UMichael Reaves / i-Getty Izithombe Abalandeli be Umboniso wemihla ngemihla noJon Stewart mhlawumbi ukhumbule ukungavisisani kwakhe okuqhubekayo Arby's , Apho wayeza kufaka khona ukuthukwa kwikhonkco lokutya okukhawulezayo kumabali angaqhelekanga.
Uninzi lwababukeli kusenokwenzeka ukuba babecinga ukuba ukumba kwakusisiqhulo, kwaye kusenokwenzeka ukuba bazibuza ukuba UJon Stewart wakhe watya nakwiArby's, ekubonakala ukuba khange ayenze. Kudliwanondlebe, wavuma intiyo yakhe ngo-Arby yingxabano eyenziweyo kwaye akazange azame ukutya kwabo. Nangona kunjalo, kwasekuqaleni, i-Arby's yathatha i-jabs ngokungxama (nge Iposi iNew York ).
Iqale ngejab yokuqala ekutyeni kuka-Arby ngo-2013, kwaye inkampani yayiqale yakhathazeka, kodwa emva kwentlanganiso yagqiba kwelokuba ukwazisa kunokuba yinto entle. Bathathe isimo sengqondo sakudala sokuba 'akukho nto inje ngokuba nentengiso embi' njengoko babephakathi kokuphinda baziswe (nge IWashington Post ).
Endaweni yokuba uArby athathe isigqibo sokungena kwihlaya. Ngo-Novemba ka-2013, inkampani yathumela isandwitshi kumdlalo, kunye neleta ehamba kunye ne-vice-president ye-branding kunye noqhakamshelwano, uChristopher Brown, nento awayeyichaza njenge, 'Masonwabe, sidlala ulwimi malunga ne-banter ebekwe nguJon phaya.'
Ukuphendula, u-Arby ufumene inqaku lombulelo Umboniso wemihla ngemihla abavelisi, besithi, ngokukaBrown: 'Ngokwesiqhelo xa sihlekisa ngabantu, basithumela iileta ezimbi. Usithumelele isidlo sasemini. Oko kuhle kakhulu.' Ukusukela ngoko ukuya phambili, nanini na xa uStewart ehlekisa ngo-Arby, babethumela isidlo sasemini (nge Ixhalanga ).
Ubudlelwane phakathi kukaJon Stewart kunye noArby
Ukutyhubela iminyaka, uStewart ebenemigca yokuyila yokuchaza iArby's:
Kuyothusa kwaye kumangaliswa ngamathumbu akho. '
Isidlo esinobuganga kwikholoni yakho.
'... ekuphela kokutya okuchazwa njengolwaphulo-mthetho lwemfazwe.'
'Ungcamla ngokungathi isisu sinokungenelwa ngamanqindi kwiibhola.'
'... kuba indlala yakho yomelele kunememori yakho.'
'... ubuninzi beesendwitshi zenyama yenkomo egcadiweyo.'
Xa uStewart wabhengeza ukuba uzakushiya umboniso ngehlobo lowe-2016, uArby wathumela isithembiso kwiakhawunti yabo ye-Twitter: 'Jon, zive ukhululekile ukufikelela kuthi kule [email protected].' UStewart uphendule ngelinye ihlaya: 'Andilwamkeli uxolo lwakho. Siya kuhlala sizintshaba! Kuba ngelixa ulutshaba olufanelekileyo, uya koyiswa '(nge Amatye agiqekayo ).
Inkampani ke ixhase isiqendu sokugqibela se- Umboniso wemihla ngemihla , isasaza iintengiso ezimbini zesiko, kunye nentengiso ebisasazwa ngexesha lokugqibela kwaye ibonise uPaul Brown, umphathi oyintloko wenkampani, enika uStewart indlela. Ukongeza, uArby wongeze i- into yemenyu eyimfihlo , isandwich ebizwa ngokuba yiDaily Deli, inyama yenkomo ephindwe kabini kwisonka se-rye, ngokucacileyo iStewarts isandwich oyithandayo.
Isigqibo sokuhamba kunye nesiqhulo sihlawulelwe iArby's, ngokukhula kweshishini kunye nabathengi abancinci ngakumbi, kubonisa ukuba kunokuba yinyani ukuba akukho nto inje ngokuba nentengiso embi.
