Facebook Amathuba alungile ukuba uvula i-pantry yakho okanye ifriji yakho, mhlawumbi unemveliso yeGoya Foods okanye ezimbini zihleli eshalofini. Unokuba unayo eninzi. Mhlawumbi esi yayisisigqibo esaziwayo - ungumntu othembekileyo othanda iimveliso zeGoya- okanye mhlawumbi uthenge iimbotyi okanye irayisi (okanye naliphi na inani lokutya) kuba ibiyinto elungileyo. Nokuba yeyiphi na indlela, ngekhe uyicinge kakhulu phambi kwenkampani wenza iindaba Ngo-2020 ngokuthetha nomphathi omkhulu wenkampani, uRobert Unanue, wenza malunga noMongameli uDonald Trump xa wayevela e-White House ukuze kukhutshwe ulawulo lwe-Hispanic Prosperity Initiative. Inkqubo ye- Uqhankqalazo olulandelayo kunye nokuchasa ukugcwala kwamajelo eendaba ezentlalo kunye nazo zonke iindawo eziphambili zeendaba, zibeka inkampani yokuvelisa ukutya embindini phantse kuzo zonke iintloko. Ngubani onokucinga ukuba iimbotyi ziya kuba zezopolitiko, ukuqhuba ukuthengwa ngokusekwe kwiqela lezopolitiko?
Nokuba kunjalo, kuninzi kwimbali kaGoya njengenkampani kunamagama ambalwa athethwe ngumphathi wenkampani kumsitho owodwa. Nantsi into oyifunayo ngokwenene malunga neGoya Foods.
Umsunguli weGoya Foods uthenge igama kumngenisi we-sardine
Facebook Ukutya kweGoya kwasekwa ngo-1936 xa uDon Prudencio noCarolina Unanue, abaphambukeli abavela eSpain, ngendlela yasePuerto Rico, babona intengiso enokubakho yokuthengisa ukutya kwesiLatin kwingingqi yaseNew York naseNew Jersey. Unanue, ngubani ngokwe Grubstreet , wayengumlandeli womculi uFrancisco Goya, wathenga igama elithi 'Goya' kumngenisi-sardine waseMorocco nge-1. Uye wacinga ukuba ukubiza inkampani yakhe ngokuthi 'Goya' kungalula ebantwini ukuba babize ngaphandle kokusebenzisa igama lakhe lokugqibela.
Ngokwe- iwebhusayithi yenkampani , IGoya iqalile ngokuthengisa iimveliso eziyinyani zaseSpain, kubandakanya i-olive, i-olive oil, kunye (kunjalo) neesardadi, ukusuka kwindawo yokugcina izinto kwisitalato iDuane eManhattan eseMazantsi. Bajolise ekuthengiseni kwiintsapho zaseSpain, kwaye ngokuthe ngcembe baqala ukuhambisa iimveliso zabo kwi-bodegas kuloo ndawo. Babezinikele ekuthengiseni iimveliso ezikumgangatho ophezulu ezazingcamla okutsha kwinkampani, kwaye kungekudala baqulunqa ikhredithi ekudala ikho kaGoya, 'Ukuba yiGoya, kufanelekile.'
Inkampani yeGoya Foods yande kancinci
Facebook Ngenxa yelifa losapho lakwa-Unanue ilifa leSpanish, kwavakala ukuba iGoya Foods yaqala encinci ngokuthengisa ukutya okwenyani kwaseSpain, kodwa ngeminyaka ye-1900, iNew York kunye neNew Jersey bafumana amava okufika kwabafuduki baseSpain abavela kumazwe ahlukeneyo, benika uGoya ithuba lokungena iintlobo ezahlukeneyo zokutya kweSpanishi. Ngokwenqaku lika-2013 kwi Forbes , xa iMfazwe Yehlabathi II yaphelayo, kwagaleleka abantu abavela ePuerto Rico besiya eNew York. Oku kuphefumlelweyo kwePrudencio Unanue Ortiz yokongeza i-yucca, ii-plantain, kunye nee-ertyes peas kwimigca yemveliso kaGoya. Ke, xa amaCuba kunye namaDominican bafudukela kwiminyaka ye-1950 kunye neye-1960, le nkampani yongeza neembotyi ezimnyama, i-guava paste kunye nekhokhonathi.
Oku kujolise kuko, ukuthengisa kwasekhaya kubonelela ngokukhula okuzinzileyo nokungaguquguqukiyo, okuvumela inkampani ukuba yande kwi-Mpuma ye-United States ngama-1980. Kwaye njengoko amaLatinos aqhubeka nokufudukela eUnited States esuka eMexico nakuMbindi Merika, bekukho abantu abaninzi (beLatinos nabangengawo amaLatinos ngokufanayo) abanomdla wokutya ukutya kwaseSpanishi. Kananjalo, umgca wemveliso yokutya uGoya kunye nokuhanjiswa kuqhubeka ukukhula kuphela.
Izinto ezilungileyo kwi-taco bell
Ukutya kweGoya yeyona nkampani inkulu yokutya yaseSpain e-US
Facebook Ukutya kweGoya kuhamba kancinci kwaye kuzinzile (kwaye smart) ukwandiswa ngaphezulu kweminyaka engama-80 kuhlawulelwe kakuhle uphawu, ukuhla kwenkampani phezulu kwityathanga lokutya (oko kukuthi) kwiinkampani zokutya zaseSpanishi eUnited States. Ngokwenqaku elikwi Forbes , IGoya yayinengeniso yokufaka i-1,3 yezigidigidi zeedola ngo-2012 (isuka kwiintloni nje zeebhiliyoni ngo-2010), eyayiqinisekisa njengenye yeenkampani zokutya ezikhula ngokukhawuleza eMelika. Sisisihloko abasabambe nanamhlanje, njengoko amanani abo eqhubeka nokukhula ngokuchanekileyo kunye nomgca wabo wemveliso.
Ke ngoku kuthetha ntoni ukuba yeyona nkampani inkulu yokutya yaseSpain eMelika? Ngokwewebhusayithi yohlalutyo lweshishini, UDunn kunye neBradstreet I-Goya Foods ithengisa izinto ezingaphezu kwe-2 500 ze-Hispanic kunye ne-Caribbean zokutya - yonke into ukusuka kwioyile ukuya kwisinongo, ukuya kwiijusi kunye nekofu, ewe, ukutya okunkonkxiweyo - oku kukude kakhulu nokuqala kwayo okuncinci kokuthengisa iminquma kunye neoyile yomnquma. Inkqubo ye- iwebhusayithi yenkampani Ukwaphawula ukuba baqesha abantu abangaphezulu kwama-4,000, basebenza amaziko angama-26 okusasaza kwilizwe liphela nasePuerto Rico, kwiRiphabhlikhi yaseDominican naseSpain. Kukwabalulekile ukuba uqaphele ukuba inkampani isephethwe ngokupheleleyo kwaye ilawulwa lusapho lwe-Unanue, nangona ikwi-2019, kwabakho umqondiso ukuba intengiso iqhubeke.
Ukuthengisa kwii-non-Hispanics kubangele ukuba ishishini linyuse iGoya Foods
Facebook Kwinto enokuba yenye yezona zinto zilumkileyo ezihamba nenkampani yeGoya Foods eyakhe yenziwa, ngo-2005, umphathi oyintloko uBob Unanue kunye nomntakwabo uPeter, bathatha isigqibo sokuqesha iarhente yeWing Group yeWhite ukuba ithengise ngokuthe ngqo kwii-non-Latinos. Ngokwenqaku elikwi Forbes , iintengiso ezalandelayo zibandakanya umfazi oMnyama oxhokonxa irayisi etyheli, kunye neblonde, mfazi omhlophe ononge inkukhu ngeadobo. Iphulo lokuthengisa lisebenze njengekhubalo, kwaye ukuphela kuka-2012, uphawu lwaye lwafumana abathengi abaninzi kwiindawo zeli lizwe apho iintengiso zazijolise khona, zikhuthaza uphawu ukuba luqhubeke nokuthengisa kwii-non-Hispanics.
Eyona sauce ingcono yenyathi yasendle
Ixesha lalifezekile- ngokwe-a I-CNBC inqaku Ukuthengiswa kokutya okweentlanga kuye kwanda kakhulu ngenxa yeminyaka eyinkulungwane yokuhlola, kunye neemveliso ezinje ngeesosi zobuhlanga kunye nesinongo (molo, adobo!) kunye neetshiphusi ezinqabileyo (iichips zeyucca, nabani na?) ezikhula ngeepesenti ezingama-20 phakathi kuka-2013 no-2017. Oku kukhula kukwiqondo lokutshixa kunye nokukhula okuqhubekayo kwenani labemi baseSpain, ekulindeleke ukuba lifike kwizigidi ezili-112 ngowama-2060. Konke kuko konke, iGoya Foods ibekwe ukuba iqhubeke nokukhula ikamva elibonakalayo.
Ukutya kweGoya ngumlandeli kaEva Longoria
UMichael Kovac / Getty Izithombe Ukuya kwikomkhulu lendibaniselwano, iiofisi zeGoya Foods eziseNew Jersey azicacanga - iinkampani ezisebenzisayo azizami kukhulisa abasebenzi bazo nge-Apple okanye uphando . Kodwa inye into malunga ne-lobby ebonakalayo: Ipowusta ka-Eva Longoria ixhonywe apho, ukuze wonke umntu ayibone. Ngaphandle kophando oluninzi, akucaci ngoba Isigubungelo soku isiLatini Iphephancwadi lifumene indawo yalo kwiiholo ezingcwalisiweyo zeGoya, kodwa kucacile ukuba umntu ungumlandeli. Inqaku malunga Grubstreet Kuqikelelwa ukuba kufuneka kube kukukhwaza kukutya okuneempawu eziphilileyo, ukucebisa ngeGoya Foods ukuxhoma uphawu ngaphantsi kweposta ethi, 'Umzimba yimifuno exutywe ngumkhenkce.' Oko kubonakala ngathi kukuzolula.
Ngokunokwenzeka, ipowusta ixhonywe apho kuba uEva Longoria uyintombazana entle, yomfazi waseLatina emele uninzi lwezinto ezifanayo ezimelwe yinkampani. Umzekelo, ungumfazi ozenzele ngokwakhe owamkela inkcubeko yakhe yaseSpain kwaye uxhasa uluntu lwaseSpain- njengeGoya Foods.
Ukutya kweGoya kubekwe kwindawo ephezulu kwimpembelelo yezentlalo kunye nenkxaso yoluntu
Facebook Ngaphandle kokwenza isigqibo esaziwayo sokuqalisa ukuthengisa ngokukodwa kwi-non-Latinos (ngelixa uqhubeka nokuthengisa kwisiseko sayo saseSpain), iGoya Foods ayikaze ilahlekelwe ngumbono wendima ebalulekileyo abayidlalayo kuluntu lwaseSpain. Ngokwewebhusayithi kaGoya, ngo-2018 uGoya Foods wabekwa kwindawo yesibini e-United States njengophawu lokutya olunefuthe elihle kwezentlalo kunye nenkxaso yoluntu. Ngenkqubo yabo yeGoya Gives, inkampani inikela ngezigidi zeepawundi zokutya unyaka nonyaka kwiintsapho ezisweleyo, kunye nenkxaso izifundi zokufunda zabadala kwizikolo eziphakamileyo kunye neziganeko ezizodwa, ezifana iiklinikhi zasimahla zebhola ekhatywayo .
Inkampani inomdla ngokukodwa ekunikeni ukutya ngexesha kunye nokulandela iintlekele zendalo, ezinjengeNkanyamba uMaria ePuerto Rico. Kwaye benze umzamo odibeneyo wokubonelela ngeminikelo kwabo basweleyo ngexesha lobhubhane we-2020 COVID-19. Ngokwe-brand's Iphepha likaFacebook , U-Goya wanikela ngeepawundi ezingama-40,000 zokutya ukuze ahambise kwiingxowa zokutya kwiintsapho ezikummandla weSixeko saseNew York abachaphazeleke yintsholongwane. Uninzi lweegogo, iimbotyi, kunye nokunye okuvela kwinkampani kunokuhamba indlela ende, ende.
Ukutya kweGoya kufumene amawonga kuLawulo luka-Obama
Ifoto nguHannes Magerstaedt / Getty Izithombe Ngokwe-2011 Cision PR Newswire ukukhutshwa kweendaba Abameli beGoya Foods baya e-White House apho igosa eliyintloko lenkampani, uRobert Unanue, lanikwa iwonga lokwazisa UMongameli uBarack Obama kumsitho owawubanjelwe kubhiyozelwa iNyanga yeLifa leMveli laseSpain. Kulapha apho uMongameli u-Obama ahloniphe iGoya Foods ngembali yayo kunye nokuzinikela kuluntu lwase-Hispanic-uphawu kuphela kwenkampani uMongameli u-Obama ayikhahlela ngolu hlobo.
Le ntlanganiso iqale ubudlelwane obuqhubekayo phakathi kweGoya Foods kunye noLawulo luka-Obama. Ngo-2012, uGoya Foods wasebenzisana noMongameli wokuqala uMichelle Obama kunye neSebe lezoLimo laseMelika ukubonelela ngezixhobo 'zeMiPlato' kwiintsapho zaseSpain. Ngokwe- Intetho yeendaba yeWhite House , I-Goya Foods yenza izixhobo zokukhuthaza i-USDA's MyPlate (MiPlato, ngeSpanish) ukunceda iintsapho zikhethe impilo, ukukhetha okufanelekileyo malunga nokutya kusetyenziswa iincwadana, iincwadana, iincwadi zokupheka kunye neekhuphoni.
Inenekazi lokuqala uMichelle Obama uthe, 'Yonke into eyenziwa nguGoya-ukusuka kwiiposta ze-MiPlato kunye neencwadana zokufunda iincwadi zokupheka kunye neeresiphi-amaziko ajikeleze umbono wokuba thina bazali singenza utshintsho olulula ukunceda abantwana babo baphile ubomi obunempilo.' Ukongeza kwizibonelelo zemfundo, unokufumana icon yeMiPlato kwiimveliso ezininzi zeGoya Foods, kunye nakwiiresiphi ezifumaneka kumaphepha eendaba ezentlalo.
esona sitya sokutya samaTshayina
Ukutya kweGoya ngowona msebenzisi mkhulu wamandla elanga phakathi kweenkampani zokutya neziselo zaseSpanish
Ifoto ngu-Tpg / Getty Izithombe Ukuzinikela kukaGoya ekuhlaleni kuyanda ngaphaya kokufunda kunye neminikelo yokutya. Ngokwe- Indawo yeGoods Foods , uphawu luyayiqonda ifuthe lokuvelisa ukutya kunye neziselo kwindalo esingqongileyo, kwaye bathatha uxanduva 'lokukhokela indlela yotshintsho lwendalo.' Njengokuba bekhulile kwaye besanda, bevula amaziko amatsha kwilizwe liphela nakwihlabathi, bacinge nzulu malunga nendlela yokunciphisa ifuthe lekhabhoni. Umzekelo, njengowona msebenzisi mkhulu wamandla elanga phakathi kweenkampani zokutya neziselo zaseSpanishi, iGoya Foods ifumene indawo njengomnye wabasebenzisi abaphezulu belanga abali-10 kushishino ngaphakathi eUnited States.
Zininzi iinkalo kwi Uyilo loyilo oluhambelana nendalo esingqongileyo -Zonke zibaluleke ngokulinganayo kwisiphumo- kodwa ezimbalwa zezinto eziphambili ezibandakanya:
- Izibane zesibane sokukhanyisa kwendalo ukunciphisa isidingo sombane ongaphezulu
- Imichamo engenamanzi yokunciphisa ukusetyenziswa kwamanzi
- Izibane kwiimvakalelo zentshukumo ezivula xa kukho umsebenzi, kwaye zicime ngokuzenzekelayo xa kungekho msebenzi
- Iinkqubo zelanga ezivelisa i-9.8 yezigidi zeeyure zombane ngonyaka, ezoneleyo ukubonelela ngombane kumakhaya ayi-1,265 ngonyaka, kwaye iyalingana nokuphepha ukusebenzisa icarbon dioxide malunga nama-948,959 eelitha zepetroli ngonyaka
Inqaku lakho konke oku yile, Ukutya kweGoya kuyasebenza ekuthatheni ingqalelo imeko-bume njengoko isandisa ukusebenza kwayo. Kwaye, i-Goya Foods inokusetyenziswa njengomzekelo obalaseleyo weenkampani zabucala ezithatha uxanduva lobuqu kwiingxaki zokusingqongileyo zehlabathi.
Umphathi omkhulu weGoya Foods uncome uMongameli uDonald Trump
Facebook Kuzo zonke izinto ezilungileyo ezenziwa yiGoya Foods kule minyaka idlulileyo, inkampani yazifumana ishushu emanzini ngoJulayi 2020 emva kokuba umphathi wenkampani uRobert Unanue enze amagqabantshintshi malunga UMongameli uDonald Trump xa wayevela e-White House ukunceda ukukhupha ulawulo lweTrump kwi-Hispanic Prosperity Initiative. Eli nyathelo lijolise ekuphuculeni ukufikelela kumathuba emfundo nakwezoqoqosho kubantu baseMelika baseMelika- inyathelo elilungileyo, elicacileyo, nelilungelelaniswe nembali ende yeGoya Foods yokubonelela ngenkxaso kuluntu lwaseSpain.
Ke yintoni ingxaki? UMongameli uTrump akanayo imbali eyomeleleyo yokuxhasa uluntu lwaseSpain, kwaye uhlala ehlazisa iLatinos kunye nenkcubeko yesiLatin. Umzekelo owaziwayo woku kuxa wayeqhuba iphulo lakhe lika-Mongameli ngokuyinxenye kwingcinga 'yokwakha udonga' phakathi kwe-Mexico ne-United States ukunciphisa ukuthontelana kwabafuduki abavela emazantsi. Ngo-2016, IXESHA ndide ndapapasha inqaku elithetha 'Nanga Amaxesha Onke UDonald Trump Wathuka iMexico.' Kwaye kwakungo-2016 ... ngokuqinisekileyo, izithuko ziye zaqengqeleka kwiminyaka ukusukela oko.
Ngokwenqaku elikwi INew York Times , Unanue wema ecaleni kukaMongameli uTrump eRose Garden kwaye wathi, 'Sonke sisikelelekile ngexesha elinye ukuba nenkokheli efana noMongameli uTrump, ongumakhi,' ngaphambi kokuba aqhubeke nokuthelekisa uMongameli uTrump notatomkhulu wakhe , umseki weGoya Foods.
#Goyaway ihamba nogonyamelo oluvela kuluntu lwaseLatinx
Facebook Ukubuyela umva okubangelwe zizimvo ze-CEO ye-Goya Foods, u-Robert Unanue, malunga no-Donald Trump kwakukhawulezile kwaye kunzima. Uluntu lwaseSpain ikakhulu lujonga uMongameli uTrump njengomntu okhuthaza ubuhlanga kubalandeli bakhe, okukhokelele ekwandeni kobundlobongela ngokuchasene neLatinos. Kwinqaku kwi INew York Times , usekela-mongameli kamgaqo-nkqubo kunye nokuthethelelwa kwe-UnidosUS, umbutho wokubandakanya abantu baseLatino, uClarissa Martinez de Castro uthe isantya kunye nobungakanani bokukhaba babonisa 'indlela abantu abaluhlaza ekuhlaleni abavakalelwa ngayo ngomongameli.' Uye wathi uninzi lwama Latinos atyhola uTrump ngokuhlaselwa kwabantu abangenazo iimpepha, kunye nobundlobongela obujoliswe eLatinos, kubandakanya nokubulawa kwabantu okwenzekileyo e-El Paso, eTexas ngo-2019. emva kokuchaza yena wayefuna ukubulala abantu abaninzi baseMexico . Ngesi sizathu, ukuvunywa kukaTrump kuluntu lwaseSpain kuye kwajikeleza iipesenti ezingama-25 kuphela kwiipolitiki zamva nje.
Inqaku yile, uninzi lwamaLatinos luziva lungcatshwe ngokunzulu xa i-Unanue - inkokeli yokwenyani kuluntu lwaseSpain- ikhetha ukuma ecaleni kukaTrump kwaye imdumise njengenkokeli kunye nomakhi. Into eyenzekileyo emva koko yifowuni yokunqanda kunye nemifanekiso ekhukula kwimithombo yeendaba zabantu abasusa iimpahla zabo zeGoya kunye ukuziphosa enkunkumeni . IiHashtags #boycottgoya kwaye #indlela baqala ukuhamba phantse kwangoko kwi-Twitter, kunye nabanye abezopolitiko, njengoMmeli wase-Democrat wase-Alexandria u-Ocasio-Cortez, bathatha amaphepha abo ukuze bazinikele kuqhankqalazo. UOcasio-Cortez kuchaziwe , 'Jonga, sisandi sam sokuGoogling' indlela yokwenza iAdobo yakho. ''
Ukoyikiswa kweGoya Foods kungekudala kukhokelele ekuchaseni inkwenkwana
Facebook Ewe, kuba ilizwe lezopolitiko alikholeleki ngokungakholelekiyo, kwakamsinya nje ukuba abantu abaninzi base-Hispanic baseMelika kunye nabapolitiki beDemokhrasi, njengoMmeli waseAlexandria u-Ocasio-Cortez, baqala ukubiza ukuba boyise, amaRiphabhlikhi aphendula kwangoko Iphulo #BuyGoya ukuxhasa uphawu. Abapolitiki baseRiphabhlikhi, njengoSenator Ted Cruz, bathethe bexhasa iGoya Foods ngelixa bekhomba iminwe kwiqela leDemokhrasi, ukuthumela i-tweeting , 'UGoya sisiseko sokutya kwaseCuba ... ngoku i-Left izama ukurhoxisa inkcubeko yaseSpain kwaye ithule intetho yasimahla. #BuyGoya. ' Ukwathe uxhakaxhaka yayingumzekelo 'womoya wokunganyamezeli.'
Nditsho noMongameli uTrump kunye nentombi yakhe, u-Ivanka Trump, bangena ebhodini, kubonakala ngathi basebenzise eli thuba ukuzimanya kunye nenkampani eyaziwayo yokutya yaseSpain. U-Ivanka Trump wathumela i-imeyile ngesiNgesi nangesiSpanish isilogeni senkampani esithi, 'Ukuba yi-Goya, kufanelekile,' ngelixa bebuza ngetoti yeembotyi, utata wakhe ebuza kwiOval Office, enika oobhontsi phambi kweemveliso zeGoya. . Ngoku ka INew York Times , oku kuzise inkxalabo malunga nokuziphatha malunga nabasebenzi bakarhulumente abasebenzisa ifuthe labo ukuxhasa iimveliso ezithile, nangona kungekho zityholo zichaziweyo.
Akucaci ukuba ngubani 'ophumeleleyo' wokukhaba kunye nokuchasa ekugqibeleni, kuba omabini amacala aqhubeka nokuqumba, kodwa ekupheleni kosuku, umntu olahlekileyo ngabantu baseMelika. Xa itoti yeembotyi ingavula ngokoqobo itoti yeembotyi kunye nokukhuthaza inzondo kuzo zombini iziphelo zembonakalo yezopolitiko, into ethile yaphulwe ngokucacileyo kwezopolitiko zale mihla.
ezona mpiko zenyathi zilungileyo
