Izizathu zokuba uKumkani weBurger angaze abethe uMcDonald's

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Akukho kunqongophala kokutya okukhawulezayo ngaphandle apho abalandeli be-burger banokukhetha khona. Amagama amabini amakhulu kwishishini sele ejikeleze amashumi eminyaka kwaye achithe ixesha elininzi ezama ukubhukuqa elinye. UKumkani weBurger kwaye McDonald's Zombini ziqale ngenkulungwane yama-20, kodwa uMcDonald wazenzela igama kuqala. Ubuninzi beBurger King bezama ukubamba kwaye bagqithise isigebenga esikhulu ukusukela ngoko.

Ukhuphiswano phakathi kwezi zimbini lwanyanzelwa kakhulu kwii-1970s, xa uBurger King waqalisa 'udabi lasekuhlaleni' ngokubhengeza esidlangalaleni ukuba iMcDonald's yayineebhega ezincinci. Iintengiso zohlaselo zinike uBurger King umda okwexeshana, kodwa ngee-1980s, babebuyela ekudlaleni umdlalo-apho bahlala khona kakhulu. Ukusilela ukugqitha kuMcDonald ngokuqinisekileyo ayikuko ukungabikho kokuzama, nangona kunjalo.

UMcDonald's kunye noBurger King bobabini baneendawo zokutyela kwihlabathi liphela. Zombini zinezigidi zabathengi abathembekileyo. Zombini zihlala zisungula imikhankaso yentengiso eyenza izihloko zelizwe, zibe ngcono okanye zibi. Ekupheleni kosuku, nangona kunjalo, uMcDonald unemali engaphezulu. A okuninzi Kaninzi. Ngoku ka Inc. , IMcDonald's ixabisa i-130.4 yezigidigidi zeedola kwaye i-Burger King ixabisa kuphela i-7.1 yezigidigidi zeedola. (Bamele ukuba bakhuphisane njani na?!) Imali inokuba yeyona nto iphambili, kodwa ngokuqinisekileyo zikho izizathu ezingacacanga zokuba kutheni uBurger King engasoze abethe iMcDonald's.



URonald McDonald akoyiki njengoKumkani kaBurger King

Ukumkani burger U-Evan Agostini / uMichael Stewart / u-Getty Izithombe

Akusiyo mfihlo yokuba uninzi lwabantu luthatha ii-clown njengezothusayo. I-Coulrophobia -igama elingalunganga le uloyiko lwamahlaya -Akwenzi uRonald McDonald nakuphi na ukuthanda, kodwa i-mascot enentloko ebomvu ibisakwazi ukunxiba eyona mascot yoyikekayo kukutya okukhawulezayo. Esi sihloko ngokucacileyo siya kuBurger King's eye-dead eye, eyintloko yeplastikhi uBurger King.

Uyenza njani i-chipotle burrito ekhaya

Ngaphambi kokuba athathe umhlala phantsi uMcDonald, uRonald McDonald, umhlekisi wayeyintsika yentengiso yokutya okukhawulezayo ebantwaneni. Wayekho kwiikeyiki zokuzalwa, kumabala okudlala, kwaye wayeyinto yokudlala eqhelekileyo kwizidlo ezonwabileyo. UKumkani, kwelinye icala, wayekwezentengiso ezazimbonisa ndichwechwela kumagumbi okulala Ukoyikisa i-bejeezus ebantwini. Yitsho into oyifunayo ngoRonald McDonald, kodwa ubuncinci wathetha ... uyazi ... njengomntu. UKumkani wayethule kakhulu ngenxa yokubaleka kwakhe.

Phantse ngalo lonke ixesha uKumkani enayo uthathe umhlalaphantsi kwaye ibuyisiwe, igama 'elirhubuluzayo' linxulunyaniswa naye, njengaxa Miami New Times Uthe uKumkani obuyayo 'wayenobukrakra njengangaphambili'. Ngelixa, xa uMcDonald eshenxisa i-bozo yabo, uRonald wabhalwa ngaphezulu 'njengexhoba' lodumo olonakeleyo lwee-clown (nge Iindaba zeNBC ). Zombini iimascot zazineentsilelo zazo, kodwa yayihlala icacile ukuba kutheni uKumkani engamenywanga kwiminyhadala yokuzalwa.

Iifries zikaMcDonald zilunge ngakumbi kuneBurger King

Ukwenza mcdonald UJoe Raedle / Getty Izithombe

Iifries ezivela kuMcDonald's zisezantsi izandla ngcono kuneBurger King. Ngaphandle kokuba izazinzulu zokutya zikaBurger King zikhubeke kummangaliso wefry yaseFransi, ii-BK fries ziya kuhlala ziphantsi.

Oku akuthethi ukuba iifries zeBurger King zoyikeka, kuba ngokuqinisekileyo zibhetele kunezinye iingxowa ezilusizi zeetapile Ukutya okukhawulezayo . UMcDonald's uyayazi indlela yokwenza ifry elungileyo ngcono kunaye wonke umntu. Kukho izinto ezimbalwa ezidlala kolu nxaki. Isizathu esinye sokuba Iifries zikaMcDonald zimnandi kakhulu Kukunambitheka kwenkomo kwendalo abayisebenzisayo, nto leyo eyenza ukuba i-MSG inyuse incasa nje ukuba iitapile zibethe ioyile eshushu. Iifry zikwasikwa ngokugqibeleleyo ukufezekisa i-fry elungelelanisiweyo ngaphandle kodwa igcina ukubhaka okufana neetapile ngaphakathi.

IBurger King inayo ixesha lokuzama kwaye kwakhona ku phuhlisa i-fry oko kungabanika umlenze phezulu eMcDonald's, kwaye ukuza kuthi ga ngoku abaphumelelanga. UMcDonald uthenga iitapile ezininzi kunaye nawuphi na umntu ehlabathini, Inc. Iingxelo, uku-odola malunga ne-3.4 yezigidigidi zeepawundi ngonyaka. Zininzi iitapile, kodwa xa inkampani ithengisa ii-fries ezizizigidi ezilithoba ngosuku, zidinga ii-spuds ezininzi ukuze zihambisane neemfuno.

UMcDonald's naye ulunge ngakumbi iCoke kuneBurger King

mnkqqhao Ifoto ngu-Mario Tama / Getty Izithombe

Akukho McDonald's okanye uBurger King abazizidenge ngokwaneleyo ukuba baphathe iimveliso zePepsi, oko kuthetha ukuba zombini iivenkile zokutya okukhawulezayo ngabathengi abathembekileyo bobukumkani beCoca-Cola. Ke umntu angayifumana njani iCoke engcono yokusebenzela abathengi bayo kunenye? Ewe, njengeefries zaseFrance, uMcDonald's unomlenze kwiBurger King xa kufikwa kwiziselo ezinxilisayo.

ijusi ehamba ze ayilunganga

AbakwaMcDonald's abanalo uhlobo olukhethekileyo lweCoke olwenzelwe bona ngokukodwa, nangona kunjalo. Banenkqubo nje engcono yokuhambisa isiselo esihlwahlwazayo emlonyeni wakho, ukuya ezantsi endizeni uqobo. Ngoku ka INew York Times , uninzi lweevenkile zokutya ezikhawulezayo zifumana isiraphu yesoda yazo eziswe ezingxoweni. AbakwaMcDonald's bakhethe ukuphuma bepakethi, nangona kunjalo, kwaye inyanzelisa ekufumaneni imveliso yayo kwiitanki zentsimbi ukuqinisekisa ukubakho kwesoda elungileyo. Zombini isiraphu kunye namanzi acociweyo adityanisiweyo nawo angaphambi kobandayo kubushushu obuphantse bube ngumkhenkce ngaphambi kokuba abethe umthombo wesoda. Oku kuthetha ukuba Coke kaMcDonald Kuyabanda ngokugqibeleleyo kwasekuqaleni. Nditsho nemicu yeplastiki uMickey D's ayisebenzisayo- okanye ubuncinci isetyenziselwa ukusebenzisa - zibanzi kancinci. NgokukaMcDonald's, isizathu soku kukuba 'yonke into inencasa yeCoke inokubetha zonke izinto ozithandayo.'

Mhlawumbi ucinga ukuba ukubhengeza iCoke kwivenkile yokutyela ephezulu kunenye kuyinto encinci. Ilunge kakhulu. Kodwa phuma uye kuqhuba uvavanyo lwakho lokungcamla kwaye ubuyele kuthi ngeziphumo. Siza kulinda.

UMcDonald's ungcono kwintengiso kuneBurger King

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Bobabini uMcDonald kunye noBurger King benze izigqibo ezintle zokuthengisa kule minyaka idlulileyo. UMcDonald ubonakala ngathi uzenza zambalwa, okanye mhlawumbi iimpazamo zentengiso abazenzayo azibonakali zibi njengeBurger King. Nokuba yeyiphi indlela, bebekhaba i-Burger King's butt kwintengiso amashumi eminyaka.

Ukuqala, ilogo kaMcDonald ayifuni nokuba igama lidibane nabalandeli. NjengeNike Swoosh, iiArches zeGolide ziyabonakala kuyo yonke indawo. Uphawu lweBurger King alukho mbi, kodwa igama lebrendi lisabalulekile kuyo. Njengefama yokuqesha e-UK Igadi yeziqhamo Ucacisile, uMcDonald's unokufumana ngokubeka nje isiqingatha seArches zeGolide kwibhodi yezaziso kwaye abathengi baya kuluqonda uphawu. Masibone uBurger King ehamba naloo nto.

I-McDonald's ikwangqina kaninzi kwiminyaka edlulileyo ukuba iyakwazi ukuzoba kuyo abantu ekujoliswe kubo yabantwana, iintsapho, kunye nabantu abancinci abathandana nomnye umntu. Umzekelo, isidlo sangokuhlwa esonwabileyo sasifumana iMcDonald's malunga ne- $ 10 yezigidi ngosuku ngo-2016, ngokwe Iindaba zeSizwe zokutyela . Inkosi yeBurger inayo isidlo somntwana , kodwa ngokuqinisekileyo hayi Isidlo esonwabileyo.

Ukufumana umzekelo wakutshanje, masiqwalasele isidlo sokutya sikaMcDonald's 2020 kunye no-rapper Travis Scott. Impumelelo ibonelele nge- ukonyusa intengiso kaMcDonald's kwaye wancedisa uphawu lokuqhubeka kwesibheno kwisizukulwana esincinci. Kwaye uBurger King ... kulungile, bazamile Ukuthengisa i-Whopper enesikhunta Ngo-2020.

Isidlo sakusasa sikaBurger King kukuzamla

UKumkani weBurger Facebook

Phambi kobhubhane we-2020 we-COVID-19 omise uhambo lwakusasa kubantu abaninzi kwaye lubangelwe ukuthengiswa kokutya okukhawulezayo kwi-plummet , isidlo sakusasa yayiyinxalenye enenzuzo enkulu kukutya okukhawulezayo. Ukugcina umda kwiimfazwe zasekuseni kuthetha ukutsha, kwaye yindawo uBurger King alandelele uMcDonald kuyo iminyaka.

Intetho yakudala, 'intaka yokuqala ifumana umbungu' ayinakuba yinyani ngakumbi xa kufikwa kukhuphiswano lwesidlo sakusasa phakathi kwezi zigebenga zimbini zikhawulezayo ukutya. Ukuzalwa kwesidlo sakusasa sikaMcDonald yaqala ngo-1970 Kwaye uMicky D's uphume ejija ixesha elikhulu ngo-1971 kunye ne-icon ye-Egg McMuffin. UBurger King walinda ngobuwula kude kube ngo-1983 ngaphambi kokuba ekugqibeleni baqale kwimenyu yesidlo sakusasa yesizwe. Kwaye i-Egg McMuffin ayisiyiyo yodwa isidlo sakusasa esikhethekileyo esenziwe nguMcDonald kule minyaka idlulileyo. Ukuphehlelelwa kwe-pancake hybrid McGriddle yayiyimpumelelo enkulu, ngokutsho Ijenali yeWall Street , Ibalelwa kwiipesenti ezingama-40 zentengiso yentengiso efanayo yokuthengisa xa ikhutshwa.

Ngelixa iBurger King's Croissan'wich ilichasi elifanelekileyo kwi-Egg McMuffin, kulapho ukuphela kwesidlo sakusasa seBurger King. Uphawu luzamile ukukhupha izinto ezinje nge Imephu yeWaffle Sandwich kwaye Isandwich yesonka saseFrance , kwaye ngelixa zimnandi, zininzi ii-knockoffs zeMcGriddle kunokuyila kwasekuseni okwenyani.

Isicelo sobuntshatsheli sokubhaka abantwana

Utyalo-mali lukaMcDonald kwimarike yekofu ngaphambi kweBurger King

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Ngoku ka IMintel , Iipesenti ezingama-66 zemillennials zisela iimveliso zekofu ezibandayo, kwaye iimveliso zokutya okukhawulezayo zithathele ingqalelo. Ngeentengiso zekofu ezandayo, bobabini uMcDonald kunye noBurger King basebenzisa isibheno seemveliso zekofu ukurhwebesha abathengi, ngethemba lokuba baya kuthenga ii-fries kwaye mhlawumbi ne-burger yokuhamba ne-latte yabo. 'Ukhuphiswano phakathi kweStarbucks kunye neMcDonald's kunye neBurger King luza kuqhubeka ukomelela,' utshilo uTyler Higgins, weAArete, umcebisi wehlabathi. Uboniso lweNtengiso .

Mhlawumbi uBurger King ngewayephumelele ukukhuphisana ne-Starbucks kunye ne-Dunkin ukuba babenokutsiba kwi-bandwagon phambi kuka-McDonald's, kodwa khange benze njalo. IMcDonald's yasungula iMcCafé yayo ngo-2009, QSR iingxelo, kwaye kube yimpumelelo emangalisayo, ukwakha i Isiseko sabathengi abatyelela kuphela ukulungiswa kwabo kwe-caffeine yemihla ngemihla.

UBurger King akazange azimisele ngokuzama ukukhuphisana kwintengiso yekofu kwaye aqale ukubonelela ngeziselo zekofu zepremiyamu kude kube kwiminyaka elishumi emva McDonald kaThixo! Ngapha koko, umbono we-brand's $ 5 ngenyanga ukubhaliswa kwekofu kunokuba nomtsalane- ukuba Ikofu kaBurger King yayilungile. Ikofu yeBurger King inokuba ngcono kunokungabikho ikofu ukuba ufuna i-jolt, kodwa ukuba ufuna ikomityi elungileyo yejoe, kuya kufuneka ungaze usele ikofu yeBurger King .

UMcDonald's ungcono ekukopisheni impumelelo kuneBurger King

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Ngokuqinisekileyo iMcDonald's ngumvelisi kwishishini lokutya okukhawulezayo kunye nenkampani uninzi lwabakhuphisana nayo ngokungathandabuzekiyo abagcina kuyo. Oku akuthethi ukuba uMcDonald's zonke zizimvo zokuqala, nangona kunjalo. Ngapha koko, akunjalo. Ukuba uMcDonald's ubona ukuba olunye uphawu, olukhulu okanye oluncinci, lwenza into esebenzayo, kukubheja okukhuselekileyo abazokuphonononga umbono wokuyilungisa ngokwabo uphawu.

Umzekelo, Ukumkanikazi wobisi yaqala ukukhonza i-icon yayo yeBlizzard dessert ngo-1985 kwaye ukuphatha iqabaka kuye kwaphumelela kakhulu ukusukela oko. Ngelixa uMcDonald's ngekhe avume ukukopa lo mbono kunye McFlurry ngo-1995 , Kulula kakhulu ukubona ukufana phakathi kwezi zimbini. Nokuba igama libhekisa kwikhephu. I-McDonald's ikwaqwalasele indlela edume ngayo i-Chick-fil-A, kwaye uphawu lwe-burger luzamile ukudala isandwitshi yenkukhu ezijongwa ngokusondeleyo kwezo zeChick-fil-A.

IBurger King, kwelinye icala, ibonakala ngathi iyasokola ngakumbi ngemizamo yayo yokukopisha. Uphawu lwe burger luzamile ukwenza uguqulelo lwazo lwe IMac enkulu kunye neBig XL , kodwa isandwich ayikazibonakalisi kufanelekile ukuba ingaphezulu kwento enexesha elinomda. Eminye imizamo, njengokuzama ukubamba impumelelo yeTaco Bell kunye Whopperito , kwavela nje njengezimvo ezimbi ekungekho mntu wakha wazifuna.

UMcDonald's unabaphulaphuli abaninzi beendaba ezentlalo kuneBurger King

mnkqqhao Ifoto nguS3studio / Getty Izithombe

Uphawu olunokufumana izibhengezo zalo phambi kwezona zininzi zamehlo luhlala luphumelela kumlo wentengiso, kwaye iMcDonald's inamehlo amaninzi abukele. Ukususela ngoJanuwari 2021, iMcDonald's inabalandeli abazizigidi ezi-3.7 Twitter , 3.9 yezigidi kwi I-Instagram , kunye nabalandeli abathandekayo abazizigidi ezingama-80.7 Facebook . Baninzi abantu ababona yonke i-'ba da ba ba ba ba 'yevidiyo, meme, okanye ifoto ekhutshwa yiGolide Arches. Nokuba kuphela malunga neepesenti ezi-5 zabalandeli beFacebook yebrand babona nasiphi na isibhengezo abasithumeleyo ngaloo mini, bangaphaya kwezigidi ezi-4 zabantu.

La manani kunzima ukukhuphisana nawo, kwaye ngokuthelekisa, uBurger King uyawa. I-brand inabalandeli abahloniphekileyo abayi-1.8 Twitter kunye nezigidi eziyi-1.9 kwi I-Instagram , Kodwa apho uMcDonald abatyumza ngokwenene kuFacebook. I-Burger King ehluphekileyo ineepesenti ezili-10 zeMcDonald's Abaphulaphuli bakaFacebook nabalandeli abayi-8.4 yezigidi. Nokuba lolona luqaqambileyo, mhlawumbi 'lusizi' kwimikhankaso yentengiso ye-Facebook ayinakwanela ukunceda uBurger King abambe uMcDonald's okwangoku.

IBurger King ayimelanga thuba ngokuchasene nesidlo sakusasa semini yonke sikaMcDonald

mnkqqhao UJoe Raedle / Getty Izithombe

Sele siyichukumisile indlela ubuchule besidlo sakusasa bukaBurger King oba mfutshane ngayo xa kuthelekiswa noMcDonald's. Inqaku kukutya okukhawulezayo kokutya kukaMcDonald ekunikezeleni isidlo sakusasa imini yonke, nangona kunjalo, kwaye uBurger King akanakukhuphisana.

Elona xesha lide, isidlo sakusasa sokutya okukhawulezayo safika malunga ne-10: 30 okanye ngo-11: 00 kusasa.Yayiyinyani ukuba abavusi abafika emva kwexesha kwakufuneka bamkele ukuba banalo na ithemba lokufumana i-Egg McMuffin. Yonke itshintshile, nangona kunjalo, ngo-2015 xa iMcDonald's yasungula imenyu yayo yonke yosidlo sakusasa. Olu tshintsho lubangelwe kukugcwala kweenyawo kwezithuthi zikaMickey D kwaye inkampani yabona isitokhwe sayo kunye nentengiso inyuka iye kwiindawo eziphakamileyo.

Ubuncinci i-Burger King franchise eyodwa eqale ukubonelela ngesidlo sakusasa sosuku lonke, iingxelo Ushishino ngaphakathi , kwaye ikhonkco laqala ukuthengisa ii-burger zalo ngexesha lesidlo sakusasa. Eso sicwangciso sokuzikhusela nangona sasifana nokuzama ukulwa nokubuyiswa koombayimbayi ngoombayimbayi. Nangona UMcDonald's ulahle imenyu yayo yonke yosuku isidlo sakusasa kwi-swell ye-COVID-19 ubhubhane, iminyaka eliqela, abalandeli besidlo sakusasa bebesazi ukuba uMcDonald's uzakulinda ukubakhonza emva kwexesha I-Burger King ye-10: 30 kusasa ukusikwa ixesha.

UMcDonald's ubonakala ngathi linyathelo elinye phambili kwitekhnoloji

iimoto kwi-mcdonald Ifoto nguTim Boyle / Getty Izithombe

Nokuba kubhekiselwe kwiifry zabo, iCoke, okanye isidlo sakusasa, uMcDonald ubonakala ngathi linyathelo elinye phambi kukaBurger King. Oku kubonakala kunjalo xa kufikwa kubuchwephesha. Thatha, umzekelo, ukusetyenziswa kwetekhnoloji kukutya okukhawulezayo kokuqhuba.

I-drive-thrus inenzuzo emangalisayo kwiivenkile zokutya okukhawulezayo, kwaye ngokwe Ishishini lokutyela , inokukhokelela ekubeni ezinye iivenkile zokutyela zisuse konke ukutya evenkileni. Ngokwendalo, ukuxhotyiswa ngcono i-drive-thru yile, ukuthengisa ngakumbi kunokwenzeka ukuba kuvelise. IMcDonald's yaqala ukubala ikhowudi yayo kwi-drive-thru back in 2019 kwaye yakhawuleza yabona zombini ukuphakama kubungakanani bokujonga ubungakanani kunye namaxesha amafutshane okuqhuba-ngokulinda (nge QSR ). 'Ndicinga ukuba iya kuba yinto exabiseke kakhulu kuthi ukuze sizenze zichaphazele ngakumbi kwaye sinomdla ngakumbi kwabo bathengi, kwaye ngokwembono yabathengi, ukuyenza loo nto ibe mnandi kwaye ibe mnandi,' U-Steve Easterbrook uthe .

UBurger King ulandele ukukhokela kukaMcDonald, kodwa njengamaxesha amaninzi ngaphambili, bekucotha kancinci kwaye khange aqalise ukufaka iiyunithi zokuqhuba zedigital kude kube ngu-2020, ngokwe Spoon . I-Burger King ngokuqinisekileyo yayikhawuleza kakhulu ekulungelelaniseni kule ndawo kunokuba yayithelekiswa nokuqalisa imenyu yesidlo sakusasa, kodwa xa omnye umntu enobuchwephesha obungcono phambi kwakho, ukufumana kunzima kunokuba nzima.

UBurger King unokubethwa nguMcDonald kwindawo enye ephambili

U-burger king ongenangxaki Ifoto nguDrew Angerer / Getty Izithombe

Ngokuqinisekileyo simrobile kwiBurger King kunzima ukuza kuthi ga ngoku, kodwa hey, iinyani ziyinyani, akunjalo? Ewe, uBurger King akaphelelanga kwaphela kubalo kwaye unokuba nethuba lokufumana iMcDonald's enamandla kwindawo enye ebaluleke kakhulu- iibhega. Ukuthathela ingqalelo ukuba 'burger' usegameni labo, uBurger King kufuneka akwazi ukukhupha ibhega efanelekileyo. Ngelixa izimvo zahlukile, ukuvumelana kubonakala ngathi bane-burger engcono kuneMcDonald's. Kuvavanyo lwencasa, Ushishino ngaphakathi unike u-Burger King's Whopper impumelelo kwi-Mc Mac's Big Mac esithi uphawu luvelise 'iburger elungeleleneyo.' Ukudityaniswa ikwayathanda ukuvuma.

Iibhega kwiBurger King zinokuba nomphetho ngaphezulu kweMcDonald's ngokwempilo. I-Burger King ephindwe kabini i-cheeseburger inayo iiprotheyini ezingaphezulu ngaphezu kweyodwa evela kuMcDonald's, kunye neekhalori ezimbalwa kunye neegrama zamafutha. I-Big Mac ibethe kancinci i-Whopper ngokweekhalori ezimbalwa kunye namafutha, nangona kunjalo, ngokuka Yitya Le Ayisiyiyo Le!

I-recipe yekhekhe yekhekhe yekhekhe yekhekhe

Kodwa linda! IBurger King inokuba nesibonelelo esinye sokubheja ngaphezulu kweMcDonald's. UMcDonald's akanawo i-burger esekwe kwisityalo okwangoku, kwaye uBurger King unikezela abalandeli i-Impossible Whopper. Isenokungabi luncedo olukhulu, kodwa iseyinzuzo.

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