Imifanekiso kaGetty UKroger yenye yezona ntambo zibonakalayo zikhoyo. Amathuba kukuba, ukhe wathenga apho ngexa elithile nokuba kungenxa yokutya, ibhotile yewayini, okanye nokwenza izambatho okanye impahla. Ivenkile ivenkile inembali ende kakhulu, kwaye igqithile kwiinguqu ezininzi ukusukela oko yasekwayo okokuqala. U-Kroger ukhule ukusuka kwimvelaphi ethobekileyo waba ligama lekhaya, kodwa ngaphandle kokuthandwa kwayo, uninzi lwabathengi bayo bayothuka kukwazi ezi nkcukacha malunga nevenkile.
Baye kwishishini ngaphezulu kwekhulu leminyaka
Kroger ngeFacebook UKroger unjalo mdala kakhulu kunokuba abantu abaninzi beqonda. UMseki uBernard Henry Kroger wayengunyana wabaphambukeli baseJamani. Uyise, uJohn Henry Kroger, wayengumrhwebi owayenevenkile ethengisa iimpahla eyomileyo eCincinnati. Ngaphandle kokubukela ishishini likayise lisilele, uKroger waphefumlelwa ukuba azenzele ishishini ngo-1883. Wayeneminyaka engama-20 kuphela ukuqala kwakhe inkampani, kwaye kamva wayeza kudlulisela inkampani kunyana wakhe, uBernard H. UKroger Jr.
Wayeka esikolweni nge13
I-Instagram nge @krogerco Kuya kuba nomtsalane ngokwaneleyo ukuba uKroger wayeneminyaka engama-20 ubudala xa wayeqala ishishini lakhe, kodwa eyona nto imangalisayo kukuba Wayeka esikolweni eneminyaka eli-13 ubudala . Uloyiko lwezemali lowe-1873 lwatshabalalisa ishishini likatata wakhe owomileyo kwaye wasweleka kungekudala emva koko, enyanzela uKroger omncinci ukuba ayeke isikolo aye emsebenzini ukunceda ukuxhasa usapho. Ulwazi alufundayo kuyise lwamnceda ukuba abe ngumthengisi, nto leyo eyakhokelela ekubeni uKroger ekugqibeleni aye kwishishini ngokwakhe, nangona wayengafundanga.
I-panera isonka senkukhu yenkukhu iresiphi zokupheka
Iqale njengenkampani yeti
Imifanekiso kaGetty Ngeli xesha ungaya eKroger ngayo yonke into ukusuka kwiibhanana ukuya kwiphepha langasese, iqale ngeminikelo encinci. U-Kroger ungene kwilizwe lobunini beshishini lokuthengisa iti. Kunye nomhlobo, uKroger wavula ifayile Inkampani eNkulu yeTi eNtshona Ngo-1883. Wathenga iqabane lakhe kunyaka olandelayo walandisa ishishini phantsi kwelo gama lenkampani ngaphambi kokuba alinike igama elitsha elithi Kroger Grocery and Baking ngo-1902.
UKroger wayenguvulindlela kwindawo yokubhaka iziko
Ekupheleni kwekhulu lama-20, abathengisi abathengisa isonka kunye nezinye izinto ezibhakiweyo kuya kufuneka bazithenge kubabhaki kwaye bazithengise kwiivenkile zabo. Engonwabanga yile ngcamango, uKroger wagqiba kwelokuba avule eyakhe indawo yokubhaka. Oku akupheleli nje ekunciphiseni indleko zokuthenga izinto ezibhakiweyo kodwa kwavumela uKroger ukuba azithengise ngexabiso eliphantsi, ekhokelela kwimali enkulu yenzuzo kunye nokuguqula ishishini lokubhaka kwivenkile ethengisa ukutya.
U-Kroger wayengowokuqala ukuthengisa inyama entsha ngegrosari
Ngelixa abathengi bale mihla beqhele ukuya kwivenkile enye ukuya kuthenga konke ukutya kwabo, le yingcinga entsha. Inyama yayiya kuthengwa kwinyama yenkomo, isonka esivela kumbhaki, kunye nokutya kwivenkile yokutya. Ukuphunyezwa kukaKroger kweendawo zokubala inyama ngelo xesha kwakuguquke kwaye kwamenza owokuqala elizweni ukuthengisa inyama kunye nokutya phantsi kophahla olunye.
Umsunguli wafumana izoyikiso zokubulawa ngenxa yamaxabiso aphantsi
Amaxabiso kaKroger ayephantsi kakhulu kangangokuba abanye abanini bamashishini besongelwa nguye . Xa waqala ukuthengisa esakhe isonka, imixokelelwane yokubhaka yayisoyika ukuba angababeka ngaphandle kweshishini. Waqala ukufumana izoyikiso zokubulawa kukhuphiswano lwakhe. Inqaku elinye elalithunyelwe ekhayeni lakhe lalifundeka ngolu hlobo, 'Ukuba awulinyusi ixabiso lesonka kwangoko uyakubulawa okanye udutyulwe.' UKroger akazange oyikiswe, nangona kunjalo; waphendula kwizoyikiso ngokwandisa iivenkile zakhe zokubhaka.
uhlobo lwenkomo elisikiweyo
Bazise uvavanyo lwemveliso
UKroger wayesaziwa ngokuzinikela kwakhe ekuboneleleni abathengi olona mgangatho ubalaseleyo . Ukuzinikezela kumgangatho kunye nenkonzo yabathengi kukhokelele inkampani ukuba ibeyinto yokuqala yokutya ukujonga umgangatho weemveliso ezithengisiweyo. Le yinto elindelweyo ezivenkileni namhlanje, kwaye sinoKroger ukuba sibulele ngokuphumeza umgaqo-nkqubo phaya ngeminyaka yoo-1930. Izinto ezintsha azipheleli apho. I-Kroger yayiyivenkile yokuqala yokutya ukusebenzisa ii-scanner ze-elektroniki, okokuqala kuvavanywa itekhnoloji ngo-1972.
I-Kroger yayiyivenkile yokuqala apho unokwenza ivenkile yakho yokuthenga
Imifanekiso kaGetty Ngenkulungwane ye-19, ukutya kwakuqhelekile kusiwe ekhaya . Umthengi angayalela oko bakufunayo kwaye iodolo iya kusiwa kamva ngenqwelo etsalwa ngamahashe (nangona uKroger ehambisa ukutya ngeelori zeModeli T ukuqala ngo-1913). Ngomnyaka we-1916, uKroger waphakamisa inkqubo yokuhambisa ngokuzisa ukuzithengela kuluntu, evumela abathengi ukuba baye evenkileni, bathenge, bazise izinto ezithengiswayo ekhaya kunokuba balinde ukuhanjiswa.
Balalile ithuba lokuba yivenkile yokuqala
Kroger ngeFacebook UKroger ngewayengowokuqala kwivenkile kwilizwe ukuba babenazo umamele umphathi wangaphambili, uMichael Cullen , ngo-1930. UCullen wacebisa iivenkile ezinkulu ezineendawo zokupaka ezinkulu, kunye neentlobo ngeentlobo zeempahla ezithengiswa ngamaxabiso aphantsi. Ngoku ka Forbes , UCullen wayekholelwa kwelokuba 'ukusetyenziswa okuthe kratya kwemoto kunye nefriji yasekhaya kungavumela abathengi ukuba bashiye iihambo zemihla ngemihla ukuya kwesosilarha, umpheki wezonka, njl.
U-Kroger wayikhaba ngaw 'omane imbono kaCullen ngoko ke wemka wavula uKing Kullen, ivenkile enkulu yokuqala. Ifomathi iya kwamkelwa kamva nguKroger emva kokuba uCullen ebonakalisile impumelelo.
Iindawo zokutyela zaseKroger kungekudala ziya kuba yinto
Ukuthenga kwakho ukutya malunga nokujika kube ngamava angcono. UKroger kungekudala uza kuvula indawo yakhe yokutyela yokuqala, ebizwa i-Kitchen 1883. Ukuba ukumiliselwa kuyimpumelelo, kusenokwenzeka ukuba ezi ndawo zokutyela kungekudala zizakuba kwiivenkile zaseKroger kwilizwe liphela. Imenyu iya kubandakanya ukutya okuthuthuzelayo kunye neecocktails ezenziwe ngesandla ukuze ukwazi ukuphumla ngesidlo esimnandi emva kohambo lwakho lokuya ezivenkileni.
Eyona pizza kwilizwe ngalinye
Ukhe waya kwivenkile ephethwe nguKroger ungazi nokwazi
Cinga ukuba awuzange uye eKroger? Cinga kwakhona. Nazi iinkampani ezininzi eziphantsi kukaKroger , ke nokuba uqinisekile ukuba awuzange ubeke unyawo ngaphakathi kweKroger ebomini bakho kukho ithuba elihle lokuba ubanike ishishini lakho. Ezinye zeendawo ezaziwayo ezaziwa ngokuba zii-grocery ziquka i-Dillons, i-King Soopers, i-Ralph's, i-Quality Food Centres kunye ne-Smith's Food and Drug.
IKroger yenye yezona venkile zinkulu ehlabathini
I-Instagram nge @krogerco I-Kroger yenye yezona venkile zikhulu zevenkile ezinkulu - into eyothusayo ithathela ingqalelo ukuba ayinazo iivenkile kuwo onke amazwe angama-50, kungasathethwa ke nakwamanye amazwe. Ngokwewebhusayithi yeKroger, banazo phantse iivenkile ezingama-2 800 ezikumazwe angama-35 . Ukunqongophala kukaKroger kubukho bamanye amazwe akwenzi nto eyonzakalisa ishishini kwaye ingeniso yenkampani yezigidigidi yeedola iza kwindawo yesithathu xa kuthelekiswa nayo Zonke ezinye iivenkile ezinkulu emhlabeni .
Baye bagxekwa ngentengiso engeyonyani yenkukhu yabo yeNyaniso elula
UKroger wazifumana esengxakini ngo-2014 intengiso ethile engathandekiyo . Ngokwetyala, ivenkile ibanga ukuba inyama yenkukhu ethengiswe njengenxalenye yomgaqo wayo 'Oyinyaniso elula' 'iphakanyiswe ngobuntu.' Kwafumaniseka ukuba iinkukhu 'zikhuliswa phantsi kwemeko zokufama ezisemgangathweni.' U-Kroger uvumile ukulisusa ibango lokuba izilwanyana zivela kwindawo enobuntu kuzo zonke izinto zokupakisha, nangona beyigcinile into yokuba ibango lichanekile.
Ukukhupha i-lemon vs i-lemon zest
Banelinye lamatyathanga amakhulu elizweni
Omnye wabathengisi abakhulu bezinto zeMelika, UFred Meyer Iigugu, inxulumene noKroger. Umxokelelwane wobucwebecwecwe ubukho malunga nowe-1973, kodwa yayikukudibana kwawo noKroger owamncedayo ukuba ube lilizwe lesithathu ngobukhulu belizwe elinamatye anqabileyo. Ngelixa ivenkile ikwasebenza kwi-Intanethi nakwiivenkile zesebe, iindawo ezininzi zeKroger Marketplace ube nesebe lezacholo Ibandakanya uFred Meyer Jewelers.
