Imifanekiso kaGetty 'Ndibeka ihambhega kwilayini yendibano' -Ray Kroc.
Loo mazwi ukusuka Iray Kroc iringi ngendlela eyothusayo xa uthatha umzuzwana ukucinga malunga nendlela eyaziwayo ngayo iMcDonald's kwihlabathi liphela. I-McDonald's isenokungacholi itoni yee-accolades ngokuba ne-burger ebalaseleyo emhlabeni, kodwa ngokuqinisekileyo bayenzela ubungakanani. Awuboni naziphi na ezinye iivenkile zokutya ezikhawulezayo eziqhayisa ngokuthengisa iibhiliyoni zeebhega kwiimpawu zabo. Ezo zibalo ze-burger ziyinxalenye yesazisi sikaMcDonald kumashumi eminyaka nangona-nokuba la manani ahleli nje emile okwexeshana (kodwa sizakufika emva koko).
Zingaphi izigidi ngezigidi zeebhamburger uMcDonald azithengisile kule minyaka idlulileyo? Ngokucacileyo, kuninzi, kodwa masihle siye kwi-nitty gritty ngamanani alo matshini we-burger womhlaba jikelele. Ukusuka zingaphi i-burger ezithengiswa okwesibini, kwindlela uMcDonald ahambisa ngayo imveliso yayo ngokukhawuleza, kwaye ngubani oza nenani le-burger kwimibono yomqondiso, nantsi yonke into owakha wafuna ukuyazi malunga ne-Golden Arches kunye ne-burger yabo eziqhayisa.
UMcDonald uqalile ukulandela umkhondo wentengiso yeeburger kwangoko
I-Instagram Inani labathengisi abathengisiweyo ngokuqinisekileyo linyukile ukusukela oko kwavulwa iSan Bernardino, California, McDonald's, kodwa iqela lokutyela beliqhayisa ngokuthengisa iburger ukusukela kwiintsuku zalo zokuqala. UDick McDonald kunjalo kufakwa kwi ukuza nembono yombono we-logo ye-arch yegolide kaMcDonald kunye nekhawuntari ye-burger ehamba nayo.
Ngo-1948, abazalwana bakaMcDonald bavala indawo yabo encinci yokosa inyama, benza uhlengahlengiso ukulungiswa kokutya kunye nenkqubo yokuhambisa . Xa ivulwa kwakhona, i-barbecue ibiphumile kwaye ii-burger, iifry, kunye ne-shakes bezikhona. Ukuthengisa bekucotha ekuqaleni, kodwa emva kweenyanga ezimbalwa abathengi baqala ukuza ngobuninzi. Ukuphawula ukuthandwa kokutya, abazalwana bafaka ipeyinti yethemometha ebomvu kwifestile yokutyela. Ukuthengiswa kungekudala I-burger ezili-1 000 kwaye xa kuthengiswa ihamburger yesigidi kungena, icebo yayikukuba umculi aphawule umsitho ngoqhushumbo olupeyintiweyo phezulu kwethemometha.
Akuzange kube kudala ngaphambi kokuba amaphephandaba kunye noluntu baqwalasele. Ibali le-1952 lejenali yorhwebo Irestyu yaseMelika, Ukuthanda kukaMcDonald kunye nokusebenza kwakhe, etyhila ukuba ishishini likhupha 'iigumburger ezizigidi kunye neetoni ezili-160 zeefries zaseFrance ngonyaka.'
Isigidi seeburger ngonyaka ngoku siyiitapile ezincinci, kwaye kanye xa uRay Kroc efika ebhodini ukwenza ukuba iMcDonald's ithengise ukuthengiswa kweeburger kuzonyuka kakhulu.
Ukuthengiswa kweBurger kwaqhuma xa uRay Kroc wangena ebhodini
Imifanekiso kaGetty I-McDonald's yayihamba kakuhle njengechungechunge elincinci lokutya kwii-1950s zokuqala. Ukuthengiswa kokutya beku kwizigidi kwaye abazalwana bebesenza imali eyoneleyo yokuzithengela uphawu IiCadillacs ezintsha - inani le-burger lalikhula ngokukhawuleza.
Kwakukho ngo-1954 nangona yonke into yatshintsha kwaye abazalwana bangena kwishishini kunye noRay Kroc, umthengisi we-milkshake othengisa ukuba uMcDonald uhamba ngaphaya kwe-West Coast. Ngaphantsi kokuqhuba kwakhe ukwandisa, intengiso kaMcDonald's burger yaqhuma. Ngexesha uKroc evula indawo yakhe yokuqala kaMcDonald eDel Plaines, e-Illinois, ngo-1955, UMcDonald waqhayisa ukuba ibithengise ngaphezulu kwezigidi ezili-15 zeeburger - kwiminyaka esixhenxe kuphela emva kokuba abazalwana bakaMcDonald bevule kwakhona indawo yabo ethobekileyo. Yayiyindawo yokuqala kaMcDonald Kwimpuma yeMississippi umlambo, kwaye emva koko, iivenkile zokutya ezikhawulezayo (kunye nentengiso yeeburger) zaqala ukusasazeka njengomlilo wasendle.
Ngo-1958, iMcDonald's yayisanda kakhulu kwaye kuthengiswe i-100 yezigidi burger nge Kroc kwiqela. Kwiminyaka nje emibini kamva, uKroc wayelityhalile elo nani Izigidi ezingama-400 . Iindawo ezingakumbi zekhosi zazithetha ii-burger ezininzi kwaye uKroc wayengenantloni ngendima yakhe ekuphakamiseni ukuthengisa kukaMcDonald's burger, nditsho nokuqhayisa 'andiyenzanga ihamburger. Ndiyithathe ngokungathí sina kunaye nabani na. '
Malunga ne-75 burger zithengiswa rhoqo kwisibini
Imifanekiso kaGetty Wonke umntu uyakwazi oko McDonald's ithengisa iihambhega ezininzi. Ukufumanisa ukuba zingaphi ii-hamburger abazithengisayo ngomhla okanye ngeyure, kodwa ngowesibini, kubonakala ngathi kukuzilolonga kufutshane okungenakwenzeka ukuba zithathe kuphela i-burger nerds. Umntu othile uye wayiqonda, nangona kunjalo, kwaye ngo-2013 isigebenga sokutya okukhawulezayo sasikhona Ingxelo iyahamba ngeenxa zonke i-75 burger mzuzwana ngamnye. Idatha ye-burger iphantse yaphuka njenge-burger ezingama-4 500 ngomzuzu, 270,000 ngeyure nganye, i-6.48 yezigidi mihla le, kunye ne-2.36 yezigidigidi ngonyaka.
Olunye uqikelelo lubeke intengiso kaMcDonald's burger e Izigidi ezingama-50 ngosuku - kwihlabathi liphela ubuncinci. Ngo-2018, uMcDonald 'wayenayo Iindawo ezili-13,900 zase-U.S , eyayiyindawo yokuphakama kwiivenkile zokutyela eziyi-14,350 ngo-2014. Ke ngoku kusenokwenzeka ukuba bangangathengisi ii-burger ezininzi ngomzuzwana njengokuba bebeyiminyaka embalwa, kufanelekile ukuthi basasusa inyama yenkomo eninzi. patties.
Ukuba uziva ngathi ubukele ngokwenyani ukuthengisa kweeburger kunyuka, kukho iwebhusayithi inikezelwe kuphela 'kwimizuzwana emibini' yentengiso kaMcDonald. Ngoba? Ngenxa yokuba i-intanethi, yiyo loo nto.
Ukuzenza ngokukhawuleza kunceda ukugcina loo manani ekhwela
Youtube UDick noMaurice McDonald babesazi kwasekuqaleni ukuba baya kuthengisa ii-burger ezininzi ukuba inkqubo ibilungelelaniswa ngokusemandleni. Inxalenye yale nxaki yayithatha ukhetho xa kufikwa kwizithambiso. Umqondo wethu uphela ubusekwe kwisantya, amaxabiso asezantsi kunye nevolumu, uDick McDonald ucacisile . 'Indoda ingena, uyibuze ukuba ifuna ntoni kwiibhega zayo; uthi, 'Ndibuyele emotweni ukuya kubuza umfazi wam.' Ayizukusebenza. Abazalwana 'Inkqubo yeNkonzo yeeSpeedee' Yinto eyenze ukuba ihambhega yabo ime ngxi kwaye ivumela ukuba bapheke Iipatt ezingama-40 kwimizuzwana eyi-110 kwaye ufumane isidlo kumthengi kwimizuzwana engama-20. Ngaphandle kwale nkonzo endaweni, amanani ngekhe anyuke aphakamileyo njengoko enawo.
Ngelixa ungenakufumana ukutya kwakho ngokukhawuleza ngalo lonke ixesha, uMcDonald uyaqhubeka nokugxininisa kwisantya xa kufikwa ekuthengiseni ii-burger zayo. Ihamburger, umzekelo inokupheka kwaye idityaniswe ngokupheleleyo kwimizuzwana eyi-112. Ngokwenkampani kaMcDonald, ukuba azikho ezinye iiodolo umthengi kufuneka akwazi ukuba neKota yePounder kwitreyi yabo kwimizuzwana eyi-180, kwaye ezili-122 zale mizuzwana lixesha lokupheka komntu.
I-burger yezigidigidi yayisenziwa kumabonwakude
Youtube Kwakungekho enye ikhonkco lokutya okukhawulezayo eUnited States njengoludumileyo njengoMcDonald's kwii-1960s kunye ne-1963 kwakungunyaka obaluleke kakhulu kwiGolden Arches ngezizathu ezahlukeneyo. It kuphawulwe okokuqala kwintengiso ekhulayo yokuqala yentengiso yeTV, kunye nokwaziswa kukaMcDonald's clown mascot, URonald McDonald. Ngelixa URonald McDonald inokuba yayiyiyo yonke ingqumbo yabantwana ngo-1963, uKroc wayegxile ngakumbi kwinani eliqhekezayo lomtya. Sithetha kunjalo malunga ne-'BB 'enkulu-kaMcDonald's billionth burger.
UMcDonald's wayenjalo ixelwe Ukuthengisa i-burger yesigidi ngemini ngelo xesha kwaye u-Kroc walungiselela ukuba i-McDonald's burger isasaze ilizwe lonke ukuba lingqina. Umsitho omkhulu kaMcDonald waphawulwa nge Kroc ngokwakhe ezayo kumdlalo weTV we-Art Linkletter weentlobo ezahlukeneyo zokubonisa umphathi we-hamburger yezigidi. Ingathatha kuphela iminyaka emithandathu kaMcDonald ukubetha iibhiliyoni ezintlanu uphawu lwe-burger, kodwa kulwazi lwethu olungakhange lukhuthaze ukubonakala kweTV.
Baphoswa linyathelo elibalulekileyo
Twitter I-McDonald's ibibala kwaye ithengisa ukuthengiswa kwayo kwe-burger kwiimpawu zevenkile ngaphezulu kweminyaka engama-40 xa igqibe ekubeni izinto ziya zingasafuneki. (Ngaba ukhona umntu ongakhange azame enye kwi-80 yezigidigidi ebambe le ntengiso ye-100 yeebhiliyoni?) Ngokuka INew York Times , itsheyini layeka ukuthumela ukuthengisa kwayo nge-burger kwiimpawu zendawo kwi Ngo-1994 . Oko kuthetha ukuba imiqondiso kaMcDonald ibingacacanga ncam malunga nenani lababhegi abathengi bayo abaye bahamba kule minyaka ingamashumi amabini idlulileyo. Ezinye zeempawu zikaMcDonald nje funda 'ngaphezulu kwe-99 yezigidigidi wakhonza' ngelixa ezinye iindawo zinemiqondiso yokuba funda 'iibhiliyoni kunye neebhiliyoni ziye zasebenza.'
Ke kutheni le nto imiqondiso kaMcDonald iye yanamathela kwimowudi yee-90s? Ewe kubonakala ngathi nabani na owayekwisikhundla sokubala burger kwikomkhulu lehlabathi likaMcDonald waphoswa yitshintsho yabo, kuba Kuphumelele i-100 lamawaka ezigidi ngqo phantsi kwempumlo kaMickey D. Endaweni yokuvuma kwihlabathi ukuba basivumele isihlandlo esikhulu ukuba sidlule kubo, bakhethe nje 'iibhiliyoni kunye neebhiliyoni ezihanjisiweyo.' Ezinye zeempawu zikaMcDonald namhlanje azibonakali nkqu allude ukuya kuthi ga kwiibhiliyoni zeburger abazisebenzisileyo. Ngaba abaxhasi bakaMcDonald bexesha elizayo baya kuyazi njani?!
Bathengise ngaphezulu kwe-300 yezigidigidi
Imifanekiso kaGetty Iimpawu zikaMcDonald namhlanje zisenokungabahlaziyi rhoqo abathengi ukuba zingaphi iibhiliyoni ezihanjisiweyo, kodwa sonke siyazi ukuba elo nani liya lisanda. Ke luhlobo luni lwamanani ezo 'zigidi kunye neebhiliyoni' zokuthengisa ezihamba kule mihla? Kulabo bafuna ukwazi ukuba zingaphi ii-McDonald's ezithengisayo phantsi kwebhanti, makhe sijonge iingxelo ezimbalwa ezingakhange ziphele kwindawo yakho yemiqondiso ye-Golden Arches - kunye namanye amanani ezibalo.
NgoJanuwari 2013, iMcDonald's yayi ixelwe ukuvala ukuthengisa i-burger yayo engama-300 ezigidi. Ukuthathela ingqalelo ukuba le ngxelo yayivela ngo-2013, kukhuselekile ukucinga ukuba uMcDonald's ugqithe kude kakhulu kwaye unokuba ujonge i-burger ye-400 yezigidigidi kwikamva elingekude kakhulu.
Inzululwazi kuyo yonke indawo Umbhali webhlog uDan Re, uthathe isigqibo sokubala apho iitotger zeburger kaMcDonald zahlala khona ngo-Okthobha ka-2017. Ipesenti yokukhula ngokubanzi kwintengiso evela kuMcDonald's iingxelo zemali zonyaka , weza ne-377 yezigidigidi ehlawulwa ngo-2017. Ezo manani zisenokungabonakali, kodwa nokuba leliphi na inani langoku, ungabheja ngeenkwenkwezi.
I-burger eyi-50 yezigidigidi yayingumboniso weendaba
Imifanekiso kaGetty Ukuthengisa ibhiliyoni, makungabikho nto i-50 yezigidigidi zayo nayiphi na into yinto entle kakhulu. Iyaqondakala into yokuba uMcDonald wayefuna ukukhupha uphondo xa kufikwa kwimpumelelo ye-burger engenakuthelekiswa nanto. NgoLwesibini ngasekupheleni kukaNovemba ka-1984, uMcDonald's wenza imbali ye-burger xa yayisebenza I-hamburger engama-50 ezigidi -Kwaye inkampani iqinisekise ukuba amajelo osasazo ajikeleze ukubamba ukutya okukhawulezayo.
Yayingumboniso odumileyo- ngaloo nto sithetha ukuba uRonald McDonald wayekhona- kunye neefoto zeendaba kunye neqela lokuhamba elixineneyo kwigumbi lokudlala ibhola kwihotele iGrand Hyatt ukubukela owayengumongameli welo xesha u-Ed Rensi epheka i-burger eyi-50 yezigidigidi. Iscreen seenyawo ezili-12 ngeenyawo ezili-14 sithathe inyathelo le-grill. 'Uza kundibona ndilungiselela ubuhle, kwaye ndingongeza, ibhega efanelekileyo,' utshilo uRensi oqala ukupheka i-grill e-Ohio. 'Amashumi amahlanu ezigidi sisiqalo esitsha sikaMcDonald's.'
UDick McDonald, ogrogrise iburger yokuqala kaMcDonald, kusenokwenzeka ukuba wayengenguye owoyisayo u-burger, kodwa wayesecaleni kukaRensi ngokupheka, kwaye wanikwa imbasa yenkomo eyimbali. UMcDonald wade wahlekisa ngoxinzelelo lokutya iburger enkulu kangaka.
Umfazi wam uthi, 'Ukuba uzichithela, uya kuyifumana xa ufika ekhaya'.
UDick McDonald wanikwa i-spatula eyayifaka i-burger ye-50 yezigidigidi
Youtube Emva kokuba abazalwana bakaMcDonald bathengise uMcDonald kuRay Kroc ngo-1961 , babenqunyulwa ngokubanzi kuyo yonke imisebenzi yokutyela. URay Kroc wayejongwa nguMcDonald's njengomsunguli, kodwa ukutya okukhawulezayo okujolise ekwenzeni iminyaka elungileyo kamva ngokuzibandakanya kweminye imibhiyozo.
Inxalenye yoku kuqatshelwa kwexesha elide kubandakanyeka kubandakanya uMcDonald kwimibhiyozo yoSuku lwaBasunguli ngo-1991 (kude kube ngoko babebhiyozele uKroc kuphela), kwaye bemnika igolide eqingqiweyo egangathiweyo eyayisetyenziselwa ukujija uMcDonald's 50 billion billion burger kwiminyaka emithandathu ngaphambili. Ngelo xesha uMcDonald wanikwa iwonga le-spatula, iMcDonald's burger count yayisele ifike kwi-85 yezigidigidi. 'Bangabasunguli, bayiseka le nto,' utshilo uFred Turner, usihlalo omkhulu kaMcDonald ngelo xesha.
Ngokungaqhelekanga, uKroc wayengekho malunga ne-50 yezigidigidi zeburger kunye wasweleka phantse iinyanga ezili-10 ngaphambi kwesiganeko esikhulu.
I-Big Mac yeyona burger ithengisa kakhulu
Imifanekiso kaGetty Inkqubo ye- IMac enkulu uye waba yinkulumbuso kaMcDonald's burger ngaphezulu kweminyaka engama-50 ngoku kwaye ngokuqinisekileyo inobunzima obuthile xa kusenziwa kulawo mabhiliyoni eeburger akhonzwayo. Ukungeniswa ngu-Pennsylvania McDonald's franchisee uJim Delligatti ngo-1967, i-Big Mac yabiza ngaphantsi kwama-50 eentente ngelo xesha. Amanye amakhonkco okutya okukhawulezileyo azamile ukulinganisa impumelelo yawo (ejonge kuwe, Burger King) kodwa bambalwa abaphumeleleyo ngeziphumo ezifanayo. McDonald's kuthiwa uyathengisa Izigidi ezingama-550 zeMac Mac amakhulu ngonyaka ngamnye kwaye zihlala zingabo okudume kakhulu isandwich. Ayifumaneki kuphela ngaphezulu Amazwe ali-100 , kodwa iMac Mac enkulu inayo eyakho imyuziyam . Into ekufuneka uyiqwalasele ukuba ufumanisa ukuba ulambile kwaye uhamba ngenqanawa eNorth Huntingdon, ePennsylvania.
Mhlawumbi esona sivumelwano sikhulu kwimpembelelo ye-Big Mac kwintengiso kaMcDonald's burger- njengemyuziyam ayonelanga- nguDon Gorske. I-Wisconsin Big Mac-lover yayi yamkelwe Ngo-2016 yiGuinness World Records yokulahla ii-Macs ezingama-28,788. Akukho namnye ukuyibiza iyeke, uGorske wagcina ii-Macs zakhe ezinkulu ngeveki yokutya de wabetha irekhodi lakhe nge 30,000 Mac Mac.
Mhlawumbi iGorske ifanelwe luhlobo oluthile lweMcTrophy esemthethweni ngokwenza icandelo lakhe elincinci lokunceda uMcDonald aphume nazo zonke ezo ntengiso zeburger.
Ngaba uphawu lukaMcDonald lubhekisa kuburger okanye kubathengi?
Imifanekiso kaGetty Inkqubo ye- iimpawu ezindala zexesha elidlulileyo Ngokuqinisekileyo unike umbono oqinisekileyo wokuba inkampani ibhekisa ngokukodwa kwiihambhega. Ewe, uphawu lukaMcDonald olusondeleyo namhlanje alucaci ngakumbi kwaye 'iihambhega' azikhankanywa. Ke ngoku yintoni kanye le ithi 'iibhiliyoni kunye neebhiliyoni ezinikezelweyo' kubhekiswa kubathengi okanye kuburger?
Ngokwangoku-akusasebenzi Ibhlog eyekile ukulandelela i-burgers kaMcDonald ngo-2010, inkampani ibhekisa kwiihambhega- patties yenkomo ngokukodwa . Ngokuqinisekileyo oku kuthetha ukuba nangaliphi na ixesha umthengi eyalela i-Big Mac okanye i-cheeseburger ephindwe kabini, inkampani ayibala loo burger, kodwa endaweni yayo i-patties yayo ezimbini. U-Kroc uxelwe ukuba inkampani iya kulandelela ukuba ingakanani inyama ethunyelwe kwindawo nganye kwisithuba sonyaka kwaye yahlule lo bunzima ngobunzima bomntu omnye ukufumana amanani abo.
I-McDonald's isenokungabonakali ngokucacileyo kunye ne-burger yayo ixhomekeke kwiimpawu zabo, kodwa 'iibhiliyoni kunye neebhiliyoni zeepatti ezihanjisiweyo' zivakala ngathi ziyamangalisa.
Kuthatha inkomo yenkomo ukuthengisa zonke ezo burger
Imifanekiso kaGetty Uninzi lwethu mhlawumbi alucingi kakhulu malunga nokuba ingakanani inyama yenkomo efunekayo ukuzalisa yonke loo miyalelo ye-burger kaMcDonald eyenzeka rhoqo kwisibini. Ecacileyo nelula, kuninzi. Kuthatha izibonelelo ezininzi kunye nomhlaba omninzi ukuvelisa zonke ezo burger. Umzekelo, iponti enye yenkomo etyiswe iinkozo ifuna malunga ne-1,800 yeelitha zamanzi-ngelixa ingezizo zonke iinkomo ezibonelela inyama yenkomo McDonald's ziyondliwa, ezinye zazo ziyenziwa.
Iresiphi yekhekhe yekhekhe yekhekhe yekhekhe
Ukucofa phantsi ngokuthe ngqo ukuba ingakanani inyama yenkomo uMcDonald ayithenga kwihlabathi liphela unyaka wonke inkohliso, kanye eCanada , UMcDonald's uhamba iikhilogram ezili-190 zeenkomo ngosuku kwaye athenge iiponti ezingama-70 ezigidi ngonyaka! Akukho mntu uthenga inyama yenkomo engakumbi emhlabeni kuneMcDonald's kwaye ngo-2018, inkampani yaqala ukusebenzisa inyama yenkomo entsha, ngokuchaseneyo neepatti eziqhelekileyo ezisetyenziswa ngumkhenkce.
Zonke ezo burger zithengisiweyo azizanga ngaphandle kokubuyela umva nangona. Inkampani inayo uze phantsi komlilo kubungakanani bomhlaba ewusebenzisela ukuvelisa yonke inyama yayo yenkomo kunye nabameli bezendalo bayigxeka ngokugawulwa kwamahlathi. Ukuya Ityala likaMcDonald Kubonakala ngathi abayimfama ngokupheleleyo kulo mbandela kwaye sele beqale ukufuna iinkqubo ezizinzileyo kwimveliso yabo yenkomo.
