UJustin Sullivan / Getty Izithombe Isidlo esikhulu sokutya iLay's siyifumene indlela yaso kwiivenkile ezithengisa ukutya kwilizwe jikelele ekuhambeni kwexesha. Inkampani idume ngokufanelekileyo ngeetapile zayo zeetapile kwiincasa ezininzi. Ngokwe-brand's iwebhusayithi esemthethweni , Ukusekwa kwale nkampani kwenzeka yonke indlela ebuyela emva ngo-1932 xa usomashishini uHerman W. Lay aqala ishishini lakhe eNashville, eTennessee, ukuthengisa iitshiphusi iitapile Ezi zazenziwe yinkampani ezinze eAtlanta, Georgia. Ukukhawulezisa phambili iminyaka emithandathu kwaye usomashishini oneshishini uthenge inkampani ekuthethwa ngayo. Okokuqala kuthiwa yi-HW. I-Lay & Inkampani, i-brand yafumana igama layo langoku ngo-1944 xa uHerman wagqiba kwelokuba ayenze lula i-Pot's Chips. I-brand iphumelele amanqaku amaninzi ngexesha layo-umzekelo, ngumbutho wokuqala wokutya okulula ukuzazisa ngokwentengiso yeTV.
Impumelelo kaHerman Lay kwishishini lokutya ayinakuphikwa. Njengoko kuchaziwe kwi-1982 yakhe INew York Times Ukungcwaba, uHerman wazinikezela kwinkampani yakhe nakubasebenzi, eqala amanyathelo alungele abasebenzi kwindawo yokusebenza ngelixa wayesebenza kwilizwi lenkampani yakhe. Ukusebenza nzima kukaHerman kwahlawulwa, kwaye iLay yaba yeyona nto iphambili kwintengiso. Uluhlu ngo Yitya Oku, Hayi Oko! Amabhaso e-Lay's yoqobo, ehlobo ebhakwe ngeovini indawo ephezulu phakathi kwabahlali bayo ngokuba sempilweni noko (kwaye ungafritsi). Inqanaba ibeka i-Lay's Sour Cream & Onion flavour kwindawo yesibini, kwaye ikhredithi yevoti yabaphulaphuli ngokuthandwa kwayo okungabethwanga.
Uhlobo lwentengiso lubonelela ngeentlobo ezininzi zeencasa
UJoe Raedle / Getty Izithombe Uqhelene noFrito-Lay, kodwa ubuyazi loo nto Yosiwe kwaye iiLay zazingabakhuphiswano ekuqaleni? Ngoku ka Ngaphakathi , aba babini benyuka balwa bodwa isithuba seminyaka engamashumi amathathu ngaphambi kokuba ekugqibeleni babumbane kwaye badityaniswe njengabanye ngo-1961. Esinye isiganeko esibalulekileyo kwimbali yenkampani kukudityaniswa kwayo noPepsi-Cola okhokelele kwiPepsiCo. Oko kwathiwa, njengoko kuchaziwe ngu Ukucoca , UHerman wayehlala enolwalamano oluhle noontanga bakhe eFrito, nto leyo eyenze kwalula ukudibanisa amandla abo kunye nokusebenza njengenkampani enye kamva.
I-Lay's ibisoloko izimisele malunga nezicwangciso zayo zokwandisa, kwaye ngoku ibonelela ngeentlobo ngeentlobo zeencasa kwiindawo ezahlukeneyo kwihlabathi liphela. Uninzi lwezi ntlobo zikhethekileyo kwiindawo apho zithengiswa khona, kwaye ngamanye amaxesha kuthengiswa ngamagama ahlukeneyo, kubandakanya, kodwa kungaphelelanga apho, iWalkers, iSabritas, iChipsy, kunye neeSmith. Kukho iinketho ezingaphezu kwe-160 onokukhetha kuzo. Ezinye zeencasa ezingaqhelekanga zibandakanya izinto ezinje ngeCappuccino, isuphu yemifuno, kunye nento ebizwa ngokuba yiBeer N 'Brats (nge Ushishino ngaphakathi ). Oko kwathiwa, iincasa zebranti zixutywe kunye ne-barbecue potato chip yazo ngo-1965.
U-Lay akoyiki kuvavanyo
UJoe Raedle / Getty Izithombe I-Lay's ayithandabuzi ukuvumela abo bayithandayo ukuba beze nezimvo zorhwebo. Umzekelo, iphulo lenkampani elithi 'Senzele Iincasa' likhuthaza abathengi ukuba bathumele imimango yeencasa ezingathanda ukuzibona kwiichips zabo, kwaye baphumelele kangange- $ 1 yezigidi, itsho PepsiCo webiste . Iingcamango ezingaqhelekanga, ezimnandi kunye nezihlanya zonke ziqwalaselwe, ngokwe Ukucoca . Iphulo elithi 'Senzele I-Flavour' beliphindaphindwe ngaphambili, kunye nabaphumeleleyo (kungabikho myalelo othile) njenge-cheesy isonka segalikhi, iketile ephekwe nge-wasabi ginger, kunye neebhiskithi ezisemazantsi kunye nerayisi.
UJody Denton, umpheki oyintloko ekhitshini likaFrito-Lay, wabelane kakhulu malunga nenkqubo yokuyila. Umpheki onamava, ochithe ngaphezulu kweminyaka engamashumi amathathu kolu shishino, uthe iqela liyakhuthazwa ukuba liye kumandongomane ngelixa lisenza ingxoxo. Siyahlangana kwaye sineseshoni yokuyila ingqondo kwaye bayasitshela, 'Sukuba nexhala lokuba awucingi ukuba ungayenza, yibeke phaya,' utshilo uDenton Umqwalaseli weDallas .
Ngokuphathelele kumthombo wamashwamshwam: Beka iitshiphusi zeetapile zinendawo ethile ejikeleze iitapile ezine okanye ezintlanu kwingxowa nganye, iingxelo Iindaba ze-ABC . Kodwa zimnandi, akunjalo?
