Ifoto nguRoy Rochlin / Getty Izithombe Yonke inkampani ekudala ikho kuye kwafuneka ijongane nesingeniso semveliso esingakhange sihambe njengoko bekucwangcisiwe. Kuba Coke , yayikukuqaliswa kwemveliso entsha ye-Coke engathandekiyo kunye nokuncinci, ukwaziswa kwamanzi eDasani kwintengiso yase-Bhritane, ethe yaphaphazela ngezizathu ezininzi (nge Isidlo semihla ngemihla ). Olona khuphiswano luphambili lweCoca-Cola, Pepsi , Enye yeentsilelo zabo ezingalibalekiyo kwimveliso yayiyiPepsi A.M., eyaziswa ngasekupheleni kweminyaka yoo-1980, eyayiluhlobo olutsha lwesiselo secola ekujongwe ukuba sityiwe kusasa-yiyo loo nto i-AM. (nge Iindaba zeCBS ).
U-Pepsi wacinga ukuba ngenxa yokusetyenziswa kwekofu kuye kwancipha ngo-1980, abathengi babeza kukhangela esinye isiselo ukuze balungiselele i-caffeine ekuseni. Inani leekomityi zekofu ezibuyiselwe umva ngomntu ngamnye ngo-1989 yayingu-1.75, ezantsi ukusuka kwincopho yayo ngo-3.12 iikomityi kumashumi ambalwa eminyaka ngaphambili ngo-1962 (nge Iindaba ze-AP ).
I-Pepsi AM iiflethi
UPepsi wayejonge ukwenza imali kwinto yokuba ukusetyenziswa kwesoda, ngakumbi kusasa, kwakonyukile. Ipesenteji yeziselo ezihlwahlwazayo ekuseni yenyuka ukusuka kwiipesenti ezili-10 ukuya kwiipesenti ezili-15 zazo zonke izinto ezithengiswayo kwiziselo ezinxilisayo kwisithuba seminyaka elishumi. Ke uPepsi wazisa nge-AM yabo. ifomula, eyayineepesenti ezingama-25 zecaffeine ngaphezu kwePepsi yesiqhelo. Isiselo sasiza kwi-1-calorie yokutya eyahlukeneyo. Nangona kunjalo, abanye abavavanyi bokungcamla bathi bayakholelwa ukuba isiselo singcamle isicaba.
Ngaphezulu kwelo, igama lacebisa ukuba lalenzelwe ukuba lonwatyiswe ekuseni kuphela, ngenxa yoko inkampani yayingathengisi ngesiselo esininzi emva kwemini okanye ngokuhlwa isoda.
Ngelixa bekubonakala ngathi isiselo esitsha siza kuba yi-slam dunk, intengiso ngobulumko, ngelishwa khange iguqulele kwimpumelelo yePepsi AM, kwaye imveliso yapheliswa ngokuwa kuka-1990.
