezayo okutya kwiminyaka emashumi kamva.
Abanye abalinganiswa babengabokuqala
I-Instagram Ukuba kukho nantoni na esiyifundileyo apha namhlanje, ayisiyiyo eyokuba uMcDonald's wayakhelwe kulwaphulo-mthetho olunobuzaza kunye nokwaphulwa kwelungelo lokushicilela, ikwayimiboniso yabantwana kunye neentengiso ezivela kwii-70s kunye nee-80s zaziphazamisa ngokufanelekileyo. Zizinto zamaphupha amabi, kwaye hee, abantwana kufuneka bakhule ngamanye amaxesha, akunjalo?
Kwakukho abalinganiswa baseMcDonaldland abagqibela ngokuthandwa kakhulu kwii-80s, kodwa babengeyonxalenye yesigwebo. Ngokwe- Iklabhu ye-AV , Abanye babalinganiswa boqobo bawa ecaleni kwendlela ngelixa ii-80s zazizele ngokupheleleyo. (Khumbula uMcDonaldland uprofesa wacky-kodwa-handy? Mhlawumbi akunjalo.)
Uyayenza, nangona kunjalo, mhlawumbi uyakhumbula uBirdie Intaka yokuqala, ofike kwindawo yokutyhala isidlo sakusasa sikaMcDonald. Kunye 'nokutsha' kwii-80s yayizizinto zenkuku uMcNuggets, ababonwabile ngayo yonke into ... kubandakanya nentshabalalo yabo ezayo. Oonobumba kunye nokunye beza emva kwetyala, xa baqala ukuphelisa, okanye ukutshintsha kakhulu, abalinganiswa abonayo.
Yintoni eyenzekayo kuMcDonaldland, kunjalo?
I-Instagram Ngena kwiMcDonald's namhlanje, kwaye uninzi lukhangelekile kwaye lubukeka ngendlela ethandwayo. Akukho zi-murals zimnandi, kwaye i-PlayPlace ithande ukuba ngaphezulu kwimigca yeetonela kunye nemingxunya yebhola endaweni yeFry Guys onokuthi ukhwele kuyo (kwaye uzibulale), kunye neGosa leMac Mac ungakhwela (kwaye unamathele).
I-70s kunye nee-80s yayingamaxesha ahlukeneyo.
IHR Pufnstuf wemka ngo-1972 (nge USean Munger ), kodwa iMcDonaldland yanyamalala ngokusesikweni ngo-2003 IHamburglar Ngomkhankaso wokuphosa ngo-2015, uRonald McDonald wayekuphela komhlali waseMcDonaldland owenza ukubonakala iminyaka. Ukubuya kukaHamburglar, ibali lakhe yayikukuba wayehlala ubomi bendoda eyonwabileyo notata kwidolophu yaseMelika (nangona bengakhange bachaze ukuba wayeziva njani umfazi wakhe ngokutshata nomntu owayekhulele kubukumkani obuyintsomi obebonisa uthando iihambhega).
IMcDonaldland yanyamalala ngenxa yokutshintsha kobuso bukaMcDonald's, kwaye nini Ingqondo Floss Ubathumele uphando ukuze bafumanise ukuba ngowuphi umgaqo osemthethweni apho bakhoyo, bafumana impendulo kumashishini: 'USodolophu uMcCheese nabahlobo bakhe bayaphila kwaye bonwabile eMcDonaldland.'
Ngaba oko kuthetha ukuba siza kubabona kwakhona?
