Uluvo olungathandekiyo: Kutheni iPepsi ingcono kuneCoke

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Iitoti zePepsi kunye neCoke I-Instagram

Siyazi ukuba uCoke uphumelela iimfazwe zecola. Isiselo esibalulekileyo seCoca-Cola sinesabelo esikhulu kwimarike yesiselo esinxilisayo kune IiPepsiCo's Eyona mveliso iphambili (nge IStatista ). I-Coke ifumaneka kwiivenkile zokutya ezikhawulezayo kunePepsi (nge Ushishino ngaphakathi ), kubandakanya uMcDonald's, Subway, kunye noBurger King. UPepsi ubengumceli mngeni kwimbaleki engenakuphikiswa uCoke ukusukela ngala mhla wokuqala. Umqambi uCaleb Bradham wabiza isiselo sakhe esitsha njengePepsi-Cola ngo-1898 (nge IBritannica ) kuba wayephefumlelwe yimpumelelo ye Coke , eyaqala ukubonakala i-12 okanye iminyaka engaphambili (nge Isitalato ).

Ngelixa uPepsi wayethengiswa ukuze akhuphisane neCoke, isiselo sokuqala secola saqulunqwa ngumbutho wezilwanyana wase-Confederate Army owayefuna indawo ye-morphine awayexhomekeke kuyo ngexesha leMfazwe yamakhaya- ubuncinci, ngokuka Isitalato . Ke i-Coke yasekuqaleni yoqobo-icocaine kunye nazo zonke-zinokubanga nebali lemvelaphi elinombala. Ngaphandle kwazo zonke izibonelelo ezibonakalayo zikaCoke, sithatha imeko engathandekiyo yokuba uPepsi ungcono kuneCoke. Mhlawumbi emva kokufunda oku, uya kuvuma.

I-Pepsi ineentengiso ezingcono

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UPepsi noCoke ngekhe babe nto ngaphandle kwephulo labo lokuthengisa. Yeyiphi enye indlela esinokuthi siphendule ngayo kwiinguqulelo ezimbini zebrown, iswekile enamanzi afikelela kwisigidi sezigidi zeedola kwintengiso yehlabathi? Uphawu lukaCoke belumalunga nokudibana kunye nokwabelana, ukusuka kwi-iconic Intengiso ye1971 yeTV Ibonisa abantu abancinci abavela kwihlabathi liphela becula, 'Ndingathanda ukulithenga ilizwe iCoke,' kwabadumileyo Kuthetha iJoe Greene yorhwebo nangaphaya. I-underdog Pepsi yazibiza ngokuba 'kukhetho lwesizukulwana esitsha' kwii-1980s (nge Ushishino ngaphakathi ). Ngomzamo wayo wokubhena kulutsha, uPepsi uvelisa intengiso ebanzi iyonke.



U-Pepsi wenze i-splash ngexesha le-2019 Super Bowl kunye ne-'Pepsi yakhe ingaphezulu kokulungileyo ', kunye noSteve Carrell, uCardi B, kunye noLil Jon (nge Intengiso ). UPepsi waphinda waqinisekisa ukubaluleka kwayo kwinkcubeko kwi I-2020 Super Bowl yentengiso , eyayineenkwenkwezi zomculo zabasetyhini abaMnyama uMissy Elliot kunye noHER. Okwangoku, uCoke utyikitye 'asizami ngokwenene' nge Super Bowl yorhwebo Ngo-2019 kungekho zinkwenkwezi-okanye abantu, ngenxa yaloo nto-ehlaziya umyalezo omdala wenkampani 'ulungile'. Ngo-2020, uCoke waya kwiSuper Bowl ukuze afakele isiselo sayo esitsha samandla ngabantu abadumileyo abanga-hip-hop uJona Hill kunye noMartin Scorcese Isindululo semihla ngemihla ). Intengiso ijolise kubantu abancinci ukuze bakhe ukuthembeka kobomi bonke kwaye bakhuphe kwiidola zabo ezibonakalayo (nge Indawo yentengiso ). Nge 36 kwaye 77 Iminyaka ubudala ngokwahlukeneyo, i-Hill kunye ne-Scorcese zidibeneyo zineminyaka eli-113 ubudala.

UPepsi akazange enze esona sigqibo semveliso sakha sasibi

Coke entsha I-Instagram

UPepsi wayitshintsha ifomula yakhe phantsi kobunini obutsha kwiminyaka yee-1930. Kodwa olo tshintsho luphulukene nembali, ngelixa isigqibo sikaCoca-Cola esidumileyo sokumisa ukuveliswa kwefomula yaso yoqobo emva kweminyaka engama-99 kwaye ityhila iNew Coke yenye yezona zigqibo zibi kwintengiso kwinkampani enkulu.

Olona phulo lubalaseleyo lweentengiso zePepsi- kwaye ngokuqinisekileyo yenye yezona phulo zentengiso ziphumelele nangubani na owakhe waba yiyo Umngeni wePepsi , yasungulwa ngo-1975 (nge Ushishino ngaphakathi ). Iintengiso zibonakalise ngokuphindaphindiweyo abemi abaqhelekileyo bekhetha iPepsi ngaphezulu kweCoke kwiimvavanyo zokungaboni kakuhle. Iintengiso zisebenze kakuhle kangangokuba intengiso yeCoke ngaphezulu kwePepsi yaqala ukutyibilika. Ngapha koko, ukuthengisa kwivenkile yokutya kwaqala ukuthanda uPepsi. I-Coke igcine umbulelo wayo okhokelayo kuphela koomatshini abathengisa ngakumbi kwaye ijongana nokutya okukhawulezayo (nge Isilayidi ).

Coke execs wothukile. Baye bagcwala iiresiphi iminyaka, ekugqibeleni beza nencasa ebetha zombini uPepsi kunye neCoke yoqobo kwiimvavanyo zokungaboni kakuhle (nge Snopes ). Baphehlelela i-Coke eNtsha baza bayifaka enkonkxiweyo endala ngo-1985. Ubhedu oluphezulu eCoca-Cola aluzange lulindele ukubuyela umva okulandelayo. Impendulo yayimbi kakhulu kangangokuba uCoca-Cola wabhengeza kwisithuba seenyanga ezintathu ukwaziswa kweNew Coke ukuba izakubuyisa eyokuqala. Ngeenguqulelo ezimbini zeCoke kwintengiso, uPepsi ngokufutshane waba yiNombolo 1 yesiselo esinxilisayo eMelika.

I-Pepsi ineemveliso zecala ezingcono

Iindidi zeDoritos I-Instagram

ICoca-Cola Co kunye nePepsiCo zimalunga neCoke kunye nePepsi. I-Coca-Cola ibonelela ngeempawu ezingama-400, zonke eziziziselo kwaye uninzi lwazo ezingafumanekiyo e-U.S. Ijenali yeWall Street ). I-PepsiCo yenza Umbethe weNtaba, iGatorade, iLipton Tea, kunye nejusi enganxibanga, phakathi kwabanye. Iimveliso zikaPepsi zihlala zigqwesa kwiminikelo efanayo evela kwiCoca-Cola.

UCoke wagijimela eludongeni lwezitena xa wayezama ukuya entloko kunye neNtaba yoMbethe. Isiselo esithambileyo Iyavela , ebizwa ngokuba yi 'Mountain Dew Killer' emva kwe Coke, yayinabalandeli bayo abanamandla kodwa yanyamalala kwilizwe lonke ngo-2002, kwiminyaka emihlanu emva kokukhutshwa kwayo. IPatorsiCo's Gatorade ikude kwaye ikukumkani weziselo zezemidlalo. Inamaxesha aphindwe kane kwesabelo sentengiso seCoca-Cola's Powerade (nge I-CNBC ). Xa kuziwa kwiijusi ezintsha, ezinempilo, unokukhetha iCoca-Cola's Odwalla ngaphaya kweze. Kulungile kuwe, ngaphandle kokuba uCoke ubhengeze nje ukuba uyayekisa u-Odwalla ngenxa yokunqongophala kokukhula kwentengiso (nge Amaxesha eShishini eSan Francisco ). I-Coca-Cola iza kuqala ukutsala u-Odwalla kwiishelufa zevenkile ngo-Agasti.

Okokugqibela, uPepsi unento enkulu kakhulu ayenziyo uCoke. I-PepsiCo idityaniswe ne-Frito-Lay ngo-1960, kwaye ngoku ukutya okutyayo kwenziwa malunga nesiqingatha sengeniso kaPepsiCo. Ipotifoliyo yeCoca-Cola, kwelinye icala, zonke iziselo. Oku kwenza ukuba uPepsi asebenze ngcono kwimarike yemasheya, ngokwe Isitalato . Yitsho into oza kuyenza malunga nolawulo lweCoke kwiziselo ezinxilisayo. IPepsi lutyalomali olungcono.

Iqela lePepsi okanye iCoke yeQela? Gcina ingqondo evulekile

Uvavanyo lwePepsi vs. Coke Youtube

Ukuncamathela kwimpikiswano yezemali, uPepsiCo uhambe ngcono kuneCoca-Cola ngexesha lobhubhane we-COVID-19. Ukuthengisa kukaCoca-Cola kwehle ngama-28 eepesenti, ngenxa yokunyamalala kweshishini eliqhele ukwenziwa kwiindawo zokutyela, kumabala emidlalo bhanyabhanya nakwibala lemidlalo (nge Ijenali yeWall Street ). Ngeli xesha, intengiso kaPepsiCo yayithe tyaba, njengoko amashwamshwam eFrito-Lay enzelwe ukuhla kwentengiso yesoda. Ukutya okutyiwa yenye yecandelo lamashishini aqhuba kakuhle ngexesha lobhubhane.

Ngelixa senze ingxoxo yePepsi, singathanda ukugqiba ngenqaku leCoca-Cola-ish, ngesibheno sobumbano. Nini Ukudityaniswa Uqhube uvavanyo lwe-Coke kunye nePepsi, iimasters zazinzima ukuxelela umahluko. Baye bagqiba kwelokuba ukhetho lomntu kolunye okanye kolunye lusekwe ngakumbi kubuni besazisi. Njengoko kuvela, amajoni amabini kwiimfazwe zecola angaphezulu komfanekiso kunento.

Yile ndlela unjingalwazi weSikolo soShishino saseColumbia uBernd Schmitt ayibeke ngayo, kwividiyo ye- into evanithi ngokuthambile Eyona nto imangalisayo kukuba unento efana namanzi eswekile, ngokusisiseko, kunye nefomula eyimfihlo, kwaye iyabhalwa kwiimfazwe ezinkulu zeenqobo kunye neenjongo, kwaye uluntu kufuneka lulawulwe njani, kwaye konke kulapho, kwi intengiso. ' Okanye, njengovavanyo lokungcamla e Ukudityaniswa yibeke, 'Ukuba uyawavala amehlo akho kwaye uyazi, phila kancinci, unokufunda ukuthanda elinye icala.'

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