Facebook Kwilizwe elilawulwa ngokupheleleyo ngamagama amakhulu, ngamanye amaxesha kulungile ukuba neengcambu zangaphantsi. Kule mihla, kubonakala ngathi zonke iikona zezitalato zigcwele iMcDonald's, iBurger King, i-KFC, indlela ehamba ngaphantsi komhlaba, nazo zonke ezinye iivenkile zokutya ze-megacorp. Kodwa oko akuthethi ukuba kuya kufuneka unyanzelwe kwiminyango yesebe lenkampani yezigidi zeedola ukuze ufumane ukutya okukhawulezayo okuthandwayo kwilizwe liphela.
Thatha iJersey Mike's, umzekelo. Kulungile, ke ayisiyiyo ngqo indawo yokugcina kamama kunye nepop ezimeleyo, kodwa xa kuthelekiswa namanye amagama amakhulu kwindawo yokutya yesiqhelo inokuba yinqwelo yenja eshushu. Le khonkco isekwe eNew Jersey ibisenza isibonelelo kumashumi eminyaka ngoku, kodwa ngaphandle kokonwabela ukukhula okukhulu kule minyaka imbalwa idlulileyo, iseyindawo ezinzileyo kwaye ekugqibeleni iyathandeka. Ukusuka ekuqalekeni kwabo okuthobekileyo ukuya kwimisebenzi yabo yesisa kunye nakwimpikiswano engathandekiyo, nantsi inyani engenakuchazwa yeJersey Mike's.
Iziqalo ezithobekileyo
Facebook Ijezi kaMike yaqala ngo-1956 - ukuthelekisa, kuphela kwiminyaka emibini emva kokuba uBurger King wasekwa kwaye phantse ishumi leminyaka ngaphambi kokuba i-Subway ivulwe . Ivenkile nje enye (ebizwa ngokuba ziiMike's Subs), emva koko kwindawo yokutyela wayenjalo Ishishini lomama kunye nepop, elisetelwe ukuthengisa into entsha ngokwenkcubeko yaseMelika: isandwich yolwandle.
Ukukhawuleza phambili ukuya ku-1971, xa uPeter Cancro wajoyina iqela likaMike's Subs eneminyaka eyi-14 kuphela. Wayephumelele kwishishini eliphantsi, kwaye kwiminyaka embalwa kamva kwi1975, wathi akuva ukuba abanini baxoxa ngokuthengisa ishishini, waya kumqeqeshi wakhe webhola ekhatywayo wacela imali mboleko ye- $ 150,000 ukumnceda athenge ivenkile. Okumangalisayo kukuba, umqeqeshi wakhe wavuma, esenza ukuba umntwana oneminyaka eli-17 ubudala abe ngumnini weshishini.
Kudliwanondlebe kunye QSR , UCancro wabuzwa ukuba kunjani ukuhamba uye emsebenzini uneminyaka eli-17 usazi ukuba ungumnini welungu. Uphendule wathi, 'Yindalo ephezulu, ndiyaqikelela.' Kodwa kwakungekho lula. Khange ndiye esikolweni iveki enesiqingatha ngelixa bendiphumile ndizama ukonyusa imali. Wonke umntu wayezibuza ukuba ndiphi. Bathe ndimoshile ubomi bam. Abantu bacinga, 'Hayi wethu, uthenga ivenkile encinci.' Yayingumsebenzi obekelwe ecaleni. '
YayinguCancro kunye nenkosikazi yakhe, uLinda, abavula iindawo ezimbalwa ezilandelayo zenkampani, besakha ngokuzinzileyo isiseko sabathengi abathembekileyo kwaye befuna ukugqibezela amava abathengi baseJersey Mike.
Umda wokungabinamali
Facebook Kwi-1987, uCancro wagqiba kwelokuba aqalise ukuthenga iJersey Mike's. Esi, nangona kunjalo, ibisisigqibo esiphantse sayitshabalalisa inkampani. UCancro ubeke ' yonke idime 'ekukhuleni kweJersey Mike's, kwaye ekugqibeleni wamisa malunga neevenkile ezingama-35 ukuya ezantsi naseJersey Shore. Ekuqaleni kweminyaka yama-90, nangona kunjalo, uqoqosho lwantlitha iUnited States. Kuba yonke imali yenkampani ibibekiwe ekukhuleni, bekungekho nto iseleyo ebhankini ukuyisindisa kumaxesha anzima. Abantu abathandathu kwi-HQ babekwa emsebenzini kwaye uCancro wanyanzelwa ukuba atyelele i-franchisee nganye kwaye aqinisekise ukuba izinto zisaqhuba kakuhle. Ngelo xesha, kwakunzima ukuthenga naziphi na iivenkile ezintsha. 'Besiphantsi,' utshilo uCancro QSR . Khange ndibhengeze njengongenamali, kodwa bendine-2 yezigidi ezibi ukuya kwi-5 yezigidi zeedola. Ngelo xesha ndandiqhosha iqhosha lomlenze. Ndindwendwele wonke umntu ongumniniyo. Ukukhula bekufanele ukuba kubaluleke kakhulu, kodwa kuyekile.
UCancro kwafuneka aqhube inkampani ngaphandle kwabasebenzi awayebavumele ukuba bahambe, ekugqibeleni kufuneka asebenze ngaphezulu kweeyure ezili-100 veki nganye. Kuba kwakungekho mali yentengiso ye-TV, wanyanzelwa ukuba athathe kwirediyo yendawo ukuze akhuphe igama malunga neshishini, kwaye wagcwalisa izikhewu ngentengiso yendlu ngendlu kunye nemikhankaso yeposi. Ngethamsanqa, izinto zajika zajika-kwaye kwisithuba seminyaka emithathu yokudodobala koqoqosho, uCancro wakwazi ukuqesha bonke abasebenzi awayebagxothile.
Ukwenza imali
Facebook Ngaphandle kokufumana iblip encinci ekuqaleni kwee-90s (asizizo zonke?), IJersey uMike sele ehambile ukonwabela inqanaba lempumelelo. Namhlanje, inkampani iyenza $ 1 yezigidigidi kwintengiso yonyaka kwaye ineendawo ezili-1,400 kwiindawo ezingama-45. Ayisiyiyo loo nto kuphela, kodwa ikhonkco, njenge-2018, liphumelele ibhaso ngengcinga ekhula ngokukhawuleza ye-franchise eMelika iminyaka emine ilandelelana. Kule minyaka mihlanu izayo, uCancro unethemba lokuyiphinda kabini loo rhafu ukuya kwi-2 yezigidigidi zeedola ngonyaka kwiindawo ezingama-3,000.
NgokukaCancro ngokwakhe-obengu-CEO ngoku ngaphezulu kweminyaka engamashumi amane- kukho iindlela ezimbalwa eziphambili zokwakha ishishini elinempumelelo. Iza ngokusisiseko ekukhetheni i-franchisees elungileyo, ukunxibelelana nabasebenzi kunye noogxa, ukubandakanyeka (siza kuza kuloo nto) kwaye, mhlawumbi elula kunazo zonke, ukubonisa yonke imihla. Phantse yenza ukuba kubonakale kulula, akunjalo?
Ukungcolisa izandla zakhe
I-Instagram Enye yezinto eyahlula isitayile seshishini likaCancro nakwelo lokutya okukhawulezayo kwabo asebenza nabo kukuba ubonakala enomdla wokungcolisa izandla zakhe. Ngelixa wayebonelela izifundo zakhe eziphambili ekulawuleni ishishini Kwibhlog kaJersey Mike, wayephakathi kukhenketho lwelizwe, ehamba esuka ePortland esiya ePhoenix esiya eSan Diego esiya ezivenkileni zakhe. NgokukaCancro ngokwakhe, xa engena evenkileni, 'andithethi nto. 'Ndingena ndinxibe ihempe emhlophe ye-oxford enemikhono esongiweyo kwaye ndiqala ukucoca i-grill. Ndingena kanye apho nabo. '
Emva koko ujoyine umgca wemveliso, unceda ekwenzeni iisendwitshi kwaye ngesiqhelo abuze oogxa bakhe, uninzi lwabo lolutsha, ukuba uqhuba njani. UCancro ubanga ukuba 'ngamanqanaba okudlala kwaye uyavakala.' 'Xa ndandineminyaka eyi-14 ubudala,' yatsho, 'yayingathi yinto encinci yosapho. Yile nto ndiyifunayo kumaqela ethu ezivenkile namhlanje. '
Imenyu eyimfihlo
I-Instagram Njengamatyathanga amaninzi athandwayo namhlanje, iJersey Mike ineemenyu zayo eziyimfihlo. Kwi-2018 Reddit iposti, owayesakuba ngumqeshwa wetyathanga eneenkcukacha zezinto eziyimfihlo zemenyu yokutyela. Enye yezi '99, 'i-Philly cheesesteak enetswele, iipepile, amakhowa kunye nejalapeno, enezilayi ezine zeshizi (nokuba yeyaseMelika okanye i-pepper jack) ene-chipotle mayo sauce.
Enye into enqabileyo yiChicka-Fila-Roni: inkuku uPhilly ene-pepperoni eyosiweyo, itswele eqhotsiweyo, chipotle mayo, marinara kunye / okanye ifama. UMhlengi uthi le sub ilunge kakhulu, 'abayi kusiqonda isizathu sokuba ingeyonto.' Kungangoku ...
Ukuba ulandela into encinci esezantsi-carb, nangona kunjalo, ihlala ikhona Sub kwiThubhu . Ayisiyomfihlo ncam, kodwa ayisiyonto eyaziwayo yemenyu nokuba. Inkqutyana kwiTub ngokuyintloko kukusebenza kwangaphakathi kwenkqutyana kodwa ngaphandle kwesonka. Kwaye ungazenzi apha - awuyi ngokwenene eJersey Mike ngesonka, andithi?
Ijezi kaJ-Lo
Facebook Kucacile ukuba iJersey Mike ikulungele ukuzama lonke uluhlu lwezinto ukuze zithengise iisendwitshi zazo, kodwa akukho nanye kwiinzame zazo ukuza kuthi ga ngoku ezinokuba zilungele inkampani njengexesha abalibonise kwividiyo kaJennifer Lopez. Ngo-2018, UJ-Lo ukhuphe 'imali' , ukusebenzisana noCardi B kunye noDJ Khaled. Kuzo zonke iindlela zokudanisa kunye nemiboniso ebonisa iLopez yokuthambisa izitya zangaphantsi (leyo ngumculo we-biz, yeyakho) kukudubula apho imvumi ihleli ezantsi kwezitepsi itya isidlo esivela eJersey Mike's.
Iiakhawunti zeendaba zosasazo lwenkampani zazikhona ngokukhawuleza ukubonisa i-cameo yabo kwi 'Dinero,' kwaye ucinga ukuba ijongiwe ngaphezulu kwama-90 ezihlandlo (ukusukela ngo-Matshi 2019), kunzima ukucinga ukuba bebengonwabanga xa imveliso yabo ivelile ngexesha levidiyo. Awunakuthenga ukubonakaliswa okunje.
Into yonke yokukhulelwa
Ayisiyiyo yonke into engaphaya kweJersey Mike's ilanga kunye neentyatyambo, ewe, kwaye uhlobo lokuba neshishini lokurhweba lithetha- ngokuqinisekileyo - uza kugqiba wenze impikiswano. Kwaye kwenzeka kanye ngo-Agasti 2018, xa umqeshwa wenkampani yaseMaryville, eWashington wagxothwa ngenxa yekhefu labo lokuya kubeleka. Ngoku ka WSB-TV , Umsebenzi okhulelweyo waqonda ngenye imini ukuba akazange abelwe iishifti kwaye, emva kokubuza umphathi wakhe malunga noku, wafumana umyalezo omxelelayo ukuba ugxothiwe. Isicatshulwa sifundeka ngolu hlobo: 'Akulilo ixesha elifanelekileyo lokuba nomntu oya kwikhefu lokuya kubeleka kwiinyanga ezininzi nangaliphi na ixesha.'
Ngaphantsi komthetho welizwe laseWashington, kuthathwa 'njengokungalunganga' kumqeshi ukuphelisa ingqesho yabasetyhini ngenxa yokukhulelwa okanye ukubeleka. Emva kwesiganeko sifumene ingqwalaselo enkulu yemithombo yeendaba, umnini wevenkile wayinika umsebenzi wakhe, kodwa umsebenzi ekugqibeleni wala. Umphathi wayenoxanduva lokudubula naye warhoxa, kwaye akazange anike nezimvo xa wayefowunelwa ngamaphephandaba.
Ukugcina kutsha
Facebook Njengoko unokulindela- kunye nethemba- kwivenkile esezantsi yesandwich, ubutsha ' igama lomdlalo eJersey Mike. Ikhonkco liziqhenya ngokukhethekileyo ukulungiselela yonke imifuno yayo ngesandla yonke imihla 'kwelona nqanaba liphezulu lokutsha kunye nencasa.' NgokukaGreg Potter, enye yeefranchisees zenkampani, ukutsha yinto eyenza iJersey Mike ibalasele kwezinye ii-subs. 'Sibhaka isonka sethu esitsha mihla le, utshilo kwibhlog yenkampani. 'Sasikrazula ilethisi yethu kwaye sasika amatswele neetumato mihla le. Akukho nto ishiyekileyo oya kuba nayo ngosuku olulandelayo kwi-sub yakho. Yonke into intsha ngaloo ntsasa. Umgangatho wenyama yi-USDA kwibakala A. Senza eyethu inyama eyosiweyo endlwini. Luhlobo lwevenkile yohlobo lwevenkile yokutyela. '
Olu gxininiso kukutsha kunye nomgangatho kubonakala ngathi kuhlawulelwe. Ngo-2013, ikhonkco lahlonishwa kunye noMphathi woKhenketho woKhenketho woNyaka woNyaka 'wokunyuselwa phambili kwintengiso eqinisekisiweyo yeAngus Beef' kwiimenyu zayo, kwimidiya yoluntu nakwimikhankaso yentengiso. Ewe ngoku UBrian Todd , UMongameli kunye ne-CEO yeZiko lokutya, iJersey Mike's play to 'shifting flavour' kwizinto ezintsha kunye nokunyaniseka, ukutya kwalapha ekhaya kunike ikhonkco ithuba elihle eliphawuliweyo kwi-Subway naseMcDonald's.
Iminqweno esempilweni
Facebook Nangona igama 'ukukhawuleza' 'ukutya okukhawulezayo' lifana ncam negama 'elingenampilo,' kungangqina ukukhululeka ukufumanisa ukuba ukutya kweJersey Mike kulungile ngokwenene kuwe - ukuya kuthi ga kwindawo yokutya engaqhelekanga, ubuncinci . Ngo-2014, iGrellin.org ibekwe kwinqanaba ezona ndawo zokutya zisempilweni eMelika , kunye neJersey Mike uboshwe wesixhenxe nge-In-N-Out Burger, ebetha iPanda Express kunye ne-El Pollo Loco. Ngelishwa, yayingeyiyo ikhonkco eliphambili kuluhlu, kunye neAu Bon Pain ebotshelelwe okokuqala kwaye indlela engaphantsi komhlaba iza kwindawo yesithathu. Kodwa ke, awuboni kukhankanywa kwabarhanelwa njengeMcDonald's okanye iBurger King kwi-10 ephezulu, ke thatha oko kufanelekile.
Izinto ezithile kwimenyu yeJersey Mike, nangona kunjalo, azinampilo kwaphela. Ukuthi ngqo, uphando lwe-2016 lufunyenwe ukuba i-Buffalo yenkukhu yenkukhu yoshizi yanikwa uphawu lwesithathu olubi kakhulu phakathi kwempahla yesandwich, efumana amanqaku e-D-minus. Le nkukhu yetshe ye-chicken yafunyanwa iqulethe i-1,770 calories kunye ne-79.5 gram yeoli. Kwisandwich enye. Akukho namnye onokuba neqhayiya ngaye, ukuba.
Indlela kaMike
Facebook Ukuba yindawo yokugcina izinto egxile kwi-sub iisendwitshi , kukho umda wokwenziwa ngokwezifiso kwiJersey Mike's - kodwa kukho indlela enye yokwenza isandwich eyeyona nto kugxilwe kuyo kwintengiso yenkampani. Indlela kaMike kuthetha ukwenza isandwich enetswele, iletisi, iitumato, izinongo, kunye nomxube weoyile yomnquma kunye neviniga ebomvu efumaneka kwindawo yokutyela ' Ijusi . ' Ukuzaliswa okuphambili, nangona kunjalo, kuye kumthengi- nokuba yeyosiweyo yenkomo, iturkey, ityhuna, isonka samasi, okanye enye into. Ngokuka-Matt Chmiel, umphathi wentengiso wenkampani, into encinci eyenziwe ' Indlela kaMike 'yeyona mveliso ithandwa kakhulu yiJersey Mike, kwaye yile nto ivenkile idume ngayo ukusukela oko yasekwayo.
Ngokucacileyo, sisincomo kuphela, kwaye ivenkile ikwanikezela i-smorgasbord iphela yeesendwitshi ezahlukeneyo , inezithako ezinje ngobubanzi njenge-provolone, ipepile yentsimbi, iprosciuttini, icuba, i-salami, ikumkhenkce , Ukunxitywa kwesiQithi samawaka, amakhowa, ukunxitywa kwetshizi eblue kunye ne-chipotle mayo. Khawukhumbule nje, indlela kaMike mhlawumbi yaziwa ngokuba nesizathu.
Ukwenza i-newbies
Facebook Nangona uba ngumrhwebi wenkampani ohlangabezana nokukhula kunye nempumelelo njengoko iJersey Mike iya kuba liphupha elizalisekayo koosomashishini abaninzi abasakhasayo, ayiyondima ekulula ukuyifumana. Wonke umntu othenga amalungelo obucala kufuneka ahambe iveki yoqeqesho eNew Jersey, ngelixesha badibana neCancro, umongameli wenkampani uHoyt Jones kunye neqela elipheleleyo. Olu qeqesho lujolise ikakhulu kukuvumela abanini venkile abatsha ukuba bazi inkcubeko yeJersey Mike.
umbona omhlophe nomthubi
Kodwa konke kufanelekile. Ukutshintshela ukuzibophelela kwabo kwinkampani, ii-franchisees zinikezelwa ngoncedo lokuthengiswa kwezindlu, abakhi bezakhiwo, iikontraki, nangaphezulu kwikomkhulu leJersey Mike, ngokuyintloko bathabathe uxinzelelo oluninzi kude nabanini abafikayo. 'Sizama ukuthatha ipleyiti ye-franchisee kangangoko ukuze ekuphela kwento abanokukhathazeka ngayo kukuqhuba ivenkile,' utshilo uJones. Ixesha leFranchise . 'Funda ukuba ungayenza njani eyona sub, isantya senkonzo, umgangatho wenkonzo, thetha nomthengi.'
Inkampani ikwasebenzise abalawuli bendawo, abangabanini-venkile yeevenkile zikaJersey Mike, ukuba basebenze njengonxibelelwano phakathi kwamashishini kunye nabathengisi. Kufana nokuba u-knighted - yinto enkulu, 'watsho uJones. 'Siyawuthanda umfuziselo, kwaye ndicinga ukuba usinika ukuthembeka. Abalawuli bendawo kunye neqela labo ngabo abakhona yonke imihla. '
Inkcubeko yokupha
Facebook IJersey Mike's ayaziwa nje kuphela ngenkxaso-mali yayo, nangona kunjalo- okanye impumelelo yayo. Inkampani ikwagxininisa kakhulu kwicala layo lesisa, elichaza njenge ' inkcubeko yokupha . ' Ukusukela ngo-2010, iJersey Mike inyuse ngaphezulu kwe-34 yezigidi zeedola, ingeyiyo 'i-back pats, okanye ikhefu lerhafu,' njengoko besitsho, kodwa nje 'ukunika,' kwaye bahlala becela abathengi babo ukuba banikele kwizibonelelo zalapha ngenyanga kaMatshi. .
NgoLwesithathu wokugqibela kuyo yonke iMatshi, inkampani ikwabamba 'uSuku lokuNika,' apho inkampani inikezela ngepesenti eyi-100 yengeniso yayo ( ihlala ijikeleze i-5-7 yezigidi zeedola ) kwisisa. NgokukaCancro, iJersey uMike ukwenzile oko ukusukela ngo-1975, kwaye kuthathelwa ingqalelo i-2019 yabona inkampani ivelisa ngaphezulu kwe- $ 6 yezigidi kwintengiso ngoSuku lokuNika (zonke ezo zinto ziye kwisisa), akukho nzima ukucinga ukuba inani labo lokugqibela leminikelo yabo yinkcubeko. Sele kuyiminyaka ngoku, into echazwa 'njengothengiso olunxulumene nonobangela' ibiyinto ephambili kwicebo lenkampani lokukhuthaza ukukhula. Kuyacaca ukuba iyasebenza.
Ukukhulula izinja
Facebook Kodwa ayisosiphelo somsebenzi kaJersey Mike ngesisa. Inkampani ibikhe yasebenza nemibutho yesisa yamagqala ngaphambili. Kwi-2017, umzekelo, iJersey Mike yanikezela ngenkxaso-mali kunye nenkxaso IiK9s zamaWarriors , Isisa esibonelela ngezinja zenkonzo kumagqala emikhosi anengxaki yoxinzelelo lwasemva koxinzelelo, ukonzakala kwengqondo, kunye nokuhlaselwa ngokwesondo. Omnye ugqirha wezilwanyana oxhamle kule nkqubo yayinguRichard Baca, onengxaki ye-PTSD kwaye wabelwa inja yenkonzo egama linguJersey (ngokwendalo). I-Baca igqibe ikhosi yeeveki ezintathu ngee-K9s zeWarriors, apho afumene iiyure ezili-120 zokufundiswa ngokubuyiselwa eluntwini.
Ukuthetha neJersey Mike's, u-Baca ucacisile, 'Ndifundile ukuba igama lakhe yiJersey kuba iJersey Mike's Subs yanikela ngemali kuye. Ndinombulelo ongunaphakade - IJersey indinike ithemba kunye nembono entsha ngobomi kunye nekamva lam. '
Ukusukela ngo-2017, ii-K9s zamaWarriors zazincede amagqala angama-312 ukuba afumane inja yenkonzo ukubanceda bakwazi ukumelana nobomi basemva kokulwa. Kwaye eminye yemisebenzi yabo, kubonakala ngathi ibiyiyo yenziwe yenzeka NguJersey Mike's.
Ukubetha kuqhutywa ekhaya kubambiswano
Facebook Wonke umntu uyazi ukuba ukubetha ibhola nge-bat kunye nokubaleka ujikeleze intsimi ngumsebenzi olambileyo (yile nto ibaseball, kunjalo?), Ke iiNew York Yankees mhlawumbi bazifumana bexhumaxhuma luvuyo xa iJersey Mike kwathiwa liqela ' Ivenkile esemthethweni yeSandwich 'Ngo-2015. Njengenxalenye yeqela, iYankees ivumile ukukhuthaza iJersey Mike ngokusebenzisa imiqondiso ye-in-stadium ye-LED kunye namatikiti omdlalo inkampani enokuthi iwasebenzise kwisitolo kunye nasestepstake sikanomathotholo. Ubambiswano mhlawumbi ayothusi kakhulu, ucinga ukuba uPeter Cancro kudala waba ngumlandeli wezemidlalo (wancama isifundiswa sebhola ukuze athenge ivenkile yokuqala) kwaye iimbaleki ezimbini ezinobungcali (eyayisakuba yinkwenkwezi yeYankees uMorgan Ensberg kunye nomdlali wangaphambili weNFL u-Angelo Crowell) Banazo iiFranchise zabo zeJersey Mike.
Ayisiyo midlalo yomzimba inkampani ethe yatyala kuyo, nangona kunjalo. Kwi-2018, nabo babhengeze ukuba bayakuxhasa Ukwahlulahlulwa kwehlobo laseNyakatho Melika yeLigi ye-Legends Championship Series (i-e-yezemidlalo yeligi) - ngethemba lokuba ikhonkco linokwenza uphawu lwalo kwinani labantu abancinci (kwaye ngokuya kunzima ukufikelela kubo).
