Facebook Inyani: Ukuba uya kwiiHardee ngentsasa yangoMgqibelo uzakubona iqela ye ixesha elidala uhleli nabantu . Akunjalo nje ngabantu abadala abonwabileyo IiHardee. Indawo yokutyela ikhule yaba yenye yezona ndawo zithandwayo zokutya ngokukhawuleza eUnited States kwaye ijolise kakhulu ukuphumelela Millennial kunye noGen-Z abaxhasi. Kodwa ukunyuka kukaHardee kwimpumelelo yokutya okukhawulezileyo kuye kwaba yiyo nantoni na ngaphandle kokuhamba ngokugudileyo.
Ikhonkco le-burger, elaqalwa ngu UWilbur Hardee Ngo-1960, uye waxabana nezinye iivenkile zokutya okukhawulezileyo watyholwa ngentengiso engcolileyo kunye nesini. Njengama-biscuits ukuba i-Hardee ikhuphe yonke imihla, nangona kunjalo, i-Hardee inyukele kumceli mngeni kwaye yaphinda yenza imenyu yayo kunye nomfanekiso kaninzi kule minyaka idlulileyo. Nantsi yonke into ubungayazi malunga neHardee- elungileyo, embi ... kwaye kutheni abanye benu benokwazi ngcono njengoCarl's Jr.
Ubuni bayo buxhomekeke kwimeko okhoyo kuyo
Imifanekiso kaGetty Umbuzo osoloko ukhathaza abalandeli bayo ukusukela ekuqaleni kwexesha- okanye ubuncinci kwiminyaka yoo-1960- yintoni umahluko phakathi kukaHardee noCarl's Jr.? Zombini zijongeka efanayo kwiiwebhusayithi zabo, ke yintoni enika? Impendulo emfutshane: konke malunga indawo .
I-ceo yenkosi ye-burger
I-Hardee yaqala eNorth Carolina ngo-1960, kodwa uCarl's Jr. waqala ukufika eCalifornia Kwiminyaka engama-20 ngaphambili . KWIMINYAKA yama-90, inkampani yabazali bakaCarl kaJr yathenga iiHardee kwaye endaweni yomngcipheko wokuphulukana nesazisi esele sisekiwe, yagqiba ekubeni igcine igama ngalinye ngokufanayo. Malunga neshumi leminyaka, indawo yokutyela nganye ikwagcina eyayo imenyu, kodwa ekugqibeleni, zombini zidityaniswe ngokupheleleyo. Nokuba utya eHardee okanye kwiJarl kaCarl isekwe nje kwijografi.
Okumangalisa ngakumbi kukuba, ezinye izinto ezinje nge-Oklahoma kunye ne-Wyoming zineendawo zokutyela zombini! UCarl's Jr. ubonelela ngeesaladi kwaye i-Hardee ayinayo, yiyo loo nto ke. Ukuya kuthi ga ngoku kulunge okungcono, ewe, sisihloko Ingxoxo ye-intanethi ukuba akukho mntu uza kuphumelela.
Bahlukana no-Carl's Jr.
I-Instagram Ukuphinda ubeke umfanekiso kaHardee / kaCarl's Jr.umfanekiso wawungekuko malunga nokulahla i-bikinis, kodwa ukuqhuba kugoduka inqaku lokuba ezi ndidi zimbini zazinezazisi ezahlukileyo- ngaphandle kwento phantse imenyu efanayo . Inkampani yabazali ye-CKE Restaurant ye-Jason Marker ngokubonakalayo ibona inkampani ukuba inayo Ubuntu obahlukeneyo . IHardee yeyona nto embindini Melika , igcinwe, kwaye ihlala inyanisile, ngelixa uCarl ka-Jr.ngoyena 'onesibindi, onoburharha, ongenakho ukungahoyi'
I-CKE ilandela le ndlela ngokongeza ngakumbi kugcino lweebhiskithi kunye neethenda zenkuku kwiindawo zayo zeHardee ukuze zingene 'kwiingcambu zaseMidwestern naseMazantsi.' Okwangoku, kwicala likaCarl's Jr., baqeshe uMateyu McConaughey ukuba abeke ngakumbi kwi-burger yakhe. La maphulo mabini ahluke ngokupheleleyo kudliwanondlebe nawo Iindaba zeSizwe zokutyela , UMarker wagxininisa ukubaluleka kokubhenela kubathengi bayo ngexesha le- # MeToo.
Asifuni ukulijongela ecaleni iqela lesini, kwaye, ewe, inyani yile mveliso yelifa eyomeleleyo ekufuneka uqiniseke ngayo ukuba uhlala uhambelana namaqela asebenzisayo, 'utshilo.
Ukucacisa nje, ungafumana ii-burger, ii-biscuits, kunye neethenda zenkukhu Zombini iivenkile zokutyela - unokuba nomdlali owahlukileyo kwiintengiso zakho.
Umseki usenokuba ulahlekelwe yinkampani kwimidlalo ye-poker
Facebook I-hamburger zika-Wilbur Hardee ze-15-cent zabethwa ngeGreenville, eMantla Carolina xa wayevula eyakhe yokuqala ye-Hardee ngo-1960. Kwiinyanga ezine zokuqala wafumana inzuzo $ 9,500 kwaye wabeka iinjongo zakhe ekukhuleni ishishini. Ngelishwa ku-Hardee, umbono wakhe wokwanda weza nexabiso elinzima.
UHardee wayefuna ukuba indawo yakhe elandelayo ibe seRocky Mount, eMantla Carolina kwaye wadibana nomgcini zincwadi uLeonard Rawls kunye nosomashishini uJim Gardner. URawls noGardner baqinisekile ukuba i-Hardee banokuba zizityebi ngokuthengisa iivenkile njengee-franchise. Inkampani yaya esidlangalaleni ngo-1963, kodwa ubambiswano lukaHardee noRawls noGardner baba buhlungu. Nye Inguqulelo yebali U-Hardee waphulukana nolawulo lwenkampani ngexesha lomdlalo weqonga ebusuku ngelixa wayesele kakhulu.
Kwincwadi yakhe ebhalwe nguHardee, nangona kunjalo, uyanyanzelisa ukuba la madoda mabini amnxilise kwisidlo sangokuhlwa ngaphambi kokuba amkhohlise ngokusayina ulawulo lwenkampani.
Ngayiphi na indlela, ngentsasa elandelayo uRawls kunye noGardner babenolawulo lweepesenti ezingama-51 zenkampani kwaye yonke into eyayinokwenziwa nguHardee yayikukuvuma ukuba wayejiyile. 'Ndisisiyatha,' utshilo ngexesha Udliwanondlebe lowe-1984 . Yile nto bendiyiyo. Uyayazi ukuba kunjani - uyazenza iimpazamo. '
Ikhonkco linobuninzi bempikiswano yentengiso
Youtube IHardee isenokungabi nayo wayila igama 'iphonografi yokutya,' kodwa ngokuqinisekileyo bayithatha ibinzana kwaye babaleka nayo yonke indlela eya ebhankini. Mhlawumbi uyazikhumbula iintengiso zeHardee's Thickburger kunye nezinye iisanti zesanti ezikhulu kwiminyaka embalwa edlulileyo. Ngokusisiseko, kuya kwenzeka ntoni ukuba iHardee izise iqela leebhamburger kwi Ubuninzi ukufota kwaye uxelele umfo wekhamera iintengiso zabo ngekhe ubenokuninzi kakhulu okuvaliweyo.
Iintengiso ziye zaboniswa Ngexesha leSuper Bowl , Wayeneemodeli ezinje UHeidi Klum noKate Upton, kodwa sibizelwe ukuba sibekho ngokwesini by ezininzi isiqingatha iivenkile .
UAndy Puzder, emva koko u-CEO wenkampani yabazali bakaHardee, uCKE, Ukhusele impikiswano ngeenxa zonke kwizibhengezo ngo-2015 kwaye wathi akazange akhathazeke ukuba abanye abantu bafumana iintengiso zikhubekisa. 'Ndiyabathanda abafazi abahle abatya i-burger ngeebikini,' utshilo uPudzer ngaphambi kokongeza 'ndicinga ukuba yeyaseMelika kakhulu.' Njengokuphikisana njengoko iqhinga lokuthengisa lalinjalo, lasebenza. Iividiyo zigalelwe kwizigidi zeembono ku-YouTube kwaye zongeza ukonyusa inzuzo, ngokukaPudzer.
Ngokucacileyo, i-Hardee's kunye ne-Carl's Jr.kushishini lokwenza imali, kwaye oko kunokuba yinkohliso xa kugxekwa iipesenti ezingama-50 zentengiso. Ngo-2017, iintengiso ezinobunzima be-bikini zazikho endleleni yabo Ngaphandle kunye noHardee babenesicwangciso esitsha somdlalo.
Iinzame zokuphinda zenziwe ngokutsha zazinolwamkelo olwahlukeneyo
Youtube Ke inkampani eyayikade ikholelwa ukuba ziimodeli ezishushu ithengisa njani i-burger ijika umfanekiso wayo ngaphandle kokuphulukana neenzuzo? Indoda endala ekhangeleka irhabaxa inxibe isuti ebukhali, nantso ke! Ukuze ususe iingqondo zabantu ezifubeni kwaye ubuyele kwi-burger, i-Hardee's wadala umlinganiswa oyintsomi UCarl Hardee Sr.
Imizuzu emithathu ezentengiso Iofisi kaHardee eqhutywa nguCarl Hardee Jr. okhutshwe esihlalweni sakhe nguCarl Hardee Sr. (uCharles Esten) kumzamo wokukhumbuza abantu uHardee wayenguvulindlela we-burger. Enye intengiso ibonakalise uCarl Hardee Sr. ukuqhuma ingqokelela yebhikini yonyana wakhe.
'Lixesha lokuba iguquke, utshilo umphathi wezobugcisa uJason Norcross, oyinkampani ye-72andSunny. 'Olunye uphawu lweemveliso lulahlekile kuba abantu bebexakeke kakhulu kukugungxula amantombazana.'
Njengeenjongo ezintle kunye nokuhlekisa njengoko iintengiso zazinjalo, ikhonkco lokutya okukhawulezileyo lalinabagxeki balo abavakalelwa kukuba urhwebo ludlalwe kwimixholo yabasetyhini.
'Ukuba uCarl's Jr. bebezitshintsha ukuba babonise abantu basetyhini njengabantu abahlukeneyo, oko kuyancomeka,' utshilo Ubuhle . 'Kodwa kujongeka ngathi umfanekiso ophawu oluhlaziyiweyo usazibonakalisa njengezinto - zizinto nje ezingezizo ezentengiso zeburger ezixhasa amaxabiso emveli aseMelika.'
Awunakho ukukholisa wonke umntu.
UHardee wayenenkomo enzulu kunye noJack kwiBhokisi
Youtube Yiyeke i-Hardee's ukuba ikhubekiswe ngurhwebo kwaye ityhole umntu okhuphisana naye ngokubonisa ukungathandeki kwintengiso. Owu, isigqebelo.
Kwiminyaka elishumi yokuqala ye-millennium entsha, i-Hardee yayi malunga nenkomo ye-Angus, etyhila ukufaneleka kwayo kwe-Thickburger kuyo yonke intengiso abanokuyenza. UJack kwiBhokisi ithathe oku kwaye iqela layo lokuthengisa licofe abafundi abangaphakathi ukuba benze ubukrelekrele, kodwa ulutsha oluninzi.
Kwintengiso , UJack osebenza ngeBhokisi ubhekisa kwii-Angus burger ezikhuphisanayo kwaye ubhekisa kumbono wokuba 'u-Angus' ulingana 'nomngxuma.' Hayi. Hayi.
UPudzer Utshilo uJack kwiBhokisi 'yayingahlekisi' kwaye 'Kufuneka bayeke ukulahlekisa abantu malunga nokuba yintoni inyama ye-Angus.' Yeyiphi yesibini, iba ngcono nangakumbi.
I-CKE yafaka isimangalo kwaye yanika ijaji uphando olwenziwe olwabonisa ukuba kubantu abangama-404, iipesenti ezingama-36 zazicinga ukuba inyama yenkomo yeAngus ivela kumngxuma wenkomo. I-CKE inyanzelise ukuba kususwe iintengiso emoyeni ngokungcolisa igama leAngus, kodwa yagxothwa neenkampani ezimbini ekugqibeleni zaza kwisivumelwano ngaphandle kwenkundla.
IHardee yayinokungqubana kweAngus noMcDonald's
Imifanekiso kaGetty Ngelixa sikumxholo weAngus, asinakuthetha ngeHardee's Angus Thickburgers ngaphandle kokuxoxa ngemfazwe yenkomo ababenayo noMcDonald's. Ukuba imbali yokutya okukhawulezayo isifundise nantoni na, kukuba uMcDonald's ubona omnye umntu enempumelelo enkulu, baya kuzama ukwenza imali kuyo.
'Ungakholelwa kuMcHype,' yayingumyalezo oya eMelika ovela eHardee malunga noMcDonald's Angus Third Pounder burger. Ukupapashwa kukaHardee ngo-2009 kwacaca ukuba babecinga ukuba uMcDonald's burger uyikopi, kwaye baqhayisa ngendlela ababekhuphe ngayo ama-burger angama-40 asikelwe ixesha kwisithuba seminyaka esibhozo uMcDonald asichitha ekhulisa enye.
Ngexesha lokukhululwa kweAngus Third Pounder, ke umphathi weCKE u-Andy Puzder wagxeka uMcDonald's ngenxa yabo Imenyu yeDola kwaye bathi i-burger yabo ayisiyonto nje iphantsi- yayixabisa kakhulu. Ziyabonwa njengeenkokeli zexabiso, kodwa ii-burger zazo ezinokuthelekiswa zibiza ngaphezulu, ' Utshilo uPudzer . Senza ibhega enkulu ngakumbi, kwaye ibiza kancinci. '
Ngelixa aba babini bekhuphisana kwintengiso yokutya okukhawulezayo kwabathandi benyama ye-Angus kwiminyaka eyalandelayo, ekugqibeleni uMcDonald waqubuda watsala iburger yakhe ngo-2013. Ukuhanjiswa nguPudzer abathengi ngqo kwiingalo ezinikezela ngeeburger zeHardee's.
'Ke ukuba uyazibuza ukuba iphi inyama yenkomo, sinayo,' utshilo uPudzer. Kwaye ngekhe sikuphulukane nayo. '
Ezo zivakala njengamazwi okulwa ngokuqinisekileyo. Kunene, McDonald's ?
'I-burger yesithandathu yeedola' yayilinyathelo elikhulu
Youtube I-burger eyi-6 yeedola namhlanje isoloko ikhula ngokukhawuleza iburger yokutya Imarike mhlawumbi ibonakala ngathi iyisivumelwano, okanye ubuncinci umyinge wexabiso. Emuva ngo-2001 , nangona kunjalo, ukuhlawula i-6 yeedola kwi-cheeseburger kwindawo yokutya okukhawulezayo yayiyinto elula.
Eyona nto ibambekayo nge-Hardee's Six Dollar Burger yayikukuba i-burger yayingeyi- $ 6, kodwa kufutshane neerandi ezine. Igama lalidlala ngamagama kunye no-Hardee oxelela abathengi ukuba banokufumana i-burger efanele i-tag yexabiso le- $ 6 kwindawo yokutyela eneenkonzo ezipheleleyo, kodwa ngexabiso eliphantsi. Kusibekele ikhosi ukuya kwinqanaba elikhawulezayo elinemveliso yepremiyamu, 'isithethi sikaHardee UJana Shortt uthe .
Ukonyuka kwengeniso kwiinyanga ezintathu zilandelelana kunye neBhaso leSilver Skillet Award 'yeyona sandwich ibalaseleyo' kungqineke ukuba idume njani iSix Dollar Burger kuluntu.
inkulu enkulu yamach kunye netshizi ifil
I-burger yapheliswa kwi-2008, kuphela ukuba ibe yiyo ibuyisiwe ukubaleka umda kunyaka olandelayo ukuze ukubetha UMcDonald okhuphisana ne-Angus burger. I-Hardee isenayo i-burger enkulu-kuphela kwezi ntsuku mhlawumbi ndiza kuthanda Kuya kufuneka uhlawule i-6 yeedola.
Babulala uvulindlela otya ukutya okukhawulezayo
I-Instagram Buza nayiphi na iMidwestern baby-boomer malunga neBurger Chef kwaye baya kuba neenkumbulo ezimnandi zetyathanga elithandwayo Ishef ephezulu kunye neFunburger . Ikhonkco lokutya okukhawulezayo lalingumsunguli kwishishini, kodwa ekugqibeleni laxhonywa zizinja ezinkulu- kunye noHardee ehambisa isiphelo sokugqibela.
Ngasekuqaleni kweminyaka yee-1970, yayiyeyesibini kuphela kuMcDonald's kwiindawo ezininzi kunye nee-franchisees babonwabile Iipesenti ezingama-50 ziyabuya kutyalo-mali. Indibaniselwano yokutya okukhawulezileyo yade yabhekiswa nakwinkqubo yeTV Indoda ephambene , Ukukunika umbono wokuthandwa kwayo ngelo xesha.
Ukuthengwa kwabo nguGeneral Foods kwaqala ukwehla kwabo ukwehla, nolawulo gwenxa kunye cinezela kakubi yenza izinto zibe mandundu. Ngo-1981, uHardee wangena ngaphakathi uthenge iBurger Chef i $ 44 yezigidi. Ukusuka apho, iiHardee zaqala kancinci ukuvala yonke indawo yeBurger Chef okanye ziyiguqulele kwiindawo zokutyela zeHardee. Ukuphela kuka-1996, owokugqibela uMpheki waseBurger eCookeville, eTennessee wayehambile.
Bazama ukukhuphisana nenkukhu eqhotsiweyo ye-KFC
Twitter Mhlawumbi ubonile Iintengiso zeHardee Ukuqhayisa ngeethenda zabo zokutya kwenkukhu kwaye bacinga 'Yum, uHardee ukhonza inkukhu ngoku!' Ewe, ayiloxesha lokuqala bezama ukukhonza inkukhu ethosiweyo, yeyona nto isandula ukwenzeka.
Emuva kwiminyaka yee-1990, i-Hardee yayi malunga nenkukhu ethosiweyo kwaye yenza isibindi umzamo wokukhuphisana kunye noColonel Sanders kunye nobukumkani bakhe baseKentucky Fried Chicken. Oku kunokuba sisiphumo sikaHardee ukuthenga ikhonkco likaRoy Rogers kunye nokuzama ukubandakanya impumelelo yabo yenkuku eqhotsiweyo kwiindawo zayo zokutyela. IiHardee ibanga inkukhu yabo uphumelele i-KFC kuvavanyo lwencasa, kodwa yeha, bekungafanelekanga ukuba ibenjalo.
Nge kwii-2000s zakudala , I-Hardee's ibigqibe kwelokuba izinikele ekugxileni kwi-burger, kwaye isike izinto ezingama-40 kwisidlo sasemini nakwimenyu yokutya. Ngelishwa, inkukhu yabo eqhotsiweyo yenye yezinto zemenyu ezishiywe ngasemva, isishiya sikrokrela ukuba kungenzeka ukuba ayithandwanga njengoko besitsho.
I-turkey burger yabo yayiyeyokuqala yokutya okukhawulezayo
Twitter Kunye inyama yenkomo iyakhumbula kwiindaba rhoqo kwaye ikhonkco lenyama ebomvu kwi ukwanda kwesifo sentliziyo , ucinga ukuba i-turkey burger iya kuba kwiimenyu zokutya ezikhawulezayo. Ngokuqinisekileyo amanye amakhonkco okutya okukhawulezayo anayo wazama umbono ze-turkey burgers, kodwa yayinguHardee owabakhupha kuqala.
Ngo-2011, uHardee wadibana kunye Impilo Yamadoda nabahleli Yitya Oku, Hayi Oko! ukwenza ii-burger zayo ze-turkey ezingene kwiikhalori ezingama-500 zokuqonda impilo. CKE Iivenkile zokutyela 'iVP yentengiso, UBrad Haley , bathethe i-burger ngokuba sempilweni kwaye bathi, 'Abathengi abaninzi namhlanje bafuna i-burger enambitha kakhulu ebalungeleyo kunye / okanye efumanekayo ngenye inyama yenkomo.'
Ngaphandle kokuba abagxeki bengakhange bacinge ukuba ii-burger 'bezinencasa enkulu'. Uphononongo olunye ukusuka Ukutya kakhulu Yathi 'inombala ongaqhelekanga, phantse owerabha. ' Hmm, mhlawumbi babethetha 'irabha' ngendlela elungileyo?
'Undikhumbuze nge gruel in IMatrix Ukutya okungangcamliyo njengayo nantoni na kuba yenzelwe ukuba ibe sempilweni.
Uyazi ukuba akunjalo.
Abantu abadumileyo bebebonakala kwiintengiso zabo amashumi eminyaka
Youtube I-KFC inokuba ne-Colonels yodumo kwaye i-Arby ine-Ving Rhames bebeka inyama yabo, kodwa i-Hardee iye yabetha kunye neendawo zayo zosaziwayo. Sichukumise ngaphambili kwiimodeli ezinje ngeHeidi Klum kunye noKate Upton bavela kwiintengiso zohlobo lophawu, kodwa sisiqwenga somkhenkce.
Emuva phaya kwiminyaka yee-1970, uHardee waqesha uCass Elliot ovela kuMama nakwiiPapas ukuba ababethele ingoma. Sika kwii-1980s, kwaye ukutya okukhawulezayo kwityathanga ucofe uvakalelo lobumba Abemi baseCalifornia Ukuthengisa ii-biscuits zabo zeediliya. Ngasekupheleni kweminyaka yama-1990, uHardee noCarl's Jr. babetshintshe i-logo yabo ukuba ibe yinkwenkwezi encumileyo SNL Umhlekisi Ngokuqhelekileyo iMacDonald's ilizwi.
Kwakukho kwiminyaka ye-2000 ukuba i-CKE ibonakale ngathi iqala ukutsala abantu abadumileyo kwizibhengezo zayo. Uphawu lokukhaba luqalise abathengisi abanxibe kakhulu abafazi / ii-burger kunye noParis Hilton kwindawo yokuhlamba iimoto ngo-2005. Ukusuka apho, wonke umntu ovela kwiinkwenkwezi eziyinyani njengoKim Kardashian no-Audrina Partridge ukuya Umpheki ophezulu Umphathi wePadma Lakshmi kunye nomlwi wecala u-Ronda Rousey bazifumene bekhohliswa yi-hamburger.
Ngokukhawuleza ukuya ku-2018, kwaye uMateyu McConaughey uphendula u-Carl's Jr kunye nomdlali weqonga UDavid koechner ukutyhala iiHardee.
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