Inyaniso engenakuchazwa yePabst Blue Ribbon

Iinkonkxa zePabst Blue Ribbon Ifoto nguDrew Angerer / Getty Izithombe

I-Pabst Blue Ribbon, ibhiya ebambekayo ethandwa ziihipsters kuyo yonke indawo, eneneni iqulethe imbali ethile kwileyibhile yayo. Ukufundwa okukhawulezileyo kwe-can kuya kutyhila ukuba ibhiya yasekwa eMilwaukee ngo-1844, kwaza kwathengwa ileyibheli yokuba 'yayikhethwe njengeyona nto ibalaseleyo eMelika ngo-1893'. Esi sisalathiso kuPabst ophumelele elona bhaso libalaseleyo lebhiya kulo nyaka kwiMboniso yeHlabathi yaseColombia eChicago (nge USmithsonian ).






Ibhiya iyaqhubeka ukwenziwa eMilwaukee nguMillerCoors, nangona ibhiya yokuqala yasePabst, apho yayiveliswe khona ukusukela ngo-1844, yavalwa ngo-1996 (nge Umdiliya ). Nangona uPabst engazange afuduke kwisixeko sokuzalwa, izinto ezininzi zitshintshile kwi-PBR okoko yaqala ukwaziswa.



benza malini abasebenzi becarco

Ukususela ngo-1882 ukuya ku-1916, inkampani yabopha iiribhoni eziluhlaza entanyeni yeebhotile ukubonisa amabhaso awaphumeleleyo. Eli siko labuyiselwa ixesha elincinci kwii-1950s njengonyuselo, kodwa ke lakhutshwa ngokupheleleyo. Iidibhoni zenziwe ngesilika kwaye uPabst wahamba ngaphezulu kwesigidi seenyawo zezinto minyaka le. Isizathu sokuba bayeke ngephulo leribhoni kungenxa yokuba iMfazwe Yehlabathi I yadala ukunqongophala kwesilika.








Phantse kwiminyaka engama-200 kamva, i-PBR isasebenza

Ngaba i-Pabst Blue Ribbon ineglasi Ifoto nguDrew Angerer / Getty Izithombe

Kwiminyaka yokuqala yobukho bayo, uPabst waziwa ngokubanzi ukusuka kunxweme ukuya kunxweme ngenxa yomnye wabanini bayo bokuqala. UFrederick Pabst wayeyindawo yokuthengisa izindlu nomhlaba owayecinga ukuba yinto yeshishini elinobuhlakani lokuvula imivalo kunye neentselo kwilizwe liphela (nge Pabst ). Ngokwendalo, loo miqobo yayiza kukhonza ibhiya yePabst kuphela kwaye imiqondiso yenkampani kunye nelogo yakhe yayiya kubonakala kuyo yonke indawo. UPabst wayevule indawo kwiidolophu ezinkulu zaseMelika ngasekupheleni kwenkulungwane ngo-1900.

ungatya iipilele ezininzi

Ngexesha leminyaka yokuthintela ukugcina inkampani iqhubeka, bajikela kwiziselo ezinxilisayo kodwa bakwavelisa itshizi ebanceda ukugcina ishishini (nge Uyonwabisa ). Yabizwa ngokuba yiPabst-ett, kwaye yaphumelela kangangokuba ekugqibeleni yathengwa nguKraft. Emva kokupheliswa kwesithintelo, babengolunye lwezinto zokuqala zokuthengisa ukuqala ukusebenzisa iitoti ngokuchasene neebhotile zokupakisha imveliso yazo.



Ibhiya iyaqhubeka nokuphumelela amabhaso, phantse iminyaka engama-200 emva kokusekwa kwayo. Ngo-2015, i-Pabst Blue Ribbon yaphumelela eyona nkampani ibalaseleyo yokupheka unyaka kwi-Great American Beer Festival (nge Ijenali yeMilwaukee Sentinel ). Ixesha lokugqibela inkampani itshintshe izandla, ngo-2014, yathengisa nge-700 yezigidi zeedola. Unokuthenga uninzi lweebhanti ezinde ngaloo mali.