Facebook Iminyaka, Upapa John's uye waba ngumntwana wepowusta yokusebenzisa izithako eziphezulu zokupheka ipitsa ephezulu. Leyo yayiyinjongo yoqobo, ubuncinci, ukuba babambelele kangakanani kwiinjongo zabo ezinokubakho kwingxoxo mpikiswano. Ngokuqinisekileyo kwakungo-1998, xa uPizza Hut wabamangalela ngenxa yento ababeyibiza ngokuba 'yintengiso elahlekisayo.'
Le yayiyenye enkulu yokuhamba kwindlela ende kaPapa John, enzima, enye ikwabandakanya iintlekele ze-PR ezinje ngezityholo zokophula umthetho wabucala kunye nemibutho enentambo yezityholo zobuhlanga. Kodwa bebesakhwele phezulu phezulu kumzi mveliso we-pizza ixesha elide, kwaye bebade baba bubuso beNFL iminyaka.
Zonke izinto ezilungileyo maziphele, kwaye ngo-2018 baqala ukuthetha namajelo eendaba malunga nezicwangciso zabo zekamva kunye nendlela abaza kuyilungisa ngayo amaxabiso esitokhwe esihla, ukuthengisa okumileyo, kunye nomtya wokuvalwa. Bawile umgama omde ngexesha elifutshane, kwenzeka ntoni? Kuvela, kuyamangalisa ukuba kunzima.
Ixabisa malini?
Imifanekiso kaGetty Kwinxalenye yokuqala ye-2018, abahlalutyi besitokhwe baya ngqo kumthombo ukuyokufumanisa ukuba kwenzeka ntoni ngePapa John's. Ngokutsho kwe-CEO entsha uSteve Ritchie (nge-WDRB), enye yezona ngxaki zabo zinkulu yayilula - abantu babecinga nje ukuba zibiza kakhulu.
'Kukho uluvo lokuba sinexabiso,' uxelele. Kwaye ngenxa yokuba olo luvo lukhona, kwanabantu abakhetha uphawu lwethu- abathembekileyo bethu-basebenzise abo sikhuphisana nabo xa amaxesha emxinwa. Ke, kufuneka siyilungise loo nto. '
uhlawulwa ntoni instacart
Kulula ukubona oko kusenzeka, nawe. I-intanethi yile egcwele abantu abothukileyo kukuba babeke iodolo kuPapa John's kwaye bafumanisa ityala labo le-pizza longeza ukuya kuthi ga kwi-20, i-30, nangaphezulu. Leyo yipizza ebiza kakhulu, ngakumbi xa ucinga ukuba bayenyuka ngokuchasene nezivumelwano ezinje OoKhesari abancinci $ 5 I-pizza eshushu-ekulungeleyo. UPapa John's uqalile ukuzama ukwehlisa ixabiso ngezaphulelo, kodwa inye kuphela into encinci yeengxaki zabo eziqhubekayo.
USchnatter udlulisa ityala ku-Obama
Imifanekiso kaGetty Iingxaki zikaPapa John zaqala kudala, kwaye ngokwe Isalathiso seBrand , umfanekiso wabo wathabath 'unyawo ngo-2012. Kulapho umseki noRiphabliki ongqwabalala uJohn Schnatter waya esidlangalaleni ngezityholo ezinzulu zokukhomba ngeminwe kunye nokuchasa u-Obamacare, esithi ishishini lakhe liza kubandezeleka ngokungaphaya ukuba u-Obamacare abe ngumthetho. Wakhalaza ngelizwi elihle malunga nembono yokuba uya kunyanzelwa ukuba anike abasebenzi bakhe ukhathalelo lwempilo, kunye no-Schnatter- kunye nabanye babanelungelo lokuthengisa amalungelo, Iposi leHuffington kuphawulwe- bathi abanakukhetha ngaphandle kokunyusa ixabiso le-pizza yabo, ngokunokwenzeka banqumle imisebenzi, kwaye baphinde bacinge ukuba bangaphi abantu ekufuneka beqeshe.
Oko akuhambanga kakuhle, ngakumbi xa ujonga ubutyebi bomntu awayebonwabele ngexesha apho uninzi lwabantu baseMelika babetsala nzima mihla le. Ngoku ka USA Namhlanje , wonke umntu ovela koochwephesha ukuya kubahlekisi bamngcolisa ngokushumayela-ukusuka kwindlu yakhe yezigidi ezi- $ 7.58- malunga neepeni ezimbalwa zomntu ngamnye. USchnatter ubanga ukuba la magama 'athathwe gwenxa,' wavuma ukuba khange benze monakalo ngokukhawuleza, kwaye wacatshulwa esithi xa usakha inkampani efana nekaPapa John, ufanele 'indlu entle'.
USchnatter udlulisa ityala kwi-NFL, naye
Imifanekiso kaGetty USchnatter wayekhona kwakhona ngo-Novemba ngo-2016, xa wayephuma nengxelo etyhola abadlali be-NFL ukuba beguqe ngexesha lomhobe wesizwe, kunye nokuwa komhla wokulinganisela kwishishini lakhe lokutyibilika. Ngoku ka IWashington Post , USchnatter uthe, ngokuyinxenye, 'Kulo nyaka iireyithingi zibuyela umva ngenxa yale mpikiswano. Kwaye ke impikiswano iphazamisa umthengi, esenza ilizwe libe lilungu. '
Uye emva koko wafaka uxinzelelo esidlangalaleni kwi-NFL ukusombulula yonke loo nto kwaye, emva koko, wenze umonakalo omkhulu uSchnatter wayehla esikhundleni sakhe njenge-CEO kungekudala. Ewe kunjalo, ngexesha apho ilizwe lalisele lahluleke kakhulu kwezopolitiko, ezo zimvo zazingavakali ngendlela efanayo ngumntu wonke. Bakhawuleze bakhokelela ekubeni uPapa John aphulukane nabathengi abaninzi- kwaye bafumane ezinye abangazicelanga (ngakumbi emva koko). Yinto enzima kuyo nayiphi na inkampani ukuba ibuye umva, kwaye yabonakaliswa kwisitokhwe sikaPapa John, esithi I-CNBC ithi yehle iipesenti ezili-13 emva kwezimvo.
Zizo 'pizza ezisemthethweni ze-alt-ekunene'
Imifanekiso kaGetty Ishishini kunye nezopolitiko azihlali zixubana, kwaye xa uPapa John Schnatter wenza izityholo ezinkulu malunga nomqhankqalazo womdlali we-NFL owenzakalisa ishishini lakhe, lenze umonakalo omkhulu.
yokutyela la lanterna uk
Kusuku nje emva kokuba izimvo zakhe ziye esidlangalaleni, IGrio uxele ukuba i-alt-right ayiphelelanga nje ekwamkeleni amagama kaSchnatter, kodwa bekwanelizwi elikhulu ngokwamkelwa kukaPapa John njenge 'pizza esemthethweni ye-alt-ekunene.' Oko kwasekuqaleni kwakuvela kwiqela labamhlophe elalibizwa ngokuba yiDaily Stormer, kunye neqaqobana labanqolobi eliphindaphindayo ekulandeni uPapa John's, inani elikhulu labanye abathengi baya kwelinye icala. Ushishino ngaphakathi Uthi uPapa John yenye yezona njongo ziphambili zoqhushululu, ukuqaliswa ziinkolelo zopolitiko kwaye kuqhutywa yimidiya yoluntu. Bakwathi kwangaxeshanye abantu baqala ukufulathela uPapa John's, benza ingxelo eqinisekileyo ngokuthatha ishishini labo kwenye indawo: ubukhulu becala, kwiPizza Hut.
Zimbi xa zisabela kwingxaki
Imifanekiso kaGetty UPapa John uzamile ukwenza ulawulo lomonakalo emva kokuba ilungelo lasekunene libeke ipitsa yabo kunye nophawu lwabo, kwaye Ubudala beNtengiso Impendulo yabo yayimfutshane kwaye bade bathi: 'Siyalugweba ucalucalulo ngazo zonke iindlela kwaye nangayiphi na kwaye onke amaqela entiyo ayixhasayo. Asifuni ukuba aba bantu okanye la maqela athenge ipitsa yethu. '
Incinci kakhulu, ilibele kakhulu? IGosa eliyiNtloko leNtengiso uBrandon Rhoten uthethile.
'Ndingaphikisana nesithende sethu esikhulu se-Achilles njengophawu kukungakwazi kwethu ukusabela ngokukhawuleza kwizenzeko zexesha lokwenyani emhlabeni, utshilo, kanye kwizithende ze-fiasco yabo yasekunene. Kwaye nangona eye kwirekhodi njengoko esithi, I-CNBC Uthethe into yokuba inkampani ephezulu ikholelwa ukuba yingxaki eqhubekayo- kwaye inkulu, kwaye elinye iqela labo langoku alinakulungisa. Ngo-Meyi ka-2018, uRitchie wathi babezingela i-CMO entsha, eyayinokuthi '... iphumeze iqhinga [elitsha] ngokungxamisekileyo nangobungxamo'.
USchnatter uvumile kwintetho ezinobuhlanga
Imifanekiso kaGetty Ngelishwa, iinzame zokuphucula iindlela zabo ze-PR zaphela kwintlekele enkulu ye-PR kwaye uJohn Schnatter washiya isikhundla njengosihlalo webhodi kaPapa John's. Ngexesha lenkomfa yenkampani ngoMeyi ka-2018 ebandakanya inkampani yentengiso, uSchnatter ebethatha inxaxheba kwindima yokudlala. Xa ebuzwa ukuba angazihlukanisa njani namaqela obuhlanga kwi-intanethi, kwaye uxelwe ukuba wazama ukunciphisa ukubaluleka kweengxelo zakhe ezibandakanya i-NFL ngokukhumbuza wonke umntu ukuba 'uColonel Sanders ubize abamnyama n ***** s,' kwaye akakhange ajongane nokubuyela umva. Umthombo uphinde waphawula ukuba wayethetha ngokukhulela e-Indiana, indawo apho wathi ama-Afrika aseMelika atsalwa ziilori kwade kwasweleka.
USchnatter kusenokwenzeka ukuba wayezama ukuveza indlela anobuhlanga ngayo AKAYI, kodwa ayisiyiyo indlela ababona ngayo amagqabantshintshi. Kwingxelo kaJulayi 2018 ukuya Ushishino ngaphakathi Uye wathi, 'Iingxelo zeendaba ezithi ukusetyenziswa kolwimi olungalunganga noluyingozi kum ngexesha leseshoni yoqeqesho kwimithombo yeendaba ngokubhekisele kubuhlanga kuyinyani. Nokuba ndithini, ndiyaxolisa. Ngamafutshane, ubuhlanga abunandawo kuluntu lwethu. '
Ngosuku olulandelayo, uPapa John's sikhuphe ingxelo ukuba uSchnatter urhoxile emsebenzini, kwaye inkampani izakubhengeza kungekudala. Kucacile ukuba inkampani izama ukuzikhawulezisa isuka kumseki wayo kunye ne-backlash eqinisekileyo yokulandela i-snafu yakhe yamva nje, kodwa lixesha kuphela eliya kuthi liyasebenza. Ngaphezulu kokulindeleka baya kuhlawula ixabiso, nditsho noSchnatter kwindawo yokuqhuba.
Baxhomekeke kakhulu kumaqabane abo
Imifanekiso kaGetty Kukho intetho endala malunga nokungafaki onke amaqanda akho kwibhasikithi enye, kodwa xa kufikwa kwintengiso kunye nokwaziwa kwegama, uPapa John's wenze into entle kakhulu. Eyilwe ngo-1984, baba ngabaxhasi beNFL ngo-2010 (nge IWashington Post ). Xa bekwenzileyo, bebonke bangene.
U-martha stewart waya ejele
CMO Brandon Rhoten wathetha naye Ubudala beNtengiso kancinci malunga nengxaki yokuzinikela kunye nomfanekiso wabo ngokupheleleyo kumaqabane angaphandle anjengeNFL. 'Asinakubonwa kwimpumelelo yabo,' utshilo. 'Siza kuyisebenzisa, kwaye xa bephumelele, siya kuphumelela. Kodwa xa bengenzi kakuhle, asifuni ukubandezeleka. '
Uninzi lweentengiso zabo lubandakanya ukubhekisa kwindima yabo njengabaxhasi abakhulu beNFL kwaye bathulule isixa semali ($ 39.2 yezigidi ngexesha lonyaka we-2016-2017 kuphela) kwintengiso yomhla womdlalo, ukuya kwindawo apho yabaluleke ngakumbi kunayo ipitsa. U-Rhoten uthi, yayiyimpazamo enkulu. URhoten wayekhawuleze ukubonisa ukuba kukho izibonelelo ezinkulu kwaye ngekhe banqumle amaqhina, kodwa ngoFebruwari 2018, the I-NFL babhengeze ukuba bayaqhubeka-iPizza Hut yayiza kuba ngumxhasi wabo omtsha we-pizza.
Abenzi izinto ezintsha kakhulu
Imifanekiso kaGetty Ngelixa kuninzi ekumele kuthethwe ngokungaguquguquki, iimveliso nazo kufuneka zingagungqi. Yile nto kaPapa John's: imile.
Nini Ubudala beNtengiso baxela ngokutyhilwa kwepen pizza yabo entsha ngo-2016, babandakanya iinkcukacha-manani ezimangalisayo. Zasekwa ngo-1984, kwaye kule minyaka idlulileyo, zinezongezo ezimbalwa kuphela kwimenyu yazo. I-crust yabo encinci yongezwa kuphela ngo-1996, kwaye ilinge labo lokuqala kwipani ye-pan lafika ngo-2005. Yayiyintsilelo enkulu, kwaye xa babuyela kwibhodi yokuzoba ukufumanisa indlela yokuzama kwakhona ukuyenza iphumelele, yayisesinye ishumi leminyaka ngaphambi kokuba ipitsa entsha ye-pan iyenze kuluntu.
Bakwatsho ukuba bekukho itoni yovavanyo, umsebenzi omninzi owenziweyo kwiresiphi, kunye nolungiselelo oluninzi ekufuneka lucacisiwe. Kodwa ishumi leminyaka phakathi kweemveliso ezintsha lixesha elide, elide, nokuba ulisike njani.
Bakwinceba yedola
Kukho esinye isizathu sokuba uPapa John asokolise, kwaye yinto engaqhelekanga. Ngoku ka I-NASDAQ , UPapa John utyale imali kakhulu kwintengiso yamanye amazwe. Zineendawo ezingaphezu kwe-1,650 ezisasazeke kumazwe angama-45 ahlukeneyo, kwaye zihlala ziyinto elungileyo yeshishini kunye nokwazisa ngebrand. Kodwa ukusukela ngo-2017, zonke ezo ndawo zamanye amazwe zazithetha ukuba uPapa John wayenenceba yokutshintsha okuthe kratya kwamaxabiso otshintshiselwano. Xa iimali zamanye amazwe zisomelela ebusweni bedola ebuthathaka, oko kuthetha ukuba inzuzo yokutyela phesheya kolwandle iyaziphosa. Kwaye, kutyalomali oluninzi kwiindawo zokutyela ezingasekelwanga e-US, oko kuyakuba nefuthe elikhulu kuwo onke amanqanaba emivuzo yabo.
Okubi nangakumbi kuPapa John's, ayisiyiyo nento abanokuyilawula. Bakwinceba yemarike yamanye amazwe enzima kakhulu etshintsha amaxesha amaninzi ngosuku olunye, ayinakulindeleka kakhulu, kwaye inokuhla (okanye inyuke) nangaliphi na ixesha. Olo hlobo lokungazinzi alulunganga kwishishini.
kutheni inqaba emhlophe ikunika urhudo
I-pizza yabo engena-gluten ... yayingekho
Iindawo zokutyela ezingakumbi nangakumbi ziyaqaphela iimfuno zokutya ezikhethekileyo zabathengi babo. Ubona izitya zemifuno kunye nokutya kwevegan, izinto zemenyu eziphawulwe ngokucacileyo njengezobisi-ezingenasimahla kunye nenut-free, kwaye kukho inani elikhulayo lokukhetha ngaphandle kwakhe nabani na onobuntununtunu kwi-gluten. I-pizza engena-Gluten ibonakala ngathi iyaphikisana, ke xa uPapa John wabhengeza ukuba bazisa i-pizza engena-gluten ngo-2017, yabonwabisa abantu.
Kuphela, kwabakho ukubanjwa: kwakungakhuselekanga kubathengi abanesifo se-celiac okanye ukunganyamezelani okukhulu kwe-gluten, kwaye olo hlobo lokoyisa indawo yonke. Ngoku ka I-CNBC , UPapa John ubhengeze ukuba ipitsa yabo entsha (eyenziwe ngequinoa, amazimba, amaranth, kunye ne-teff) yenziwa kwindawo eyahlukileyo ngokupheleleyo kuleyo yenza iimveliso zabo eziqhelekileyo, kwaye kulungile. Kodwa akukho manyathelo abekiweyo kwindawo yokugcina ivenkile, ke ukubakho kwe-gluten-free crust kuya kudibana ne-gluten kwakukuhle kakhulu. Kwaye oko akubenzi babukeke behle, kunye nengcali yesondlo ibatyhola '... ukuzama ukungena kwi-craze-free craze ngendlela engqinisisekayo.' Yhu.
Abantu baqala ukubuza ngemfihlo
Inkampani kaPapa John yonke yakhiwe ngombono wokuba basebenzise 'izithako ezingcono' kwiPizza yabo engcono, kwaye intle loo nto. Ukutsha kulunge ngakumbi, emva kwayo yonke loo nto, kodwa xa abantu beqala ukubuza ukuba zithini na zonke izithako, babalekela kwindawo ekrokrisayo. Iindawo zokutyela azinyanzelekanga ngokusemthethweni ukuba zidwelise izithako zazo ezinje, yithi, Isobho likaCampbell kunjalo, kodwa ucinga ukuba uPapa John angazingca ngezithako zawo. Kunene?
Ngo-2013, Iindaba zaseMelika kunye neNgxelo yeHlabathi Ngaba abanye bemba ukuzama ukufumana ukuba luhlobo luni na izithako UPapa John wayethetha ngaye, kwaye wafumanisa ukuba ngelixa iindawo zinje UTaco Bell ngokuzithandela sixele zonke izithako zabo, uPapa John akenzi njalo. Batsala umnxeba, bangenisa izicelo zolwazi, bade baya nakwiindawo ezahlukeneyo ukuzama ukufumana iinkcukacha. Akukho nto. Olona hambo lwabo luthathiweyo yile: 'Ngokungaxeli into ekutya kwayo, uPapa John utyhila ukuba ayicingi kakhulu ngabathengi bayo.'
Kwaye yile nto abantu bayayikhumbula.
Basalele kwizibonelelo ezizodwa
Imifanekiso kaGetty Xa uPapa John eqala ukuthetha malunga nokusilela kwabo kunye nento abaza kuyenza ukuzama ukulungisa umfanekiso wabo kunye namaxabiso esitokhwe, bona yamkelwe Ukungahoyi icandelo elikhulu lamava kubathengi: itekhnoloji kunye nezibonelelo ezizodwa.
Kwilinge lokuyilungisa loo nto, baqala ngokumilisela i-12,99 yeedola yokuThengiswa kwesidlo. Isandi esiqhelekileyo? Kuya kufuneka, nanjengoluhlobo lwento abathengi esele beyilindele kukhuphiswano lwabo. Umphathi omkhulu u-Steve Ritchie uthe kuya kubakho okungakumbi okuzayo, kwaye bazakuzama ukutshintshela umbono wabo kwikhonkco le-pizza elijolise kwixabiso ngakumbi. Abakhange banikeze kakhulu ngendlela yeenkcukacha, kodwa batyhile ukuba kuya kubakho ukunyusa, ukunikezela okukhethekileyo, kunye nezaphulelo, kwangaxeshanye uRitchie uthi bazakugalela imali ethe kratya ekuphuhliseni itekhnoloji entsha ukunceda ukulungelelanisa amava abathengi. Ngaba kuya kwanela ukugcina uPapa John's? Ixesha liza kuxela.
