I-Kevork Djansezian / imifanekiso kaFetty Khangela i-hashtag #ukutya Kwi-Instagram, kwaye uyakubona ukutya okunje nge Ityotyombe lasePhnom Penh Noodle e-Long Beach kunye neempembelelo zokutya kubandakanya @lungelo bebesinda kuloo nto iphindwe kabini kwizithuba zabo ngaphandle kwengxaki. Ngokuqinisekileyo abatyholwa ngokukhuthaza ukurhweba ngabantu ngokuthengisa ngesondo. Kodwa nini IKraft Mac kunye neCheese Ndizamile ukwenza i-edgy ngephulo lokuthumela 'i-noods' yoSuku lweSizwe lweeNoodle, abalamli abakwi-Intanethi abathandayo bacaphuka (nge Iveki ).
Iphulo 'lokuthumela ii-noods' libonise ividiyo kunye noVanessa Bayer, abathi abantu abaninzi babone njengelungu langaphambili NgoMgqibelo ebusuku cast (nge BuzzFeed ). Kwividiyo, wayecinga ukuba uyayicacisa xa exelela abantu ukuba bathumele ii-noodles kwabo babathandayo njengomthombo wentuthuzelo kula maxesha angaqhelekanga. Ukucaca, andikhuthazi ukuba uthumele ii-nudes kuye nawuphina umntu, utshilo. Ndithetha ngeeods, hayi ii-nudes.
UKraft wasusa yonke imizila yephulo kumajelo asekuhlaleni, kodwa nefuthe lokutya @lukhanyomanyani usenayo intengiso kaKraft ethumela iakhawunti yakhe ye-Instagram. Ingcaciso yakhe ichaza ukukhuthazwa: Yiya kwi-Intanethi ukuthumela iKraft Mac kunye neCheese kubahlobo, usapho, okanye ngokwakho, kwaye ufumana ibhokisi yasimahla. Isithembiso saphela ngo-Okthobha 11. Isithethi sikaKraft Heinz sixelele BuzzFeed eli phulo likhokelele ekuhanjisweni okungaphezulu kwama-20 000 kweemacaroni kunye netshizi. UKraft ususile imixholo yemidiya yoluntu ngenxa yokuba unyuselo luphelile, utshilo isithethi.
Abantu kumajelo asekuhlaleni bafuna uKraft boycott
I-Instagram Iphulo 'lokuthumela ii-noods' yayilukhokelo olutsha ku-Kraft, othe ukutya kwakhe nge-Instagram kungenjalo kwagcwaliswa ngemifanekiso yabantwana, abalinganiswa beDisney, kunye namaphepha enxibelelaniso. Ingayinto elula ukudibanisa amachaphaza ukusuka kumkhankaso wentengiso ohlekisayo ekuxhaphazeni abantwana, kodwa abantu abaninzi abakwi-Intanethi baya apho. I-Instagram umsebenzisi @kidboomerang ubuze uKraft, 'Kutheni ucinga kufanelekile ukuba uqalise ngesiquphe umkhankaso ojolise ekungafuneni abantwana ukuba baziphathe kakubi ngokwesondo kwaye ubalungiselele ukuphathwa gadalala? Olunye uluvo lwe-Instagram phantsi kweposti ka-Kraft yakutshanje, le @republicanbarbie_, yayicacisiwe: 'Ngenxa yokuba uqhubeka nokutyhala i-ajenda ye-pedo ngendlela' engacacanga 'ayenzi ukuba ibe yinto eqhelekileyo okanye elungileyo.
Abasebenzisi abaliqela be-Instagram bamake izimvo zabo nge #boycottkraft kwaye bafunga ukuba ngekhe baphinde bayithenge i-brand's macaroni kunye netshizi kwakhona. Andikwazi kulinda ukuva malunga nokuba itanki yabo yokuthengisa imbi kangakanani emva kwentengiso yabo yamva nje, 'utshilo u-@bbrownwest.
Kuya kuba lunomdla ukubona ukuba ukubuyela umva kwabantu abanomsindo kuya konakalisa UKraft Heinz , engadingi omnye unyaka ombi. Inkampani ephethe uOscar Mayer, abatyali, kunye Jell-O ndibone ukuhla kwe-5 yeepesenti kwikota yamva nje, ngaphambi kobhubhane (nge Iveki ). Ukuthengisa bekuphakanyisiwe ngexesha lobhubhane, njengoko abantu abakwi-COVID-19 yokutshixa bevuthuluka kukutya okuthuthuzelayo kwenkampani. Sekunjalo, Iveki uxele ukuba le nkampani ilahlekelwe ngaphezulu kwe- $ 1 yezigidigidi kwiinyanga ezintathu zokuqala zobhubhane ngenxa yokuba ixabise iintlobo zayo.
