I-Twitter iphendula kukutya kukaBurger King 'okungonwabisiyo'

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NgoMeyi 2019, uBurger King kwaziswa Baza kubambisana neMental Health America kwimveliso entsha: Ukutya okwenyani. Umbono ibiyindlela eyahlukileyo yokuthatha Ukutya okuNwabileyo , Kwaye kwavela kwiimo ezimbalwa ezahlukileyo ezibandakanya isidlo seTyuwa, iSidlo se-YAAAS, iSidlo se-DGAF, iSidlo Esilihlaza, kunye nesidlo sePissed.

Ngaphakathi yayingumgangatho omhle Ngomphi isidlo, kodwa yayiziibhokisi kunye nomyalezo owenza ukuba uluntu luqwalasele. Kwaye yayileli cebo ngalo lonke ixesha, ngokuka-Paul Gionfriddo, umongameli kunye ne-CEO ye-MHA. Wayenokuthi oku: 'Ngelixa wonke umntu angacinga ngokudibanisa ukutya okukhawulezileyo kunye nempilo yengqondo, i-MHA ikholelwa ekuphakamiseni incoko kuluntu lonke ukuze kulungiswe ukugula ngengqondo ...'

Kutheni uMeyi? Kuba kunjalo Inyanga yeMpilo yengqondo , kwaye u-2019 uphawula isiganeko. Ngunyaka wama-70 bayiqaphele inyanga, kwaye ngelixa kungekho mntu unokuphika ukuba kuthathwe amanyathelo amakhulu ekwaziseni abantu malunga nemicimbi yezempilo yengqondo, usemde umgama ekufuneka uhambe ngawo. Ziphi indawo zosasazo lwentlalo ezicinga ukuba ukutya okwenyani kukaBurger King?



Cue uxinzelelo lokutya

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Kuzo zonke iiSidlo sokwenene, yayisisidlo esiBlue esibonakala ngathi sifumene eyona ngqwalaselo. Ngelishwa ku-Burger King, ayizizo zonke ezo ngqwalaselo zazilungile.

Thatha i-tweet kumamkeli we-podcast kunye INew York Times umthengisi ogqibelele UBen Shapiro , owaphawula ngomkhankaso wentengiso kaBurger King: 'Esi sihogo sentengiso yokutya okunexinzelelo.'

Abanye abasebenzi bayacaphuka

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Isibhengezo sikaBurger King seSidlo sabo sokwenyani sifumene ukungakholelwa kunye nomsindo kwiseti ekhethekileyo yabasebenzisi be-Twitter: abasebenzi kunye nabaxhasi babo. Kwaye ezinye zeetweets ziba buhlungu kakhulu. @Clarii_fairyy kufuneka oku kuthetha : 'Le tweet indivakalela uhlobo oluthile lwendlela kuba xa [mna] ndandingumphathi oncedisayo e-BK ndandisebenza kakhulu kwaye ndigxininisekile ndade ndakhala ekuhambeni-kwamaxesha amaninzi ...'. Uqhubeke wathi: 'Ukusasaza ii-vibes ezintle kuyamangalisa kwaye ndiyayixhasa, kodwa kuyacaphukisa ukubona ezi tweets kwaye abasebenzi bekhala eofisini b / c yokuphathwa gadalala.'

Abanye babengenantloni ngokubiza uhanahaniso abalubonayo, kananjalo, kwaye iPonyToast yanikela ngale nto imeko : 'Umqeshwa we-BK:' Heyi mphathi, ndifuna usuku olongezelelekileyo lokuya kubona ingcali yam. ' Umphathi weBK: 'Nokuba uyasebenza iiyure ozicwangcisileyo okanye uyagxothwa.' #ibali lokwenyani'

Abanye babiza UKumkani weBurger ngaphandle iifayile Ukucela ukuba kuqeshwe abasebenzi ukuze banciphise uxinzelelo lokugubungela lonke utshintsho, kunye ne enye I-tweets, abantu babebiza i-BK ukuba ihlawule umvuzo wokuphila kwaye ibonelele nge-inshurensi yezempilo eya kuthi ivumele abasebenzi babo ukuba bafumane uncedo. UBurger King wayengaphendulanga ngeli xesha lokubhalwa.

Cwaka, uphawu

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Imvelaphi yaseBurger King tweet malunga nokutya kwabo okwenyani kwakulula, ngqo, kwaye ukuya kwinqanaba: 'Andiqinisekanga ukuba ngubani odinga ukuyiva le nto namhlanje, kodwa kulungile ukuba ungonwabi ngalo lonke ixesha. Eyona nto ibalulekileyo kukuba # UziveYakho. '

Uninzi lwabantu aluzange luzihluphe nangokuphendula ngamagama, endaweni yoko bakhetha ukuxelela uBurger King ukuba bacinga ntoni ngo 'cwaka, uphawu' meme. Ngokunikwa inani elipheleleyo lamaxesha apho i-meme ivele kwiimpendulo, bekukho isahlulo esihle se-Twitter esingafuni nokuva ukuba uBurger King uthini.

Isibheno sezixhobo

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Impendulo enye evela kwiCrisis Text Line yazisa into abayibonileyo njengolongamelo olubi, kwaye kukuswela uncedo kunye neenombolo zeengxaki ezihamba nesibhengezo kunye nezidlo ngokwazo. Bona wabhena : 'Nceda ufake izixhobo xa uthetha ngempilo yengqondo. Abantu abasokolayo banokufuna umntu wokuthetha naye. '

Ukuze siphendule eso sicelo, sizakongeza oko ukufikelela kwi Umgca wokubhaliweyo kweCrisis , thumela 'IKHAYA' ukuya kwi-741741 ye-24/7 yenkxaso yeengxaki eMelika MentalHealth.gov Inamanye amanani anokuba luncedo, kuxhomekeke kwimeko yakho. KwiNational Lifeline Prevention Lifeline, tsalela umnxeba ku-1-800-273-TALK. Ukufikelela kwi-SAMHSA yoNyango yoNcedo lokuNikezela ngoNyango, tsalela umnxeba ku-1-877-SAMHSA7.

Ukufikelela kwi-Veterans Crisis Line, tsalela umnxeba u-1-800-273-8255, kwaye ucofe u-1.

Ukudityaniswa okungathandekiyo kokutya okungafunekiyo kunye noxinzelelo

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Umvelisi kunye nomphathi u-Jesse Zook Mann uthathe no-Twitter ukubiza i-BK kwenye into, kwaye wakhomba isifundo samazwe amaninzi esibonise unxibelelwano phakathi kwento oyityayo kunye nendlela oziva ngayo. Yena Ithunyelwe : 'Kutheni umbutho omkhulu wezempilo yengqondo usebenza noBurger King ... inkampani eyenza imali ngokwenza amaMelika abe noxinzelelo ngakumbi? Idatha icacile. Ukutya okunezinto ezivuthayo ezifana neBurger King zonyusa umngcipheko ukudakumba . '

UMgcini wagubungela uphononongo awayethetha ngalo ngo-2018. Abaphandi baqulunqa idatha ukusuka kwizifundo ezingama-41 ezahlukeneyo kwaye ngamafutshane, bafumanisa ukuba ukutya okunamafutha neswekile kunxulunyaniswa nomngcipheko ophezulu woxinzelelo. Iinkcukacha zazingaziwa okwangoku, kodwa abaphandi baqikelela ukuba ukudumba kwenkqubo okubangelwa kukungondleki 'kunokuwonyusa ngokuthe ngqo umngcipheko woxinzelelo.'

Umsebenzisi we-Twitter @StatsInTheWild uvumile, ukuthumela i-tweeting : 'Esi sidenge. Uyazi yeyiphi indlela elungileyo yokunceda ukulwa nokudakumba? Ukutya okusempilweni. Uyazi, ungaze utye nantoni na evela @BurgerKing. Nanini na. '

Abantu abaninzi babefuna ukuba zifumaneke ngokubanzi

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UBurger King wenze into engaqhelekanga, kwaye wenza ukuba izidlo zabo zoqobo zifumaneke kwiindawo zokutyela ezintlanu. Bona Ithunyelwe ukuba zingathengwa eSeattle, kwisiXeko saseNew York, eLos Angeles, eAustin, naseMiami Beach, kodwa kuphela kwiivenkile ezithile. Oko kushiye itoni yabantu bezibuza ukuba kutheni bengayifumani.

Abantu abavela kude njenge Ajentina Bebekhala ngokungakwazi ukungena kwiZidlo ezichasene noKonwabela, kodwa yayingu @ kwalidy owayeshwankathela ngcono xa Ithunyelwe : 'Ayifumaneki naphi na kufutshane nam. Umntu othile kwi-Corp ebekutya kakhulu ukutya kwe-dgaf. ' Tshisa.

Ukunyuka 'kwecuba elikhulu' elitsha

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Ukanti abanye bazobonisa ukungahambelani kwaye bafanisa ukubandakanyeka kukaBurger King kwezempilo yengqondo kunye nexesha elikhulu leenkampani ezinkulu zecuba.

@ Nozipho87 Ithunyelwe : 'Ukukhuthaza ukutya iimvakalelo zethu? Xa kukho ingxaki yokutyeba kakhulu eMelika ?? Kulungile, uya kuqhubeka nokwenza imali ngakumbi xa sonke sinesifo sentliziyo kunye neswekile. Kubonakala ngathi kukho icuba elitsha elitsha! Kwaye abathengisi neecuba! '

Ayinguye yedwa owabona unxibelelwano, nabanye - njengo @__ s_m -__ - ngokuzithandela uluvo lokuba i-BK yayisenza into efanayo naleyo yayisenziwa nguPhillip Morris, ukungenisa iziyobisi nokutshabalalisa imizimba yabathengi babo.

Abanye bayakuxabisa ukwamkelwa

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Ayisiyiyo yonke impendulo eyayingalunganga, kwaye zazininzi ii-tweets ezazibulela uBurger King ngokuvuma kwabo ukuba hayi, ayinguye wonke umntu owonwabileyo ngalo lonke ixesha.

Thatha tweet ukusuka @ Ordyh07, othe, 'Ndiyayihlonipha @BurgerKing yenkqubo #FeelYourWay yokunceda ukuphakamisa ulwazi ngeMpilo yeNgqondo yabantwana. Abantwana aboyiki ukuya kuthetha phandle ngayo nayiphi na imiba oye wangena kuyo engqondweni yakho. '

Kwaye lowo ngumyalezo onamandla abaninzi abantu ekuvunyelwene nabo. @JTrademarc Ithunyelwe : 'Esi sibhengezo siyamangalisa kwaye yintetho yokwenyani. Ngubani oneemvakalelo ezixubeneyo le ntengiso eyenzela umsebenzi wayo kuba ilungile ku # NdizivaNdiyindlela yakho. '

Bawutyeshele umba obalulekileyo wezempilo yengqondo

isikali

Nangona sisidlo esiBlue esifumana ingqalelo enkulu, uBurger King ubandakanye zonke iintlobo ezahlukeneyo zemoods kwizidlo zabo zangempela. Kodwa umsasazi u-Angie Greaves ubonise ukuba umyalezo wabo ubuphikisana ngokuthe ngqo neqela elithile labantu abaphethwe yimicimbi yezempilo yengqondo, kwaye zizinto ezichaphazela inani elikhulu labantu.

Yena Ithunyelwe : '... Kuthekani ngabantu abanengxaki yokutya? Ngaba oku kukungakhathali? Ndinemibuzo emininzi ... '

Babeye kulwamkela

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Ingqondo yezeMpilo eMelika-iqabane likaBurger King kulo mzamo-laye laphendula kwisibhengezo seSidlo sokwenene. Benze ntoni kufuneka nditsho ngayo?

jimmy johns iindleko zokuthengisa

'Sibambisene ne @BurgerKing ukuzisa ulwazi lwe #mentalhealth kwitafile. Iimvakalelo azisiyonyani, kodwa ziyinyani kwaye unjalo nawe. Kulungile ukuba ungalungi, ke # UzivaYeWay this #MentalHealthMonth. '

Kwaye olo hlobo lokucacisa injongo emva kwayo yonke loo nto. Bafuna ukuqala incoko, kwaye bayenzile. @DrStevenProctor uthe usebenze kuye, ukuthumela i-tweeting : '... Uninzi lwethu lukhuliswe ukuba' lubenobuso obonwabileyo 'kwaye lufihle iimvakalelo ezimbi. Zonke #emotions ziyinxalenye yamava omntu. Enkosi ngesikhumbuzo, BK. '

Ukutyholwa kukuthengisa kuphela

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Abanye kwi-Twitterverse babona isidlo sokwenene hayi njengendlela yokwazisa abantu, kodwa njengendlela yeBurger King yokufumana ezinye zeemvakalelo ezinzima abantu abasokolayo nazo. UxinzeleloArmy Ithunyelwe : 'ewe, kulungile ku #feelyourway, kodwa kancinci ify [sic] njengendlela yokuthengisa burger.'

Abanye bavumile ukuba yayithandeka ngokungathandabuzekiyo. @lungelo Ithunyelwe : 'IBurger King yeyona brand intsha yokusebenzisa uxinzelelo njengesixhobo sokuthengisa,' kwaye @BridgetPhetasy yayithe ngqo, ukuthumela i-tweeting : 'Izigidi zeedola zentengiso ziye zenza ukuba uzive kamnandi malunga nokuziva ungonwabanga ukuze ukonwabele umntu othile.'

Ingozi kumyalezo 'yindlela yakho'

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Abanye babone into embi kwiSurger King's #FeelYourWay slogan, kwaye bagxininisa ukuba ngelixa kubalulekile ukugunyazisa ukugula ngengqondo, kukwabalulekile ukuba uxinzelelo lokuba ukufuna uncedo kubaluleke ngakumbi kunokwamkela uxinzelelo nje into 'enguwe.'

@ vlad_umdali Ithunyelwe : 'Uxinzelelo kunye noxinzelelo ziimeko. Akukho zimpawu zichongiweyo. Ayililo uphawu okanye into yomntu osenyongweni yokwenene. Zizinto ekufuneka ziphathwe kwaye zincitshiswe. Ke, akukho #FeelYourWay yakho ngalo myalezo utyhafisayo. Ngokulula, yoyikeka. '

Abanye bavuma. @SmallSean Ithunyelwe : 'Ayilunganga kwi #feelywayway. Ukuba uneengcinga ezingalunganga, nxibelelana nengcali, yiya esibhedlele, udibane nabahlobo, hamba uhambe. Musa ukutya ukutya okuzokukhathaza ngakumbi. ' Kwaye u-aaronjayledesma wayibeka ngenye indlela, ukuthumela i-tweeting : 'Njengathi, ungakhe uxelele umntu ophethwe ludandatheko ku #feelywayway? Awuyi kubaxelela 'ewe uzive uxinezelekile!' Andiqinisekanga ukuba ngubani ocinga ukuba licebo elilungileyo eli. Ndicela uliyeke eli phulo. '

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