Kubhakiwe! IiDoritos yenye yeenzame ezahlukeneyo ezenziwe nguFrito-Lay kwii-2000s zokuqala ukudibanisa ifomula yaseDoritos. I-gimmick, njengoko kwathiwa 'Bhaka!' banokunikezela, yayikukuba iiDoritos zazibhakiwe, zingafritwanga. Oku kubenze baba sempilweni ngakumbi kunabalingani babo abaqhotsiweyo njengoko babenako ukutyeba kancinci ngenxa yeoyile encitshisiweyo esetyenzisiweyo ekwenzeni kwabo. Ngokokujonga kwakhona IiDoritos ezibhakiweyo! UNacho cheesier kwaye IiDoritos ezibhakiweyo! Indawo epholileyo ivuliwe Taquitos.net , baqala malunga no-2002 ukuya ku-2003.
Ngoku, awufumani Baked! I-Doritos, kakhulu kuxinzelelo oluqhubekayo lwabalandeli. Nangona kunjalo, uFrito-Lay usanikezela Umgca wokubhaka weemveliso . Oku kubandakanya iiCheetos, iiLays, iRuffles, kunye neTostitos- ngamafutshane, yonke into ngaphandle kweDoritos.
I-kfc 5 yeedola igcwalise iikhalori
Ukupheliswa kokubhaka! UDoritos uqumbise iimpendulo zabalandeli kwimidiya yoluntu. Ukugqabhuka kokuqala kobushushu beetshipsi ezingekhoyo kwaba xa, ngo-2012, umntu omnye wabhala ebhalwe ngokupheleleyo kwiiDoritos's Facebook kwiphepha, 'KWENZEKA NTONI KWI-DORITOS EBHAKILEYO?' Iakhawunti yeDoritos ichaze ukuba uphawu belusekhona, kodwa kule minyaka ukusukela ukuba izimvo zihlanganisiwe zikhalaza ukuba uFrito-Lay wayeka ukwenza iDoritos nokuba bayiphosa kangakanani na imveliso.
I-fandom encinci ayinakuyivusa imveliso
Iifoto zeBloomberg / i-Getty Kuyacaca ukuba uFrito-Lay wafumanisa ukuba kubhakiwe! UDoritos akafumananga ngeniso eyoneleyo yokuqinisekisa ukuqhubeka kwayo. Ngelishwa, abanye abantu bakuthandile ukubhaka! IDoritos. Ngapha koko, uthando ipesenti encinci yesiseko sabathengi sikaFrito-Lay sinemveliso icacile kwizimvo zesithuba sika-2014 esenziwe ngokuthe ngqo kwinkampani yabo Facebook iakhawunti. Kwiposi, umntu ucenge ukuba ukusukela ukuba banokutya kuphela i-Baked! I-Doritos, ngaba inkampani ingayibuyisa imveliso? Apha, uFrito-Lay uchaze ukuba ezinye zeemveliso azenzi njani ukusikwa kuluhlu lwezinto abazithandayo, okuthetha ukubhakwa! UDoritos akaphumelelanga.
Into ephawuleka kakhulu kukuba ukusukela ngoko, abagqabazi bahlala becela ukubhaka! UDoritos, ngesicelo samva nje esenziwe ngoMatshi 27, 2021. Ngamaxesha athile, uFrito-Lay angaphendula ngengxelo athi ngelixa bonwabile ukubhaka! IDoritos inabalandeli, abanazinjongo zokuphinda bavelise imveliso, kodwa baya kwazisa iqela laseDoritos.
Nge-4 kaSeptemba 2020, ipowusta yokuqala yabuya, ikhutshiwe. '[Iminyaka emithandathu] kamva kwiposti yam yantlandlolo ... kwaye uFritoLay akakhathali ukumamela abathengi babo. Ukuba bayenzile, bayakwenza ukubhaka! IDoritos kwakhona kwaye banokuba nabathengi abaninzi ngakumbi abathenga imveliso yabo kwakhona. ' Ngelixa indlela inkampani ebambe ngayo ukwanelisa isicelo sokuhlala sinokubothusa abanye, isigqibo sabo sokungahoyi senza ingqiqo ngakumbi xa usazi ukuba xa kubhalwa, esi sithuba sifumene kuphela iimpendulo ezingama-66 kunye nezimvo eziyi-150. Nangona ilizwi, oko akwanele.
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